Brooklynn Chandler Willy

Brooklynn Chandler Willy - Marketer

San Antonio, TX, USA

Brooklynn Chandler Willy – JD RFC CDFA – is a financial services professional specializing in Retirement Planning operating in San Antonio.

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Brooklynn Chandler Willy’s career in financial services developed following the sudden and untimely death of her father. In life, he had been a life insurance salesman who – ironically – had no life insurance himself. She saw how difficult it can be – emotionally and financially – to lose a loved one without being prepared; she decided to dedicate her career to helping others put better plans in place and be prepared so as not to be faced with a similar situation.

At Texas Financial Advisory, Brooklynn Chandler Willy and the entire team understand and appreciate how hard their clients work and the nest eggs that they’ve saved throughout their lives. The team will work with each client as a fiduciary and help take the uncertainty and stress out of retirement planning to create holistic plans that extend beyond the numbers. To learn more about if Texas Financial Advisory is right for you, please visit their website.

Alongside her job as the Host of the “Texas Financial Advisory Show,” Brooklynn Chandler Willy hosts the “Texas Financial Advisory Show,” airing weekends on WOAI 1200 AM and KTSA 550 AM. Through her show, Brooklynn shares the knowledge, insight, and expertise that she’s accumulated across her career. Listeners tune in to hear examples of how a retirement income plan can help reduce income taxes, provide a legacy for heirs, and assure a steady income through the rest of life.

Alongside her work in finance, Brooklynn is also the Co-Founder of SHMILY: Gifts From Above, which she helped establish with her sisters in 2014. The 501(c)(3) nonprofit mission is to provide college students who lose a parent while enrolled with the financial assistance and emotional support they need.

Brooklynn’s career began building when she enrolled at Baylor University in Waco, Texas, for her post-secondary education. While studying three different subjects, Brooklynn Chandler Willy was also an involved member of campus life. She graduated in 2002 with her Bachelor of Arts degree in Political Science, Business, and Spanish. Brooklynn then enrolled at St. Mary’s University School of Law, where she graduated in 2005 with her Juris Doctorate in Law. She is also CDFA (Certified Divorce Financial Analyst) designated with a focus on Financial Planning and Services.

Work experience


S.H.M.I.L.Y.: Gifts From Above
February, 2014 – Present (over 8 years)

“S.H.M.I.L.Y. Gifts From Above” is a 501(c)(3) non-profit organization that the Chandler sisters, Brooklynn Chandler Willy, President of Texas Financial Advisory and Managing Partners, Spring Chandler Taylor and Drew Chandler Hennig, created in 2014. The foundation’s mission is to provide financial assistance as well as emotional support to college students who lose a parent while seeking a higher education. All proceeds from fundraising events and private donations go directly to “S.H.M.I.L.Y. Gifts From Above“.

To learn more how you can help, please visit our website:

Host of The "Texas Financial Advisory Show"

KTSA 550 AM & WOAI 1200 AM
June, 2012 – Present (about 10 years)

Join us for the "Texas Financial Advisory Show” every weekend! Each week, Brooklynn Chandler Willy, President and Founder of Texas Financial Advisory, shares with her radio show listeners the knowledge she has gained from helping people with their retirement preservation and income planning. Listeners will hear examples on how people can benefit from retirement income planning, through strategies to: reduce income taxes, assure a steady lifetime income and provide a legacy for one’s heirs.

CEO, Founder

Texas Financial Advisory
January, 2008 – Present (over 14 years)

With only $6000 in savings, a hope and a prayer, Brooklynn founded Texas Financial Advisory in January of 2008. Her vision then and still is today, was to run a boutique Tax, Investment, and Estate Advisory Firm, that caters to the needs and goals of savers. Hindsight, beginning a business much less an investment advisory business in the year that turned out to be one of the most devastating stock market crashes in US history was actually fortuitous, because it developed a philosophy of conservatism and respect for hard earned nest eggs that were to last our clients entire lives.

Brooklynn holds her Texas insurance license and has passed her Series 65 securities examination. She has a bachelor's degree in business administration and political science from Baylor University with a minor in Spanish. She went on to earn her Juris Doctor from St. Mary’s School of Law. Brooklynn has been featured on KSAT 12, WOAI 4 and KENS 5 and is quoted in Forbes and Texas Monthly.

Brooklynn, originally from Beeville, Texas, lives in the heart of the Texas Hill Country with her husband, Michael Willy, and her three children: daughter, Kaela Marie Willy; and sons, Coulter Hutchison Willy and Caden Hamilton Willy. She loves spending time with her family and her pets — three dogs, two cats and all the wildlife that comes from living in the country.


How Covid Could Affect Retirement Planning

In 2020, COVID-19 changed the way humans interacted with the world. It has brought with it countless changes, health risks, and financial burdens. While many Americans were able to get short-term help in stimulus checks, there are still many financial concerns to contend with.

Until we can fully understand the long-term effects of COVID-19, it may not be possible to fully understand the financial impacts that it will bring with it. This raises concerns about retirement plans already in play and any retirement plans that will be created shortly.


According to SHRM, 37.4% of workers between the ages of 45 and 63 lost their jobs during the pandemic. This will have a direct impact on their savings, as they are that much closer to retirement.

Furthermore, another 36.4% of Americans close to retirement (within the next 20 years) believe that they will have to delay their retirement directly due to COVID-19. Almost half of Americans believe that it will take more than six months to recover from the pandemic, with slightly more than that number dipping into their savings already.

Dipping Into Savings Early

Many Americans have already been forced to dip into their savings to make it through the pandemic. Unfortunately for many, that does include retirement savings. There is some good news for those dipping into retirement funds – they are currently not facing any penalties for doing so.

Part of the CARES Act negated all of the fees involved with pulling money out of savings funds. While this may not sound like much, a little does go a long way. It is worth mentioning that there is a cap, as $100,000 can be pulled before those fees will come back into play.

Deferring Savings

As mentioned above, many Americans are now facing the fact that they will have to push off their retirement. With the instability that the pandemic brought, this was the only option. Layoffs, furloughs, and other financial changes are already showing an impact on many private bank accounts.

While many are pushing back retirement, others are pushing back their savings. Meaning that many Americans simply cannot afford to be putting money into their retirement savings – no matter how badly they need it later. This will have a long-term and negative impact on their savings.

Economic Downturn

Compounding all of the problems already listed are the concerns surrounding the stock market. Many retirement plans depend on healthy stock markets as part of the investment process.

The stock market crashed in 2020, causing untold damage to the accounts already working hard to accrue money for retirement. The market is starting to turn around now, but it will take some time to balance out from the market’s loss.

Mitigating the Negatives

There are certain things that people can do to help mitigate these negative financial effects. For starters, don’t withdraw from an account unless it is necessary. Look for new investments that may help to even out portfolios, and while you’re at it – diversity (*reference footnote) the portfolio you have. The more diverse it is, the less likely a future crash will hit it as hard.

*Diversification does not guarantee a profit or protect against a loss in a declining market. It is a method used to manage investment risk.

This blog/website is only made available for educational purposes. It is designed to give visitors general information and a general understanding of select financial topics. It is not intended to provide specific financial or investment advice. Conduct your own due diligence or consult a licensed financial advisor/broker before making any and all financial/investment decisions.

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Preparing for Life’s Most Essential Financial Moments

The most significant moments in our lives also tend to have a direct impact on our finances. That doesn’t mean people should avoid these moments – the opposite, but it does mean that some planning should come into play.

Creating a financial plan for these moments and all of the changes they bring can help to guarantee stability. It’ll help alleviate the burden of financial stress that may otherwise be lingering in the air.

Going to College

More significant than getting your first car or signing up for your first credit card is the thought of heading to college. Not only will it have a significant impact on your future career – but it brings with it a certain level of financial burden.

There are countless guides out there to help students and parents alike prepare for this moment. Some of the primary options include a 549 Plan (*reference footnote), Coverdell Education Savings Account, UGMA/UTMA Custodial Account, and General Investment. Plus, the traditional route of taking on loans should be thoroughly researched when the time comes.

Getting Married

Getting married brings with it two significant financial changes. The first is the wedding itself. Weddings are typically more expensive affairs, though it is up to the couple to decide how much they want to spend on the celebration. It is important to budget to avoid starting the marriage with debt.

Then there’s the fact that marriage combines two finances into one. This requires a lot of adjustment, naturally. Couples preparing for a wedding should start the conversation early – learn to be honest about finances. If there is any debt in the air, discuss it and come up with a plan together. Now is also the time to start working on credit as a team. It’s also wise to create a savings account for the future.

Buying a Home

The process of buying a home can be intimidating and complex. Much research goes into the process, not to mention the financial side of things. Searching homeowners must take the time to understand their budget – that is to say, what sort of house they can afford.

Likewise, several different types of mortgages (fixed-rate, adjustable-rate, interest-only, jumbo, construction, and affordable housing) must be considered. Picking the right one from the start will help to smooth out the process.

Starting a Family

Starting a family can be a joyous occasion – but it’s also a moment that should be planned for—the average cost of having a child in the $10,000. The price can quickly go up if there are any complications.

New parents should expect and plan for these fees, as well as other out-of-pocket healthcare expenses. Then there’s also the concern of starting an emergency fund, savings account, and preparing for any family leave that may occur.

Planning for Retirement

Planning for retirement is a moment that many people tend to put off, but the sooner one starts it, the better off they will be. Many employers offer retirement plans these days – so be sure to take advantage of them as early as possible. There are other alternatives worth researching and investing in, from stock investments to Individual Retirement Accounts.

*A 529 plan is a college savings plan that allows individuals to save for college on a tax-advantaged basis. Every state offers at least one 529 plan. Before buying a 529 plan, you should inquire about the particular plan and its fees and expenses. You should also consider that certain states offer tax benefits and fee savings to in-state residents. Whether a state tax deduction and/or application fee savings are available depends on your state of residence. For tax advice, consult your tax professional. Non-qualifying distribution earnings are taxable and subject to a 10% tax penalty.

This blog/website is only made available for educational purposes. It is designed to give visitors general information and a general understanding of select financial topics. It is not intended to provide specific financial or investment advice. Conduct your own due diligence or consult a licensed financial advisor/broker before making any and all financial/investment decisions.

Article originally published on

Adjusting to Customers’ Behavior Change as an Entrepreneur

Any entrepreneur that has been in the business world for a decent amount of time will understand that change is a part of life. That is especially true in business, where the industry and customer demands can change without notice.

Entrepreneurs and their businesses must prepare for these potential changes. More importantly, an entrepreneur should know how to adjust as customers’ behavior changes.

Gather Information

The first step in predicting and preparing for change comes with research. Always stay up to date with industry news, either by reading articles, following podcasts, and other readily available options.

It is vital to take advantage of available marketing research to understand the current climate. This will help an entrepreneur spot and potential change on the horizon and ensure that their business is fitting current needs.

Thinking Ahead

Entrepreneurs are comfortable in their role as business leaders. However, it’s essential to consider their position from the other side. Look at the business like a potential customer or client would.

Are the services or products meeting current demands? How can you see that demand changing over the next few years? Have there been any significant events (such as a global pandemic) that may influence these demands?

As a business owner, it’s easy for you to see what makes your business unique or different. Now ask yourself how the customers will know the company. What will make them want to keep coming back?


The next step is perhaps the most visible yet essential step in interacting with the customers. It’s time to talk directly with the people who support your business, figure out how they feel about the company.

An easy way to gauge customer feelings is by asking open-ended questions. This will have the added benefit of giving the customer the impression that their opinion really does matter.

Businesses can take this a step further by asking customers these questions through social media and other outreach methods. Remember that each generation has its preferred platform, which will, in turn, affect the answers given.


Now, it is time to go over all of the information gathered during the first steps in this process. That means now is the time to ask yourself the hard questions. Are customer behaviors shifting? If so, how quickly? Have you identified potential customer reactions to your business? Are these changes being influenced by an external factor? How long will the behaviors (or elements) last?


When a customer’s behavior changes, it is vital to keep up. Failure to do so can have a negative impact on the business – especially if these changes tend to be on the more permanent side.

Take the lessons learned from all of the earlier steps and implement them. Create new business strategies that incorporate the changes and ideas on how to cooperate with them.

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