Why work with a professional book marketer?
If you’ve published a book, you probably know that authors are expected to take on the lion’s share of marketing efforts, regardless of the publication path. The most successful independent authors admit to spending a large part of their day marketing their books rather than writing. For some authors, marketing is enjoyable — a chance to promote their work and interact with readers. For others, it can be a real burden. The hard truth is that marketing is a skill, just like writing, editing, or design. If you’re not prepared to spend hours learning about it and improving on your efforts — testing and iterating — then your writing career might be better served in the hands of someone who already possesses those skills. But where can you find a knowledgeable marketer with the right experience in your genre?
What will a marketer do for me?
A book marketer’s purpose is simple: to help you define and reach your audience, in order to sell more books. Of course, there are many ways to achieve those ends, and all methods should be carefully analyzed, tested and improved upon. But if we were to segment “book marketing” into three core principles, they would be:
- Identifying your target audience and where these people hang out (online and in real life).
- Generating and driving traffic to your product (whether that’s your book page on Amazon, your website, or your mailing list).
- Converting that traffic into paying customers (i.e. readers who purchase your books).
All three are obviously intertwined: it’s not worth having a website if no one visits it, just as it is pointless to drive traffic to a website that is not optimized for capturing your audience (a website where people can’t sign up to your newsletter, for example). A good marketer will help you establish all the basic marketing elements you need to be successful as an author (a website, mailing list, optimised product page, etc.), as well as figure out the best strategies for you to market your book. Working with a book marketer is, above all, a great learning experience. Just like hiring an editor will help you improve your writing more than a “writing course”, working with a professional marketer will teach you more than reading dozens of blog posts. It’ll also be more fun!
How is a book marketer different from a book publicist?
As we mentioned above, there are many ways to market a book, and “publicity” is just one of them. Getting press coverage about your book, or having it reviewed on blogs, is just another marketing channel authors can use to get readers’ eyes focused on their books. It is, however, a channel that requires a strong PR specialization (reaching out to journalists, drafting press releases, maintaining relationships with the media, etc.), which is why “marketers” are generally not “publicists”, and vice-versa. You’ll find publicists and marketers listed separately on Reedsy, so if you think your book would benefit more from press or blog coverage than, say, email marketing or advertising, make sure to visit the publicity section.
Why should I trust the book marketers on Reedsy?
As with any other professional on the Reedsy marketplace, all our book marketers are thoroughly vetted and their qualifications verified (we explain more about that process in this post). On top of this, we insist on having a personal chat with every one of them to discuss which book marketing strategies (or “channels”) they specialize in. Not every strategy is appropriate for self-published authors, and we want to ensure the professionals on the Reedsy marketplace can adapt to our authors’ needs.
Marketing services definitions
After several chats with bestselling authors and renowned book marketers, we determined that there are four main areas where authors might benefit from working with a professional marketer. The marketers listed on Reedsy specialize in one or more of the following areas:
Work with a professional marketer to define your pre- and post-launch marketing efforts. The objective is to help you stand out from the crowd by determining which marketing channels should work best for your project. Read more
An email marketing specialist will help you build reader mailing lists and leverage your existing fanbase to sell more copies when you release a new title. Read more
Acquiring readers through advertising, such as Facebook ads, can have incredible results. A marketer will work with you to find new audiences, optimize conversion rates and teach you how to progressively manage campaigns yourself. Read more
Having clean metadata (keywords, categories, series information, etc.) and a compelling blurb on your books’ pages on all retailers is not only crucial to getting readers to buy your book, it’s also one of the main drivers of discoverability. Read more