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Jennifer Bassett

Jennifer Bassett - Marketer

New York, NY, United States

Fortune 500 marketing experience + deep knowledge and expertise of the publishing industry

Overview

I'm a former book editor, scout, and assistant agent. Currently, I'm a branded content editor and writer, content strategist, and content marketer for Fortune 500 brands. I specialize in content marketing and boosting business leaders' profiles. I've worked with digital agencies, branding agencies, startups, and helped build platforms for thought leaders and independent filmmakers. I previously authored Interbrand's Best Global Brands and a number of corporate sustainability studies.

Past clients include: McKinsey, Merrill Lynch, OppenheimerFunds, Memorial Sloan Kettering, IBM, Dos Equis, Bailey's, Lysol, Cornell Tech, Hilton, Everlane, Interbrand, and Gotham Ghostwriters.

If necessary, I also have a team of experts I frequently work with including web developers, PR experts, designers, event planners, community managers, former editors, and publishers.

What I can do:
Build you an author website
Create and execute a social strategy (including paid social)
Create and execute an influencer strategy
Native advertising and co-created content
SEO optimization & link-building
Content marketing strategy & execution (blog, Medium articles, LinkedIn Pulse, Tumblr, etc)
Logo design
Events & webinars
Content analytics & reporting
Tone of voice & style guides
Speeches & presentations
Strategic partnerships
E-newsletter strategy

Services
Non-Fiction
Business & Management Career Guides Computers & Internet Medicine & Nursing & Dentistry Music Technology

Awards

  • OMMA Award (OppenheimerFunds)
  • Webby (Interbrand's Best Global Brands)
  • 2012 Association of Management Consulting Firms award, Corporate Social Responsibility, Interbrand and Deloitte’s Best Global Green Brands

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