Jennifer Bassett

Jennifer Bassett - Marketer

New York, NY, United States

Extensive digital marketing and content strategy experience. Experience in the publishing industry.

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Overview

Earlier in my career, I was a book editor, scout, and assistant agent. Currently, I head up content for a mature startup and started a popular political e-newsletter that was recently endorsed by Nicholas Kristoff of the New York Times. Prior to that, I headed up a content strategy team at Havas Worldwide New York, relaunched Gotham Ghostwriters website and led its brand strategy, and led the content strategy at Memorial Sloan Kettering. I specialize in content marketing, content strategy, digital strategy, brand strategy, and social strategy. I'm especially equipped at working with business leaders and building their platforms. I've ghostwritten numerous thought leadership articles, speeches, and presentations. Additionally, I've relaunched and launched numerous websites (along with my design and developer partners) and created social strategies for a number of brands. I've also planned events. I also have experience running paid social campaigns and using paid media platforms like Outbrain. What I can do: Build you an author website, create and execute a social strategy (including paid social), create and execute an influencer strategy, native advertising, SEO optimization & link-building, content marketing strategy & execution (blog, Medium articles, LinkedIn Pulse, Tumblr, etc), content analytics & reporting, tone of voice & style guides, speeches & presentations, strategic partnerships, and e-newsletter implementation and strategy.

Non-Fiction
Business & Management
Computers & Internet
Technology

Awards

  • OMMA Award (OppenheimerFunds)
  • Webby (Interbrand's Best Global Brands)
  • 2012 Association of Management Consulting Firms award, Corporate Social Responsibility, Interbrand and Deloitte’s Best Global Green Brands

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