Belinda Griffin

Belinda Griffin - Marketer

Peterborough, UK

I help authors launch and market their books purposefully and profitably.

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Overview

I help experts and entrepreneurs launch bestselling books, so they can boost their credibility, grow their authority and become the thought leaders of tomorrow.

I also help authors build their all-important platforms by forming authentic relationships with their readers.

Whether you are launching a book to support your business or are a self-published fiction author wondering how to stand out from the competition, I can help.

As one of Tim Grahl's certified Book Launch coaches, I offer expert guidance, as well as practical done-for-you and done-with-you support.

Whatever stage you are at, it’s never too early to think about your book marketing strategy.

Short-term book marketing coaching and full launch packages available. I work with authors 1:1 to offer fully tailored services.
Non-Fiction
Biographies & Memoirs
Business & Management
Children’s Non-Fiction
Parenting & Families
Psychology
Self-Help & Self-Improvement

Certifications

  • Certificate in Professional Marketing
  • Post-graduate Diploma in Journalism

Work experience

Book Launch Coach

Self-employed
January, 2018 – Present (almost 4 years)

I help authors launch bestselling books with impact, so they can make the difference they are here to make. As one of Tim Grahl's certified Book Launch coaches, I offer expert guidance, as well as practical done-for-you and done-with-you support, to help you plan your first or next launch. I also help writers to grow their all-important author platforms, both before and after publication.

Short-term 1:1 book marketing coaching and full launch packages available.

Projects

When Your Life Depends On It: Extreme decision making lessons from the Antarctic

I worked with the authors post-publication to define their reader avatar and amend their marketing strategy accordingly to improve sales.

Brad Borkan said: I discovered Belinda because Orna Ross (who runs ALLi) recommended her. I thought Belinda was great. Very knowledgeable and very responsive. My challenge was identifying the right target audience (there were many to choose from), and how to approach them. Also the whole area of book promotion is daunting and Belinda’s guidance is helpful to identify which are good resources. In between the weekly 1-hour sessions, she was very helpful in answering my many questions by email. I’d highly recommend her services. She is a true gem.

JJ Williams

Jim is a self-published author who was struggling to sell books and feeling frustrated. I educated him on the principles of book marketing - what it is (and isn't) and why it matters - and we started his platform building from the very beginning.

Jim said: I have written 4 books and had sold about the same amount - 4. I was pretty sure that I had a good product but did not know what to do with it. I am old enough that I thought 'social media' was a curse word. I found Belinda through a blog on Alli and decided to give her a call. I had no idea that Zoom could place me in her office, just north of London. Initially, she just asked me questions and listened. When she started talking, I realized what a good listener that she is. Belinda, through her coaching, opened my eyes and directed me to search for answers to questions that I did not even realize that I had; like, Who is your perfect reader? How will you get their attention? What do you define as success?

Since I finished her 5 sessions, I am now an author and a book businessman. I want to sell my books and I am not afraid to pursue various approaches. I highly recommend that any frustrated author seek out Belinda's coaching programs.

Tory Element - Sci-fi

This author, writing under the pen name Tory Element, came to me while still writing his first series. It is always preferable to think about marketing in advance of publishing your book, but few authors do so it was fantastic to get the opportunity to do this.

While working together, we got the author's website set up, his mailing list started, defined his target reader and came up with a plan for outreach that would enable him to start building his fan base while still writing his book. He is in a great position for his first launch.

Tory said: I found Belinda via a podcast and am ever so thankful. Self-marketing and reader/customer research is not inherent to every writer/author. Realizing this applied to me, I made the very good decision to hire Belinda to coach me in the right direction. Her program provided a logical approach, complete with questions and exercises designed to allow me to learn at my speed. Belinda’s method was tailored to my needs and ability, which reflects her respect for her customers as individuals.

Jo Moon - Dark Urban Fantasy

I worked with Jo to help her define her ideal reader and focus her platform building efforts. Jo already understood the importance of connecting with readers, but was confused by all the options available and what her best next step should be. We worked together for just 6 weeks and she was able to gain the clarity she needed.

Jo said: Online courses are good, but they don’t beat coaching from a professional in her field who knows the market well and assesses your author business individually and then tailors support and recommendations specific to you. Working with Belinda not only gave me lots of knowledge and insights, but confidence of what I needed to do to take my author career to the next level. Since finishing my six weeks with Belinda, I have created a professional website, gained hundreds of readers and I am running my own Facebook group. I now have a small but growing team of ARC readers, I’m getting more reviews and I feel more professional and confident as an authorprenuer.

Brian Kindall - Literary fiction (Middle grade and adult)

I worked with Brian to define his target readers for his adult and middle grade literary fiction titles and develop a cohesive marketing strategy that would enable him to consistently reach his audience without experiencing overwhelm or blowing his budget.

Brian said: Belinda's coaching was so effective in helping me to distill my book marketing strategy. Before the coaching, marketing was an overwhelming activity that I threw a lot of time and money at, with not much return. Belinda taught me key marketing concepts that have made all the difference in feeling effective. Realizing that I have an ideal reader that I need to be speaking to directly in my marketing was a real revelation. I now have a clear vision and plan for how to have an authentic online presence. Belinda is wonderful to work with, very clear and knowledgeable, she always has such helpful, friendly, and actionable answers to my questions. I highly recommend her for turning authors and their books into successful businesses.

Portfolio (5 selected works)

When Your Life Depends on It: Extreme Decision Making Lessons from the Antarctic

Brad Borkan, David Hirzel

Grab a warm blanket. This book puts you right into the action of the life-and-death decisions made by early Antarctic explorers like Scott, Shackleton, Amundsen and Mawson. It is filled with unforgettable stories about the challenges and decisions they faced on the ice.While we might not be pulling sledges across Antarctica in the early 1900s, this book also reveals valuable lessons in leaders... read more

Grab a warm blanket. This book puts you right into the action of the life-and-death decisions made by early Antarctic explorers like Scott, Shackleton, Amundsen and Mawson. It is filled with unforgettable stories about the challenges and decisions they faced on the ice.While we might not be pulling sledges across Antarctica in the early 1900s, this book also reveals valuable lessons in leaders... read more

Children of Dionysus (Always Dark Angel Book 1)

JN Moon

Outstanding story by a first time author for me. Intriguing and fast paced. So different than the usual vampire books.With bloodthirsty immortals at war, one rookie vampire must navigate an unfamiliar world to save the woman he loves…Anthony is struggling to survive a nasty problem: a newfound lust for blood. After a vicious attack leaves him changed forever, the former human has nothing and n... read more

Outstanding story by a first time author for me. Intriguing and fast paced. So different than the usual vampire books.With bloodthirsty immortals at war, one rookie vampire must navigate an unfamiliar world to save the woman he loves…Anthony is struggling to survive a nasty problem: a newfound lust for blood. After a vicious attack leaves him changed forever, the former human has nothing and n... read more

Delivering Virtue: A Dark Comedy Adventure of the West (The Epic of Didier Rain Book 1)

Brian Kindall

Didier Rain is broke, lovesick, and just off a three-day whiskey binge. And yet, The Church of the Restructured Truth has been told in a vision that he’s the man to fulfill their Holy Prophecy. He must deliver Virtue – a blue-eyed infant – 1,000 miles along the western pioneer trail to their prophet’s stronghold as his child bride to be. Savages, zealots, and wildfire all stand in Rain’s way, ... read more

Didier Rain is broke, lovesick, and just off a three-day whiskey binge. And yet, The Church of the Restructured Truth has been told in a vision that he’s the man to fulfill their Holy Prophecy. He must deliver Virtue – a blue-eyed infant – 1,000 miles along the western pioneer trail to their prophet’s stronghold as his child bride to be. Savages, zealots, and wildfire all stand in Rain’s way, ... read more

Sideshow: A Novelette

Brian Kindall

The brothel calls, and Velva Velvetonia, the one-legged trollop, awaits. But who can resist the chance to see Poppy the Pinheaded Poet from the Moon? Not Didier Rain, rogue hero and versifier himself, who takes the bait and pays his dollar. And yet, witnessing the mistreatment of a fellow bard is too much for Didier, and a daring rescue plan is hatched. In this dark comedy of the Old West, we ... read more

The brothel calls, and Velva Velvetonia, the one-legged trollop, awaits. But who can resist the chance to see Poppy the Pinheaded Poet from the Moon? Not Didier Rain, rogue hero and versifier himself, who takes the bait and pays his dollar. And yet, witnessing the mistreatment of a fellow bard is too much for Didier, and a daring rescue plan is hatched. In this dark comedy of the Old West, we ... read more

Blue Sky

Brian Kindall

Blue Sky can climb like an ibex. She was raised in the highest peaks of the Alps by the herd and named for the color of her eyes. They say her father was a fallen alpinist and her mother his beautiful dying dream... and so, as you may guess, she's somewhat magical - strong and sure-footed on the peaks, and natural as an ibex in this harsh environment of wind, rock, and ice. Until the day she r... read more

Blue Sky can climb like an ibex. She was raised in the highest peaks of the Alps by the herd and named for the color of her eyes. They say her father was a fallen alpinist and her mother his beautiful dying dream... and so, as you may guess, she's somewhat magical - strong and sure-footed on the peaks, and natural as an ibex in this harsh environment of wind, rock, and ice. Until the day she r... read more

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