Academic publishers across the spectrum are demanding higher output from their editors while cutting back on marketing, sales, and production staff. This has created an industry that is very skilled at churning out content, but struggles to truly fulfill the needs of the people that matter most -- their authors. That's where J. Scott Sewell comes in. With well over a decade of experience in academic publishing, J. Scott Sewell helps authors of textbooks and groundbreaking scholarly research find their audiences. Contact him today to learn how he can ensure your research is recognized by scholars around the world
Core responsibilities include the day-to-day supervision of the inside sales team, developing overall strategies for increasing market share, implementing motivational and developmental skills; analyzing and reporting sales performance; monitoring and sharing developments and changes in the industry.
Work closely with colleagues in our Marketing, Editorial and Production departments to ensure the delivery of the inside sales team’s goals.
Attend relevant events and conferences, and interact with authors, instructors, end-users and others to gain customer insight and market awareness.
I'm the Global Textbook Marketing Manager for Politics, Geography, Asian Studies, African Studies, and Middle East Studies.
Core responsibilities include:
Management of two Associate Marketing Managers
Oversee the development and deployment of marketing plans to ensure each list reached their nearly $10 million in combined revenue.
Ensure all projects are commercially viable
Collaborate with authors to ensure books are marketed to appropriate audiences
Monitor and analyze market trends and provide insight to editorial and sales colleagues
Analyze and identify target markets and develop strategies for engagement and closing
Maintain a large sales territory, including every opportunity in the United States and Canada for courses in Anthropology, Archaeology, History, Philosophy, Classics, and Religious Studies
Place sales calls and e-mails to instructors in an attempt to get them to adopt our textbooks for their courses.
Visit campuses in the United States and speak with instructors about the nature of their courses and determine whether or not our books fit their curriculum.
Write detailed monthly reports summarizing my previous month's workload and analyze the performance and market trends within the disciplines I covered.
Work with development, editorial, and marketing to help create the best sales strategies for newly published books.
Intermediate Microeconomics: A Tool-Building Approach is a clear and concise, calculus-based exposition of current microeconomic theory essential for students pursuing degrees in Economics or Business. This beautifully-presented and accessible text covers all the essential topics that are typically required at the intermediate level, from consumer and producer theory to market structure (perfe... read more
Now in an extensively revised 9th edition, Introducing Public Administration provides students with the conceptual foundation they need, while introducing them to important trends in the discipline. Known for its lively and witty writing style, this beloved textbook examines the most important issues in the field of public administration through the use of examples from various disciplines and... read more
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media... read more
Cultural Anthropology: Global Forces, Local Lives presents all the key areas of cultural anthropology as well as providing original and nuanced coverage of current and cutting-edge topics. An exceptionally clear and readable introduction, it helps students understand the application of anthropological concepts to the contemporary world and everyday life. Thorough treatment is given throughout ... read more
A New History of Asian America is a fresh and up-to-date history of Asians in the United States from the late eighteenth century to the present. Drawing on current scholarship, Shelley Lee brings forward the many strands of Asian American history, highlighting the distinctive nature of the Asian American experience while placing the narrative in the context of the major trajectories and turnin... read more
Introduction to Logic combines likely the broadest scope of any logic textbook available with clear, concise writing and interesting examples and arguments. Its key features, all retained in the Second Edition, include: • simpler ways to test arguments than those available in competing textbooks, including the star test for syllogisms• a wide scope of materials, making it suitable for introduc... read more
In this second edition of the best-selling Second Language Research, Alison Mackey and Sue Gass continue to guide students step-by-step through conducting the second language research process with a clear and comprehensive overview of the core issues in second language research. Supported by a wealth of data examples from actual studies, the book examines questions of what is meant by research... read more
Authors Terry E. Miller and Andrew Shahriari take students around the world to experience the diversity of musical expression. World Music: A Global Journey, now in its third edition, is known for its breadth in surveying the world’s major cultures in a systematic study of world music within a strong pedagogical framework. As one prepares for any travel, each chapter starts with background pre... read more
For more than a decade, Readings for Diversity and Social Justice has been the trusted, leading anthology to cover the full range of social oppressions from a social justice standpoint. With full sections dedicated to racism, sexism, classism, heterosexism, and ableism, as well as transgender oppression, religious oppression, and adult and ageism, this bestselling text goes far beyond the rang... read more
Genocide: A Comprehensive Introduction is the most wide-ranging textbook on genocide yet published. The book is designed as a text for upper-undergraduate and graduate students, as well as a primer for non-specialists and general readers interested in learning about one of humanity’s enduring blights. Fully updated to reflect the latest thinking in this rapidly developing field, this unique bo... read more
Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O’Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to... read more
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