➢ Acquired up to five cookbooks each year for publication, including both branded titles and books with single
➢ Developed and shared innovative ideas to enhance projects and make them “stand out” in a crowded
marketplace. For example, identifying an untapped interest among the Betty Crocker book-buying market for economic and environmentally friendly initiatives and creating a cookbook that teaches how to shop and cook to cut down on waste and consumption and adding a fitness component to Diabetic Living cookbooks, to target their consumers who are interested in overall health beyond diet.
➢ Researched/kept abreast of market trends to enhance own projects and also to create vision/direction for other editors’ projects.
➢ Managed contract negotiations for my own titles and assisted in negotiations with titles for the culinary team.
➢ Assisted in developing publishing programmes with our brand partners, Betty Crocker, Better Homes & Gardens, Diabetic Living, WeightWatchers, EatingWell, and Weber.
➢ Assisted in reviewing submissions from agents and helped editors with every part of the acquisition process.
➢ Prepared manuscripts and art programmes for publication, working closely with production and managing editorial teams in-house and packagers.
➢ Assisted during photo shoots and participated in marketing and planning meetings for culinary titles.
➢ Wrote, edited and published all content pertaining to dining and restaurant coverage at the Daily Meal
➢ Eat became the website’s top-producing channel.
➢ Led production of everything from large-scale national-interest stories to “in-the-know” special interest reports.
➢ Wrote, managed, and researched The Daily Meal’s 101 Best Restaurants in America.
➢ Wrote, edited and published all content pertaining to The Daily Meal’s national restaurant coverage.
➢ Developed and managed The Daily Meal’s City Guides, which cover the local dining scenes in 14 Cities Associate Editor:
➢ Researched and wrote articles for Eat/Dine, Cook, Drink and Travel channels Editorial Intern:
➢ Researched and wrote articles for Eat/Dine, Cook, Drink, and Travel channels.
➢ Managed the social media accounts (Twitter, Facebook, and Tumblr).
➢ Scheduling and organisational responsibilities for the pre-launch of The Daily Meal
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