Mark Mathes

Mark Mathes - Editor

Sarasota, FL, USA

A storyteller, writer, editor, digital strategist who helps writers become authors and publishers reach audiences to make money.

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Overview

Ready to help you tell your story in your voice, words, images. Successful writer, book editor, and publisher with over 30 books published from manuscript to marketplace since 2014. A lifetime in journalism leads to eleven years in book editing and publishing.

An interviewer's ear for dialogue. A journalist's eye for character and detail. A storyteller's narrative. Most of my stories are true. In the fiction world, you'll wonder which ones. Deadline driven editor who makes the press start time. If your Mama says she loves you, check it out. I get it right.

Traditional and independent. Fiction and non-fiction.

Free evaluation of one to three chapters: structural and line edits and comments.
Accessible to my authors in person or remotely. Responsive with a personal style guide that we build dynamically during the creative process.

Everyone has a life story and legacy to preserve for their family, their community and possibly the world. From memoir to autobiography to family archives, I can help record, organize and distribute this story for generations to come.
Non-Fiction
Biographies & Memoirs
Business & Management
Political Science & Current Affairs
Writing & Publishing
Fiction
Comics & Graphic Novels
Historical Fiction
Mystery & Crime
Picture Books

Certifications

  • Fellow, Knight Digital Media Center, UC-Berkeley Graduate School of Journalism Selected as one of 20 fellows in the Knight Foundation program for digital entrepreneurship. Refined skills in audio, video, WordPress, Final Cut Pro, social media, advertising and marketing, SEO/SEM, visual storytelling, databases, visual journalism: maps, mobile, web tools.

Work experience

Editor

Pelican Publishing Co., New Orleans
January, 2016 – July, 2017 (over 1 year)

Editor for largest independent publisher in Southeast. Acquisition of new authors and literary properties, negotiation, talent management, licensing. Edited 29 new books 2015-16 and updated 31 existing titles for reissue. Structural editing, line editing, galleys, proofing. Image editing, permissions, titling/copyright registration, contracts, negotiation, licensing. Author's platform, book marketing, events, publicity. Goodwill ambassador for Pelican at national and regional publishing conferences. Chicago Manual.

Editor, publisher, writer, digital strategist

Self-employed
June, 2008 – Present (over 12 years)

In the Sarasota and New Orleans areas, he helps writers become authors and authors get published. He helps publishers produce content that builds audience and revenue.

Edit and write books for structure, style, character development, line editing. Fiction and nonfiction. Currently editing 12 books. Chicago Manual of Style (16th). Business plans, strategic plans, marketing plans. Author's platform. Book marketing, publicity, media campaigns, contracts, representation, e-books. audiobooks, podcasts. Ghostwriting, rewriting, co-author. No fee for evaluation, editing of one to three chapters.

Volunteer/member
Tennessee Williams New Orleans Literary Festival, volunteer 10 years, including 2019
Faulkner Words and Music New Orleans Lit Festival, volunteer 10 years, through 2017
Sarasota Fiction Writers Association, newsletter/PR editor
Florida Authors and Publisher Association 2019
Florida Writers Association 2019
Online News Association, volunteer 2019
Louisiana Book Festival, Baton Rouge
SW Florida Writers Conference, volunteer 2019
Wordier Than Thou Writers Conference, 2019
Arkansas Writers, 2016
Celebration of the Written Word, Hammond, 2015

A Knight Foundation Digital Media Fellow at UC-Berkeley Graduate School of Journalism, 2011.
I have successfully completed mid-career training at American Press Institute, American Society of News Editors, Suburban Newspapers of America, Tribune University and Harvard-affiliated training and New York Times Co. senior executive development as well as Poynter Institute.

Other training includes Florida Society of News Editors, Florida Press Association, Independent Free Publishers of America and Louisiana Press Association as well as Associated Press Managing Editors and the Society of News Design.

Training at Manasota SCORE 2019 Small Business Guide to Digital Marketing. WordCamp Orlando 2019. La. Small Business Development Center courses at SLU in 2012-16: Facebook, E-mail Marketing, Social Media Management, WordPress, Financing Your Start-Up, Louisiana Broadband, SEO, Delivering Mobile Content. New Orleans Entrepreneur Week, The Propeller, The Idea Village.

Editor, publisher, owner

Community News Publications
December, 1999 – December, 2012 (about 13 years)

Acquired two monthlies 1999 in Tampa and three weeklies in 2000 to grow my company from $300,000 in 1999 to $3.7 million by 2008, with 8 zoned weeklies and 3 non-weekly niche publications with 105,000+ audited circulation. Created multi-zone ad packages based on frequency that encouraged color. Managed P/L, comp plan, benefits, legal. Converted from standard A direct mail to its own independent carrier unit that also delivered directories, catalogs, homeowner pubs. Developed staff that grew from 1 to 22 for sales and content. Successfully expanded every-two-week pub from Community News to Waterfront Weekly in Apollo Beach, Ruskin, Riverview, featuring boating, fishing lifestyle. Launched successful community website 2005 with revenue from photo reprints. Edited 8 community weeklies, average size 48 tall tab pages, 3 non-weeklies. Edited average 325 locally-produced staff and freelance stories each week, plus 90 photos/cutlines. Consistent award winner for editorial excellence in Florida.

Editor, International Syndication

Tribune Media Services/Tribune Company, Chicago
November, 1994 – July, 1999 (over 4 years)

Recruited, developed, edited and represented talent numbering 200 in international syndication, including Carl Hiaasen, Dave Barry, Mike Royko, Mother Goose and Grimm, Jackie Mitchard, Mitch Albom, and Kathleen Parker. Represented twelve editorial cartoonists, eight of them Pulitzer winners including Walt Handelsman, Jeff MacNelly, Mike Peters and Jack Ohman. Managed $25 million budget for the third-largest international syndicate.

Evaluated all incoming creative submissions from agents, talent, news and content services. Reviewed and selected books for first serial and second rights for sale to publishers internationally.

Developed content for entertainment, business, economics, investing, small business, internet and technology, politics and public policy, puzzles, sports, recreation, family and advice, women, pets, television, Hollywood and film, personalities and biography.

Strategic relationships with AOL, Excite, Nickelodeon, Mercury Mail, Knight-Ridder, McClatchy, TV Guide, licensing, product and video development. Contracts, negotiation, royalties. Represented Knight-Ridder/Tribune News Service. Created TMS Mutual Fund Wire.

Executive editor

New York Times Co./Ocala Star-Banner
January, 1987 – April, 1994 (about 7 years)

Led the successful AM conversion of the New York Times Co.-newspaper in 1986 and managed the newspaper’s move to a $23 million plant and new presses nine months later. Led strategic 3-year plan. The Star-Banner set records for circulation and revenue growth, editorial excellence and development of staff members who happened to be minorities or women. Participated in many acquisitions and strategic plans as the NYT Regional Group grew from 18 to 35. Recruited, developed writers, editors, photojournalists in expansion of staff from 28 to 56. Created Star-Banner Stylebook and Operations Manual. Edited dozens of stories daily, all special reports, series. Launched over a dozen special interest publications from Fact Book to Ocala Inc. to Horse Country to Discovery that generated $750,000+ annually. Pioneered audiotext and electronic archives for the NYT Regional Newspaper Group. Developed news services to create and share resources among 35 newspapers for news graphics, breaking news, business, sports, photos and news features. Led Community with a Heart campaign to help the neediest, in both Ocala and Lakeland, raising $600,000+ from readers.

Portfolio (26 selected works)

BOBBY JINDAL: HIS DESTINY AND OBSESSION

Tom Aswell

Born Piyush Jindal in Baton Rouge and nicknamed “Bobby” at a young age, Bobby Jindal’s ambition has always been apparent. From his precocious entry into the world of government at the age of twenty-four to his election as the first Indian-American governor in the United States, Jindal is consistent in his upward push. But what sparked his passion for politics? What influences his doctrines? Ho... read more

Born Piyush Jindal in Baton Rouge and nicknamed “Bobby” at a young age, Bobby Jindal’s ambition has always been apparent. From his precocious entry into the world of government at the age of twenty-four to his election as the first Indian-American governor in the United States, Jindal is consistent in his upward push. But what sparked his passion for politics? What influences his doctrines? Ho... read more

VOICES OF ANGELS: Disaster Lessons from Katrina Nurses

Gail Tumulty, John R. Batty

As Hurricane Katrina barreled towards New Orleans, Louisiana, hospitals across the city prepared for the coming storm. Staff members streamed in and began stockpiling food, water, medical supplies, and fuel. But what no one foresaw was that their emergency generators would flood and fail, leaving hospitals stranded in the rising water with no air conditioning or much of their equipment and una... read more

As Hurricane Katrina barreled towards New Orleans, Louisiana, hospitals across the city prepared for the coming storm. Staff members streamed in and began stockpiling food, water, medical supplies, and fuel. But what no one foresaw was that their emergency generators would flood and fail, leaving hospitals stranded in the rising water with no air conditioning or much of their equipment and una... read more

SMUGGLER'S END: The Life and Death of Barry Seal

Del Hahn

Adler Berriman “Barry” Seal had a brief, but spectacular, career as a cocaine smuggler-turned DEA informant. At the height of his career, he was under investigation by the DEA in Mena, Arkansas, and New Orleans, Louisiana, in addition to being under the watchful eye of the FBI. Despite the heat surrounding Seal, he made a drug run to Nicaragua in 1984, where he picked up 1,465 pounds of cocain... read more

Adler Berriman “Barry” Seal had a brief, but spectacular, career as a cocaine smuggler-turned DEA informant. At the height of his career, he was under investigation by the DEA in Mena, Arkansas, and New Orleans, Louisiana, in addition to being under the watchful eye of the FBI. Despite the heat surrounding Seal, he made a drug run to Nicaragua in 1984, where he picked up 1,465 pounds of cocain... read more

Cajuns and Other Characters: True Stories from South Louisiana

Jim Bradshaw

And that’s for true! With wit and charm, one of Louisiana’s preeminent columnists delivers bite-sized stories from the heart of Cajun Country. Whether they’re about characters from the page or players on the political stage, paupers or authors, musicians or physicians, teachers or preachers, these spirited vignettes celebrate the quirky history and rich culture of Acadiana. Famous names like H... read more

And that’s for true! With wit and charm, one of Louisiana’s preeminent columnists delivers bite-sized stories from the heart of Cajun Country. Whether they’re about characters from the page or players on the political stage, paupers or authors, musicians or physicians, teachers or preachers, these spirited vignettes celebrate the quirky history and rich culture of Acadiana. Famous names like H... read more

HOLLYWOOD SOUTH: Glamour, Gumbo, and Greed

Linda Thurman

Hollywood industry insider Linda Thurman gained her expertise in the movie industry from the ground up. She performed in theatre productions across the country before finding her niche behind the scenes. From the chairman’s office of a Hollywood studio to the corridors of the Louisiana legislature, Thurman reveals the mystifying inner workings of the movie industry.Her experiences in Los Angel... read more

Hollywood industry insider Linda Thurman gained her expertise in the movie industry from the ground up. She performed in theatre productions across the country before finding her niche behind the scenes. From the chairman’s office of a Hollywood studio to the corridors of the Louisiana legislature, Thurman reveals the mystifying inner workings of the movie industry.Her experiences in Los Angel... read more

JAMES BALDWIN: Escape from America, Exile in Provence

Jules B. Farber

To escape racism in America, James Baldwin fled to Saint-Paul-de-Vence, France, in 1970, where he lived in self-imposed exile until his death in 1987. This book focuses on this seventeen-year period of his life and literature. Author Jules B. Farber presents “life with Jimmy” through more than seventy interviews of personal reminisces with well-known literary figures, musicians, artists, and c... read more

To escape racism in America, James Baldwin fled to Saint-Paul-de-Vence, France, in 1970, where he lived in self-imposed exile until his death in 1987. This book focuses on this seventeen-year period of his life and literature. Author Jules B. Farber presents “life with Jimmy” through more than seventy interviews of personal reminisces with well-known literary figures, musicians, artists, and c... read more

TWENTY-ONE HEROES

Sam A. Forman

At the site of George Washington’s crossing of the Delaware River in Pennsylvania lie twenty-one graves of unknown Continental soldiers who died at the encampment. These patriots never lived to realize America’s promise, the future they helped purchase with their lives. Much like their names, the stories of these real-life American heroes are unknown.Set amid the violent and passionate backdro... read more

At the site of George Washington’s crossing of the Delaware River in Pennsylvania lie twenty-one graves of unknown Continental soldiers who died at the encampment. These patriots never lived to realize America’s promise, the future they helped purchase with their lives. Much like their names, the stories of these real-life American heroes are unknown.Set amid the violent and passionate backdro... read more

Mermaid's Gift, The

Claudia Cangilla McAdam

Out of a bitter storm comes a gift that saves a village. In this adaptation of an Italian folktale, the young fisherman Gianni braves the thawing, ice-bound lagoon of Burano to catch fish to feed the starving people of his island. His fiancée, Nicoletta, prays for his safety. Gianni, swept from his fishing boat, is rescued by a mermaid who whips the water into a length of elegant lace, which s... read more

Out of a bitter storm comes a gift that saves a village. In this adaptation of an Italian folktale, the young fisherman Gianni braves the thawing, ice-bound lagoon of Burano to catch fish to feed the starving people of his island. His fiancée, Nicoletta, prays for his safety. Gianni, swept from his fishing boat, is rescued by a mermaid who whips the water into a length of elegant lace, which s... read more

Gaston® Joins the Circus (Gaston the Alligator)

When Gaston® the Green-Nosed Alligator overhears a circus near his bayou, he decides to join. However, it takes him a little time to decide what he is best at. James Rice fans around the globe will delight in being reunited here with this beloved character.

When Gaston® the Green-Nosed Alligator overhears a circus near his bayou, he decides to join. However, it takes him a little time to decide what he is best at. James Rice fans around the globe will delight in being reunited here with this beloved character.

New Orleans at Night: The Magic of the Crescent City After Dark

Explore the magic of the Crescent City after dark! Stroll down Frenchman Street, enter a dimly light jazz club, and experience the calming aura of New Orleans at night. View the stunning façades of the Napoleon House and Brennan’s Restaurant accented by soft-burning streetlights and the white glow of the moon. Photojournalist Kerri McCaffety takes you on a late-night tour of New Orleans, letti... read more

Explore the magic of the Crescent City after dark! Stroll down Frenchman Street, enter a dimly light jazz club, and experience the calming aura of New Orleans at night. View the stunning façades of the Napoleon House and Brennan’s Restaurant accented by soft-burning streetlights and the white glow of the moon. Photojournalist Kerri McCaffety takes you on a late-night tour of New Orleans, letti... read more

BUSHWHACKER BELLES

Larry Wood

In this fascinating look at an often overlooked subject, historian Larry Wood delves into the hidden lives of the brave belles of Missouri. Sometimes connected by blood but always united in purpose, these wives, sisters, daughters, lovers, friends, and mothers risked their lives and their freedom to give aid and comfort to their menfolk. They used subterfuge and occasionally sheer luck to feed... read more

In this fascinating look at an often overlooked subject, historian Larry Wood delves into the hidden lives of the brave belles of Missouri. Sometimes connected by blood but always united in purpose, these wives, sisters, daughters, lovers, friends, and mothers risked their lives and their freedom to give aid and comfort to their menfolk. They used subterfuge and occasionally sheer luck to feed... read more

DALLAS FOREVER CHANGED

Dan Helpingstine

Shots rang out, and a city changed forever. Despite the hostility shown in the weeks leading up to Pres. John F. Kennedy’s visit, the city of Dallas reeled in the aftermath of his death. The public perception of the region and its residents suffered a heavy blow, due in part to the media coverage of the community’s reaction. This insightful portrait of one town struggling with its legacy detai... read more

Shots rang out, and a city changed forever. Despite the hostility shown in the weeks leading up to Pres. John F. Kennedy’s visit, the city of Dallas reeled in the aftermath of his death. The public perception of the region and its residents suffered a heavy blow, due in part to the media coverage of the community’s reaction. This insightful portrait of one town struggling with its legacy detai... read more

The Lucky Son

Paul Hughen

The Lucky Son is the story of Max Tynes who from day one is thrust into a world of deception and greed. With the tragic loss of his mother as a child, his alcoholic father attempts to raise him in an abusive environment. As Max gets older he discovers a secret. Numbers begin appearing in his head. Numbers that a gambling syndicate would know how to use to their benefit. Max has beat the system... read more

The Lucky Son is the story of Max Tynes who from day one is thrust into a world of deception and greed. With the tragic loss of his mother as a child, his alcoholic father attempts to raise him in an abusive environment. As Max gets older he discovers a secret. Numbers begin appearing in his head. Numbers that a gambling syndicate would know how to use to their benefit. Max has beat the system... read more

Mr. Okra Sells Fresh Fruits and Vegetables

Lashon Daley

“Reading Mr. Okra Sells Fresh Fruits and Vegetables, wonderful memories came running through my mind like a river. Being born in New Orleans, the people selling fruits and vegetables were a big part of the community I lived in. This book also brings to life the beauty and history of the city.” ―Diane Ferlatte, award-winning storyteller and Grammy nominee When Mr. Okra drives by in his iconic, ... read more

“Reading Mr. Okra Sells Fresh Fruits and Vegetables, wonderful memories came running through my mind like a river. Being born in New Orleans, the people selling fruits and vegetables were a big part of the community I lived in. This book also brings to life the beauty and history of the city.” ―Diane Ferlatte, award-winning storyteller and Grammy nominee When Mr. Okra drives by in his iconic, ... read more

Eyewitness Images from the American Revolution

Arthur Lefkowitz

See the revolution through the eyes of contemporary artists! Most images depicting the American Revolution are historically inaccurate nineteenth- and twentieth-century recreations. Historian Arthur S. Lefkowitz is working to change this. Lefkowitz gathered images from artists who were eyewitnesses to the events of our War for Independence. His research in museums and private collections in th... read more

See the revolution through the eyes of contemporary artists! Most images depicting the American Revolution are historically inaccurate nineteenth- and twentieth-century recreations. Historian Arthur S. Lefkowitz is working to change this. Lefkowitz gathered images from artists who were eyewitnesses to the events of our War for Independence. His research in museums and private collections in th... read more

Green Dinosaur Pancakes

Kat Pigott

What do you do when your breakfast comes to life?Kole’s Nana is definitely a little bit magic: at her house, the Tooth Fairy always visits, Santa eats all the cookies, and the Easter Bunny leaves huge eggs. So when Nana cooks her special green-dyed, dinosaur-shaped pancakes for breakfast, Kole knows something amazing will happen. No sooner does Nana step out of the room than Kole hears a feroc... read more

What do you do when your breakfast comes to life?Kole’s Nana is definitely a little bit magic: at her house, the Tooth Fairy always visits, Santa eats all the cookies, and the Easter Bunny leaves huge eggs. So when Nana cooks her special green-dyed, dinosaur-shaped pancakes for breakfast, Kole knows something amazing will happen. No sooner does Nana step out of the room than Kole hears a feroc... read more

Warrior for Justice: The George Eames Story

Kathy Andre-Eames

A couple confronts the racial divide in Louisiana. In an era when segregation was commonplace, an educated, white woman from a small Southern town fell in love with a black paraplegic divorcee. To say this match was unfavorable to most would be an understatement. Despite the animosity they faced, Kathy and George Eames forged a life inspired by this controversy-fighting for civil equality. Wor... read more

A couple confronts the racial divide in Louisiana. In an era when segregation was commonplace, an educated, white woman from a small Southern town fell in love with a black paraplegic divorcee. To say this match was unfavorable to most would be an understatement. Despite the animosity they faced, Kathy and George Eames forged a life inspired by this controversy-fighting for civil equality. Wor... read more

Twelve Cowboys Ropin'

Susan Kralovansky

Step right in to a rootin’, tootin’, cowboy Christmas extravaganza! Drawing on her skills as a children’s educator, librarian, and fiber artist, Susan Holt Kralovansky interprets the traditional Twelve Days of Christmas with Lone Star charm. Start with a mockingbird in an oak tree; throw in iconic armadillos, prickly pears, boots, and longhorns all illustrated in rustic fiber-art collages comp... read more

Step right in to a rootin’, tootin’, cowboy Christmas extravaganza! Drawing on her skills as a children’s educator, librarian, and fiber artist, Susan Holt Kralovansky interprets the traditional Twelve Days of Christmas with Lone Star charm. Start with a mockingbird in an oak tree; throw in iconic armadillos, prickly pears, boots, and longhorns all illustrated in rustic fiber-art collages comp... read more

I'll Take My Chances

Mark Burrows

Nothing ventured, nothing gained! From science experiments that go horribly wrong to sour notes, bike mishaps, and embarrassing disasters, every day is filled with opportunities for failures―and ultimate successes―that shape a child’s character. Even grandma’s hugs outside of school, which could provide fodder for ridicule, are precious moments that are worth the effort! Illustrator Sally Spri... read more

Nothing ventured, nothing gained! From science experiments that go horribly wrong to sour notes, bike mishaps, and embarrassing disasters, every day is filled with opportunities for failures―and ultimate successes―that shape a child’s character. Even grandma’s hugs outside of school, which could provide fodder for ridicule, are precious moments that are worth the effort! Illustrator Sally Spri... read more

Wolf in the Crosshairs (Christian Roberts series Book 3)

Susan Klaus

Wolf in the Crosshairs is the third thriller in the award-winning Christian Roberts series. The eco terrorist, Christian Roberts has stopped the fin trade and saved sharks from extinction, but the handsome Floridian, using his alias, Captain Nemo, embarks on a new wildlife cause, ending the slaughter of American gray wolves. He learns wolves are being killed to artificially inflate the deer an... read more

Wolf in the Crosshairs is the third thriller in the award-winning Christian Roberts series. The eco terrorist, Christian Roberts has stopped the fin trade and saved sharks from extinction, but the handsome Floridian, using his alias, Captain Nemo, embarks on a new wildlife cause, ending the slaughter of American gray wolves. He learns wolves are being killed to artificially inflate the deer an... read more

Turning Toward the Sun: If I Never Speak of It, No One Will Know

Ceil Warren

If I never speak of it, no one will know was the guardian of his 40-year secret. But on the kitchen table of his small Connecticut home lies an unopened letter threatening this trusted sentry.It's calling him to confront his past. Trespassing on the comfort of his world.He wants no part of an uncharted future. But by day's end, he must choose.

If I never speak of it, no one will know was the guardian of his 40-year secret. But on the kitchen table of his small Connecticut home lies an unopened letter threatening this trusted sentry.It's calling him to confront his past. Trespassing on the comfort of his world.He wants no part of an uncharted future. But by day's end, he must choose.

Quinn's Camping Adventure

Phd Susan Olson, Olivia Hroncich

A family camping adventure with Quinn, who always tries, believes and loves!

A family camping adventure with Quinn, who always tries, believes and loves!

Mermaid's Gift, The

Claudia Cangilla McAdam

Out of a bitter storm comes a gift that saves a village. In this adaptation of an Italian folktale, the young fisherman Gianni braves the thawing, ice-bound lagoon of Burano to catch fish to feed the starving people of his island. His fiancée, Nicoletta, prays for his safety. Gianni, swept from his fishing boat, is rescued by a mermaid who whips the water into a length of elegant lace, which s... read more

Out of a bitter storm comes a gift that saves a village. In this adaptation of an Italian folktale, the young fisherman Gianni braves the thawing, ice-bound lagoon of Burano to catch fish to feed the starving people of his island. His fiancée, Nicoletta, prays for his safety. Gianni, swept from his fishing boat, is rescued by a mermaid who whips the water into a length of elegant lace, which s... read more

Parade

Alexis Braud

It’s the perfect day for a parade with friends! One fine day, a small little mouse decides that he doesn’t want cheese, or even lemonade. He wants a parade! Carrying a flag, the mouse starts down the street. He’s joined by cats, squirrels, foxes—and even a goat with a tuba! The sound of the animals playing their tambourines, clarinets, and brass follows them as they twirl and romp until every ... read more

It’s the perfect day for a parade with friends! One fine day, a small little mouse decides that he doesn’t want cheese, or even lemonade. He wants a parade! Carrying a flag, the mouse starts down the street. He’s joined by cats, squirrels, foxes—and even a goat with a tuba! The sound of the animals playing their tambourines, clarinets, and brass follows them as they twirl and romp until every ... read more

Pushing Back the Storm (The Stones End Series)

Warren, Ceil, Mathes, Mark, Blue, Asya

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