Content strategy and content creation for FreshGrade, a suite of apps designed for Teachers, Parents, and Students.
• Mentored a team of writers and international translators in the development of the storyline and character design for the Club Penguin brand across web, mobile applications, animated shorts and publishing platforms
• Created engaging content to high-quality standards across all platforms
• Integral in the creation of Disney’s Club Penguin mobile app with 11M+ downloads
• Responsible for in-game copy, content marketing, and press release for the Sled Racer mobile app with 2M+ downloads
• Contributed the development of television specials: We Wish You A Merry Walrus, Monster Beach Party and Halloween Panic as well as magazines and animated shorts for YouTube
• Provided oversight to a diverse team of local writers and international translators in the development of the voice and tone for Club Penguin as well as third party publishing
• Wrote and edited creative content for social media, commercials, magazines and toy merchandise for the Club Penguin brand
• Guided freelance writers on third-party projects and brand voice optimization across publishing, launching three successful Pick Your Path books in partnership with Grosset and Dunlap
Created weekly in-world content for Club Penguin, Disney's #1 virtual world for kids.
• Wove together ideas, content, and lore from multiple sources into a compelling story.
• Responsible for planning, writing, and coordinating copy and other assets.
• Projects included Nintendo DS game, publishing, commercials, blogs, magazines, and trading cards.
Wrote and created layout of entertaining content for CBeebies Weekly, #1 selling children's magazine.
• Proofread and copy edited to a high standard in accordance with the house style.
• Ensured that all final proofs had been thoroughly checked to meet quality standards.
• Commissioned content from freelance contributors, including photographs and illustrations.
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Internationally-published author, editor and ghostwriter, who has been writing professionally for over 30 years.
Experienced and fast book ghostwriter specializing in personal development, personal finance, business and YA/MG/children's titles.