Jennifer Lancaster

Jennifer Lancaster – Marketer

With a background in marketing. I have a passion for guiding authors through the platform-building and launch.

Overview

Ever since I took those feeble first steps into marketing my own book in 1996, I wanted to find out the best way to reach my market. Is that you also? For me, doing a communications degree was helpful to learn different styles of writing and editing. But then came the real learning...

Many wonderful authors have sought my advice and support in self-publishing. But I fear that many authors are not putting targeted research and the readers' desires first. They are ploughing headlong into contracts, which do nothing to market their presence in a long-term way.

Producing a great book is a huge deal; you cannot simply produce a book and share it on your Facebook profile to great success. Plus, you want longevity in the market!

After five years of supporting others and self-publishing my own non-fiction books, I can best help authors market their books.

=== See my top-ranking self-publishing blog

With potential access to Business Author Academy, which helps with self-publishing information, my marketing support services are well-founded.

You will get tips on how to position yourself and your book in your marketplace, based on my many years of doing this myself.

Ask me in our video phone call about some of these:
Selecting a Book Title
Using an 'author name' blog to ensure your presence lasts
Author brand
Getting all book covers, website headers, marketing images, etc done beautifully
Building your email lists to gain new readers
Guest posting and its benefits
Getting on the news media

Please note - Jennifer's location is Brisbane, Australia - GMT+10
Services
Non-Fiction
Business & Management Health & Wellbeing Inspirational Psychology Self-Help & Self-Improvement
Languages
English (AUS) English (UK)

Work experience

Self-employed

Feb, 2014 — Present

Providing above-industry-standard line editing and developmental editing to authors of non-fiction. Taking care to meet author goals and advise according to budget, I like to provide marketing coaching to Australian book writers.

Red Planet Design

Oct, 2009 — Dec, 2013 (about 4 years)

Using my training in copywriting, I performed website copywriting, internal blog writing and optimisation, and also managing Adwords and Facebook campaigns. Wrote the book 'Power Marketing'.

ResMed Ltd

Feb, 1998 — Nov, 1999 (over 1 year)

Desktop publishing, marketing promotions, literature handling and presentation template work.

Projects

From Broke to Billionaire

In 2013, I helped the author develop and edit his work, extending some of the material and proofreading. The book was internally designed by myself, set up with IngramSpark and transferred to ePub later on.

Birth in Awareness

Helped the author by copy editing the book, providing mentoring and interior typesetting. Included layout of 81 images and special typefaces suited to the style.

Switch the Bitch

I administered this book, advised on sections, designed the internal layout, did the conversions, proofread the book twice, edited the cover copy, liaised with the author, etc.

Portfolio

If you want to achieve financial independence, retire early, or simply have better investing outcomes, there are some important things you need to know right now. Australian references. Learn why Lotto is not going to fulfil your money dreams. Find out why you... read more
The popularity of practicing yoga through pregnancy continues to rise. More women are choosing to continue their yoga practice during pregnancy or are seeking out specialised prenatal yoga classes. Handbook of prenatal yoga is a detailed resource on how to pra... read more
In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:✓Business Planning✓Facebook Marketing ✓Video Production tips✓Sales Conversion and Up-se... read more
Have you reached the end of your tether with your everyday finances? Do you want to create a better life, where money is in your control and not in control of you? Then find out what’s behind common money and relationship struggles (including the author’s own ... read more

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