Note Template

Book Proposal

This Book Proposal template will help you create a proposal that answers every question an agent or publisher may have, from the book’s overview and market potential to your author bio and more.

Created by Reedsy

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📖 Title page

Title

The book’s working title.

Subtitle

The book’s explanatory subtitle.

Author name

Your author name.

🪝 Overview

How would you describe the book in one sentence?

Write a memorable one-line pitch that identifies the subject, angle, and central promise.

What is the book’s central idea or argument?

State the perspective, discovery, story, or claim that will provide the book’s through line.

What narrative hook could open the proposal?

Begin in the middle of a vivid scene, surprising event, revealing detail, or urgent question that makes the reader want to continue.

Why should this book exist?

Identify the need, question, problem, or opportunity the book addresses—and why existing books do not fully address it.

What makes this project distinctive?

Explain what is fresh about the material, approach, access, structure, voice, or conclusion.

How would an editor pitch this book to their colleagues in two minutes?

Summarize what the book is, why it is compelling, who will buy it, and why a publisher should acquire it.

🎯 Target market and audience

Who is the primary reader for this book?

Describe a specific reader using relevant demographics, interests, habits, profession, life stage, or field of study.

What does this reader want from the book?

Name the question they want answered, problem they want solved, experience they want, or subject they want to understand.

What other books, authors, media, or activities does this reader enjoy?

Use concrete examples to make the audience recognizable to an editor or marketing team.

Are there important secondary audiences?

Consider professional groups, hobbyists, students, educators, libraries, institutions, or readers from adjacent categories.

📚 Comparative titles

What are your 3–5 comp titles?

Choose books published in the last 5–7 years. List the title, author, publisher, and publication date for each.

What does each comp do well?

Keep it positive. Their success is your proof that there's demand.

Where is the gap?

What do these books leave out, or keep separate, that your book brings together?

Why would readers of those books want yours?

Show that the audience already exists, and that it's looking for more.

How would you sum up your book in terms of your comps?

E.g. "[Comp A] meets [Comp B], for readers who…"

👤 Author bio

Why are you the right person to write this book?

Answer in one or two sentences. This is how your bio should open.

What are your relevant credentials?

Think formal education, professional roles, titles, memberships.

What have you published before?

Include books, articles, columns, and any awards or honors.

What unusual access do you have to your subject?

Think archives, interviews, personal history, insider experience, the places you've been.

Where have you taught, spoken, or appeared in the media?

Include lectures, workshops, TV, radio, podcasts, conferences.

Now write your bio.

Write it in the third person and tailor it to this project. Leave out anything that doesn't help make your case.

📣 Marketing plan and platform

How big is your platform?

Give specific numbers: newsletter subscribers, social followers, monthly readers, podcast listeners, website traffic.

What will you personally do to promote the book?

Think articles, talks, podcast appearances, courses, conference presentations.

What regular outlets do you have?

Think a column, a teaching schedule, recurring events or speaking slots.

Which organizations, institutions, or communities can help spread the word?

Think museums, universities, associations, businesses, networks you already belong to.

Who could endorse the book?

List people you know who could provide a blurb or foreword.

🛠️ Logistics and specifications

How long will the finished book be?

60,000–80,000 words is standard for nonfiction.

When can you deliver the manuscript?

About a year from signing is normal. Promising less than 9 months can look suspicious.

Does the book need visuals?

Think photos, maps, charts, illustrations, tables. How many, and do they need to be in color? (Color can cost around 10x more to print.)

Who holds the rights to those images?

Note which images you own, which need licensing, and a rough cost estimate. Authors usually pay for image rights.

Is there anything else a publisher should know?

Think appendices, notes and bibliography, permissions for quoted material, back matter.

Book proposals, made manageable

For nonfiction authors, the book proposal is often what gets you a deal, well before you’ve written the book. It’s how you convince an agent or editor that your idea is worth publishing, that you’re the right person to write it, and that they’ll know how to sell it. A book proposal template helps you get all of that down on the page.

Reedsy Studio’s Book Proposal template is the framework that takes you from a rough idea to a submission-ready pitch. Start with the working title and subtitle, then work through each section at your own pace.

Build a proposal agents can’t put down

Get access to 30+ guided prompts in Reedsy Studio that cover every section agents and editors expect to see. The prompts are based on advice from Dr. Noah Charney, bestselling author of more than 30 books. Sample them below:

Overview

  • How would you describe the book in one sentence?
  • What is the book’s central idea or argument?
  • What narrative hook could open the proposal?

Target audience

  • Who is the primary reader for this book?
  • What does this reader want from the book?
  • Are there important secondary audiences?

Comparative titles

  • What are your 3–5 comp titles from the last 5–7 years?
  • What do those books do well?
  • Where is the gap your book fills?

Author bio

  • Why are you the right person to write this book?
  • What unusual access do you have to your subject?

Marketing & platform

  • How big is your platform, in numbers?
  • What will you personally do to promote the book?

Logistics & specifications

  • How long will the finished book be?
  • When can you realistically deliver the manuscript?
  • Does the book need visuals, and who holds the rights?

Every prompt is fully customizable, so you can adapt the proposal to your genre, your publisher’s guidelines, or an agent’s submission requirements.

From proposal to manuscript, all in one place

If you write in Reedsy Studio, you can keep your proposal in the same project as your chapter outline, research notes, and sample chapter, so that your pitch and your pages stay in sync as the idea develops.

And when the contract is signed (and your editor inevitably asks you to restructure the whole thing), all your planning is right there to build on.

Your proposal, always with you

Reedsy Studio saves every change automatically. Your proposal is always current, always accessible, and always backed up.

Studio also works on any device, so you can tweak your comps on the train or rewrite your hook the minute inspiration strikes.

A book proposal template built on real publishing experience

Downloaded by over 300,000 authors since we first created it, our book proposal template has been a staple in the writing community for years. And now it’s more powerful than ever, as we’ve upgraded and integrated it into our book writing environment.

The Book Proposal template includes:

  • Guided sections for your overview, audience, comps, bio, platform, and logistics
  • 30+ pre-built prompts with examples and industry benchmarks
  • A flexible structure you can adapt to trade, academic, or specialist nonfiction

Beyond the template, Studio provides:

  • A full universe of planning templates for outlining, research, structure, and more
  • Seamless integration between all templates and your manuscript
  • A full-featured manuscript editor for drafting and revision
  • Automatic saving and cross-device syncing
  • Export options in multiple formats
  • Collaboration tools for writing partners
  • A distraction-free writing environment

FAQs

What is a book proposal?

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