Romantasy: Breaking into Publishing's Bestselling Genre
Streamed Apr 19th, 2026
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📚 Overview
Romantasy has taken the book market by storm, and it shows no signs of slowing down. From fire-breathing dragons to enchanted academia — and of course, from enemies to lovers — there’s so much to love about this genre.
In this one-day conference, we’re joined by some of the biggest names in publishing to talk about major trends in romantasy and what makes it so addictive. They’ll also cover how you can craft a romantasy story that even the genre’s most diehard fans will adore.
Bestselling authors Jennifer L. Armentrout (From Ash and Blood), Cara Clare (The Phoenix Prophecy) and Alyssa Day (The Nobody Chronicles) will share insider knowledge about writing and publishing these world-wide sensations. You’ll also get practical tips from seasoned romantasy editors on crafting characters and storylines that will keep readers invested one book after another — and possibly even propel you to the bestseller list.
🎓 What You'll Learn
🎟️ What’s Included
Our jam-packed schedule includes a panel discussion and live Q&A with bestselling romantasy authors, as well as three masterclasses with seasoned romantasy editors. You’ll also get post-event guidance on working with a professional book coach or editor to bring your story to life, and $25 credit towards a collaboration on the Reedsy Marketplace.
Schedule
11am - 11:45am EDT
Breaking Into the Romantasy Market with Jennifer L. Armentrout, Cara Clare & Alyssa Day
To kick off the day, we’re joined by three NYT bestselling authors who will talk to editor Rebecca Heyman of Entangled Publishing about writing and publishing novels that have captured readers’ hearts. From their writing routines and favourite tropes to the latest trends, they will share insightful advice from their prolific careers. There will also be an opportunity for you to ask your own questions during a live Q&A.
12pm - 12:45pm EDT
Crafting Your Hero and Heroine
Your novel’s characters are key to keeping readers rooted in your story and invested in the outcome from page one. In this session, romance and fantasy editor Sara Oestreich will show you how to craft your central couple, from developing individual backstories and motivations to plotting their journey towards happily ever after — or not, this is romantasy after all! You’ll also learn how to draw on well-known tropes and infuse your story with conflict to keep tension high and the plot moving.
1:15pm - 2pm EDT
From Scratch: Worldbuilding Without Info Dumping
Romantasy readers want to be transported to another world. But how do you create a new realm without overloading the reader, or taking the focus away from the story? In this session, editor and author V. Ruiz will discuss how to infuse culture, history, and rules into the world without slowing the pacing or relying on the dreaded "infodump." Whether your world is similar to ours or spans multiple realms, dimensions, or planets, you'll learn to identify the best opportunities for worldbuilding within your manuscript.
2:15pm - 3pm EDT
Writing Spice: A Recipe for Success
Spice isn't just about titillating taste buds — good spice serves a purpose in your story, and lingers with the reader long after their last bite. In this session, editor Molli Jackson Ehlert will show you how to purposefully weave sex into your story in ways that strengthen both plot and character. You’ll learn how to season your books with the right amount of spice and cook up sex scenes that sell.
Speakers
Jennifer L. Armentrout
New York Times bestselling author
New York Times # 1, International, and USA TODAY bestselling author Jennifer L. Armentrout is the author of over seventy romantasy, fantasy and young adult novels, including the Blood and Ash, Flesh and Fire, and Wicked series. She also writes under the name J. Lynn. When she's not hard at work writing, she spends her time reading, working out, watching zombie movies, and pretending to write. She shares her home in West Virginia with her husband, his K-9 partner, Diesel, her hyper Border Jack, Apollo, and a slew of farm animals, including alpacas, goats, and sheep.
Cara Clare
Bestselling author
Cara Clare is a storyteller and bestselling author of forty novels, the fortieth being her Lady Chatterley's Lover retelling, Chatterley. Whether she’s crafting dark, gothic worlds filled with tortured antiheroes and forbidden magic or writing smut that sizzles, Cara believes every love story should leave you a little breathless. Cara lives near Cambridge, England and is also one half of the Indie Writers Club podcast where she chats writing and craft with her co-host James Blatch.
Alyssa Day
New York Times bestselling author
Alyssa Day is an award-winning and New York Times and USA Today bestselling author of romantasy, mystery, and romance whose books have sold more than a million copies and been translated into many languages. She is also a mental health advocate who has lived with depression since she was a teenager. She’s an Ohio State grad and graduated summa cum laude from Capital University Law School and practiced as a trial lawyer for a decade, when she also served as an advocate for at-risk children. She lives in Florida with her Navy Guy husband, has two amazing kids, and rescues dogs. Especially pugs. So Many Pugs.
Rebecca Heyman
Editorial Director at Entangled Publishing
After almost 20 years as a freelance developmental editor, Rebecca Heyman joined Entangled Publishing as the editorial director of the Amara and Sideways imprints in 2025. She lives outside of Boston with her husband, kids, and two Siberian cats.
Molli Jackson Ehlert
Author & Editor
Molli Jackson Ehlert is a critically acclaimed author, voracious reader, and sought-after editor for fantasy and romance novels. After graduating from Columbia with her degree in social psychology, Molli bounced around from academia to cooking to animal rescue, before finally achieving her writing dreams. A piece of her identity goes into every book she writes: fat, queer, Jewish, neurodivergent, disabled — Molli embraces it all through joy. She is also a developmental editor and book coach on Reedsy.
Sara Oestreich
Developmental Editor
Sara Oestreich is a developmental editor with decades of experience in romance, women’s lit, fantasy, and PNR. She's worked with boutique publishers and has been involved in writing & editing over 500 books. She’s been a librarian, ghostwriter, and now enjoys editing most! When she’s not working, she organizes a spicy book club to share her love for love stories. Sara loves supporting writers in finding their voice and achieving success in the competitive romance industry. You can hire Sara on Reedsy here.
V Ruiz
Literary Agent & Aquiring Editor
V. Ruiz is a Mexican-American author, editor, and literary agent (D4EO Literary Agency) who aspires to make publishing more equitable. With nearly ten years of editing experience and multiple years in traditional publishing, they hold a deep understanding of the publishing process across departments. They have worked on countless titles as an editor, and previously ghostwrote over fifteen nonfiction and fiction titles. V.'s debut novel The Misfit Witches of Marigold Island will be published by Bindery Books in Spring 2027. You can hire them as an editor on Reedsy.