Penny Fletcher

Penny Fletcher - Editor

Tampa Bay, Florida, USA

With 30 + years writing, editing, and coaching experience, it's a sure bet Penny will painlessly help you make your manuscript shine.

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With more than 14,000 of her own bylines in newspapers and magazines during a 30 year period under her belt, Penny is best known for her work with other writers. While a Bureau Editor for Media General Communications Inc., Sunbelt Newspapers, and Amazon Books first self-publishing division, BookSurge, she’s helped hundreds of new and experienced writers refine their work until it stands out from the rest. Her interactive seminars, “Writing Page-Turning Fiction,” work on plot, characterization, scene-setting, and natural dialogue using the analogy that words are the writer’s movie camera. Her former editing clients praise her easy-to-swallow explanations of needed change as she seeks out plot holes and possibilities to better the manuscript. Penny makes hard work fun from crafting a fantastic lead to reaching a heart-stopping climax all the way to a satisfying conclusion. Her clients say they especially appreciate how she meticulously checks each line for correct noun-verb tense, grammatical errors, typos and more. So whether you’re writing about success, sex, or spirituality, Penny can help you find your voice and polish your words.
English (US)
Action & Adventure
Christian Fiction
Cultural & Ethnic
Mystery & Crime
Thriller & Suspense
Women's Fiction
Biographies & Memoirs
Career Guides
Christian (Non-Fiction)
Education & Reference
Health & wellbeing
Humanities & Social Sciences
LGBTQ (non fiction)
New Age
Political Science & Current Affairs
Religion & Spirituality
Self-help & Self-improvement
Sex & Relationships
Writing & Publishing


  • National Association of Professional Women 2013-2015
  • Romance Writers of America, 2014-2015
  • Florida Press Association 1995-2012
  • Florida Freelance Writers Association, 1998-2008
  • Community Papers of Florida 1996-2012
  • Media General Communications, Inc. Management Training
  • Achieving Your Highest Priorities, April 2005
  • Synergy & Convergence, June 2005
  • Gung Ho Your Employees, April 2004
  • Tools for Efective Management, March 2004
  • Hiring the Right People, May 2004
  • Managing Change Workshop, April 2001
  • Poynter Institute for Media Studies - Seminars courtesy of The Tampa Tribune, June 2004. "Writing the Story Many Different Ways," and "Editing and Coaching New Writers."
  • Writers Digest School 1987-1989
  • Monmouth College, Bachelor of Journalism 1967


  • 2012- Honorable Mention state-wide, Hard News Story , Florida Press Association: In The Observer News, "New Homeland Security Regulations to Affect Driver's License Renewal"
  • 2012- Honorable Mention state-wide, Community Papers of Florida Annual Awards of Excellence: In the Riverview Current, "Farmers Lose Thousands as Freeze Kills Stock."
  • 2010- Second Place state-wide, Hard News, Florida Press Association: In The Observer News, "Health Care at Crisis Point"
  • 2010- First Place state-wide, Column: In the Observer News, " Seek and Ye Shall Find" (where to obtain health care with no insurance)
  • 2010- Third Place state-wide, Community Papers of Florida, Serious Column category: nIn the Observer News, "Faith-based Centers Struggle to Keep up with Area Homeless"
  • 2010- Honorable Mention, state-wide, Community Papers of Florida, Hard News: In the Riverview Current, "Residents Plead with Commissioners to Keep Programs in Place"
  • 2009- Second Place state-wide, Community Papers of Florida, Serious Column: "Why the Crist Plan for Health Insurance Won't Help Those Who Need it Most"
  • 2009- Community Journalist of the Year, awarded by the Sun City Center Chapter of the Daughters of the American Revolution
  • 2008- Florida Dental Association - state-wide: Best Dental-Related Story
  • 2005- Honorable Mention, state-wide, Florida Press Association, Serious Column, "Studies Show Aging in Place the Best Elder Option"
  • 2004- Third Place state-wide, Community Papers of Florida, Best Original Writing category, "Life in the Ford White House"
  • 2002- Third Place state-wide, Hard News, Florida Press Association (no story name on certificate but it was about immigration)
  • 2002- Honorable Mention in the Inspirational Writing Category of the Writer's Digest Annual Short Story Competition for "Coincidences? No Way?"
  • 2002- Second Place, state-wide, News Story Community Papers of Florida (story unnamed on certificate) In the South Shore News
  • 2000- Second Place state-wide Community Papers of Florida (story unnamed on certificate) In The Sun & The East Bay Breeze
  • 2000- Honorable Mention (cntest drew 19,000 entrants in all categories) in the Writer's Digest Annual Short Story Competition, News Category: "Aging in Place Best Option for Seniors"
  • 1999- First Place Community Editorial, state-wide, Community Papers of Florida Annual Awards of Excellence
  • 1998- First Place Community Interest Editorial state-wide, Community Papers of Florida Annual Awards of Excellence
  • 1998- First Place state-wide, Community Papers of Florida Annual Awards of Excellence, Best Original Photography to Accent a News Story

Work experience

Radio Call in Talk Show Host

The Micro Effect AM-FM-and Internet
January, 2010 – February, 2011 (about 1 year)

Hosted the radio show called "The Uncensored Reporter" let people sound off on political topics and looked up facts and interviewed people for them.

Columnist & Editor

The Tampa Tribune, a publication of Media General Communications Inc.
February, 2005 – November, 2007 (over 2 years)

Wrote columns about local and national issues for The Tampa Tribune, a large daily newspaper, and edited the copy of other writers.

Media General bought out Sunbelt Newspapers, is why the dates of my awards do not match the publication years of my employment.


Amazon Books first self-publishing division, BookSurge (prior to Kindle)
April, 2004 – May, 2007 (about 3 years)

Freelanced at Amazon (moonlighted) while at Sunbelt Newspapers and Media General. While there, learned to differentiate between Associated Press and Chicago editing style; edited raw copy from new writers and made content changes where needed; also wrote marketing sheets (logline; short sheet; medium length and long marketing); wrote press releases for each book and ghosted New York Times Reviews.

Author, Editor, Speaker & Coach
April, 1995 – Present (over 25 years)

While I was at Sunbelt Newspapers, The Tampa Tribune and moonlighting for Amazon Books, I started freelance editing with my first company Write/Right Editorial Services. I later founded Soaring Eagle Books, still at, and now give full author services, including publication when hired to do so. I work with writers in person and on line and at writer's groups and library presentations. I teach that "words are the writer's movie camera" and give examples of the elusive "show don't tell" method in an easy- to-understand way. My interactive style and open mind allow for many genres from sex to spirituality and I can help you develop your work from the idea to the conclusion. I do manuscript development; consultation; full content edits; and proofs of final copy. I also provide professional press releases and have written a book about them that has saved business owners thousands of dollars using "the press release method" as news instead of placing an ad (you just have to know how to do it!)

Bureau Editor

Sunbelt Newspapers Inc.
January, 1987 – February, 2005 (about 18 years)

Media General Communications bought Sunbelt Newspapers and I transferred there. While at Sunbelt, I began as a reporter, became a staff writer, columnist and worked up to take courses through Media General and was Bureau Editor. The chain had 12 newspapers and I worked at four of them, The East Bay Breeze, The Sun City Sun, The Brandon News and the South Shore News. I trained new writers, edited their copy; taught ethics and story tone as well as how to write interestingly.

Freelance writer

MacFadden Enterprises; Today's Christian Woman & Gulf Coast Fisherman
January, 1985 – December, 1995 (almost 11 years)

While traveling with the military, wrote short fiction for four popular women's magazines: True Love, True Confessions, True Romance and True Story. Also wrote features and profiles for (what used to be) the print publication of Today's Christian Woman. Later freelanced as a photojournalist for The outdoor section of The Tampa Tribune and Gulf Coast Fisherman

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