Jo Bartlett – Editor

• Provide editing, and proofreading for independent book authors.
• Format books and ready them for publishing.
• Provide effective project management and consultation.
• Create and implement social media and content marketing campaigns.
• Author and publish non-fiction books on spiritual and personal development.
• Write personal essays and books on LGBTQIA+ issues, mental health, spirituality, and personal growth.

• Wrote and edited donor newsletters, letters, brochures, web content, and other communications.
• Lead internal and external marketing and communications strategies for three PeaceHealth foundations in Oregon.
• Determined optimal timing, coordination, and execution of marketing communications plans—including online and print newsletters, events, direct mail, web, and social media.
• Managed and developed marketing communications budget.
• Analyzed and tracked metrics to determine the success of campaigns.
• Supervised and hired staff, interns, and freelance writers.
• Proactively implemented consistent branding and messaging in all communications.

• Worked collaboratively with hospital clinical and administrative departments.
• Developed and oversaw events and programs designed to foster positive relationships between the foundation, caregivers, community members, and other organizations. Managed media relations.
• Hired, supervised, motivated and mentored staff, interns, and freelance writers.
• Awarded several marketing communications awards for donor newsletter, including two MarCom Gold Awards and a Hermes Creative Gold Award.

• Editor and leader writer for Cornerstone, the Foundation’s donor newsletter.
• Developed and executed successful communications plan for 2009 and 2010 Employee Campaigns, raising more than $400,000 each year, with highest employee participation in 10 years.
• Recruited, hired and managed communications interns.
• Strategized and created marketing mailings: postcards, direct mail letters, invitations, etc.
• Researched and wrote donor proposals, cases for support, business plans and thank you letters.
• Developed, implemented and tracked social media strategy on Twitter, Facebook and YouTube for effective, low-cost donor stewardship and acquisition. Provided social media training to team members. Developed and implemented monthly e-newsletter.
• Shot and edited video of events and interviews to use in social media. Provided photography and graphic design services.

• Provided quality commercial writing services to small and large businesses—primarily focused on health, wellness and education.
• Created clear, engaging copy for newsletters, press releases, websites, blogs, brochures, direct mail fundraising campaigns and other marketing collateral.
• Advised clients on effective marketing and public relations strategies; provided media relations training.
• Consulted on the use of social media and emerging technologies such as blogs, podcasts, Facebook, and Twitter.
• Developed websites with user-friendly navigation and design. Proficient with content management systems.

• Consistently placed RIT in national media including The New York Times, Christian Science Monitor, New York Post, Associated Press wire, Woman’s Day, First for Women, Women’s Health and Fitness, Arthritis Today, and Knight Ridder, Cox and Gannett newspapers, as well as local and regional print, TV and radio.
• Researched, wrote, and edited press releases, queries, and tip sheets, as well articles as for internal university publications. Developed relationships with key university officials and experts. Provided media training and interview preparation for faculty and staff members.
• Managed University News web and social media strategies and development, including establishing one of the university’s first blogs and training the news team on Twitter, providing encouragement, education, and mentoring, as well as using Facebook to find news sources.
• Hired and supervised web programmers. Responsible for hiring process, setting pay, conducting evaluations and disciplinary actions.
• Won Rochester PRSA PRism Award of Excellence in 2004 for interactive DVD of RIT experts and speakers.

• Wrote and edited technical documentation. Developed style guides, job aids, documentation, and procedures for workflow and communication of technical problems. Created and updated website content.
• Wrote and copy-edited direct marketing materials, customer service catalogs and sales brochures. Designed marketing and promotional materials including multimedia presentations.

• Wrote articulate, interesting articles and columns for a Western North Carolina weekly, covering a gamut of beats—from politics and hard news to features, community events and profiles. Subscription rate increased 30 percent. Articles published in several regional papers.
• Hands-on involvement in newspaper layout, editing and proofreading. Photographed events for articles and features.
• Awarded for General News Reporting by the North Carolina Press Association and Best Newspaper by Community Newspapers.