What should you expect from a professional book marketer? First and foremost, a marketer should be able to outline a strong strategy that identifies and targets the key demographic for your book. You might tell yourself, “I can do that.” In theory, you can — but in practice, marketing is a lot more complex than vaguely offering up your book to potential fans. To get results from your marketing, you’d have to study different marketing tactics, learn how to reach your target audience, and acquire specific skills, all before you actually launch your book.
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