Catherine Lyon

Catherine Lyon - Marketer

Phoenix, AZ, USA

I am a literary marketing expert with over nine years of experience & in offering marketing services that are affordable.

Request a quote
Verified identity

Overview

I have been a professional but fun marketing expert for over nine years in affordable well-rounded marketing plans, all done and put in motion for authors. I work with many book influencers and literary book sites with large readerships and subscribers that are free or low-cost and effective in gaining more book reviews, sales, and KENP page reads, while building your readership and your social media.

View below my portfolio of current and former author clients. We can help you with a new release launch, add your books to the best book influencer sites, book award programs all the way to press releases, and more.
Fiction
Action & Adventure
Contemporary Fiction
Historical Fiction
Mystery & Crime
Non-Fiction
Biographies & Memoirs
Entertainment
History
Inspirational

Work experience

Book Marketer

Self-employed
November, 2013 – Present (almost 9 years)

I have been book marketing and promoting in several capacities for over nine years and enjoy helping authors learn how and where to promote their books with an affordable budget. I research to see the best book advertising and book influencer sites online and free opportunities to list your books. With a well-rounded marketing plan to follow and use, authors can see what it takes to keep the exposure and excitement going while learning about the many places that offer free tools to promote their books to readers effectively while building your exposure and brand, build your readership and social media following.

Marketing Manager

The Kodel Publishing Group, LLC.
November, 2012 – October, 2015 (almost 3 years)

Hired by my own publisher Steve William Laible of The Kodel Group, LLC.
I worked by marketing and promoting over 15 of his current authors, and I self-taught and researched extensively how to promote and market books.

It started as a joke as Steve kept telling me I had a knack for promoting books I worked hard promoting my books and 30 of his authors he published. Steve Laible offered to publish my next book free if I'd help do some book marketing in exchange for some of his clients. I jumped at the chance!

A few years went by doing so, and my first online business Lyon Book Promotions began in November 2015 and blossomed into my home-based marketing and promoting business until COVID hit in March 2020. I revamped my business in 2021 to begin offering and custom building affordable marketing plans and Lyon Literary Services began to Rock!

Projects

Hit #1 on Amazon Hot New Releases - Shawna James

Canadian award-winning author Shawna James is the writer of her romance series titled "They Loved Collection," with book two. Her marketing plan included social media book ads for her e-book and pre-order sale of book two, "As It Should Be," and book one of "Despite The Devil."

We did some other "Magic" besides the ads, and we got both books to hit #1 and #2 on Amazon in the Canadian romance drama & plays category for the paperback and hardback editions!

"They Called Him Marvin" - Roger Stark - Preorder FB Ad

We created a marketing launch plan for Author Roger Stark for his paperback pre-order and his new e-book release for " " They Called Him Marvin"&quot, and incorporated Facebook Ads to increased the exposure to readers and groups on Facebook. Next is an e-book promo sale when the paperback gets ready to release. Roger Stark's Pre-order paperback hot Amazon's #1 in the category of Historical Literary Letters ...
Here are the latest analytics:
FB Link Clicks 247
FB - Reach 13,287
Post Engagement
13K
3-Second Video Plays
1657
Link Clicks
247

Author, Kaden James - "Coach Yourself" E-book Launch

Our strategy out of the gate was to set up a pre-order for Kaden's new e-book before launch, linked up beta-readers, and customized his chosen categories for the type of book on KDP. Once the e-book was released, it hit Amazon Kindles #1 best-seller for travel short-reads and inspiring self-help short reads. Received the marketing seal. We did the same for his second e-book of REFLEKT. He was interviewed and written in Beverly Hills Magazine and Featured GFM Magazine. His Coach Yourself e-book hit # Best Seller on Amazon Kindle using special ads and targeted social media ads!

Built Author & Former UK Footballer, Tony Kelly's Marketing Plan

Best-selling author Tony Kelly is a former professional (footballer) soccer star who played for six teams within his nine-year career. He is also a recovering gambling addict. In his first book, Tony wrote and shared this story, "Red Card: The Soccer Star Who Lost It All To Gambling," in 2013. He now released his much anticipated second book titled "Red Card: A Bet You Can Win!" in April 2021 and is available on Amazon Kindle, Amazon Books, Barnes & Noble, and other fine online book stores in both the UK and USA.

Tony was crazy about (UK Football) soccer from the age of seven. At sixteen, he was the youngest player ever on the first team at Bristol City, UK. In his twenties, Tony turned professional and went on to play for clubs such as Stoke City, Cardiff City, Leyton Orient, and Bury in the second and third divisions of the Soccer (Football) League. He also enjoyed a spell playing for a team in Sweden.

His soccer career was cut short and ruined by a gambling addiction. He continued to gamble addictively and lost jobs, the rest of his soccer career, his partner, and the financial wealth he worked hard to gain.

Today, Tony is the Founder and Managing Director of 'Red Card Gambling Consultancy and Gambling Support Project' (Non-Profit) in 2015 and has been sharing prevention of problem gambling and addiction with individual one on one therapy, awareness, prevention, educational workshops, visiting and speaking at schools, and much more in and around London, UK.

International Best Selling Author, Darren Prince E-book/Audiobook Project

We built a marketing plan for Darren's new formats in e-book and audiobook titled "Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top" (Forward Written By) Earvin "Magic" Johnson

We promoted his new formats for three months 2020/2021.

Award-Winning Author, Diane Olsen & Rising Wind Book Series Project

Diane Olsen is a bronze medal-winning writer and author and was awarded by Illumination Book Awards. Diane now released her new action-packed cross-genre fictional series of Rising Wind. Three books were published to this series, and all have been awarded a 5-Star book review from Readers Favorite Literary magazine. If readers loved the books and movies of "Indiana Jones" they will enjoy reading this series.

Author, Marilyn L Davis Two Book Project

Marilyn is a Certified Addiction Recovery Empowerment Specialist, recently celebrating thirty-two years of abstinence-based recovery. From 1990-2011, she opened and managed North House, an award-winning residential facility for women.

Before reaching this milestone, she was a desperate woman on drugs, managing rock bands at night, pretending to be okay, but ultimately giving up on herself, losing her husband, children, and friends due to her addiction.
New in recovery, a chance encounter with Gray Hawk, a 74-year old Native American, showed her that healing herself would include looking within, taking Steps, and creating a house of healing for other women.
Her book is that journey.

Marilyn's second book teaches writers how to write a memoir. We worked closely together on her marketing plan, including book advertising on large book sites with many subscribers. Ads on Goodreads entered her into top book award programs, including 'Readers Favorite and the IPPY awards.' Her memoir garnished a 5-Star awarded book review by Readers Favorite.
Facebook Ad for her Memoir, "Finding North." We ran an e-book sale and ran a FB ad and our results increased her sales.
FB AD Performance
Link Clicks 153
Reach 6,142
Cost Per Link Click
$0.57

Portfolio (12 selected works)

Despite the Devil

James, Shawna

Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top

Prince, Darren, McGuiness, Kristen, Johnson, Earvin "Magic"

REFLEKT

James, Kaden

Explore the Reedsy Community

Reedsy is a community of top publishing professionals. Join Reedsy today to browse 1000+ profiles.

Aryn Van Dyke

I'm a former HarperCollins marketing manager specializing in nonfiction, now I'm working with indie authors on rockstar marketing strategy.

Nashville, TN, USA

Michal Stawicki

I run Amazon ads for authors who don't have time or headspace to do that by themselves. Dozens of satisfied customers and 130k+ copies sold.

Warsaw, Poland

To view 1,000+ more profiles, Join Reedsy