I have been working in the creative industries for 15 years, primarily in Advertising, Toy Design and Video Games. I have a degree in Advertising with a specialisation in Design. I worked as a Creative Director at Tribal DDB and DoubleYou, where I developed my design skills. In 2005 I won a Toy Design Competition, moved to London, and enrolled in an intensive Illustration course at Central Saint Martins. I developed toy concepts and designs with Tortoy Studio and Studio Henbo for companies such as Toy2R (Hong Kong), AdFunture (Hong Kong) and Dudebox (United Kingdom). With these two studios, I got the opportunity to travel and do custom toys for international shows and take part in live painting events and arts festivals as an urban artist. I have a life long passion for all things related to children in popular culture: books, animation, comics, manga, toys, video games, TV and movies.
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