Karlo Tanjuakio

Karlo Tanjuakio - Marketer

Honolulu, HI, USA

Environmentalist, entrepreneur, and founder @ Kure - The Quality Improvement Platform.

Request a quote
Verified identity

Overview

Karlo Tanjuakio is a proven entrepreneur living in Honolulu, Hawaii, who is passionate about environmentalism, preserving the planet we live on, and nonprofit organizations dedicated to improving society. 


 An entrepreneur at his core, Karlo has always been interested in finding ways to help people help themselves in better, more efficient ways. In 2021, Karlo Tanjuakio founded Kure, a software company with a mission to provide the technology and education needed to help individuals and teams increase their productivity. A purpose-driven company, at Kure, the goal is to empower everyone to reach their greatest potential and be able to collaborate while working towards the greater good. 


Alongside his professional accomplishments, Karlo Tanjuakio is proud of the work that he’s done in his community. Since 2013, he has been acting on his love for the environment as a volunteer with Worldwide Opportunities on Organic Farms, USA. Karlo also offers dog adoption support for the Hawaiian Humane Society, and he works with Sacred Hearts Academy to offer high school students entrepreneurial mentoring. He is compelled by causes focused on technology, science, education, and economic empowerment. 
Services
Non-Fiction
Business & Management
Earth, Space, & Environmental Sciences

Work experience

CEO & Founder

Kure
May, 2021 – Present (over 1 year)

Kure guides teams to optimize processes and increase productivity – empowering everyone to collaborate towards the greater good. We’re a purpose-driven company that shares the knowledge and technology everyone needs to reach their greatest potential.

Sign up for free to see how it works at.

CEO & Founder

GoLeanSixSigma.com
February, 2012 – Present (almost 11 years)

Founder

The Ventus Network
December, 2011 – Present (about 11 years)

We empower people and organizations by growing their presence online and beyond to ensure their success in today's quickly changing global market.

Marketing Strategist

Not Always Right
January, 2011 – April, 2016 (about 5 years)

Laugh a little (or a lot) every day at,,, and. We're a network of entertainment websites that share true, funny (and sometimes crazy) stories from around the world.

Since 1/2012, guided and supported increased total traffic to all Not Always Network websites by 63% (12/2012) and 183% (10/2013) – averaging over 21 million page views and serving over 105 million ad impressions per month.

Marketing & Product Manager

Pivotal Resources
November, 2007 – December, 2011 (about 4 years)

Pivotal Resources is an international process improvement (Lean Six Sigma) training and consulting firm.

Increased website traffic by 40% over 1 year and increased online lead generation by 100% while eliminating cost of third party paid advertising of $80k/year.

Operations/Sales

Chase
January, 2001 – January, 2007 (about 6 years)

Formerly Washington Mutual

Projects

How to Tell a Brand Story That Resonates

Most people who start a business are passionate about their work and have the drive to succeed, and the origin story of their brand will always resonate with those who built it. However, it’s important to remember that a brand’s story should be told with intention. This means ensuring the message is delivered to the right audience and the company is acknowledged as a brand.

Your company’s brand story is critical for succeeding in today’s competitive market. Here are four ways to ensure that it’s told to capture the essence of who you are and what you’re trying to accomplish.

Simplicity
One of the most essential factors you should consider when it comes to your company’s origin story is to ensure that it’s simple and doesn’t get too complex. Although it’s tempting to include various twists and turns in your story, it’s important to remember that the most crucial aspect is the reason you started in the first place. A straightforward way to convey this is by discussing a problem your company has solved.

Truth
Even though starting a business is huge, it’s also important to remember that the path to success can be unpredictable. There will always be moments of triumph and setbacks along the way. A transparent and authentic origin story is essential to communicate the company’s goals and intentions.

It can be tempting to celebrate your company’s success after all the hard work you’ve put in, but it’s also important to remember that there are still moments of frustration and doubt that will stick with you for a long time. One of the most essential factors you should consider is the various pivots and reroutes that helped you get where you are today.

The “Why” Aspect
One of the most important factors you should consider regarding your company’s origin story is why you started in the first place. Although it’s important to remember that the steps to building a brand are important, it’s also important to remember that the reason that you started is the most critical aspect.

Authority
A clear and authentic origin story is also essential to ensure that it captures the essence of who you are and what you’re trying to accomplish. One of the most imperative factors you should consider is being specific and honest about what you want to show to save no room for speculation.

Environmentally Friendly Companies Worth Supporting

Changing times and priorities have made it clear that making money isn’t the only indicator of a company’s success. A company’s sustainability is one of the most critical factors. This issue should be a core part of its operations to ensure that it remains competitive and attractive to investors and customers. Today, these are the top companies making an effort to improve our environment.

HP
One of the world’s largest corporations, HP has several impressive environmental programs. Through its Sustainable Impact initiative, the company has recycled over 875 million ink cartridges and prevented over 1.7 million pounds of plastic from going into the ocean. It has also been able to eliminate the use of all single-use plastic packaging by 2025. By 2025, it will become the world’s leading printer supply recycler.

Impossible
It’s no longer possible for people to claim to be eco-friendly individuals without also being a vegetarian. Meat production is considered one of the world’s most harmful industries, and the company that changed the game by partnering with Burger King is Impossible.

Being vegan is one of the most significant advantages that people can give to the planet by going vegetarian. Compared to beef, Impossible’s vegan burgers have less impact on the environment. They also use 87% less water and have less greenhouse gas emissions.

Patagonia
One of the most prominent companies that value environmentalism early on is the apparel giant Patagonia, known for its commitment to sustainability since its inception. Through its voluntary 1% “Earth tax,” the company has been able to support various environmental organizations.

Unlike other companies that hire celebrity spokespeople, Patagonia uses its stars to further its cause. The company has raised awareness for its environmental programs through global sports activists.

Seventh Generation
Seventh Generation’s cleaning products are made with natural and non-toxic ingredients, and they can inform their customers about how much petroleum was saved after using their products. The company also has several action programs and environmental activism initiatives. Its partners include the Sierra Club, Clean Water Action, and the Certified Corporation. One of its most prominent programs is Commit to Clean, which encourages cities to adopt 100% clean energy.

Steps to Conduct an Effective Corporate Sustainability Audit

A corporate sustainability audit is a beneficial, strategic process for identifying and rectifying potential issues in your business. Conducting an audit regularly will help you identify the challenges and what needs to be done to improve them. This blog post will discuss steps to help you achieve an effective corporate sustainability audit.

Define Your Goals and Objectives

The first step in conducting a corporate sustainability audit is to define your goals and objectives. What do you hope to achieve through the audit? What are your priorities? What are areas of sustainability most important to you? Defining your goals will help you focus on the importance and ensure that the audit is tailored to meet your specific needs.

Gather Data

The next step is to gather data. This includes both quantitative and qualitative data. Quantitative data can be obtained from various sources, such as financial reports, environmental assessments, and surveys. Qualitative data can be gathered from interviews with employees, focus groups, or online forums. It’s essential to collect as much information as possible from various sources.

Analyze the Data

Once you have collected all of your data, it’s time to analyze and interpret what it tells you. What are the trends? Are there any areas where performance is particularly strong or weak? Where do these findings align with your goals and objectives? This analysis part should be done so that comparisons can be made and conclusions can be drawn.

Identify Areas of Improvement

After analyzing your data, it’s time to identify the most significant opportunities for improvement. This is an excellent point to compile all of your insights and present them in an easy-to-digest format so that crucial decision-makers can see how they compare with other organizations. It’s also essential to prioritize action items to ensure that the most critical issues are addressed first.

Develop a Plan of Action

Once you have identified the areas needing improvement, it’s time to develop an action plan. This should include specific steps that will be taken to address each issue. It’s essential to be realistic and set achievable goals so that progress can be tracked over time.

Article originally published on

Books Every Tech Entrepreneur Should Read

The tech industry is constantly evolving – changing in ways we could never have predicted. Any startup founder or entrepreneur must stay up-to-date on the latest developments to be successful. Reading books can help you do that! This blog post will discuss books every tech entrepreneur should read to succeed in today’s competitive landscape. Here are some to get you started.

Lean Startup by Eric Ries

The Lean Startup is the de facto bible for modern startups. It shows you how to create a successful startup business using scientific principles like lean manufacturing and validated learning. This book has helped thousands of entrepreneurs worldwide build better products, measure their results, validate ideas before launching them in the market, find product-market fit and ultimately create a successful startup company. This book is an absolute must-read for any tech entrepreneur or anyone looking to start their own business in the 21st century.

The Four Steps to the Epiphany by Steve Blank

This book is considered a classic in entrepreneurship. It shows you how to build successful startup companies with practical advice and real-life examples. Author Steve Blank explains why most startups fail, avoid these pitfalls, and what you should do instead. He also talks about customer development, which is crucial for any startup founder. If you’re looking for a comprehensive guide to starting a tech company, this is the book.

Hooked by Nir Eyal

Hooked, written by entrepreneur and Stanford lecturer Nir Eyal explains how to build habit-forming products. The book creates customer habits to get users hooked on your product or service. Once you make a habit of using it every day, you will be able to monetize them easily through upsells and other means. This is an essential book for any tech entrepreneur to read, as it will teach you how to create a product that users can’t live without.

Delivering Happiness by Tony Hsieh

Delivering Happiness is a book written by Zappos CEO Tony Hsieh. In it, he tells his story from childhood to building one of the most successful e-commerce companies in the world today. He also discusses how Zappos evolved and helped them become today’s company. This book is ideal for any entrepreneur, as it provides insights and advice from someone who has been there and done that.

Article originally published on

Sustainability Explained

Your lifestyle choices have an impact on future generations, so it is crucial to engage in sustainable practices for the good of planet Earth and the generations that follow us. But how do you get there? The first step is understanding what sustainability means.

Sustainability is the ability to maintain something at a certain level or condition. In other words, sustainability is about creating a system that can be maintained over time. This might include preserving natural resources, using recycled materials or reducing dependence on fossil fuels. There are many different ways to achieve sustainability, and you must do your part to make sure you’re living sustainably.

Three Pillars of Sustainability
The pillars of sustainability include the environmental pillar, equity pillar and economic pillars. The first two pillars often get more attention than their third counterpart because they’re easier to measure in terms of impact on a company’s bottom line. Reducing carbon footprint while ensuring sustainability through employee approval and community support for operations profitability can go a long way in enhancing sustainability.

Factors Affecting Sustainability
The four factors of sustainability include human, social, economic and environmental. Human sustainability is about maintaining and improving human capital through investments in health care, education systems, and access to services like water or sanitation. Social responsibility strives to preserve social cohesion through investment projects that create frameworks within our communities; it means acknowledging future generations and understanding that current actions can impact them. Economic sustainability is geared toward promoting social equity. Finally, environmental sustainability focuses on all aspects aimed at protecting the environment and its natural resources.

Why Is Sustainability Important?
Sustainability improves the quality of life by protecting the ecosystem and natural resources so future generations can enjoy them just as much as we do. Going green also maximizes benefits from an environmental focus in the long term as sustainable practices preserve the environment and help create a balanced ecosystem. Apart from protecting the environment, sustainable practices promote business equity and create opportunities for businesses to be profitable without negatively affecting other pillars of sustainability.

Conclusion
Sustainability is striking a balance between the events and activities to co-exist in a meaningful manner for the good of all. The three pillars of sustainability are environmental, economic and social. All three need to work in tandem for a society to thrive sustainably over the long term. Factors that affect sustainability include human, social, economic and environmental factors. Sustainability is important because it benefits everyone, not just future generations but also the current generations.

Tips for Entrepreneurs to Succeed in the New Year

The new year is here, and that means it’s time for all of us to set new goals and make plans. This can be difficult for entrepreneurs because you’re constantly working towards your next venture, and your plans may not be set in stone. It may seem like there are no breaks in sight, but if you want to succeed, here are tips for running an effective business.

1) Set Goals
Although setting business goals seems like a no-brainer, many entrepreneurs are not successful because they don’t make their goals meaningful. Don’t mistake thinking that you can stay afloat without making plans to grow your company. You need to plan what’s coming next if you want to expand and succeed. When you write down your goals, make sure that they are SMART. This means specific, measurable, attainable/achievable/realistic (pick one), time-bound, and written in an action-oriented format.

2) Take a Break
Yes, you read that right. You need to take time away from your business sometimes to be successful. This means vacations, weekends, and even breaks during the day. If you’re always working, you’ll eventually become burnt out and won’t be able to think straight. Not only will this hurt your productivity, but it can also lead to health problems down the road.

The best way to take a break is to unplug completely from work. This means no checking email or answering calls. Turn off your phone and computer, and go outside for a walk or spend time with friends and family. You’ll be surprised at how refreshed you feel after taking some time away from work.

3) Delegate and Automate
One of the most prominent problems entrepreneurs face is doing everything themselves. This isn’t possible, and it’s also not very effective. You need to delegate tasks to your employees or outsource them if you can’t handle them yourself. Not only will this free up your time, but it will also help you avoid burnout. You can also automate tasks using technology. For example, you can use software to manage your finances or keep track of your customer data. Automating these processes will save you time and make your life a little easier.

4) Hire People Who Are Smarter Than You
It’s okay if you don’t know everything about your industry. That means it’s time to hire someone who does! This can be difficult for entrepreneurs because they want to do things themselves, but hiring intelligent and experienced people will make your life easier and lead you in the right direction. For example, if you’re in the tech industry and don’t know much about programming or coding, hire someone who does. You can pay them to help with your technical needs, so you don’t have to worry about it.

Article originally published on

Explore the Reedsy Community

Reedsy is a community of top publishing professionals. Join Reedsy today to browse 1000+ profiles.

Aryn Van Dyke

I'm a former HarperCollins marketing manager specializing in nonfiction, now I'm working with indie authors on rockstar marketing strategy.

Nashville, TN, USA

Sara Usera

Digital marketer with a tech and analytics background to help you get those sales going! Mentored by Reedsy's CMO. Expert on Amazon Ads.

Madrid, Spain

To view 1,000+ more profiles, Join Reedsy