Cat L

Cat L - Marketer

Phoenix, AZ, USA

I offer literary digital marketing & advertising with a passion for helping authors that garnish results.

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Overview

I enjoy helping authors with their new books, especially authors, before release. Marketing plans to help the authors learn how and where to promote their books through social media, media, and the hottest reader sites and groups. I can custom-build a marketing plan around the author's marketing goals and budget; included are the most important elements of a well-rounded strategy: like where to be on social media, how to run book ad placements, links to add their book to large book advertising, ones that send direct emails websites, book review listings, and entry to top book award programs, and much more.

All combined to gain higher book exposure, sales, and book reviews. It helps build your brand as an author while building your social media following and finding your niche readership. My specialty is exposure, exposure, exposure, and a list of free or low-cost advertising opportunities! All my plans come with free literary consulting and exceptional customer service.

We have currently finished many fun projects and marketing plans for some high-profile clients to indie authors!

One of my favorites was working for an International Best-Selling Author who was an exceptional client...

Darren Prince of Prince Marketing Group, a Sports/Celebrity Agent, manages many actors and sports icons like the late Muhammad Ali, Joe Fraiser, today for Majic Johnson, Hulk Hogan, Charlie Sheen, Dennis Rodman, etc. Darren highly recommended my marketing services on LinkedIn. He hired me to help market his new e-book and audiobook formats to increase sales and increase his book reviews on Amazon. We began with 18 reviews and built up to 40+ for his book "Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top."

Currently, I am finishing author Tony Kelly's marketing plan and publicity through high profile podcasts as he is a former UK soccer star (footballer) and helping him promote his non-profit -Red Card Gambling Support Project.

I received an amazing recommendation from Mr. Kelly on LinkedIn. One other favorite project was during the height of COVID; it seemed only e-books and audiobooks were still selling. Like Darren Prince, Darren referred Kaden James for help with marketing his new coaching books.

Kaden, a former male model, MTV pop star, and columnist for Beverly Hills magazine, turned professional life and business coach. He was releasing his newest e-book titled" Coach Yourself" and needed a marketing launch. We were able to launch, and his e-book hit #1 on Amazon and stayed as a best-seller for several weeks in the self-help coaching 30-minute read category. Reviews were slow to come, but sales stayed steady.

Marketing, promoting, and helping authors has been my passion for over nine years as a small home-based business. I continue to research literary trends to find new large book sites, literary influencing magazines to help our client's books receive the best results in gaining more readers, sales, reviews, and exceptional book marketing and advertising coverage.

One author and writer helping many authors. Please send me a request for a quote today, and let's work together to get your books in the hands of readers. Check out the successful projects and authors I have had the pleasure of working with!


Fiction
Action & Adventure
Contemporary Fiction
Historical Fiction
Mystery & Crime
Non-Fiction
Biographies & Memoirs
Entertainment
History
Inspirational

Certifications

  • High Recommendations on LinkedIn

Work experience

Self-employed Freelance Marketer

Self-employed
November, 2015 – Present (over 5 years)

I have been book marketing and promoting in several capacities for over nine years and enjoy helping authors learn how to promote their books at the least amount of money. I research to see the best book advertising and promoting sites online and free opportunities to list your books. With a well-rounded marketing plan to follow and use, authors can see what it takes to keep the exposure and excitement going while learning the many places that offer free tools to promote their books to readers effectively.

Marketing Manager

The Kodel Publishing Group, LLC.
November, 2013 – October, 2015 (almost 2 years)

Hired by my own publisher Steve William Laible of The Kodel Group, LLC.
I worked by marketing and promoting over 15 of his current authors, and I self-taught and researched extensively how to promote and market books. It started as a joke as Steve kept telling me I had a knack for promoting books as I worked hard promoting my books. So, I wanted a new book cover design for my e-book of "Addicted To Dimes," my memoir. Steve Laible said he would not charge me for the new cover if I would promote some of his author clients in exchange for not paying for the new book cover. I jumped at the chance! A few years went by doing so, and my first little business of "Lyon Book Promotions" began in November 2015 and blossomed into my home-based marketing and promoting business until COVID hit in March 2020.

Projects

Hit #1 on Amazon Hot New Releases - Shawna James

Canadian award-winning author Shawna James is the writer of her romance series titled "They Loved Collection," with book two. Her marketing plan included social media book ads for her e-book and pre-order sale of book two, "As It Should Be," and book one of "Despite The Devil."

We did some other "Magic" besides the ads, and we got both books to hit #1 and #2 on Amazon in the Canadian romance drama & plays category for the paperback and hardback editions!

"They Called Him Marvin" - Roger Stark - Preorder FB Ad

We created a marketing launch plan for Author Roger Stark for his paperback pre-order and his new e-book release for " "They Called Him Marvin"&quot, and incorporated Facebook Ads to increase the exposure to readers and groups on Facebook. Next is an e-book promo sale when the paperback gets ready to release.
Here are the latest analytics:
Amazon from FB Link Clicks 147
FB - Reach 3,287
Cost Per Link Click
$0.18
Post Engagement
1813
3-Second Video Plays
1657
Link Clicks
147

Author, Kaden James - "Coach Yourself" E-book Launch

Our strategy out of the gate was to set up a pre-order for Kaden's new e-book before launch, linked up beta-readers, and customized his chosen categories for the type of book on KDP. Once the e-book was released, it hit Amazon Kindles #1 best-seller for travel short-reads and inspiring self-help short reads. Received the marketing seal. We did the same for his second e-book of REFLEKT. He was interviewed and written in Beverly Hills Magazine and Featured GFM Magazine. His Coach Yourself e-book hit # Best Seller on Amazon Kindle using special ads and targeted social media ads!

Built Author & Former UK Footballer, Tony Kelly's Marketing Plan

Best-selling author Tony Kelly is a former professional (footballer) soccer star who played for six teams within his nine-year career. He is also a recovering gambling addict. In his first book, Tony wrote and shared this story, "Red Card: The Soccer Star Who Lost It All To Gambling," in 2013. He now released his much anticipated second book titled "Red Card: A Bet You Can Win!" in April 2021 and is available on Amazon Kindle, Amazon Books, Barnes & Noble, and other fine online book stores in both the UK and USA.

Tony was crazy about (UK Football) soccer from the age of seven. At sixteen, he was the youngest player ever on the first team at Bristol City, UK. In his twenties, Tony turned professional and went on to play for clubs such as Stoke City, Cardiff City, Leyton Orient, and Bury in the second and third divisions of the Soccer (Football) League. He also enjoyed a spell playing for a team in Sweden.

His soccer career was cut short and ruined by a gambling addiction. He continued to gamble addictively and lost jobs, the rest of his soccer career, his partner, and the financial wealth he worked hard to gain.

Today, Tony is the Founder and Managing Director of 'Red Card Gambling Consultancy and Gambling Support Project' (Non-Profit) in 2015 and has been sharing prevention of problem gambling and addiction with individual one on one therapy, awareness, prevention, educational workshops, visiting and speaking at schools, and much more in and around London, UK.

International Best Selling Author, Darren Prince E-book/Audiobook Project

We built a marketing plan for Darren's new formats in e-book and audiobook titled "Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top" (Forward Written By) Earvin "Magic" Johnson

We promoted his new formats for three months 2020/2021.

Award-Winning Author, Diane Olsen & Rising Wind Book Series Project

Diane Olsen is a bronze medal-winning writer and author and was awarded by Illumination Book Awards. Diane now released her new action-packed cross-genre fictional series of Rising Wind. Three books were published to this series, and all have been awarded a 5-Star book review from Readers Favorite Literary magazine. If readers loved the books and movies of "Indiana Jones" they will enjoy reading this series.

Author, Marilyn L Davis Two Book Project

Marilyn is a Certified Addiction Recovery Empowerment Specialist, recently celebrating thirty-two years of abstinence-based recovery. From 1990-2011, she opened and managed North House, an award-winning residential facility for women.

Before reaching this milestone, she was a desperate woman on drugs, managing rock bands at night, pretending to be okay, but ultimately giving up on herself, losing her husband, children, and friends due to her addiction.
New in recovery, a chance encounter with Gray Hawk, a 74-year old Native American, showed her that healing herself would include looking within, taking Steps, and creating a house of healing for other women.
Her book is that journey.

Marilyn's second book teaches writers how to write a memoir. We worked closely together on her marketing plan, including book advertising on large book sites with many subscribers. Ads on Goodreads entered her into top book award programs, including 'Readers Favorite and the IPPY awards.' Her memoir garnished a 5-Star awarded book review by Readers Favorite.
Facebook Ad for her Memoir, "Finding North." We ran an e-book sale and ran a FB ad and our results increased her sales.
FB AD Performance
Link Clicks 153
Reach 6,142
Cost Per Link Click
$0.57

Portfolio (12 selected works)

Despite the Devil

James, Shawna

Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top

Prince, Darren, McGuiness, Kristen, Johnson, Earvin "Magic"

REFLEKT

James, Kaden

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