Alex Zumpino – Marketer

I Am A Little Pastry Chef by Mayumi Oono

Pitched to influential culinary television stars and hosts to secure blurbs for press and marketing materials
Secured social media coverage on YouTube, Instagram, and TikTok prior to the release date

On this project, I secured blurbs from Food Network's Duff Goldman, and contestants on Food Network's Kids Baking Championship and Junior Bake Off

Blurbs:

"The latest book in the Little Professionals series “I Am a Little Pastry Chef” introduces kids to the love of baking. By using illustrations and fun interactive stickers, this book shows young readers through basic steps of baking: from the tools they need, the treats they can make, the delicious flavors they can use, and the mixing, shaping, and baking process.This book shows that we can discover our inner creativity and celebrate with each other through the fun of baking." — Duff Goldman, Pastry Chef and Mentor of Food Network’s “Kids Baking Championship”

"As a teen chef, I can attest to how important it is for kids to learn their way around the kitchen. Mayumi Ooono's I Am a Little Pastry Chef cultivates creativity and curiosity in the kitchen for budding pint-sized pastry chefs." - Matthew Merril, Season 2 Contestant on Food Network’s “Kids Baking Championship”

"I Am A Little Pastry Chef' is the perfect starter guide for the all important skill of baking. It gives children everything they need to stimulate their baking passion in a fun and interactive way using bright, colourful, simple images and stickers. As a young baker I know this would bake a great addition to my collection!" - Aleena Medhi, Junior Bake Off 2019 Finalist

“This book is great for young kids who dream of being a baker. One of the first steps in becoming a baker is decorating and this book shows exactly that. I would have so much fun if I had this book and I know all of the kids will too. Following this book along was a delight and shows all of the steps of baking!”- Miabella Ramirez, Contestant on Season 9 of Food Network’s “Kids Baking Championship”

"As someone who loves getting creative in the kitchen and wants to encourage younger children to get baking, I Am A Little Pastry Chef is the perfect book to encourage that. It’s offers a variety of skills where children will have the opportunity to learn new things whilst having fun." - Zak Travess, Contestant on Season 5 of Junior Bake Off

What's Hidden in the Sky by Aina Bestard

Pitched and secured blurbs for press and marketing materials (Amazon, Web, and Social Media)
Pitched and secured social media coverage on YouTube, Instagram and TikTok in advance of the publication date

Blurbs:
Growing up in a major city in Malaysia, the sky is always canopied with darkness. Nothing shows. How I wish I had a book like 'What's Hidden in the Sky'; the interactive Shine-A-Light brings constellations home. It returns the brilliant sky to children, and even to city dwellers, like myself, who are deprived of the opportunity to ponder the beauty of the universe." -Dr. Yuan-Sen Ting, Associate Professor in Astronomy and Computer Science, The Australian National University

"Aina Bestard takes us on a trip around the world to peer into the night's sky from the vantage point of our kin. The stars have an uncanny ability to spark our imagination and curiosity and What’s Hidden in the Sky brings that spark to life" - Chris Farrie, Quantum Physicist and Author of 8 Little Planets

“Such a wonderful book! “What’s Hidden in the Sky” does a great job of illustrating the constellations while providing perspective to the young reader, teaching them that different children from around the world will see different stars on the same night. It’s a brilliant way to teach kids how the celestial sphere works and at the same time learn about new places on the globe! Helping them understand star positions and how that relates to your position on Earth - stellar geometry at its greatest!” -Athena Brensberger, Atroathens

“What’s Hidden in the Sky is a lovely book that will introduce children to astronomy through an interactive Shine-a-Light technique. The beautifully illustrated pages draw readers in and the riddles keep children engaged. A perfect bedtime story for space enthusiasts!” - Saana Teittinen-Gordon, Neuroscience Major, @sciencebysaana on Instagram

"What's Hidden in the Sky is exactly the kind of book I longed for as a child obsessed with the cosmos! If you have a child whose eyes twinkle as they peer at the night sky, then Aina Bestard's book will only expand their fascination. With the help of a flashlight, they'll be on their way to discovering their new favorite constellation!" - Katya Echazarreta, Kat Voltage, Electrical Engineer & Science Show Host

Mariana and Her Familia by Mónica Mancillas, illustrated by Erika Meza

Communicated regularly with the author to secure social media coverage in advance of the publication date
Secured an author interview
Pitched to Latinx book influencers to secure social media coverage in advance of publication dates
Secured thirteen influencers for social media coverage on TikTok, YouTube, and Instagram
Created mailing lists
Communicated and built relationships with HarperCollins publicity for shipping purposes

A Very Typical Family by Sierra Godfrey

Created a social media campaign on Instagram (Cover Reveal)
Secured a list of influencers to share the book cover to their audiences

Sweet People Are Everywhere by Alice Walker, illustrated by Quim Torres

Secured social media coverage and reviews in advance of the publication release
Managed a list of influencers to create reviews and unboxings on YouTube, TikTok, and Instagram prior to the publication date