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Celina De Leon

Celina De Leon - Marketer

Philadelphia, PA, United States

I help authors from start to finish. From launching your digital brand to reaching your target readers on social media - I have you covered!

Overview

I am a publicist and social media strategist with 10+ years of experience. I love getting the word out on great authors and artists. #WeNeedDiverseBooks

Services
Fiction
Children's - Middle Grade Comics & Graphic Novels LGBTQ
Non-Fiction
Comics (non fiction) LGBTQ (non fiction)
Works with
Wordpress

Work experience

Book Publicist + Social Media Strategist

Self-employed
March, 2011 – Present (over 6 years)

• Earn press coverage and social media attention for writers and artists
• Plan and administer press and social media engagement campaigns in support of clients’ goals
• Design and create WordPress blogging sites for clients' everyday writing and publicity needs
• Launch short-term boosts and long-term press and social media campaigns

Max Slavkin, Co-founder and CEO of Creative Action Network
Celina is incredible! With everything from ideation and strategy, to daily implementation across social channels, Celina brought energy, new ideas, and an inspiring work ethic to her job. She created an editorial calendar for us, analytics systems, and impressed our team every day with clever and thoughtful content ideas. Can't recommend her enough!

Betsy Streeter, Author of The SilverWood and Neptune Road novels
Celina helped me make sense of what was a very jumbled social media presence. She reviewed everything I had, compared it with best practices, and wrote me copy to use everywhere. She also answered a ton of questions. I keep the document that she created for me in a binder and still refer to it. Now I am more focused, and am doing things that make sense to me and that build up my voice and audience. Celina brings clarity and organization to her work, which is so important in a world where there are messages flying around every which way and it can be hard to maintain focus. I hope to work with her again in the future!

Don Weiss, Communicable Disease Epidemiologist at NYC Health Department
Celina gave my Twitter account the boost it needed to expand my following, perk interest in my then new ebook 'Mailaise,' and create authentic connections with avid readers and influencers in my fields of interest. Celina is a strategic communicator who knows how to stay true to your voice and adhere to social media best practices. I recommend her to anyone looking to increase their reach on social media.

Associate Director of Media Communications

Swarthmore College
June, 2012 – June, 2013 (about 1 year)

• Developed the College’s strategic publicity and social media communications plans
• Directed press promotion efforts and earned media coverage for the College in top-tier, regional, national, and international outlets
• Spearheaded the College's social media campaigns and community management efforts
• Led workshops on social media best practices and launched a campus-wide social media working group

Jim MacMillan, Assistant Director of External Affairs at the Klein College of Media and Communication at Temple University
Soon after Celina De Leon arrived on Swarthmore's communications staff, her work ignited the college's social media platforms, created strong messages and a crystal-clear identity. At the same time, Celina's instructional work with other college departments helped to elevate the digital identity for all who participated. And Celina is a delight to work with!

Ben Berger, Associate Professor of Political Science
Celina strategically gained media opportunities for me, and for Swarthmore College generally, during the 2012 election cycle. Her persistence and savvy helped make us a go-to source for reporters, bloggers and columnists, and her professionalism and energy made her a pleasure to work with.

Erin Entrada Kelly, Author of Blackbird Fly, The Land of Forgotten Girls and Hello Universe
Celina is a sharp and strategic public relations professional. She is easy to work with and open to ideas. It was a pleasure working with her.

Deputy Press Secretary, Associate Press Secretary, and Community and Ethnic Press Officer

NYC Health Department
July, 2007 – January, 2011 (over 3 years)

• Acted as agency spokesperson to promote Department’s progressive health agenda
• Coordinated the promotion of agency’s public health campaigns and its social marketing activities
• Collaborated with marketing and governmental affairs units on public relations and strategy
• Prepared and supported Health Commissioner during press interviews and engagements
• Managed responses to large volume of local, national and international press inquiries

Diane M. Randolph, Social Media, Marketing & PR Strategist
Celina was a great member of the Communciation team. She worked collaboratively with each member of staff, was proactive in her approach, and supported knowledge growth among team-members of how to effectively engage and support work with external partners, particularly those in ethnic media. I highly reccomend her for work in any communication based setting.

Sheryl Tirol, Senior Publicist at Grace Hill Media
Celina is great person to work with. In addition to being a very pleasant person, she's a very hard worker. Celina is dedicated to her work and always go above and beyond what is asked of her. She is very thorough and detail-oriented.

Projects

Engage with Influencers in Preparation for Book Launch

From author and cartoonist Art Roche: It's been my pleasure to work with Celina on improving my digital presence in preparation for an upcoming book launch. Celina has been an invaluable resource to me in identifying key influencers, and developing strategies to effectively communicate with them in an authentic way. I would heartily recommend her to anyone who needs a responsive partner to help sharpen their brand. I'm a huge fan!

Enhanced Digital Infrastructure for Book Launch

I strengthened my client's digital and social media presence in anticipation of the release of the latest installment in her ground-breaking comics series, Jane's World - the first gay-themed work to receive online distribution by a national media syndicate in the U.S.

From client, Paige Braddock: Before beginning to work with Celina, my online presence was unfocused, random and basically a mess. Her initial goal was to help me by auditing everything I had online, streamlining my profiles/blogs and then helping me focus my 'brand' statement for each of my varied creative enterprises. I’ve learned a lot from Celina. She anticipates problems, questions and needs with impressive depth and thoughtfulness. I consider Celina the one member of my creative team that I could not live without. In reference to her abilities in the Social Media arena, I frequently use her name and the word 'genius' in the same sentence.

Launch of Stinky Cecil - Children's Graphic Novel Series

I created the digital and social media infrastructure for the launch of my client's first children's graphic novel series with Andrews McMeel. I also launched and managed her social media presence while she met her publisher's writing deadlines. Her third novel in the series is set to be released in 2018:

Launch of Lesbian Romance Writer - Missouri Vaun

I helped my client get her inaugural line of lesbian romance novels published from start to finish. I served as her first line editor, created her digital infrastructure, pitched her manuscript to key lesbian publishing houses and managed her digital and social media presence while she met her publisher's writing deadlines. She now has 11 novels and short stories available through Bold Strokes Books and Amazon:

Portfolio (3 selected works)

All Things Rise (Return to Earth)

Missouri Vaun

Cole rescues Ava, a pilot from the Cloud City of Easton who crash-lands near her farm, setting in motion events that will alter the course of her life. It’s a hundred years after peak oil and the rich have risen above the Earth, inhabiting great Cloud Cities, while those left behind live a rural existence, off the grid. After suffering a vicious attack, Cole is transported to the Cloud City of... read more

Cole rescues Ava, a pilot from the Cloud City of Easton who crash-lands near her farm, setting in motion events that will alter the course of her life. It’s a hundred years after peak oil and the rich have risen above the Earth, inhabiting great Cloud Cities, while those left behind live a rural existence, off the grid. After suffering a vicious attack, Cole is transported to the Cloud City of... read more

Stinky Cecil in Operation Pond Rescue

Paige Braddock

"Funny and lovable! The characters in Stinky Cecil's pond world are honest, determined, loyal, and hilarious--especially when they forget themselves and act like real animals! I can¹t wait for more adventures!" --Jeff Smith, creator of Bone "'Sometimes big stories happen in small places' and big, fun, totally enjoyable tale happens right here in Stinky Cecil in Operation Pond Rescue. Paige Bra... read more

"Funny and lovable! The characters in Stinky Cecil's pond world are honest, determined, loyal, and hilarious--especially when they forget themselves and act like real animals! I can¹t wait for more adventures!" --Jeff Smith, creator of Bone "'Sometimes big stories happen in small places' and big, fun, totally enjoyable tale happens right here in Stinky Cecil in Operation Pond Rescue. Paige Bra... read more

Jane's World, Volume 11

Paige Braddock

After her return from a few days off-world, Jane finds that things are not quite the way she left them. Corporate managers have hired zombies to fill open positions (They work for nearly nothing and they don't need healthcare, because they're dead.) But zombies are the least of Jane's problems! Dorrie signs her up for a lesbian soccer league, Jane's vintage VW van is haunted by her dead uncle,... read more

After her return from a few days off-world, Jane finds that things are not quite the way she left them. Corporate managers have hired zombies to fill open positions (They work for nearly nothing and they don't need healthcare, because they're dead.) But zombies are the least of Jane's problems! Dorrie signs her up for a lesbian soccer league, Jane's vintage VW van is haunted by her dead uncle,... read more

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