Brooklynn Chandler Willy

Brooklynn Chandler Willy - Marketer

San Antonio, TX, USA

Brooklynn Chandler Willy – JD RFC CDFA – is a financial services professional specializing in Retirement Planning operating in San Antonio.

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Overview

Brooklynn Chandler Willy’s career in financial services developed following the sudden and untimely death of her father. In life, he had been a life insurance salesman who – ironically – had no life insurance himself. She saw how difficult it can be – emotionally and financially – to lose a loved one without being prepared; she decided to dedicate her career to helping others put better plans in place and be prepared so as not to be faced with a similar situation.

At Texas Financial Advisory, Brooklynn Chandler Willy and the entire team understand and appreciate how hard their clients work and the nest eggs that they’ve saved throughout their lives. The team will work with each client as a fiduciary and help take the uncertainty and stress out of retirement planning to create holistic plans that extend beyond the numbers. To learn more about if Texas Financial Advisory is right for you, please visit their website.

Alongside her job as the Host of the “Texas Financial Advisory Show,” Brooklynn Chandler Willy hosts the “Texas Financial Advisory Show,” airing weekends on WOAI 1200 AM and KTSA 550 AM. Through her show, Brooklynn shares the knowledge, insight, and expertise that she’s accumulated across her career. Listeners tune in to hear examples of how a retirement income plan can help reduce income taxes, provide a legacy for heirs, and assure a steady income through the rest of life.

Alongside her work in finance, Brooklynn is also the Co-Founder of SHMILY: Gifts From Above, which she helped establish with her sisters in 2014. The 501(c)(3) nonprofit mission is to provide college students who lose a parent while enrolled with the financial assistance and emotional support they need.

Brooklynn’s career began building when she enrolled at Baylor University in Waco, Texas, for her post-secondary education. While studying three different subjects, Brooklynn Chandler Willy was also an involved member of campus life. She graduated in 2002 with her Bachelor of Arts degree in Political Science, Business, and Spanish. Brooklynn then enrolled at St. Mary’s University School of Law, where she graduated in 2005 with her Juris Doctorate in Law. She is also CDFA (Certified Divorce Financial Analyst) designated with a focus on Financial Planning and Services.

Work experience

Co-Founder

S.H.M.I.L.Y.: Gifts From Above
February, 2014 – Present (over 8 years)

“S.H.M.I.L.Y. Gifts From Above” is a 501(c)(3) non-profit organization that the Chandler sisters, Brooklynn Chandler Willy, President of Texas Financial Advisory and Managing Partners, Spring Chandler Taylor and Drew Chandler Hennig, created in 2014. The foundation’s mission is to provide financial assistance as well as emotional support to college students who lose a parent while seeking a higher education. All proceeds from fundraising events and private donations go directly to “S.H.M.I.L.Y. Gifts From Above“.

To learn more how you can help, please visit our website:

Host of The "Texas Financial Advisory Show"

KTSA 550 AM & WOAI 1200 AM
June, 2012 – Present (over 10 years)

Join us for the "Texas Financial Advisory Show” every weekend! Each week, Brooklynn Chandler Willy, President and Founder of Texas Financial Advisory, shares with her radio show listeners the knowledge she has gained from helping people with their retirement preservation and income planning. Listeners will hear examples on how people can benefit from retirement income planning, through strategies to: reduce income taxes, assure a steady lifetime income and provide a legacy for one’s heirs.

CEO, Founder

Texas Financial Advisory
January, 2008 – Present (almost 15 years)

With only $6000 in savings, a hope and a prayer, Brooklynn founded Texas Financial Advisory in January of 2008. Her vision then and still is today, was to run a boutique Tax, Investment, and Estate Advisory Firm, that caters to the needs and goals of savers. Hindsight, beginning a business much less an investment advisory business in the year that turned out to be one of the most devastating stock market crashes in US history was actually fortuitous, because it developed a philosophy of conservatism and respect for hard earned nest eggs that were to last our clients entire lives.

Brooklynn holds her Texas insurance license and has passed her Series 65 securities examination. She has a bachelor's degree in business administration and political science from Baylor University with a minor in Spanish. She went on to earn her Juris Doctor from St. Mary’s School of Law. Brooklynn has been featured on KSAT 12, WOAI 4 and KENS 5 and is quoted in Forbes and Texas Monthly.

Brooklynn, originally from Beeville, Texas, lives in the heart of the Texas Hill Country with her husband, Michael Willy, and her three children: daughter, Kaela Marie Willy; and sons, Coulter Hutchison Willy and Caden Hamilton Willy. She loves spending time with her family and her pets — three dogs, two cats and all the wildlife that comes from living in the country.

Projects

Putting Inclusive Leadership Into Practice

What makes people feel included in an organization? In addition to being treated fairly, they feel valued and belong to the company. This consists of the organization’s mission, policies, and practices.

Most of the time, it comes down to how leaders do their job. What a leader says and does can make a huge difference. In addition to being treated fairly, people feel valued and belong to the company.

The Characteristics of an Inclusive Leader
Inclusive leadership is a critical capability that organizations can use to adapt to the changes brought about by diverse customers, markets, and talent. According to a study, inclusive leaders share characteristics that help them lead effective teams. These characteristics are visible commitment, humility, awareness of bias, curiosity about others, cultural intelligence, and effective collaboration.

One of the most important characteristics people can identify with a leader is their awareness of bias. Seeing a leader’s bias can make them feel more inclusive.

Demonstrating Inclusive Leadership
One of the most effective ways to demonstrate inclusive leadership is by establishing a personal advisory board (PAD) composed of people close to the leader. These individuals can give leaders feedback on their daily interactions, which can help them make informed decisions about making their teams more inclusive.

One of the most important questions that people can ask a leader is if they use a wide variety of imagery when talking about diversity. For instance, if the leader talks about inclusiveness while addressing a diverse audience, do they use imagery that only represents one group? Having a personal advisory board can help leaders continuously monitor their progress.

Another strategy that leaders can use to demonstrate their commitment to being more inclusive is sharing their learning journey about addressing and recognizing biases. They can discuss their 360 assessment results or hold a town hall meeting. During these meetings, they can also create a standing item that they can use to talk about their progress on being more inclusive.

These actions show humility, a vital component of being an inclusive leader. It can help leaders develop their role models and insights in addressing biases.

Another strategy that leaders can use to demonstrate their commitment to being more inclusive is by immersing themselves in new and uncomfortable situations. For instance, they can attend an employee resource group meeting or sit in different parts of the office each week. Exposure and open-ended questions can help leaders develop new ideas and expand their horizons.

Being an inclusive leader is very important to ensure that employees have the opportunity to develop their diverse thinking skills. Unfortunately, several leaders do not have the necessary confidence in their ability to lead and challenge the status quo.

Awareness of one’s blind spots is fundamental to self-development, but it is also not enough to be isolated. Leaders need to develop their perspective and humility on their own biases. This can be done through the development of a circle of learning.

Accepting criticism and criticism about their own biases is very important for leaders to develop their humility and empathy. This can help them build their perspective and make others feel more included. Besides being open to criticism, these behaviors can also help leaders develop their inner peace.

What Does Financial Stability Really Mean?

Financial confidence is a concept that people often define as being able to live in a financial position where they don’t worry about money, whether they have a job or not. Stability is a concept that people often define as being able to control their finances and life choices. Unfortunately, many people are still working their tails off and feeling trapped in their current situation.

Break Out of the Financial Prison
Unfortunately, many people get trapped in financial traps that prevent them from making informed decisions. For some, this means going without the necessary lifestyle and investing in products that will destroy their wealth. Getting out of financial traps is as easy as taking the necessary steps to avoid getting tricked into doing something that will cause economic imprisonment.

The exact steps involved in achieving this goal may seem straightforward. However, getting in shape is not as easy as it sounds. It requires a lot of discipline and conscious effort. The only way to avoid financial imprisonment is to follow the same path the rich have followed for generations. This means that no matter your background, you have the same tools the rich have used to create wealth for their families.

Years of Financial Stability
Everyone can build financial stability that they can live with. However, it will take a bit of time for financial stability to become a reality. The main factors that will determine this are your control and freedom over your finances.

You must first ask yourself what financial stability means to you. Once you have an idea, you can ask yourself what is most important.

Finding What’s Important
For instance, if you have a goal to visit the culture of your ancestors, then start by writing down what it is that you want to experience in life. This will help you determine what it is that financial stability is all about. Continue to do this until you have a deeper understanding of what it is that you want to achieve.

By doing this exercise, you will have already identified the reason behind your desire to pursue financial stability. This will help you make informed decisions and improve the quality of your life. financial stability is about more than just generating wealth. It is also about determining what is most important to you.

The Definition of Financial Stability Will Vary
financial stability can be defined as having the ability to live in a financial position that you don’t need to work in. It can also mean taking a lower-paying job to pursue something you love. Some people define financial stability as having the ability to own their houses and cars outright. Others may need to know they have enough money to fund their travel without relying on others.

Others may want to give money to charitable organizations or do mission work. Regardless of the reason behind your desire to pursue financial stability, it is crucial to determine what it means to you. Once you clearly understand what you want to achieve, it is time to start planning how to achieve it.

This blog/website is only made available for educational purposes. It is designed to give visitors general information and a general understanding of select financial topics. It is not intended to provide specific financial or investment advice. Conduct your own due diligence or consult a licensed financial advisor/broker before making any and all financial/investment decisions.

Retiring in your 30s or 40s: Is It a Good Idea?

You can retire in your 50s if you have the necessary savings and are planning on doing so. However, if you’re still passionate about financial confidence and believe you should retire early, you should start planning on it now and retire at 40 or even 30.

This lifestyle is not for everyone. However, it’s a possibility for specific individuals. Before adopting this lifestyle, you must understand what you’re getting into if you decide to join the “financial confidence, retire early” movement, also known as “FIRE.”

Retiring in Your 30s
Most Americans would have thought that it was impossible to retire at 30. However, various factors have changed the outlook on this matter, such as the rise of zero-commission online investing and the changing workplace dynamics. Even though it’s possible to retire at 30, it’s still not feasible for most people. Here are the steps that you need to take to achieve this goal.

What Your Savings Should Look Like

If you want to retire at 30 years old, you will need to save more than 75% of your income.

For instance, if you’re in good health and have a strong family history of living long., your life expectancy could be 80. If you retire at 30 years old, you’ll have 50 years of retirement. Not only that, but you’ll also have less than ten 10 to earn all that money, as your work career will almost certainly end after that.

If you want to retire at 30 years old, you’ll need to save about $3.9 million to reach your desired annual income of $60,000. However, if you invest your savings with an average yearly return of 5%, you’ll need around $2.15 million. By doing this, you’ll be factoring in the 3% annual increase in withdrawals to keep up with inflation.

The Setbacks

One of the most overlooked factors when it comes to planning your financial stability is that you may not be able to receive Social Security benefits. To qualify for these benefits, you’ll need to earn around 40 “quarters of coverage,” which is 10 years of work.

If you start working at age 20 or younger, then your Social Security benefits will not be enough to cover you. Even if you reach the total benefit amount, your earnings will only be used to calculate your benefit. Since 25 or more of your years will have zero earnings, your benefit will be smaller.

Retiring in Your 40s
Although it’s more realistic to retire at 40 than 30, it’s still not feasible for most people. You’ll still need to save more than 50% of your income and make wise investments.

What Your Savings Should Look Like

Using the same assumptions, you’ll need around $3.3 million in your savings to retire at 40. However, if you invest your money at 5% a year until you reach 95, then you’ll need around $2 million. This is less than you’ll need at 30 as you’ll have more time to compound your returns and fewer years of withdrawals.

The Setbacks

One of the biggest mistakes people make when doing their financial planning is assuming they’ll easily retire at 40. They’ll be stepping away from the workforce right when their earnings are getting higher, and their expenses will rise.

Before you retire, it’s essential to factor in all of these variables into your calculations. Since you’ll be living on a fixed income, it’s critical to factor these into your strategy.

This blog/website is only made available for educational purposes. It is designed to give visitors general information and a general understanding of select financial topics. It is not intended to provide specific financial or investment advice. Conduct your own due diligence or consult a licensed financial advisor/broker before making any and all financial/investment decisions.

Your Checklist Before Starting a Business

Getting started is often challenging, especially when starting a business. There are so many things to do, and it can be hard to track them.

It’s also a good idea to diversify your income sources to avoid experiencing a financial crisis. Having a business can be a great way to start a new venture. Here are five things that you should do first.

Create a Concept

Having an idea is the first step in starting a business. Although you don’t have to reinvent the wheel, it’s essential to consider how you will put your stamp on it. Before you start working on a business, it’s crucial that you first ask yourself the question, “What would people want from me?” This will help you determine what you stand for and how you will make your product or service work.

Develop a Plan and Timeline

Before you start a new venture, you must have a plan and a timeline. A well-written business plan will help you secure the necessary funding and ensure you’re on track to achieve your goals. Having a timeline allows you to set goals and keep track of your plan’s details. Having a plan should not be set in stone, as it can allow you to change the direction of your business.

Business Admin

One of the most critical factors you should consider when starting a new venture is being open to new ideas. A well-written business plan will help you secure the necessary funding and ensure you’re on track to achieve your goals. Having the proper administrative tools can also help you run a successful business. Some tasks that should be completed include: securing financing, registering for a bank account, obtaining a business license, and applying for business insurance.

Find Your Drive

It can be easy to get carried away by the idea of starting a business hoping to make money. However, while there is nothing wrong with wanting to make a small amount of money, most people who start businesses are founded by individuals who have a passion for their business.

Make Sure You Have a Vision

A well-written business plan will help you secure the necessary funding and ensure you’re on track to achieve your goals. A clear understanding of what success looks like can help keep you focused on the task.

Top Women Entrepreneurs of 2022

Women have been making significant contributions to the innovation and growth of the entrepreneurial industry due to their hard work and dedication. Their ideas have been instrumental in developing various business domains and have inspired many aspiring female entrepreneurs. Today here are some of the top female entrepreneurs in the industry:

Jaimee Kort

Jaimee Kort is a force to be reckoned with in the entertainment industry. As the owner of Edge Entertainment, she has caught the attention of some of the most prominent players in the industry, such as Disney’s Fairytale Weddings. Her company was able to provide the DJ and MC for the wedding of the year on the company’s massive cruise fleet.

She has been featured in various publications and conferences, such as the Wedding MBA, where she has been able to speak to wedding industry leaders. She has also been a part of an organization focused on empowering female entrepreneurs.

Cindy Maram

Cindy Maram was an innovative pioneer in 2008 when she launched Dig IN Magazine, a digital publication focusing on celebrity news and entertainment. Due to her passion and determination, she was able to create an environment that was conducive to the growth of her company. She invited some of the most prominent individuals in the industry to her exclusive events. She has also been a producer and insider at the Venice Film Festival and the Hollywood Film Festival.

Crystal Bonnet

Through her online school, Crystal has created various classes focused on using raw food. She wanted to reach out to a broader audience and share her passion for helping others improve their health. Crystal’s goal is to help people incorporate whole, plant food into their lives. Aside from being able to create amazing recipes, she also focuses on the presentation of her classes.

Shreyasee Konar

She is the founder of the global online exhibition platform, which is known as the Creacin. She has been able to be featured in various media outlets and publications. Through her work, she has created an alternative universe for her audience.

Conclusion

These women’s stories have inspired young entrepreneurs and people looking to become successful business owners. They have shown that no magic formula can lead to success in entrepreneurship. While this list is only a tiny sample of the many great female leaders running the world independently, it is still important to note that they have been running their businesses successfully.

Why Millennials Are Being Blamed for Inflation

The rising cost of living puts investors on edge and raises fears of a recession. This week, the government reported that consumer prices in the US increased by 9.1% in June. Janet Yellen, the head of the Federal Reserve, said that inflation is too high.

The rising cost of living is attributed to various factors, such as the conflict in Ukraine and the high prices for energy and commodities. However, experts believe that one of the most significant factors is millennials.

Although millennials are responsible for rising prices, their choices are not causing it. Instead, it’s the size of their generation that’s responsible. There are around 92 million millennials in the US, most of whom are in the 27 to 42 age group.

According to Bill Smead, the chief investment officer of Smead Capital Management, the number of millennials exceeds that of Gen Xers. This means more people are willing to spend money on necessities like cars and houses. Smead was a baby boomer when the population of this age group peaked at 75% higher than the previous generation.

During the 1970s and 1980s, he experienced the Great Inflation. He attributed the price rise to various factors, such as the OPEC oil embargo and, most notably, the federal budget deficits. He also blamed the Great Society, a series of policies introduced by President Lyndon Johnson, for the high inflation.

During the 1970s, the baby boom generation entered the phase of “necessity spending.” This means that they were starting to establish households. Unfortunately, many people were spending the same time during this period, leading to an inflation binge.

Although there are similarities between millennials and baby boomers, the latter had waited five to seven years to get married, have kids, and start a family. More millennials also have college degrees, which gives investors hope for the future.

Economists have claimed that the price hikes would eventually be short-lived and that the supply chain would recover. However, experts disagree. They believe the current inflation rate of around 9% will eventually disappear. Instead, he thinks the country will experience long-term inflation of 5%.

This blog/website is only made available for educational purposes. It is designed to give visitors general information and a general understanding of select financial topics. It is not intended to provide specific financial or investment advice. Conduct your own due diligence or consult a licensed financial advisor/broker before making any and all financial/investment decisions.

What Is a Bear Market?

A 16th-century proverb says it’s not a good idea to sell a bear’s skin before it can be caught. This is one of the reasons why Wall Street types often refer to people who sell a stock as a “bear” when the price of the asset declines.

What is a Bear Market?
The term “bear market” refers to a market where the value of various assets such as stocks and commodities is declining. On the other hand, when assets rise over time, it is called a “bull market.”

The term bear market refers to a period when the broad market index, known as the S&P 500, falls by 20 percent or more. A bear market is a market in which the index falls by 20 percent or more. On the other hand, a bull market is a market in which the index rises by 20 percent or more over time.

Indices are unmanaged, and investors cannot invest directly in an index. Unless otherwise noted, the performance of indices does not account for any fees, commissions, or other expenses that would be incurred. Returns do not include reinvested dividends.

The Standard & Poor’s 500 (S&P 500) is an unmanaged group of securities considered representative of the stock market in general. It is a market value-weighted index with each stock’s weight in the index proportionate to its market value.

Since the S&P 500’s peak on January 3, it has lost about 24 percent. This means that the index, composed of companies commonly known in the US, has entered a bear market. Despite the broad market’s decline, many analysts still refer to it as a bear market. For instance, in March 2020, when the S&P 500 fell 34 percent weeks after the coronavirus pandemic, many analysts still referred to it as a bear market.

A correction is a type of bear market that occurs when asset prices decline by around 10 percent to 20 percent from their previous peak. According to some analysts, there have been 26 bear markets within the S&P 500 over the past 90 years.

The average duration of these bear markets was 289 days, with a drop of around 36 percent. The longest was in 1973-74 and lasted over 600 days. There have only been 24 distinct bull markets in the S&P 500. Despite their shorter duration, these markets usually last for several years.

Why Do They Matter?
Although a bear market doesn’t necessarily signal a recession, it can be a sign that the economy is about to enter a recession. Since the Second World War, there have only been three bear markets that didn’t trigger a recession. The impact of a bear market on an individual’s retirement account is typically severe, especially for recent retirees.

This blog/website is only made available for educational purposes. It is designed to give visitors general information and a general understanding of select financial topics. It is not intended to provide specific financial or investment advice. Conduct your own due diligence or consult a licensed financial advisor/broker before making any and all financial/investment decisions.

Should Students Prioritize Retirement?

Although it is generally recommended to start saving for retirement as soon as possible, it is not always a good idea to put aside money for it when you are still working on finishing your degree. You will end up paying more interest than you earn, and it is not ideal to start contributing to your retirement while you are still in school.

Assess Priorities
One of the most essential factors you should consider when investing in your future is your education. A good education will allow you to earn more and retire with more money.

When investing in your future, one of the first factors you should consider is your studies. Doing so will allow you to prepare for the job market and improve your chances of succeeding. Another critical factor that you should consider is your grades. Good grades will allow you to earn more and retire with more money.

Stay Out of Debt
Your job is one of the most critical factors you should consider when investing in your future. A good job will give you the extra monthly money you need to put aside. You should also make sure that you don’t have any debt. Once you graduate, the sooner you can start paying off your debts, the better chance that you will have of having a successful retirement.

Learn About Finances
If you are still in college, you might want to take a course on money management or investing. This will allow you to get an up-close look at the market and learn how it works. It will also allow you to make informed decisions about investing. Having a good understanding of the market will allow you to feel more comfortable when it comes to making decisions.

Conclusion
As a student, you must make sure you are getting good grades and building connections so you can eventually land a good job after graduating. Then, start planning for the future by planning for retirement and homeownership. While you are in school, try to be frugal, but it is also okay to put off saving for retirement until you graduate.

This blog/website is only made available for educational purposes. It is designed to give visitors general information and a general understanding of select financial topics. It is not intended to provide specific financial or investment advice. Conduct your own due diligence or consult a licensed financial advisor/broker before making any and all financial/investment decisions.

Is It Financially Better to Retire at Home or In a Retirement Community?

Deciding whether or not to move into a retirement community or leave your home is a big decision worth taking a look at. There are many factors to consider, such as the cost of living and the likelihood that you’ll be unable to return to your old home. Besides the financial aspect, there are also other emotional factors that you should take into account.

Staying Home
If you’re still living at home, you have a good idea of what you’ll be paying for in the future. However, if you’re planning on staying at home, you might also need to consider other costs such as in-home health care and renovations. To find out more about these costs, contact a contractor or look into the cost of health care in your area.

Before you start a home renovation project, you must talk to a contractor about the cost of adding various features to your home. These include the possibility of having walk-in bathtubs, more expansive halls, and exterior ramps.

Retirement Community
Before you move into a retirement community, it’s vital that you thoroughly research the various options that are available to you. There are different retirement communities, such as assisted living, nursing homes, and active adult communities. Continuing-care communities, which are also known as life-plan communities, provide a variety of environments that are designed to meet your needs.

The cost of living in a retirement community varies depending on various factors, such as the type of community, the care level, and the location. It can also determine whether you plan on renting or buying a home.

You Can Always Change Your Mind
Although it’s possible to move into a retirement community without breaking the bank, it’s essential to build an escape hatch strategically. One way to do this is to keep your current home. Although it’s not feasible for everyone, this option can give you a taste of the community.

Some communities allow you to stay in their homes for a couple of visits before signing up. This allows you to get a taste of the community and its environment. You can also choose a community where you have friends and talk to the residents about their potential new home. Another option is to avoid communities that have a buy-in fee.

Conclusion
Regardless of where you are in life, moving can be a risky decision. If you’re undecided about where to live, you must consult an unbiased financial adviser, therapist, or counselor. These individuals can help you make an informed decision regarding your retirement community.

This blog/website is only made available for educational purposes. It is designed to give visitors general information and a general understanding of select financial topics. It is not intended to provide specific financial or investment advice. Conduct your own due diligence or consult a licensed financial advisor/broker before making any and all financial/investment decisions.

Finding a Good Mentor as an Entrepreneur

Finding the right mentor can help you achieve success in your business. A good mentor can help you develop a plan and manage your expectations. They can also provide you with valuable advice and encouragement.

How to Start Looking
Before you start looking for a mentor, list your needs and ask yourself if you need someone who can help you with financial or IT expertise. A good mentor should be able to provide you with the necessary experience and knowledge to help you reach your goals. They should also be honest and take into account your plans and aspirations.

Make sure that you know what you want from the relationship before committing to a mentor. A clear understanding of what you want from the relationship will allow you to make an informed decision.

What a Good Mentor Looks Like
A good mentor should also be able to provide you with a supportive sounding board. Even if the person you are meeting with is a relative, friend, or peer, make sure that you are prepared to talk about your goals and business plan. A clear understanding of what you want from the relationship will allow you to make an informed decision.

You should also be able to keep your confidence high by agreeing to this requirement before you start interacting with a mentor. This is a requirement that should be discussed up front, and it should be done in a way that doesn’t involve leaking any of your mentor’s confidential information.

A good mentor should also be able to play the devil’s advocate, as some of the advice you receive will not be ready to use immediately. Sometimes, it will be hard to swallow, and the discussion will likely involve personal development advice. However, the most crucial role of a mentor is to help you see the things you could be doing differently.

Although a mentor may not be your cheerleader, they should still be able to provide inspirational advice, especially if you are struggling with motivation. A healthy detachment from yourself can help you get the insight you need.

What the Relationship Should and Shouldn’t Look Like
If you are genuinely interested in receiving advice and assistance, be honest with yourself and your mentor. If you cannot provide the necessary information to help your mentor, then be honest with yourself. Doing so will allow you both to make an informed decision and improve the quality of the relationship. Half-truths are also no use as they prevent an adviser from being able to evaluate and assess the situation properly.

Before you start interacting with a mentor, make sure that you thoroughly evaluate the advice that you are receiving. If you still feel that the guidance is not in line with your values and vision, then ask your gut to help you make an informed decision. This is the time to evaluate if the mentor is still right for you.

If you are still rejecting the advice that you are receiving, then take a step back and reflect on the situation. This will allow you to make an informed decision and improve the quality of the relationship.

Before you start interacting with a mentor, make sure that you thoroughly evaluate the advice that you are receiving. If you are considering investing in the services of a coach or mentor, make sure that the latter knows what the purpose of the interactions is. Also, if you are given tasks or resources that are related to the project, do your part. Having the necessary information will allow you to make an informed decision and improve the quality of the relationship.

One of the most important factors that you should consider when it comes to choosing a mentor is the power that they can give you. They can help you reach your goals and overcome obstacles that have been hindering you. Having a mentor can also help you feel like you have a powerful resource that can help motivate and change your life.

How to Improve Your Business’s Website Traffic

Are you a small business that needs more online traffic? We have all the necessary information that will help you get more customers to your website, and ultimately convert them into sales. Unfortunately, it can be very easy for small businesses to get lost in the mix of websites that large corporations currently use.

As of now, you probably have many questions about getting people to notice your website. Although it is relatively easy to start, it takes a lot of planning and strategy to get people to notice your site.

Utilize Social Media and Promotion
Social media is a great way for small businesses to reach out to their potential customers. However, it is still very important that they take advantage of this free opportunity. One of the most important factors that you should consider is how you can make your page more effective. In addition to providing a variety of promotional posts, you also need to ensure that your page is well-designed.

One of the most effective ways to promote a sale is by posting a link to your website on social media. This can be used to promote a purchase or a blog post. Besides this, you can also use this strategy to drive traffic to your website.

It’s imperative to consider how you can make your social media posts more effective. Constant updates and consistent content will allow you to remain relevant to your potential customers. Having links to your website will also help boost traffic to your site.

Don’t forget to include links to your website in your social media profiles. Not only will these allow you to show your customers what they need, but they will also help drive traffic to your site.

Create an SEO Strategy
If you are still not sure what SEO is, then it’s essential to do some research before creating an SEO strategy. Search engine optimization (SEO) is a process that involves improving the efficiency of your website by getting it featured in search results.

Although search engine results can be very beneficial for small businesses, they are only as good as their strategies. The proper tools and techniques will allow them to get their website featured in search results.

In addition to creating high-quality content, you also need to ensure that your website is well-designed and optimized. The proper tools and techniques can help you get your website featured in search results. It will also allow you to get your website featured in search results.

Have a Mobile-Friendly Site
Mobile-friendly websites are not only more likely to have a positive impact on your website’s performance, but they are also more likely to contribute to it. One of the most important factors that search engines consider when ranking websites is having it be a mobile-friendly site. Having a site that is easy to navigate on mobile is very beneficial, but so are other search engines.

A mobile-friendly website is also essential to search engines as it will help them position your website higher in their results. A well-designed and optimized website is also vital to ensure that your customers are satisfied with their results. Creating a mobile-friendly website is also very important to search engines as it will help them position your website higher in their results.

What If Partner Spends Beyond Your Joint Budget?

The first rule step to getting your funds in order is to develop a household budget and spending strategy based on a practical examination of your income, expenses, wants, and needs.

It can be frustrating when you take all the necessary frugal steps only to find that your partner or household member exceeded the agreed-upon budget with a spontaneous purchase. Finances are known for ruining relationships. So if your partner or household member exceeds the agreed-upon spending budget, here are the steps to restore financial order to your household.

Mindfully Identify the Source of the Slip
When one partner falls short, it’s natural for the other partner to react angrily, but that is not enough to prevent a repeat occurrence. So instead, take a breath and try to use the failure to figure out the problem. Ask questions such as what triggered the drastic expense. This is essential because when you better comprehend the disconnect, it facilitates a solution and plans for spending money that meets everyone’s standards and expectations.

Discuss the Impact, Not the Money
When a partner does slip, try to emphasize the financial aspect but what that money represents. When a partner isn’t sticking to the budget, be open with them about its influence on you, your goals, and your aspirations. Tell them that it’s causing you stress, and they’ll be more likely to stick to a budget if they understand its impact on you. But first and foremost, you must be open with them and tell them how you feel.

Review Your Plan Consistently
Spending plans require checkups, check-ins, and maintenance. Once your partner agrees on a budget, the stakeholders must revisit their progress regularly, but it will only be effective if you do it on a consistent schedule.

Get Everyone on Board
If the household has children, they should also be involved in the household’s spending plan. When it comes to children, make sure it is fun. Create a mission where you compete to see who can spend the least or set goals, which, once achieved, end with some sort of prize. Adding some fun to it might make it more doable.

This blog/website is only made available for educational purposes. It is designed to give visitors general information and a general understanding of select financial topics. It is not intended to provide specific financial or investment advice. Conduct your own due diligence or consult a licensed financial advisor/broker before making any and all financial/investment decisions.

Small Ways to Improve Your Credit Score

There’s no timeline for rebuilding your credit. How long it takes to boost your credit scores relies on what’s hurting your credit and taking steps to rebuild it. The specific actions that can help you improve your credit score depending on your unique credit situation. But nevertheless, there are small general steps that can help almost anyone’s credit.

Pay credit card balances strategically.

Credit utilization is one of the most significant factors in improving your credit score. You want a low balance when the card issuer reports it to the credit bureaus because that factor is used when assessing your credit score. An easy way to do that is to lower the balance before the end of a billing cycle or pay several times throughout the month.

Ask for higher credit limits.

When your credit limit increases and your balance stays neutral, it quickly lowers your credit utilization, which then improves your credit score. If your income has gone up or you’ve had consistent years of positive credit, it raises your chance of getting a higher limit.

Become an Authorized User

If a family member has a credit card account with a high credit limit and a good history, ask to be an authorized user. That adds the existing account to your credit reports every billing cycle, so its credit limit can help your utilization. A trusted user status allows you to benefit from the primary user’s positive payment history.

Pay Bills on Time

You cannot improve your credit score if you continually pay late. Your payment history is one of the most critical factors in assessing your credit scores, and a consistent history of on-time payments can help you achieve healthy scores. Make sure you don’t miss any loans or credit card payments by more than 29 days.

Expand Your Credit Portfolio

An additional credit account can help your credit, especially if it is a type of credit you don’t already own. For example, try getting a loan if you only own credit cards. You can also do the opposite. If you have loans or a few credit cards, a new credit card can help.

Should You Buy Bitcoin For Your Retirement Plan?

Bitcoin is one of the latest investing trends, and some people may wonder if it’s an excellent strategy to incorporate some digital assets into their retirement plans. The choice to invest in Bitcoin and other cryptocurrencies have been non-existent in 401(k) plans. Bitcoin was not designed nor intended to become an investment asset, but it has transformed into one due to influences outside the control of the community of developers.

If you’re considering investing in crypto for your retirement, it’s essential to understand the gamble associated with this option and how its volatile nature can impact your portfolio. Here are a few things you should know about investing in crypto and why many experts say to stay away from it.

Bitcoin Isn’t Backed
The price of Bitcoin has skyrocketed in recent years after starting from nothing, which gave the impression that it may have an underlying value to the cryptocurrency. But it’s vital to understand that Bitcoin is not backed by anything, unlike stocks or bonds. Stock investments are much safer because of the assets and cash flow of that underlying business.

But that does not apply to Bitcoin because there’s nothing behind it, no assets or cash flow that protect its value.

Bitcoin is Unpredictable and Risky
The lack of fundamental value makes Bitcoin highly unpredictable and risky. Moreover, the price is driven by sentiment alone because it has no inherent value to the cryptocurrency. Investors have no rational or fundamental way to determine the value of Bitcoin.

Successful Investors Are Skeptical
On top of these fundamental issues, Bitcoin and other cryptocurrencies are not even drawing attention from notable investors, including many of the most widely respected.

Conclusion
Although many businesses are implementing Bitcoin into their 401(k) accounts, that doesn’t mean it is the right choice for you. It is wise to talk to a financial advisor familiar with cryptocurrency before deciding.

An expert can help you place your Bitcoin into your portfolio as a strategic investment plan. Or instead, recommend sticking with a time-tested means of generating wealth – buying and holding a well-diversified portfolio of high-quality investments and then adding to your portfolio over time.

Crypto Disclosure:

Cryptocurrency is a digital representation of value that functions as a medium of exchange, a unit of account, or a store of value, but it does not have legal tender status. Cryptocurrencies are sometimes exchanged for U.S. dollars or other currencies around the world, but they are not generally backed or supported by any government or central bank. Their value is completely derived by market forces of supply and demand, and they are more volatile than traditional currencies. Cryptocurrencies are not covered by either FDIC or SIPC insurance. Legislative and regulatory changes or actions at the state, federal, or international level may adversely affect the use, transfer, exchange, and value of cryptocurrency.

Purchasing cryptocurrencies comes with a number of risks, including volatile market price swings or flash crashes, market manipulation, and cybersecurity risks. In addition, cryptocurrency markets and exchanges are not regulated with the same controls or customer protections available in equity, option, futures, or foreign exchange investing.

Diversification Disclosure:

Diversification does not guarantee a profit or protect against a loss in a declining market. It is a method used to help manage investment risk.

What Is the Retirement Bucket Strategy?

A retirement bucket strategy is an investment approach that segregates sources of income into three buckets. Each bucket has a defined purpose based on when the money is for immediate, intermediate, and long-term. The idea behind this strategy is to have access to cash in the short term, so the person will not have to worry about the fluctuations in the stock market.

How to Use the Retirement Bucket Strategy
To benefit from the retirement bucket strategy, it is essential to follow specific plans for each bucket. Here is how to manage each bucket and how much money to add to each bucket.

The Immediate Bucket
Cash and other liquid investments belong in the immediate bucket. These investments include short-term CDs, U.S. T-bills, and high-yield savings accounts. Fill this bucket with liquid investments, which are converted into cash. While earning interest on these funds is appealing, the main focus is managing risk and ensuring that the money is there whenever needed.

The Intermediate Bucket
This intermediate bucket covers expenses from Year 3 to Year 10 of retirement. Money in the intermediate bucket should continue growing to keep pace with inflation—however, it is essential to avoid investing in high-risk assets.

The Long-Term Bucket
Long-term investments mimic historical stock market returns. These assets grow a nest egg more than inflation while refilling the last buckets. Long-term buckets are invested in riskier assets that may be volatile but have growth potential over ten years or more.

How to Maintain the Retirement Bucket Strategy
While the retirement bucket strategy informs where one should hold money, it is not a complete strategy. It does not mention what types of investments to hold, the rate to withdraw, or how to rebalance them. This retirement bucket strategy does not advise selling some of the long-term to manage risk and capture some of those gains. For this reason, experts recommend a rebalancing strategy on top of the bucket strategy.

Conclusion
The retirement bucket strategy withstands short-term dips in the market to prevent investors from selling low to cover monthly expenses. The strategy has shortcomings that require the layering of additional strategies to manage risk.

This blog/website is only made available for educational purposes. It is designed to give visitors general information and a general understanding of select financial topics. It is not intended to provide specific financial or investment advice. Conduct your own due diligence or consult a licensed financial advisor/broker before making any and all financial/investment decisions.

How to Share the Spotlight as an Entrepreneur

As an entrepreneur, there will be times when achievements are made, goals are reached, and the spotlight will shine on you. While the role of the business leader is essential, too many entrepreneurs want to bask in that spotlight alone. The best entrepreneurs know that the recognition for both effort and results doesn’t belong solely to them. Everyone hopes to get that spotlight, but how can entrepreneurs share that recognition most effectively?

Understand Why You Should Share
There are both ethical and practical reasons for sharing the spotlight for goals met by the team in business. The ethical reason is that you did not do the work. You could have led the project, but you did not participate with the team. Therefore, taking the spotlight for great results is genuinely irresponsible for an entrepreneur.

From a practical view, when you share the spotlight, or even better if you shift the recognition from yourself to other members, you will show the team you are trustworthy and that you value them. When your peers feel that way about you, the motivation to achieve again will skyrocket.

Convince Yourself
As an entrepreneur, you must want to do it before you can share or shift the spotlight or recognition. It would be best to decide what you will do long before the spotlight moment. As the leader, your role in the team’s ultimate success starts early. Help the team see the end goal and help them get excited about the prospects afforded by the accomplishments of the work. It will be easy to know that you can’t do it alone when you set that vision. When you shift your perspective about your role and the role of the team, you will create an even better team and be the person people want to work with. And the chances are that it will become a more satisfying spotlight for you to experience because it is much more meaningful.

Conclusion
If you ask for advice from any prominent entrepreneur, one of the first things they’ll tell you is to build a team. Creating a group of leaders around you will ensure you’re surrounded by those aligned with your vision while adding value to it simultaneously. Allowing individuals you’ve personally trained and developed to hold the spotlight will humble you and help you keep your ego in check.

The Importance of a Backup Budget

With inflation rising and COVID-19 still prevalent worldwide, funding and risk capacity have become unpredictable. This article will introduce how a backup budget can be a helpful resource for accurately measuring risk capacity.

What is a Backup Budget?
A Backup Budget is a minimum amount you would be willing to spend on your living standard. There are a few ways someone can calculate their backup budget. The first and traditional method is to go through your regular budget and remove any nonessential spending by category. Perhaps that country club membership is something you could sacrifice for the ability to take more stock risk. Or maybe you could stop dining out frequently and start cooking at home. Second, your spending during the pandemic might be a good proxy for a Backup Budget. Whether this method to risk capacity makes sense to you may come down to how flexible you are willing to be about your living standard. A Backup Budget may be an excellent option depending on how you answer the following prompts. First, are you flexible in terms of your living standard? And secondly, are you currently living within your means?

Spending Variations
There are three types of households when it comes to spending and finances. First are people who are spending more than what they can afford. In other words, these households’ spending habits exceed their sustainable living standard. Second, are households whose spending is pretty much equal to what they can afford. And lastly are households who spend less than what they could afford. This type of spending leads to a surplus. What they do not spend on everyday necessities, they save.

When a household spends less than their living standard, they create an opportunity for financial flexibility. A backup budget is a good choice for people who reach a flexible living standard. A backup budget would allow you to take even more risk — more than just the surplus, but you may have to decrease your typical spending habits if market returns are poor. Nevertheless, if you live within your means and your living standard is not flexible, there is no reason for a backup budget. Overall, your current living situation dictates risk capacity.

Conclusion
Ultimately, lots of variables can influence a household’s risk capacity. Working for a more extended period, downsizing your living situation later in life, or accessing home equity with a reverse mortgage can increase financial flexibility.

A backup budget under specific circumstances is another factor that can inform risk capacity. If your spending is flexible and you like the idea of a backup budget, you should contact your financial advisor about incorporating this approach into your financial plan.

This blog/website is only made available for educational purposes. It is designed to give visitors general information and a general understanding of select financial topics. It is not intended to provide specific financial or investment advice. Conduct your own due diligence or consult a licensed financial advisor/broker before making any and all financial/investment decisions.

Will Inflation Postpone Your Retirement Plan

Currently, Americans’ finances are going through a rough time as inflation raises prices on everything from rent to groceries to gasoline. As a result, 25 percent of Americans will have to delay their retirement, according to the BMO Real Financial Progress Index. The survey found that putting off retirement plans is primarily due to disrupted savings from increased prices.

In addition, thirty-six percent of survey respondents have reduced their savings, and 21% are putting away less for retirement to keep up with growing costs. With a current inflation rate of over 8 percent and hitting a 40-year high, on top of a stock market facing a double-digit percentage, people’s concerns aren’t misplaced. Younger Americans feel the most impact – over 60% of those aged 18-34 said they had to reduce contributions to their savings.

Why Inflation Matters
Inflation is how prices for goods and services increase across an economy. While a bit of inflation is healthy and acceptable, rapid growth or decline in prices can adversely affect the economy.

The rate at which prices change can impact many areas of the economy — influencing people’s purchasing power, economic growth, and raising or lowering interest costs on the national debt. Understanding and adequately monitoring inflation is just one key element to promoting a healthy, sustainable economy.

How to Combat Inflation’s Effect on Retirement
If your retirement plan and your budget after inflation are experiencing a decline, you may need to reconsider the timing of your workforce exit or the way you spend your money. The good news is that people are actively changing their budgets to combat rising prices. This quarter, more Americans are setting yearly budgets, writing down a financial plan to follow, and meeting with their financial advisors monthly. A few steps you can take are:

Reconsider spending habits

Rethinking significant purchases can be beneficial if higher prices make your retirement budget feel claustrophobic.

Work longer

Staying in the workforce has a massive effect of allowing you to save more for retirement, allowing your funds to continue to grow, and postponing withdrawals during what might be a down market.

Wait to collect Social Security.

The longer you wait to collect your Social Security benefits, the higher your benefits.

Conclusion
No matter which direction inflation eventually goes, the key is having a plan that can help you to live the life you want. Collaborating with a financial professional can help create a personalized strategy to combat inflation.

This blog/website is only made available for educational purposes. It is designed to give visitors general information and a general understanding of select financial topics. It is not intended to provide specific financial or investment advice. Conduct your own due diligence or consult a licensed financial advisor/broker before making any and all financial/investment decisions.

Real Estate and Retirement

Whether you invest in a physical property, such as an apartment building, or an investment in a real estate investment trust or mutual fund, many financial-planning professionals say that income-producing real estate is essential for a well-performing retirement portfolio. A study of asset returns in developed countries over the last 150 years found that real estate investing for retirement offers the best of both worlds.

Real estate investing for retirement can provide a ton of benefits. You can capitalize on your property to raise retirement income fast and safely, and it may allow you to retire young or catch up on your retirement savings later in adulthood. Here are a few ways real estate can improve your retirement plan:

Ongoing income
Purchasing a property in the city where you live or owning a house in a popular vacation spot can help generate income that can later be used in retirement. For example, you could buy an apartment, lease it to tenants and collect monthly rent. Moreover, if you buy a cabin in the mountains, you could use it as a home away from home and rent it to others when you are not using it. It is crucial to carefully consider whether the property’s rental income will be enough to cover the related expenses. This can be achieved by calculating the expected revenue and then subtracting the costs.

Returns can Adjust for Inflation.
Realistically, ongoing income doesn’t stay static. Property owners can increase the rent each year to match or even surpass the current inflation rate. Your monthly mortgage payment will remain the same, even as your rent grows. Additionally, that leaves a gap between your rent and your mortgage payment, a margin that disproportionately grows each year.

Rising Equity and Net Worth
Your net worth will rise over time instead of decreasing because you don’t have to sell off any assets to generate income.

Property owners will see their equity grow from both directions because their rental properties usually appreciate, over time, growing in value. Moreover, their residents pay down their mortgage, so their debt shrinks as the property value rises. The goal is that their tenants pay off the mortgage entirely, leaving them with a free and clear rental property and even greater cash flow for retirement income.

This blog/website is only made available for educational purposes. It is designed to give visitors general information and a general understanding of select financial topics. It is not intended to provide specific financial or investment advice. Conduct your own due diligence or consult a licensed financial advisor/broker before making any and all financial/investment decisions.

How Covid Could Affect Retirement Planning

In 2020, COVID-19 changed the way humans interacted with the world. It has brought with it countless changes, health risks, and financial burdens. While many Americans were able to get short-term help in stimulus checks, there are still many financial concerns to contend with.

Until we can fully understand the long-term effects of COVID-19, it may not be possible to fully understand the financial impacts that it will bring with it. This raises concerns about retirement plans already in play and any retirement plans that will be created shortly.

Statistics

According to SHRM, 37.4% of workers between the ages of 45 and 63 lost their jobs during the pandemic. This will have a direct impact on their savings, as they are that much closer to retirement.

Furthermore, another 36.4% of Americans close to retirement (within the next 20 years) believe that they will have to delay their retirement directly due to COVID-19. Almost half of Americans believe that it will take more than six months to recover from the pandemic, with slightly more than that number dipping into their savings already.

Dipping Into Savings Early

Many Americans have already been forced to dip into their savings to make it through the pandemic. Unfortunately for many, that does include retirement savings. There is some good news for those dipping into retirement funds – they are currently not facing any penalties for doing so.

Part of the CARES Act negated all of the fees involved with pulling money out of savings funds. While this may not sound like much, a little does go a long way. It is worth mentioning that there is a cap, as $100,000 can be pulled before those fees will come back into play.

Deferring Savings

As mentioned above, many Americans are now facing the fact that they will have to push off their retirement. With the instability that the pandemic brought, this was the only option. Layoffs, furloughs, and other financial changes are already showing an impact on many private bank accounts.

While many are pushing back retirement, others are pushing back their savings. Meaning that many Americans simply cannot afford to be putting money into their retirement savings – no matter how badly they need it later. This will have a long-term and negative impact on their savings.

Economic Downturn

Compounding all of the problems already listed are the concerns surrounding the stock market. Many retirement plans depend on healthy stock markets as part of the investment process.

The stock market crashed in 2020, causing untold damage to the accounts already working hard to accrue money for retirement. The market is starting to turn around now, but it will take some time to balance out from the market’s loss.

Mitigating the Negatives

There are certain things that people can do to help mitigate these negative financial effects. For starters, don’t withdraw from an account unless it is necessary. Look for new investments that may help to even out portfolios, and while you’re at it – diversity (*reference footnote) the portfolio you have. The more diverse it is, the less likely a future crash will hit it as hard.

*Diversification does not guarantee a profit or protect against a loss in a declining market. It is a method used to manage investment risk.

This blog/website is only made available for educational purposes. It is designed to give visitors general information and a general understanding of select financial topics. It is not intended to provide specific financial or investment advice. Conduct your own due diligence or consult a licensed financial advisor/broker before making any and all financial/investment decisions.

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Preparing for Life’s Most Essential Financial Moments

The most significant moments in our lives also tend to have a direct impact on our finances. That doesn’t mean people should avoid these moments – the opposite, but it does mean that some planning should come into play.

Creating a financial plan for these moments and all of the changes they bring can help to guarantee stability. It’ll help alleviate the burden of financial stress that may otherwise be lingering in the air.

Going to College

More significant than getting your first car or signing up for your first credit card is the thought of heading to college. Not only will it have a significant impact on your future career – but it brings with it a certain level of financial burden.

There are countless guides out there to help students and parents alike prepare for this moment. Some of the primary options include a 549 Plan (*reference footnote), Coverdell Education Savings Account, UGMA/UTMA Custodial Account, and General Investment. Plus, the traditional route of taking on loans should be thoroughly researched when the time comes.

Getting Married

Getting married brings with it two significant financial changes. The first is the wedding itself. Weddings are typically more expensive affairs, though it is up to the couple to decide how much they want to spend on the celebration. It is important to budget to avoid starting the marriage with debt.

Then there’s the fact that marriage combines two finances into one. This requires a lot of adjustment, naturally. Couples preparing for a wedding should start the conversation early – learn to be honest about finances. If there is any debt in the air, discuss it and come up with a plan together. Now is also the time to start working on credit as a team. It’s also wise to create a savings account for the future.

Buying a Home

The process of buying a home can be intimidating and complex. Much research goes into the process, not to mention the financial side of things. Searching homeowners must take the time to understand their budget – that is to say, what sort of house they can afford.

Likewise, several different types of mortgages (fixed-rate, adjustable-rate, interest-only, jumbo, construction, and affordable housing) must be considered. Picking the right one from the start will help to smooth out the process.

Starting a Family

Starting a family can be a joyous occasion – but it’s also a moment that should be planned for—the average cost of having a child in the U.S.is $10,000. The price can quickly go up if there are any complications.

New parents should expect and plan for these fees, as well as other out-of-pocket healthcare expenses. Then there’s also the concern of starting an emergency fund, savings account, and preparing for any family leave that may occur.

Planning for Retirement

Planning for retirement is a moment that many people tend to put off, but the sooner one starts it, the better off they will be. Many employers offer retirement plans these days – so be sure to take advantage of them as early as possible. There are other alternatives worth researching and investing in, from stock investments to Individual Retirement Accounts.

*A 529 plan is a college savings plan that allows individuals to save for college on a tax-advantaged basis. Every state offers at least one 529 plan. Before buying a 529 plan, you should inquire about the particular plan and its fees and expenses. You should also consider that certain states offer tax benefits and fee savings to in-state residents. Whether a state tax deduction and/or application fee savings are available depends on your state of residence. For tax advice, consult your tax professional. Non-qualifying distribution earnings are taxable and subject to a 10% tax penalty.

This blog/website is only made available for educational purposes. It is designed to give visitors general information and a general understanding of select financial topics. It is not intended to provide specific financial or investment advice. Conduct your own due diligence or consult a licensed financial advisor/broker before making any and all financial/investment decisions.

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Adjusting to Customers’ Behavior Change as an Entrepreneur

Any entrepreneur that has been in the business world for a decent amount of time will understand that change is a part of life. That is especially true in business, where the industry and customer demands can change without notice.

Entrepreneurs and their businesses must prepare for these potential changes. More importantly, an entrepreneur should know how to adjust as customers’ behavior changes.

Gather Information

The first step in predicting and preparing for change comes with research. Always stay up to date with industry news, either by reading articles, following podcasts, and other readily available options.

It is vital to take advantage of available marketing research to understand the current climate. This will help an entrepreneur spot and potential change on the horizon and ensure that their business is fitting current needs.

Thinking Ahead

Entrepreneurs are comfortable in their role as business leaders. However, it’s essential to consider their position from the other side. Look at the business like a potential customer or client would.

Are the services or products meeting current demands? How can you see that demand changing over the next few years? Have there been any significant events (such as a global pandemic) that may influence these demands?

As a business owner, it’s easy for you to see what makes your business unique or different. Now ask yourself how the customers will know the company. What will make them want to keep coming back?

Interaction

The next step is perhaps the most visible yet essential step in interacting with the customers. It’s time to talk directly with the people who support your business, figure out how they feel about the company.

An easy way to gauge customer feelings is by asking open-ended questions. This will have the added benefit of giving the customer the impression that their opinion really does matter.

Businesses can take this a step further by asking customers these questions through social media and other outreach methods. Remember that each generation has its preferred platform, which will, in turn, affect the answers given.

Analyze

Now, it is time to go over all of the information gathered during the first steps in this process. That means now is the time to ask yourself the hard questions. Are customer behaviors shifting? If so, how quickly? Have you identified potential customer reactions to your business? Are these changes being influenced by an external factor? How long will the behaviors (or elements) last?

Adaptation

When a customer’s behavior changes, it is vital to keep up. Failure to do so can have a negative impact on the business – especially if these changes tend to be on the more permanent side.

Take the lessons learned from all of the earlier steps and implement them. Create new business strategies that incorporate the changes and ideas on how to cooperate with them.

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