Jennifer Lancaster

Jennifer Lancaster - Marketer

Brisbane, Queensland, Australia

Put the power of words to use for your book. Non-fiction specialist with a passion for helping professional people learn marketing.

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Overview

Ever since I took those feeble first steps into marketing my own book in 1996, I wanted to find out the best way to reach my market. Is that you also? For me, doing a communications degree was helpful to learn different styles of writing and editing. But then came the real learning...

Many wonderful, business-minded authors have sought my advice and support in self-publishing. But I fear that many authors are not putting targeted research and the readers' desires first. They are ploughing headlong into contracts which do nothing to market their presence in a long-term way.

Producing a great book is a huge deal; you cannot simply produce a book and share it on your Facebook profile to great success. Plus, you want longevity in the market!

After four years of supporting others and publishing my own non-fiction books using IngramSpark, I am well placed to mentor anyone struggling with what to do to produce and market their new book. I can advise serious authors on how to set up their own imprint and build up interest online.

=== See my top-ranking self-publishing blog (no jazz, just good information)===

Or simply take my new online course for a full 18-months of continual access to videos, marketing templates, ROI calculator, and niche marketing ebook. You can also ask any marketing question you have, as part of the course.

In researching for my new course: Marketing for Influencers (Authors), I found simple things any author can start to do to boost their influence. Many of the helper apps have free plans. Not only that, there's an entire lesson on branding and how to position yourself in your market. I go through Amazon title research as well.

Australians & New Zealanders: For more specific help with Facebook marketing, email marketing, and creating videos to interest others, then a Skype session of one hour should do the trick!

Ask me in our session about some of these:
Using Email Autoresponders (Vision6, Mailchimp, Convertkit)
Using a WordPress 'author name' blog to ensure your presence lasts
Single-shot, multiple-site social media posting
Using videos and images in Facebook Advertising
When to use Cost Per Click advertising and when not to
Getting all book covers, website headers, marketing images, etc done beautifully but cheaply
SEO and Keyword Research for Book Titles
Lead Magnets - sending people courses or lists to gain new readers
Blogs/guest posting and its benefits

Please note - Jennifer's location is Brisbane, Australia - GMT+10

Languages
English (AUS)
Non-Fiction
Business & Management
Health & wellbeing
Self-help & Self-improvement

Certifications

  • Prof. member, Institute of Professional Editors (IPEd) Australia
  • Hubspot Inbound Certification

Work experience

Copy Editor/Publishing Coach

Self-employed
February, 2013 – Present (over 5 years)

Providing copy editing and structural editing to authors, non-fiction. Also design of books, ebook preparation, Amazon uploads, and I also love to provide self-publishing coaching to Australian authors.

Marketing Consultant/Copywriting

Red Planet Design
October, 2009 – December, 2013 (about 4 years)

Using my training in copywriting, I performed website copywriting, internal blog writing and optimisation, and also managing Adwords and Facebook campaigns. Wrote the book 'Power Marketing'.

Projects

From Broke to Billionaire

In 2013, I helped the author develop and edit his work, extending some of the material and proofreading. The book was internally designed by myself, set up with IngramSpark and transferred to ePub later on.

Birth in Awareness

Helped the author by copy editing the book, providing mentoring and interior typesetting. Included layout of 81 images and special typefaces suited to the style.

Switch the Bitch

I administered this book, advised on sections, designed the internal layout, did the conversions, proofread the book twice, edited the cover copy, liaised with the author, etc.

Portfolio (3 selected works)

Create your New Life of Abundance: Make a Full Financial Recovery with a New Money-Attracting Mindset

Jennifer Lancaster

Have you reached the end of your tether with your everyday finances? Do you want to create a better life, where money is in your control and not in control of you? Then find out what’s behind common money and relationship struggles (including the author’s own story). Tuning into our beliefs, values and the way we think is the key. But we go a step beyond creating a prosperity mindset — as you ... read more

Have you reached the end of your tether with your everyday finances? Do you want to create a better life, where money is in your control and not in control of you? Then find out what’s behind common money and relationship struggles (including the author’s own story). Tuning into our beliefs, values and the way we think is the key. But we go a step beyond creating a prosperity mindset — as you ... read more

Power Marketing: An Aussie Guide to Business Growth

Jennifer Lancaster

In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:✓Business Planning✓Facebook Marketing ✓Video Production tips✓Sales Conversion and Up-selling✓Product Marketing✓Copywriting and Defining a USP✓Website Essentials ✓SEO✓OutsourcingTo save you from costly or ineffective adverti... read more

In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:✓Business Planning✓Facebook Marketing ✓Video Production tips✓Sales Conversion and Up-selling✓Product Marketing✓Copywriting and Defining a USP✓Website Essentials ✓SEO✓OutsourcingTo save you from costly or ineffective adverti... read more

How to Control Your Financial Destiny

Jennifer Lancaster

If you want to achieve financial independence and retire at any age, there are some important things you need to know right now. Learn why Lotto is not going to fulfil your money dreams.Find out why you are the one to create your financial plan, not your adviser Discover how to protect your wealth. Learn why leveraging makes one wealth vehicle a better option.Why paying down your home loan fir... read more

If you want to achieve financial independence and retire at any age, there are some important things you need to know right now. Learn why Lotto is not going to fulfil your money dreams.Find out why you are the one to create your financial plan, not your adviser Discover how to protect your wealth. Learn why leveraging makes one wealth vehicle a better option.Why paying down your home loan fir... read more

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