Sandra Pesso

Sandra Pesso - Marketer

New York, NY, United States

Digital and social media marketing professional with a focus on adult romance and Young Adult fiction.

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Overview

Marketing professional specializing in adult romance and Young Adult fiction helping authors find solutions to their digital content marketing needs, including social media advice, insights, resources, and inspiration for growing their brand and increasing their reach and readership.

Fiction
Dystopian
LGBTQ
Romance
Urban Fantasy
Women's Fiction
Young Adult & Teen

Work experience

Marketing Manager

Evernight/Evernight Teen
January, 2013 – Present (over 5 years)

Develop and implement branding strategy. Work with publisher and authors to coordinate book launch and marketing campaigns. The voice of publisher's social media accounts.

Projects

LGBT Pride Month

Celebration of LGBT Pride Month including #LoveIsLove awareness campaign and LGBT author spotlights.

Book festival - Belmar Book Con

Represented Young Adult publisher and authors during the Belmar Book Con. Presented a spotlight on Evernight Teen and answered reader questions throughout the presentation.

Instagram Photo Contest

Created and implemented Instagram Photo Contest for Evernight and Evernight Teen.

YA Author Introduction posts

Introduction graphics to introduce Young Adult authors on social media forums.

Banned Books Week

Targeted sale for Banned Books Week

Not Her Baby Review promotion

Social Media campaign to promote outstanding praise for NOT HER BABY

"Cassandra Jamison's debut novel is full of wry wit and dark twists that will keep you turning the pages." ~ Amazon 5 Star Review

Not Her Baby by Cassandra Jamison

New Release Rollout: Lovely Scars

Selected quotes and designed graphics from YA Romantic Suspense new release. Cover artwork credit: Jay Aheer.

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