Robin Marwick

Robin Marwick - Editor

Toronto, Canada

Editor, writer, and content strategist with a background in medical communication. I can help make your words clear, engaging, and useful.

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Overview

I am an editor, writer, and content strategist. I have a chemistry degree and 15+ years' experience in web and multimedia production, plain language, and health communication.

I can help ensure that your written communication, from a single graphic to an entire website, is clear, engaging, and useful to its audience. I specialize in health communication, including patient education, adherence, and continuing medical education. My services include:

Editing (non-fiction):
• Plain language editing to ensure that material written by health professionals and scientists is accessible to a lay audience
• Structural and substantive editing
• Copy editing and proofreading
• Reviewing illustrations, graphs, and other images and their accompanying text
• Adapting content for the web
• Working with subject matter experts to coordinate content development and review

Editing (fiction):
• Copy editing for consistency, grammar, and spelling
• Preferred genres: preferred genres are romance, science fiction, fantasy, and YA

Writing:
• Patient education materials for print and web
• Video and narration scripts
• Interactive telephone and text message scripts
• News and feature articles
• E-learning content
• Social media and newsletter content
• Research and referencing

Content strategy:
• Assessing existing content and processes
• Making recommendations for filling gaps, updating content, and continuing maintenance based on your business goals
• Developing useful, usable processes, templates, and style guides

Languages
English (CAN)
English (US)
Non-Fiction
Computers & Internet
Cooking & Food Wine & Spirits
Health & wellbeing
Medicine & Nursing & Dentistry
Parenting & Families
Fiction
Crime & Mystery
Fantasy
Holiday
Humor & Comedy
Romance
Science Fiction
Thriller
Women's Fiction
Young Adult & Teen

Work experience

Managing Editor, AboutKidsHealth

The Hospital for Sick Children (SickKids)
May, 2010 – January, 2013 (over 2 years)

• Managed a team of 5 writers and editors developing medically sound, parent-friendly information about children's health and development
• Oversaw translation of the AboutKidsHealth website (http://www.aboutkidshealth.ca) into French and simplified Chinese, as well as translation of selected articles into 8 additional languages
• Developed and edited information for parents about health conditions and medical procedures, in collaboration with health care professionals at The Hospital for Sick Children, to ensure that it was appropriate, relevant, and readable
• Analyzed traffic patterns using Google Analytics and made recommendations for search engine optimization and additional content

Media & Editorial Coordinator, AboutKidsHealth

The Hospital for Sick Children (SickKids)
May, 2006 – May, 2010 (about 4 years)

• Wrote and edited the AboutKidsHealth ADHD Resource Centre
• Adapted an existing print booklet on asthma into the AboutKidsHealth Asthma Resource Centre
• Developed a patient education policy for The Hospital for Sick Children
• Worked with health care professionals at the hospital to identify and, where necessary, update or consolidate existing patient/parent education brochures on health conditions and medical procedures; adapted these for the web
• Wrote and edited parent-friendly articles on child health and development
• Collaborated with experts in pediatric health and development to produce quarterly columns

Medical Writer/Editor, AboutKidsHealth

The Hospital for Sick Children (SickKids)
August, 2004 – May, 2006 (over 1 year)

• Wrote and edited the AboutKidsHealth Epilepsy Resource Centre (www.aboutkidshealth.ca/Epilepsy) in collaboration with experts from The Hospital for Sick Children
• Wrote and edited parent-friendly articles on child health and development
• Collaborated with experts in pediatric health and development to produce quarterly columns

Editor and Project Manager

I.C. Axon
February, 2000 – August, 2004 (over 4 years)

Worked with a team of writers, artists, and developers to produce multimedia training programs for the pharmaceutical industry
• Developed timelines and budgets and supervised development
• Outlined, wrote, and edited scripts and storyboards
• Supervised client review process for scripts and prototypes
• Performed QA and testing
• Edited interactive case studies for continuing medical education

Sample projects:
• Sales training programs for Totelle (Wyeth), Synvisc (Wyeth), blood products (Baxter)
• Virtual preceptorship for Arcoxia (Merck)
• Surgeon training for sacral nerve stimulation (Medtronic)
• Software training for EXPERxT (Merck-Medco)
• Live workshop package for Enbrel (Wyeth)
• Training on ethical guidelines for gifts to physicians from industry (American Medical Association)
• mypatient.com, a proprietary case-based continuing medical education program

Medical Writer

Communimed Inc.
July, 1998 – February, 2000 (over 1 year)

• Completed structural, substantive, and copy editing of continuing education programs (including video scripts, workbooks, and lecture kits) for pharmacists and other health care professionals
• Wrote video scripts based on interview transcripts and workbook content, and supervised video production
• Planned, researched, wrote, edited, and proofread patient education brochures and posters on a variety of topics
• Worked with clients, professional regulatory bodies, expert speakers, and pharmacists to disseminate continuing education programs and plan seminars
• Helped coordinate print production and translation
• Created and updated in-house style guides and procedure manuals

Sample projects:
• Ask Your Doctor and PharmInform, quarterly poster series appearing in physicians' offices and pharmacies, respectively
• PharmAction, a pamphlet series sponsored by various pharmaceutical companies and endorsed by disease associations
• Video/workbook programs for continuing pharmacy education on a variety of topics, including pharmaceutical care, patient decision-making, and women's needs in coronary heart disease, sponsored by clients including Eli Lilly, Schering, and Rhoxalpharma

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