Gayna Murphy

Gayna Murphy - Designer Tick

Sydney, New South Wales, Australia

Senior graphic designer with 20 years in publication design and retail design. Lover of beautiful design, typography, health and wellness.

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Overview

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I am a graphic designer specialising in book design, brand strategy, graphic design and art direction across the arts, architecture, fashion, health and wellness areas.

My strength is in creating strong + unique brands and products with a clear vision and voice. I am dedicated to creating beautiful work that realises our client’s passion and we love to work collaboratively with people who value beautiful design, so please get in touch and we can work together.

I can help with everything from creative direction, publication design and brand creation to implementation, illustration, production and management. Feel free to get in touch!

Languages
English
Fiction
Anthologies
Children's Picture Books
Themes & Motifs
Women's Fiction
Young Adult & Teen
Non-Fiction
Cooking & Food Wine & Spirits
Fashion & Textiles
Health & wellbeing
Home & Garden

Certifications

  • DIPLOMA OF GRAPHIC DESIGN
  • CERT TEXTILE DESIGN
  • AWARD SCHOOL CERTIFICATE (advertising and copywriting school)

Awards

  • ABDA Best Children's Fiction cover, 2015, for Caro Was Here
  • Best Food Book Design (APA) 2005 Arabesque
  • Shortlisted for best children's non-fiction book. Found, a craft book for children by Lisa Hoetzl. (2012)
  • APA best designed literary fiction book for One Foot Wrong, Allen & Unwin Publishers. (2009)
  • APA best designed cookbook for Arabesque, Hardie Grant Books. (2007)
  • APA best designed non-fiction book for Drink Drank Drunk, wine guide book.(2007)
  • APA best designed Children's illustrated book for GilForce. (2004)
  • APA best designed Children's series for GirlForce: Pamper, Crush and Vibe. (2004)
  • APA best designed literary non-fiction book for Other People’s Words. (2002)
  • APA best designed literary fiction/non-fiction book award for the novel The Company. (2002)
  • APA best designed literary fiction book for the novel Pieces of a Girl. (2009)

Work experience

Senior Graphic Designer

Woolworths Group
November, 2017 – January, 2018 (2 months)

Layout of the weekly Big W catalogues.
Liaising with in-house graphic designers and design manager to layout each page, adhering to brand style guide, take in corrections and prepare final artwork. Working closely with account production manager.
Creation of corporate documents adhering to branding guidelines.
Illustration and layout of digital campaigns and media products.
POS materials design inline with corporate branding.

Senior Graphic Designer

Bauer media Books Women's Weekly Cookbooks
August, 2016 – November, 2017 (over 1 year)

Design and art direction of Australian Women's Weekly cookbooks specialising in health and wellness titles. Working with the test kitchen team to ensure that all new recipes are going to work visually.
Test kitchen tastings for each new cookbook.
Liaising with custom book clients to produce quality publications.
Scheduling photo shoots with photographers and stylists for each new project.
Pre-production meetings.
Project management of each titles from conception through to final artwork to the printer.
Creating final high res pdf files for pre-press.
Checking dyelines and proofs.
Managing the Digital Asset Library, archiving projects upon completion.
Creating marketing materials for each book project.

Associate Art Director

Walker Books
August, 2011 – December, 2014 (over 3 years)

Walker Books, Associate Art Director December 2014-August 2016
Ensuring the highest quality design work is produced within agreed briefs, budgets and schedules for a small group of designers. Assigning work to designers. Book scheduling.
Seeking approval at agreed stages with relevant internal departments.
Checking proofs, managing costs, maintaining design and production schedules.
Liaison with UK pre-media team.
Managing the Digital Asset Library, archiving and maintain the efficiency and control of the art departments file structure and overall tidiness.

Walker Books, Graphic Designer August 2011-December 2014
Art direction and book design of a variety of picture books, illustrated non-fiction and fiction titles.
Nurturing and developing the talent of illustrators.
Creating new series brands and building on existing authors and illustrators within the team.
Working on a wide variety of projects, from development of large campaigns, promotions, catalogues and point of sale.

Freelance Art Director

Random House, Hardie Grant, Andrews McMeel
January, 2009 – December, 2010 (almost 2 years)

Working on a wide variety of projects, from development of large campaigns, through to identities, promotions, catalogues and point of sale. Corporate clients including Kato Capital and
Australasian Capital along with book cover projects for HarperCollins, Allen & Unwin and
Random House Australia.

Hardie Grant Publishing, Art direction of Hardie Grant Books major lead illustrated list;
At Home with Ben, Ben O'Donohue, 256 page fully illustrated cookbook
Florence Broadhurst, Signature Prints, 256 page fully illustrated art book
The Wine Companion, James Halliday, cover design
PS Desserts, Phillipa Sibley, Hardie Grant Books

Andrews McMeel Publishing, USA Freelance Graphic Designer July to December 2009
Art direction and design of gift book, I Love You Even Though by Rebecca Murray Schuler Commissioned and project managed delivery of artwork from freelance illustrator.

Hardie Grant Publishing Freelance Graphic Designer March to June 2009
Art direction and book design of Hardie Grant Books major lead illustrated list for 2009;
A la Grecque, the Greek Table, 256 page fully illustrated cookbook
Eastern & Oriental, Will Ricker Pan-Asian cuisine, 256 page fully illustrated cookbook
Saha, Middle Eastern cuisine, 356 page fully illustrated cookbook
Moorish, Middle Eastern cuisine, 240 page fully illustrated cookbook

Andrews McMeel Publishing, USA Freelance Graphic Designer March to June 2009
Art direction and design of major lead illustrated title for 2009. Why Dogs are Better than Cats, a 240 page fully illustrated humorous gift book by New York Times best selling author Bradley Trevor Greive. First print run US 75,000 copies, ANZ 10,000, UK 5,000.

Key Responsibilities whilst working on illustrated titles:
Creative concept development and execution
Art direction of photography on location and in studio
Develop content in collaboration with editors and publishers
Manage digital photography files
Liaison with key stakeholders in USA, New Zealand and Australia to negotiate designs that were marketable, on brief and on deadline.

Deputy Art Director

Fairfax Media, GW Weekly Magazine
August, 2008 – December, 2008 (4 months)

Design and layout of weekly newspaper publication.
Commission illustrators and photographers for various features within the magazine.
Strong typographic skills required for high profile magazine using some of Australia's most talented photography and illustration talent.

Contract Art Director

ACP Custom Media
January, 2008 – March, 2008 (2 months)

Myer Emporium Magazine (retail fashion Magazine for Myers)
Employed to establish a new look for the magazine.

Key Responsibilities:
Creation of new masthead logo and establish brand usage for in-house marketing dept
Develop magazine grid, layout and style guide for in-house team to execute
Develop graphic design strategy documentation
Maintain high standards of brand and exercise quality control on all design through to final artwork
Art direction of photography on location and in studio
Mentor and guide junior designers to adhere to new design and layout
Liaison with production team to maintain high standard of finish

Senior Graphic Designer

Murdoch Books, Aus
August, 2007 – May, 2008 (9 months)

Working in-house at Murdoch Books designing large scale illustrated books. Secured a further 6 months freelance art direction work on the Marie Claire food & lifestyle cookbook series and Pete Evans, My Table cookbook amongst many other lifestyle publications.

Senior Graphic Designer

Hardie Grant Publishing and various others see below
January, 2005 – July, 2007 (over 2 years)

Saha cookbook, Lake House cookbook, Arabesque cookbook and French Lessons cookbook
Ku-ring-gai Council Under the canopy, Centenary publication
ABC Books The Bathers' Pavilion Menus and Recipes cookbook
Freelance art direction, design and project management work on large scale projects as art director for the above book publishers and corporate clients.

Freelance Senior Graphic Designer

ABC Books
February, 2004 – July, 2004 (5 months)

GirlForce a new lifestyle brand aimed at young teenage girls.
Development of brand and style guide. Working with the author to develop the visual language and branding for the series to be rolled out in various campaigns, point of sale and product design.
Art direction of full colour illustrated books; one large format and three mini books.

Creative Director

HarperCollins Australia
February, 2003 – January, 2004 (11 months)

One year contract in-house as creative design director
Key Responsibilities:
Design management of 180+ publishing list for Australia and New Zealand
Work closely with the Publishing Director to establish premium standards on all titles
Liaison with production dept. to adhere to the tight schedules and high standards are met
Creative concept development and execution
Develop content in collaboration with editors
Mentor and guide in-house and external creative for all titles
Liaison with key stakeholders to negotiate designs that were marketable, on brief and on deadline
Manage weekly cover meeting to sell-in new cover and design concepts
Oversee marketing campaigns, point of sale and promotions

Senior Graphic Designer

Random House Australia
February, 2000 – July, 2009 (over 9 years)

Worked extensively for Random House Australia on all manner of books, ranging from fiction, non-fiction, illustrated books and children's books.

Portfolio (17 selected works)

Ps Desserts

Philippa Sibley

A step-by-step guide to mastering the basics of decadent dessert-making, followed by recipes to make the most of these techniques For dessert addicts who want to learn how to create masterpieces at home, this guide begins with a comprehensive section explaining basic techniques such as making puff pastry, chocolate sponge, meringue, creme pâtissèrie, panna cotta, ice creams, and sorbets. A sec... read more

A step-by-step guide to mastering the basics of decadent dessert-making, followed by recipes to make the most of these techniques For dessert addicts who want to learn how to create masterpieces at home, this guide begins with a comprehensive section explaining basic techniques such as making puff pastry, chocolate sponge, meringue, creme pâtissèrie, panna cotta, ice creams, and sorbets. A sec... read more

Bogtrotter

Margaret Wild

Bogtrotter doesn't ever stop running, until the day he meets the frog... A celebration of trying new things from award-winning author Margaret Wild and acclaimed illustrator Judith Rossell.From internationally award-winning writer Margaret Wild, and with gorgeous illustrations from acclaimed illustrator Judith Rossell, comes a story about the brilliant things that can happen when we try new th... read more

Bogtrotter doesn't ever stop running, until the day he meets the frog... A celebration of trying new things from award-winning author Margaret Wild and acclaimed illustrator Judith Rossell.From internationally award-winning writer Margaret Wild, and with gorgeous illustrations from acclaimed illustrator Judith Rossell, comes a story about the brilliant things that can happen when we try new th... read more

Arabesque New Edition

Greg & Lucy Malouf

Greg Malouf is widely admired as one of Australia’s most innovative and influential chefs. His passion for the food of his Lebanese heritage, combined with his extensive travels, have led him to forge a modern Middle Eastern cuisine. Arabesque, co-written with Lucy Malouf, is a much-loved guide to the food of the Middle East. From apricots to cous cous, pomegranates to silverbeet, this book we... read more

Greg Malouf is widely admired as one of Australia’s most innovative and influential chefs. His passion for the food of his Lebanese heritage, combined with his extensive travels, have led him to forge a modern Middle Eastern cuisine. Arabesque, co-written with Lucy Malouf, is a much-loved guide to the food of the Middle East. From apricots to cous cous, pomegranates to silverbeet, this book we... read more

The Cat With the Coloured Tail

Gillian Mears

Mr Hooper and The Cat with the Coloured Tail travel through the countryside in their ice-cream van. They enjoy looking for heart shapes (their favourite game) and making people happy with their delicious moon-creams. But a dark feeling is following the cat. Something is wrong. When the ice-cream van enters the forest, Mr Hooper and the cat realise the heart of the world is in danger. Will they... read more

Mr Hooper and The Cat with the Coloured Tail travel through the countryside in their ice-cream van. They enjoy looking for heart shapes (their favourite game) and making people happy with their delicious moon-creams. But a dark feeling is following the cat. Something is wrong. When the ice-cream van enters the forest, Mr Hooper and the cat realise the heart of the world is in danger. Will they... read more

Marie Claire Fresh + Fast: Simply Delicious Healthy Food

Michele Cranston

Marie Claire Fresh + Fast is the first in a sequence of three exciting new Marie Claire cookbooks. They will each offer the quality and style synonymous with this internationally popular brand, presented in a fresh and vibrant new format. Marie Claire Fresh + Fast contains more than 100 outstanding new recipes from Michele Cranston, each with the focus on fresh ingredients that can be put toge... read more

Marie Claire Fresh + Fast is the first in a sequence of three exciting new Marie Claire cookbooks. They will each offer the quality and style synonymous with this internationally popular brand, presented in a fresh and vibrant new format. Marie Claire Fresh + Fast contains more than 100 outstanding new recipes from Michele Cranston, each with the focus on fresh ingredients that can be put toge... read more

The Submerged Cathedral

Charlotte Wood

Spanning many years, travelling across Australia's vast continent and through some of Europe's great cities, THE SUBMERGED CATHEDRAL is a beguiling, heartbreaking story of paradise and the fall, of sacrifice and atonement, and of sisterly love and rivalry.

Spanning many years, travelling across Australia's vast continent and through some of Europe's great cities, THE SUBMERGED CATHEDRAL is a beguiling, heartbreaking story of paradise and the fall, of sacrifice and atonement, and of sisterly love and rivalry.

The Midnight Owl (lily the Elf 2)

Anna Branford

Lily the elf lives with her dad in a tiny house, hidden near a bridge in a busy city, while Granny Small lives in a granny flat behind Lily's house. From finding hidden treasures to making wishes on dandelion seeds, Lily and her family share delightful adventures. The Lily the Elf series is perfectly pitched for newly independent readers, finding magic in the everyday with simple sentence stru... read more

Lily the elf lives with her dad in a tiny house, hidden near a bridge in a busy city, while Granny Small lives in a granny flat behind Lily's house. From finding hidden treasures to making wishes on dandelion seeds, Lily and her family share delightful adventures. The Lily the Elf series is perfectly pitched for newly independent readers, finding magic in the everyday with simple sentence stru... read more

The Elf Flute (Lily the Elf 1)

Anna Branford

Lily the elf lives with her dad in a tiny house, hidden near a bridge in a busy city, while Granny Small lives in a granny flat behind Lily's house. From finding hidden treasures to making wishes on dandelion seeds, Lily and her family share delightful adventures. The Lily the Elf series is perfectly pitched for newly independent readers, finding magic in the everyday with simple sentence stru... read more

Lily the elf lives with her dad in a tiny house, hidden near a bridge in a busy city, while Granny Small lives in a granny flat behind Lily's house. From finding hidden treasures to making wishes on dandelion seeds, Lily and her family share delightful adventures. The Lily the Elf series is perfectly pitched for newly independent readers, finding magic in the everyday with simple sentence stru... read more

The Midnight Owl (lily the Elf 2)

Anna Branford

Lily the elf lives with her dad in a tiny house, hidden near a bridge in a busy city, while Granny Small lives in a granny flat behind Lily's house. From finding hidden treasures to making wishes on dandelion seeds, Lily and her family share delightful adventures. The Lily the Elf series is perfectly pitched for newly independent readers, finding magic in the everyday with simple sentence stru... read more

Lily the elf lives with her dad in a tiny house, hidden near a bridge in a busy city, while Granny Small lives in a granny flat behind Lily's house. From finding hidden treasures to making wishes on dandelion seeds, Lily and her family share delightful adventures. The Lily the Elf series is perfectly pitched for newly independent readers, finding magic in the everyday with simple sentence stru... read more

Lilli-Pilli's Sister

Anna Branford

An irresistible new-baby story set in the fairy world ... and with a delightful twist.Lilli-Pilli's mother is having a baby. Lilli-Pilli is sure the baby is going to be a sister. She can feel it in her wings. But when she asks around among the birds and butterflies in the forest, some of them are equally sure the new baby will be a brother - and they can feel it in their wings, too! Lilli-Pill... read more

An irresistible new-baby story set in the fairy world ... and with a delightful twist.Lilli-Pilli's mother is having a baby. Lilli-Pilli is sure the baby is going to be a sister. She can feel it in her wings. But when she asks around among the birds and butterflies in the forest, some of them are equally sure the new baby will be a brother - and they can feel it in their wings, too! Lilli-Pill... read more

Why Dogs Are Better Than Cats

Bradley Trevor Greive, Rachael Hale

Some pairings are just meant to be: peanut butter and chocolate, yin and yang, Fred Astaire and Ginger Rogers. So it was only a matter of time before the stars in the universe lined up and suggested the collaboration between New York Times best selling author Bradley Trevor Greive and award-winning photographer Rachael Hale.Teaming up on their first collaborative effort, Greive and Hale explai... read more

Some pairings are just meant to be: peanut butter and chocolate, yin and yang, Fred Astaire and Ginger Rogers. So it was only a matter of time before the stars in the universe lined up and suggested the collaboration between New York Times best selling author Bradley Trevor Greive and award-winning photographer Rachael Hale.Teaming up on their first collaborative effort, Greive and Hale explai... read more

I Love You Even Though...

Rebecca Murray Schuler, Christine Wiesedeppe-Regan

Fifty clever insights on romantic bliss comprising a sometimes subversive, anything-but-saccharine, always amusing ode to relationships.Admit it--sometimes we just don't get where our better half is coming from. Are 23 pairs of black heels--each varying in heel height, number of straps, and degrees of self-inflicted foot pain--really necessary? Does a $5,000 Bose stereo system qualify as a "ho... read more

Fifty clever insights on romantic bliss comprising a sometimes subversive, anything-but-saccharine, always amusing ode to relationships.Admit it--sometimes we just don't get where our better half is coming from. Are 23 pairs of black heels--each varying in heel height, number of straps, and degrees of self-inflicted foot pain--really necessary? Does a $5,000 Bose stereo system qualify as a "ho... read more

Moorish: Flavours from Mecca to Marrakech

Greg Malouf, Lucy Malouf

Moorish is designed to seduce you: to stimulate your imagination, invigorate your senses, and tempt you to try every wonderful flavor. Greg and Lucy Malouf have compiled this collection of mouth-watering recipes inspired by the flavors of North Africa, Spain, the Eastern Mediterranean, and the Middle East - regions united by a common thread that winds its way back to Arabia. Moorish begins wit... read more

Moorish is designed to seduce you: to stimulate your imagination, invigorate your senses, and tempt you to try every wonderful flavor. Greg and Lucy Malouf have compiled this collection of mouth-watering recipes inspired by the flavors of North Africa, Spain, the Eastern Mediterranean, and the Middle East - regions united by a common thread that winds its way back to Arabia. Moorish begins wit... read more

Gayna has 1 review

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Julie Bozza

The main thing that attracted me to working with Gayna was that she has created a delightfully wide range of book covers over the years, for all kinds of projects. As anticipated, she responded creatively to my stories, and designed unique covers that convey the stories' emotion and style to potential readers. The images used unmistakably reflect the Australian setting, as well as the Indigenou...

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Julie Bozza, September 2018

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