Diane Serpa

Diane Serpa – Designer

Graphic designer and typographer wanting to collaborate on genre fiction books self-publishers, big publishers and vanity press authors.

Overview

Art director with over 20 years of publication design experience. My two recent books were for Jared Gray's Falling Into Midnight and Shari Lopatin's Apollo Illusion (inside type and production only).
Services
Fiction
Action & Adventure Fantasy Mystery & Crime Paranormal Romance Science Fiction Urban Fantasy
Non-Fiction
Cooking, Food, Wine, & Spirits Self-Help & Self-Improvement
Languages
English

Work experience

Core Creative

May, 2022 — Jul, 2023 (about 1 year)

Design, asset management and print production of a large national client's in-store signage POP, catalogs, well as trade show signage.

Smith-Southwestern Inc

Apr, 2021 — May, 2022 (about 1 year)

Automation of sales catalogs, photography and retouching of product shots,
design of graphic souvenir art to be reproduced as screen print, sublimation or imprints.

Paperclip Publishing LLC

Aug, 2020 — Present

Design of book covers, illustration for books, typographic layout of book interiors, guide and direct designers, illustrators and editors.

Allegra Marketing and Print, Scottsdale

Nov, 2011 — Mar, 2013 (over 1 year)

• Book design, cover design, chart and graph illustration and inside typography
• Design of social media graphics
• Use of variable data and design of direct marketing
• Preparing both static and variable data pre-press for and uploading to an online print ordering system
• Design and pre-press production of wide format printing
• Worked with many Arizona nonprofit organizations

Self-employed

Jun, 2009 — Present

Helping self-publishers of genre fiction look more professional with great typography, clean print and ePub files to printers and online sellers and attention-getting covers and graphics.

• Logos/Identity
• Print & Online Ads
• Postcards
• Magazines
• Book Covers
• Web/Email Graphics
• InfoGraphics/Data Visualization

Institute for Supply Management

Mar, 2000 — Jun, 2009 (over 9 years)

• Design and pre-press production for monthly trade publications, Purchasing Today® and Inside Supply Management®
• Designed 5-10 full marketing, membership or tradeshow campaigns per fiscal year, from concept to production
• Updates and pre-press production of 50+ marketing collateral materials
• Dedicated designer for 5-10 clients
• Implemented a creative brief, an intranet project request form and otherwise promoted efficiency between departments

Portfolio

The Apollo Illusion

Shari Lopatin

Nothing is ever what it seems in this riveting science fiction dystopia about a future society's frightening overdependence on technology. A powerful debut from award-winning journalist Shari Lopatin, "The Apollo Illusion" is a must-read for today's older teen... read more
Ori’s happiest childhood memories were of exploring ancient ruins with her parents on forgotten alien worlds. Her ship, the More Gravitas, is the only home she’s ever known and the only surviving connection to those better days. Together with her Bentu pilot, ... read more

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