Optimize your author mailing list
Whether you’re on your first or tenth book, a professional email marketing specialist can help you build a robust mailing list and leverage your existing fanbase.
On Reedsy, meet email marketing specialists with a proven track record executing successful campaigns for established and debut authors alike. Our marketers know how to convert mailing list leads into book sales.
Liz D.
Available to hire
My current passion is the reimagining of the book publishing industry as a business and thriving art-form.
Elina V.
Available to hire
Marketing expert w/ 12+ yrs experience in genres from nonfiction to literary fiction to children's books at Big Five & boutique houses.
Kate L.
Available to hire
10 yrs marketing experience in consulting, launching, and promoting books. Specialized in sci-fi, fantasy, gamelit/litrpg, spec fic, LGBTQ+
JD (Denis) C.
Available to hire
Need more readers? With 7+ years of experience, I use proven, data-driven marketing to boost visibility and grow book sales.
Martyn B.
Available to hire
Forward-thinking and creative book marketer. Top-200 Reedsy Provider. Fascinated by doing things differently to get people to buy books!
How to choose an email marketing specialist
On Reedsy, you’ll find marketing professionals who’ve worked with the likes of James Patterson and R.F. Kuang. We handpick our book marketers for their industry experience: to guarantee the quality of your collaboration, only the top 3% of applicants are accepted.
Assemble your team
Request quotes from up to 5 professionals in your genre with a free Reedsy account.
Do I need a mailing list to sell books?
There are many things that, as an author, you can skip: tweeting, being on Facebook, blogging, emailing bloggers, advertising, etc. While these are all options for marketing your book, some may not be the best fit for your interests (or your budget).
Having a mailing list, however, is not optional. As Michael Hyatt, NYT best-selling author and former CEO of Thomas Nelson Publishers, puts it: “If there’s one thing all professional platform-builders agree on, it’s the importance of building your list.”
Imagine that you’ve put a lot of effort into marketing your first book. What happens when you’re about to release the second one? How do you make use of your existing reader base to sell more copies? Just like a personal website (or a Reedsy profile), a mailing list is an indispensable tool for all your future marketing efforts.
What does an “email marketing” specialist do? And how can they help me?
Generally, a professional marketer specializing in email marketing for authors will offer to help you with:
- Mailing list integration. They will find elegant ways to convince readers to give you their email address. In particular, a marketer will think through the reader’s journey on your website from initial visit to subscription.
- Increasing conversion through email sequence automation. They will design and install automated email sequences for the readers subscribing to your mailing list. A marketer will then determine the most effective way of engaging with readers so your leads convert into sales.
- Mailing list management. They will ensure your mailing campaigns always target the right audience by segmenting your mailing lists.
FAQs
What can I do to grow my mailing list?
How do I keep my email subscribers engaged?
