Masterclass
Writing Beyond Your "Brand"
16:00 - 17:00 EDT • Mar. 16th, 2026
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📚 Overview
As writers, we’re often told to develop a brand – and for good reason! Readers should know what to expect when they encounter our work. But does that mean a writer must stick to one genre or only write one type of book? Definitely not. Plenty of writers have broken out of their molds and written various types of books, whether cross-genre, cross-age group, or cross-audience.
In this masterclass, author Caryn Rivadeneira will show you how to approach cross-genre writing – and gain a new audience without alienating your old fans.
Schedule
16:00 - 17:00 EDT
Writing Beyond Your "Brand"
In this Monday Masterclass, you will learn:
- The pros and cons of the cross-genre approach
- What to consider before taking the leap into something new
- Ways to expand your reach into new writing markets and opportunities
- How to feel confident when exploring unfamiliar ground
At the end of the session, there will be a live Q&A with Caryn where you can ask her questions about writing cross-audience and exploring new genres.
Speakers
Caryn Rivadeneira
Award-winning author and editor
Caryn Rivadeneira is a freelance editor and the award-winning author of more than twenty-five books for both children and adults. She holds a BA in English from Calvin University and an MA in Worship from Northern Seminary.
