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Cathy G. Knipper

Cathy G. Knipper - Publicist

Lititz, PA, United States

Passionate people person, gifted with an insatiable curiosity. What's your story? Let's work together to bring it to the world.

Overview

"Tell me and I forget. Teach me and I remember. Involve me and I learn."—Ben Franklin. Marketing and book publicity is an ever-changing landscape with no "one-size fits all" package. Each author and each book have a unique design and message and I will work with you to find your target audience. Whether you have never ventured into the world of social media or on-line resources or you have a well-developed platform to jump-start your book, together we will work hand-in-hand to discover the tools that feel right for you. I have worked with both debut and veteran authors from the ages of 17-87. I work best with authors who enjoy problem-solving, think outside the box, LOVE learning and believe passionately in the message of their book. I develop relationships with authors, bloggers, media contacts and books themselves. My desire is for each author to become friends with the fans and super-fans who will bring your title to others. If your desire is to grow your book organically or fast-forward from Day 1, I will help develop a program to produce results. Specializing in Catholic/Christian authors, platform development, debut authors and amazon maximization. My special interests lie in Catholic/Christian fiction, especially teen/young adult. No science fiction or dystopian please. I will also work to revitalize older releases. I can't resist a good Christmas romance but thus far have not represented one. Will yours be the first?

Services
Fiction
Children's - Middle Grade Children's Picture Books Christian Holiday Young Adult & Teen
Non-Fiction
Children's Books (Non-Fiction) Christian (Non-Fiction) Home & Garden Religion & Spirituality Self-help & Self-improvement

Work experience

Free-lance publicist

Self-employed
May, 2017 – Present (8 months)

Publicist/Marketing Associate

Pauline Books & Media
August, 2013 – March, 2017 (over 3 years)

Promote the mission of the Daughters of St. Paul to spread the gospel through all forms of media. Build relationships with adult and children's authors. Coach authors on book marketing and maintain contacts with local and national Catholic and secular media to help promote titles. Promote DVD and CD products, choir events and the community as a whole. Work with the marketing team in the development of a dynamic marketing strategy to grow publishing house. Maintain author and mission-focused social media accounts. Work with editorial, sales, digital, video and music departments to promote and improve overall mission of the publishing house and the Daughters of St. Paul.

Local Journalist

Gatehouse Media/Community News Company
September, 2002 – May, 2008 (over 5 years)

Accurately report on the news for the towns of Norton, Mansfield, and Easton.
Special skills and awards:
• Accurately covered breaking news in a variety of situations.
• Develop and maintain community relationships.
• Gather information and interview numerous parties to write stories under deadline.
• New England Press Association (NEPA) Award for Environmental Reporting.
• Gatehouse Editorial Excellence Award. First Place for Education Reporting, 2006.
• Gatehouse Editorial Excellence Award. Hon. Mention for Arts/Lifestyle Reporting, 2007.

Projects

Debut title becomes award-winning amazon bestseller and author becomes sought-after Catholic speaker

This debut author with an established blog was excited to publish her Catholic teen novel. The author was unable to participate in the launch of the book due to circumstances outside her control, but was able to return to marketing her book some months later. She has since been featured on numerous radio and television programs (see links below). She spoke at this year's National Catholic Education Association (NCEA) Conference as a breakout speaker. With coaching, the author embraced expanding her social media reach and helped form an on-line community of Catholic teen authors with a newly-established website. With coaching, she was able to maximize her amazon profile and subcategories to consistently remain in the top rankings in her subcategories. Her book received a second place award in the Children's category from the Association of Catholic Publishers (ACP) in May of 2017. From the ACP press release: "The reading public also recognizes the quality of these titles through their purchasing patterns as measured by Amazon. Of the 31 awardees, 17 are in the top 1000 sales of an Amazon book subcategory. Of those, 13 are in the top 500, and of those, 6 are in the top 100, led by A Single Bead from Pauline Books and Media at #9 in Teen books (Emotions & Feelings)."

( see Stephanie's interview at 31:32-36:41)

Debut author to market-savvy veteran award-winning author

Previous to the publication of her first novel, this debut author had limited marketing experience, but was willing to try new ideas and work to grow her audience reach. Though author coaching, she began a Twitter handle for the main character of her book during the Summer 2016 Olympics. Though her main character was a winter sports sensation, this author's desire for creative marketing strategies allowed her to stay true to the branding of her book and character. This author's debut novel received a Silver medal and first-place award, as a result of both author and publishing house efforts. One year after publication her first title was reviewed in a dozen unsolicited blogs. Fifteen months after her first novel this author published a second teen novel and is now working on a third. She has established a website, amazon presence, is part of a newly-formed association of Catholic teen/YA writers and has been invited to write in a nationally recognized Catholic blog. Her first novel consistently ranks in the top numbers in all three amazon categories. She speaks regularly to school and homeschool groups in her native Colorado.

Author collaboration and professional development through on-going marketing blasts

In working with 100+ authors of varying skills and talents, it was important to me that every author know that teamwork and collaboration would allow them to spread the message of their books farther and help others to do the same. Operating within a non-profit publishing house presents opportunities for authors to develop creative marketing skills if given the right tools. Coaching authors in personal and publishing house branding, amazon author pages, amazon category maximization and social media marketing tools enabled many authors to organically gain television (CatholicTV, EWTN), radio, podcast, blogger and convention speaking invitations. By encouraging authors to connect with each other and pairing those with specific skills with those needing coaching in those skills, many authors I worked with were able to branch out and create and/or join new and existing communities.

Back to School blog tour

Authors supporting authors was the overall theme of this 30-day back to school blog tour. Three authors—one teen, one middle grade and one elementary contributed five guest blogs each to various blogs over the course of the campaign. All authors saw a significant bump in sales for two months during and post-blog tour.

Portfolio (23 selected works)

A Single Bead

Stephanie Engelman

On the anniversary of the plane crash that took the life of her beloved grandmother and threw her own mother into a deep depression, 16-year-old Katelyn Marie Roberts discovers a single bead from her grandmothers rosary-a rosary lost in the crash. A chance encounter with a stranger, who tells Katelyn that a similar bead saved her friends life, launches Katelyn and her family on a mysterious jo... read more

On the anniversary of the plane crash that took the life of her beloved grandmother and threw her own mother into a deep depression, 16-year-old Katelyn Marie Roberts discovers a single bead from her grandmothers rosary-a rosary lost in the crash. A chance encounter with a stranger, who tells Katelyn that a similar bead saved her friends life, launches Katelyn and her family on a mysterious jo... read more

The Perfect Blindside

Leslea Wahl

He's an egotistical snowboarder with a silver medal.She's a judgmental honors student with a flair for photography.Slashed tires.... False accusations.... A coded message.... When all they can see is each other's flaws, how can Jake and Sophie work together to figure out what's really been happening at the abandoned gold mine?Follow Sophie and Jake into secret tunnels as they unravel the myste... read more

He's an egotistical snowboarder with a silver medal.She's a judgmental honors student with a flair for photography.Slashed tires.... False accusations.... A coded message.... When all they can see is each other's flaws, how can Jake and Sophie work together to figure out what's really been happening at the abandoned gold mine?Follow Sophie and Jake into secret tunnels as they unravel the myste... read more

The Prodigal You Love: Inviting Loved Ones Back to the Church

Theresa Aletheia Noble FSP

Do you have loved ones who have left the Church? When someone you love leaves the Catholic Church, they need a great deal of prayer and love. However, knowing how to approach loved ones who have left the Church can be confusing. Sr. Theresa Aletheia Noble, a former fallen-away Catholic, shares strategies and tips on how to respectfully invite those you love back to the Church. Sr. Theresa shar... read more

Do you have loved ones who have left the Church? When someone you love leaves the Catholic Church, they need a great deal of prayer and love. However, knowing how to approach loved ones who have left the Church can be confusing. Sr. Theresa Aletheia Noble, a former fallen-away Catholic, shares strategies and tips on how to respectfully invite those you love back to the Church. Sr. Theresa shar... read more

Treachery and Truth: A Story of Sinners, Servants, and Saints

Katy Huth Jones

Immersed in the historical background of the tenth century, this true tale of Good King Wenceslaus, as told by his faithful servant Poidevin, brings the reader into the Dark Ages. Fear grips the land of Bohemia as the faithful face betrayal and persecution under the reign of the pagan Duchess Dragomira. As she struggles for power with the rightful heir, Prince Vaclav, her foes forge alliances ... read more

Immersed in the historical background of the tenth century, this true tale of Good King Wenceslaus, as told by his faithful servant Poidevin, brings the reader into the Dark Ages. Fear grips the land of Bohemia as the faithful face betrayal and persecution under the reign of the pagan Duchess Dragomira. As she struggles for power with the rightful heir, Prince Vaclav, her foes forge alliances ... read more

Small-Plot, High-Yield Gardening: How to Grow Like a Pro, Save Money, and Eat Well by Turning Your Back (or Front or Side) Yard Into An Organic Produce Garden

Sal Gilbertie, Larry Sheehan

Are you tired of throwing away time, energy, and money on a perfectly manicured, water-guzzling, weed-producing lawn? Are you longing to feed your family in more healthful and eco-friendly ways but shocked by organic produce prices at the grocery store? Do you fantasize about growing your own food but hesitate to take on more than you can manage? If you answered yes to any of these questions, ... read more

Are you tired of throwing away time, energy, and money on a perfectly manicured, water-guzzling, weed-producing lawn? Are you longing to feed your family in more healthful and eco-friendly ways but shocked by organic produce prices at the grocery store? Do you fantasize about growing your own food but hesitate to take on more than you can manage? If you answered yes to any of these questions, ... read more

Before I Sleep I Say Thank You

Carol Gordon Ekster

With bright and playful illustrations, Before I Sleep: I Say Thank You uses a simple bedtime story to help children develop a nightly habit of prayer and gratitude. Now in its third printing, the book was a finalist for the ACP Excellence in Publishing Awards 2016 and a third place winner in the Catholic Press Association awards in the children's book category, 2016. Before I Sleep takes reade... read more

With bright and playful illustrations, Before I Sleep: I Say Thank You uses a simple bedtime story to help children develop a nightly habit of prayer and gratitude. Now in its third printing, the book was a finalist for the ACP Excellence in Publishing Awards 2016 and a third place winner in the Catholic Press Association awards in the children's book category, 2016. Before I Sleep takes reade... read more

Mary and the Little Shepherds of Fatima

Marlyn Monge

Celebrate the 100th anniversary of the apparitions at Ftima, Portugal with this charmingly illustrated true story designed to delight and educate children ages 5 to 8. Answering the Blessed Mothers call to pray the Rosary and make small sacrifices to help bring an end to WWI, Francisco, Jacinta, and Lucia faced persecution and doubt with unwavering faith and confidence. Read how their courage ... read more

Celebrate the 100th anniversary of the apparitions at Ftima, Portugal with this charmingly illustrated true story designed to delight and educate children ages 5 to 8. Answering the Blessed Mothers call to pray the Rosary and make small sacrifices to help bring an end to WWI, Francisco, Jacinta, and Lucia faced persecution and doubt with unwavering faith and confidence. Read how their courage ... read more

A.K.A. Genius

Marilee Haynes

Thirteen-year-old Gabe Carpenter is just like any other middle-school boy at St. Jude Academy...well, except for the fact that he is a genius who can't even open his own locker or talk to his crush. "Themes include: self-acceptance, giftedness, and humor."

Thirteen-year-old Gabe Carpenter is just like any other middle-school boy at St. Jude Academy...well, except for the fact that he is a genius who can't even open his own locker or talk to his crush. "Themes include: self-acceptance, giftedness, and humor."

I Forgive You: Love We Can Hear, Ask For, and Give

Nicole Lataif

Written by award-winning author Nicole Lataif, simply structured sentences paired with whimsical illustrations show children ages 4-7 the power of three simple words: I Forgive You. Children are encouraged to forgive as God does. A note For Grown-Ups explains that this resource sparks conversation with children about when to forgive in a healthy way. It stresses Gods never-ending patience and ... read more

Written by award-winning author Nicole Lataif, simply structured sentences paired with whimsical illustrations show children ages 4-7 the power of three simple words: I Forgive You. Children are encouraged to forgive as God does. A note For Grown-Ups explains that this resource sparks conversation with children about when to forgive in a healthy way. It stresses Gods never-ending patience and ... read more

Life Everlasting: The Mystery and the Promise

J Brian Bransfield

"A Christian answer to one of the oldest and deepest questions that each of us asks: what happens to us when we die?"--

"A Christian answer to one of the oldest and deepest questions that each of us asks: what happens to us when we die?"--

Meeting Jesus Christ: Meditations on the Word

J Brian Bransfield

In this spiritual companion, readers are invited to personally encounter Jesus Christ. Highlighting the new in the familiar, twenty-one Scriptural meditations on different Gospel accounts unlock unique perspectives on the mysteries of Jesus's life.

In this spiritual companion, readers are invited to personally encounter Jesus Christ. Highlighting the new in the familiar, twenty-one Scriptural meditations on different Gospel accounts unlock unique perspectives on the mysteries of Jesus's life.

When Faith Feels Fragile: Help for the Wary, Weak, and Wandering

R Scott Hurd

Best-selling author R. Scott Hurd serves up a hearty spiritual feast of inspiring anecdotes, amusing reflections, and helpful advice. Combining his pastoral experiences with his conversational style, he reassures, encourages, and challenges readers to take practical steps to reawaken their faith.

Best-selling author R. Scott Hurd serves up a hearty spiritual feast of inspiring anecdotes, amusing reflections, and helpful advice. Combining his pastoral experiences with his conversational style, he reassures, encourages, and challenges readers to take practical steps to reawaken their faith.

Jorge from Argentina: The Story of Pope Francis for Children

Marlyn Monge, Jaymie Stuart Wolfe

This delightfully illustrated biography for children ages 7-10 highlights the life of Pope Francis-- the first pope to be a member of the Jesuit religious order, to come from Latin America, and to take the papal name in honor of Saint Francis of Assisi.

This delightfully illustrated biography for children ages 7-10 highlights the life of Pope Francis-- the first pope to be a member of the Jesuit religious order, to come from Latin America, and to take the papal name in honor of Saint Francis of Assisi.

Invited: The Ultimate Catholic Wedding Planner

Stephanie Calis

What if no matter where you've been, there was a resource that offered a framework not just for a beautiful wedding day, but for a lifetime of authentic love and true freedom that our hearts cry out for?There's been a noticeable lack of literature addressing both the practical and spiritual aspects of planning a Catholic wedding and holy marriage. INVITED: The Ultimate Catholic Wedding Planner... read more

What if no matter where you've been, there was a resource that offered a framework not just for a beautiful wedding day, but for a lifetime of authentic love and true freedom that our hearts cry out for?There's been a noticeable lack of literature addressing both the practical and spiritual aspects of planning a Catholic wedding and holy marriage. INVITED: The Ultimate Catholic Wedding Planner... read more

The Story of Saint John Paul II: A Boy Who Became Pope

Fabiola Garza

Complete with audio, this lavishly illustrated biography for children ages 6-9 tells the captivating story of Saint John Paul II, revealing how his answer to the question "Who do you love most?" blossomed into heroic virtue, holiness, and service to the Church and the world.

Complete with audio, this lavishly illustrated biography for children ages 6-9 tells the captivating story of Saint John Paul II, revealing how his answer to the question "Who do you love most?" blossomed into heroic virtue, holiness, and service to the Church and the world.

The Wolf and the Shield: An Adventure with Saint Patrick (Friends with the Saints)

Sherry Weaver Smith

Kieran is braver and stronger than most eleven-year-old boys. And ever since his father’s death, he's been doing his best to take care of his mother and little brother. In fifth-century Ireland, though, there aren't many options. When Kieran rescues a wolf pup and meets Saint Patrick, his choices become even more difficult. Should he leave home to join Carrick’s warriors? Will someone discover... read more

Kieran is braver and stronger than most eleven-year-old boys. And ever since his father’s death, he's been doing his best to take care of his mother and little brother. In fifth-century Ireland, though, there aren't many options. When Kieran rescues a wolf pup and meets Saint Patrick, his choices become even more difficult. Should he leave home to join Carrick’s warriors? Will someone discover... read more

Man to Man, Dad to Dad: Catholic Faith and Fatherhood

This collection of faith-filled reflections explores various topics related to being a Catholic man and father in today's age. Integrating faith with marriage, parenting, and work, this resource offers a comprehensive understanding of a Catholic father's identity and purpose through personal anecdotes, models of fatherhood in Jesus' parables, Scriptural passages, and references to Church autho... read more

This collection of faith-filled reflections explores various topics related to being a Catholic man and father in today's age. Integrating faith with marriage, parenting, and work, this resource offers a comprehensive understanding of a Catholic father's identity and purpose through personal anecdotes, models of fatherhood in Jesus' parables, Scriptural passages, and references to Church autho... read more

Everybody Has a Body: God Made Boys and Girls

Monica Ashour, Karol Kaminski

Boys and girls' bodies are the same in some ways and different in others. Everybody Has a Body: God Made Boys and Girls discusses the similarities and differences between male and female bodies. It does this in a language that young children can understand. The book introduces children to the way gender contributes to the dignity of the human person. Everybody Has a Body is a simple, fun intro... read more

Boys and girls' bodies are the same in some ways and different in others. Everybody Has a Body: God Made Boys and Girls discusses the similarities and differences between male and female bodies. It does this in a language that young children can understand. The book introduces children to the way gender contributes to the dignity of the human person. Everybody Has a Body is a simple, fun intro... read more

Brigid and the Butter: A Legend about St. Brigid of Ireland

Pamela Love

Brigid wants to feed the hungry, but she is often hungry herself. When a beggar woman asks for the only food Brigid has - a dish of butter - she learns how to open her heart in generosity and love. This story of the first miracle of St. Brigid of Ireland will encourage children ages 4 to 7 to learn about this generous saint!

Brigid wants to feed the hungry, but she is often hungry herself. When a beggar woman asks for the only food Brigid has - a dish of butter - she learns how to open her heart in generosity and love. This story of the first miracle of St. Brigid of Ireland will encourage children ages 4 to 7 to learn about this generous saint!

The Journey of Our Love: The Letters of Saint Gianna Beretta and Pietro Molla

Gianna Beretta Molla Sai, Pietro Molla

Between 19551962, Saint Gianna Beretta and her husband Pietro Molla corresponded through a series of letters, collected here. Touching, inspiring, and refreshingly human, their exchanges reflect the everyday experiences and the abounding love of a modern day couple, revealing that the way of holiness can unfold in the midst of this world. From balancing work and family life, to dealing with a ... read more

Between 19551962, Saint Gianna Beretta and her husband Pietro Molla corresponded through a series of letters, collected here. Touching, inspiring, and refreshingly human, their exchanges reflect the everyday experiences and the abounding love of a modern day couple, revealing that the way of holiness can unfold in the midst of this world. From balancing work and family life, to dealing with a ... read more

Catholic Family Fun - A Guide for the Adventurous, Overwhelmed, Creative or Clueless

Sarah Reinhard

Discover how game night/day meets Catholicism in Catholic Family Fun: A Guide for the Adventurous, Overwhelmed, Creative or Clueless, an inspirational guidebook offering activities with strategies and suggestions for fun family engagement - with one another and with faith! A great resource for parents, grandparents, caretakers, and family friends, this book conceptualizes a wide range of fun, ... read more

Discover how game night/day meets Catholicism in Catholic Family Fun: A Guide for the Adventurous, Overwhelmed, Creative or Clueless, an inspirational guidebook offering activities with strategies and suggestions for fun family engagement - with one another and with faith! A great resource for parents, grandparents, caretakers, and family friends, this book conceptualizes a wide range of fun, ... read more

Mary: Help in Hard Times

Marianne Lorraine Trouvae, Marianne Lorraine Trouv'

Discussing four of the Blessed Virgins roles, Mary: Help in Hard Times is a combination of history, stories, and prayers in an approachable, practical size. Divided into three distinct sections, the books first segment discusses four key moments of Marys life. The second section contains personal stories of Marys intercession, and the book closes with various Marian devotions and prayers. An a... read more

Discussing four of the Blessed Virgins roles, Mary: Help in Hard Times is a combination of history, stories, and prayers in an approachable, practical size. Divided into three distinct sections, the books first segment discusses four key moments of Marys life. The second section contains personal stories of Marys intercession, and the book closes with various Marian devotions and prayers. An a... read more

Ten Commandments for Kissing Gloria Jean

Britt Leigh

A 14-year-old girl who wants her first kiss more than anything gets diagnosed with Celiac disease, prompting important considerations about her body and her Catholic faith. Themes include: faith, choices, and sex & relationships.

A 14-year-old girl who wants her first kiss more than anything gets diagnosed with Celiac disease, prompting important considerations about her body and her Catholic faith. Themes include: faith, choices, and sex & relationships.

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