Plain Packaging

Fiction

Written in response to: "Two or more of your characters strike up an unlikely friendship. What happens next?" as part of Two's a Crowd with Kirsiah Depp.

The hold music was Vivaldi. Someone in Tesco's customer experience design team had decided that The Four Seasons would make people feel their complaint was being handled with the gravity it deserved. Forty-three seconds of Spring, then the system recycled, and Dennis Achterberg had heard it so many times he could predict the exact moment the oboe came in.

He pressed the button. Pulled up the account. Sipped his tea, which had gone cold while Mrs. Adeyemi in Wolverhampton explained at length why her avocados were insufficient.

The screen populated.

Account holder: Fatima Osei-Bonsu. Joined 2019. Address: 14 Ryland Close, Barking, IG11.

Sharon used to say the shopping trolley never lied. She'd said it so often it had become a kind of joke between them, except it wasn't a joke — it was the distilled product of fifteen years working cases together, the observation that if you wanted to know what was actually happening in a house, you looked at what people bought and what they stopped buying. She'd noticed it first. He'd started using it without acknowledging where it came from, the way you absorb things from people you spend more time with than your own family.

He scrolled back through the order history while the account loaded.

Halal meat from the specialist range. Yam, plantain, tinned tomatoes — four tins at a time, always four. Children's multivitamins. The kind of bread nobody bought unless they had small children who'd reject crusts. Nescafé Gold Blend in the large jar.

Then, fourteen weeks ago, something shifted. He'd learned to read shifts.

Gordon's Gin, one-litre. Carling 24-pack. Red Bull, four-pack, appearing twice a week with the regularity of a standing order.

And something gone: Always Ultra Regular, twelve-pack. Present in the first fourteen months of the account, absent in the last seven.

Dennis looked at that absence the way he used to look at the one empty hook in a hallway full of coats.

He took her off hold.

"Sorry to keep you, Mrs. Osei-Bonsu. Just pulling up your delivery details."

"Thank you." Her accent was West African with a London overlay — fifteen, twenty years here, he estimated. The voice was quieter than people usually were when they were annoyed about missing items. People calling about avocados were never quiet.

"You've called about a missing item. Can I confirm which item you believe wasn't included?"

A pause. Small. The kind that had meant something, once.

"The, um." Another pause. "The sanitary products. The Always Ultra. The twelve-pack."

He already knew what the system would say. He looked anyway.

Always Ultra Regular x12: NOT IN ORDER.

"I can see your delivery here, Mrs. Osei-Bonsu, and I'm not showing that item in the original order. Is it possible it was left out of the basket accidentally?"

"No." Quietly. "No, I ordered it."

He was already typing wrap code 7 into the notes field — item not in original order, customer redirected — when something made him stop. Not instinct. He'd stopped trusting instinct eighteen months ago, when he'd caught himself nodding along to a post about benefit tourism that a retired sergeant from Lewisham had shared, and then nodding along to the next one, and the next, and had only realised how far he'd drifted when he'd found himself looking at the name Osei-Bonsu and feeling something that Sharon — who had been born in Accra and died on a Tuesday in Brixton — would have clocked immediately and said something sharp about over the station tea urn.

He deleted wrap code 7.

Pattern recognition. That was all it was. That was all it had ever been.

"Of course," he said. "Sometimes these things don't get captured properly on the app. Are you using the app or the website?"

"The app."

"And do you have the order confirmation email?"

The pause this time was longer. Outside his window, a wood pigeon was walking along the fence in the aimless way of something that has nowhere specific to be.

"I have it," she said. "But it doesn't show the item."

He moved through the script. He was supposed to offer polite redirection. I'm afraid I can only process claims for items that appear on your confirmed order. He kept moving through it and past it.

"Mrs. Osei-Bonsu, I wonder if I could ask you a few questions about the product, just so I can make sure we're looking at the right item for you. We've had some issues with similar products being confused in the system."

"Oh." A beat of surprise, and underneath it something else. "Okay."

"The Always Ultra Regular — is that the right absorbency for you, or have you been finding you need something different?"

"The regular is—"

A sound in the background. Not loud. A door, or a drawer.

Fatima's voice recalibrated in a way that wouldn't have been audible to anyone who hadn't spent years listening for exactly that: a fraction quieter, a fraction more careful, a sentence that started and then chose a slightly different route.

"The regular is fine," she said. "It's what I always get."

"Of course." Dennis kept his voice exactly level — neither warmer nor cooler than the situation called for. He was aware of the shift in the call the way you became aware of a change in a room's air pressure before a door opened. Someone was listening now who hadn't been listening before. "I just want to make sure we're getting the right product to you. Some customers find the Regular isn't quite sufficient for heavier flow days — would that be a consideration for you at all?"

A brief silence on the line.

Then a man's voice, not on the phone but close to it, with the specific quality of someone who has decided to be helpful: "What's this about?"

"Just the shopping." Fatima's voice, immediately. Smooth, practised smooth. "A missing item."

"What item?"

"They're just asking about the products. It's fine."

A pause on his end — assessing, Dennis thought. Not satisfied, but not alarmed.

"I'll sort it," the man said. "Give it here."

"I've got it."

"Fatima."

Not a shout. Quieter than a shout. The kind of quiet that had its own grammar, its own history.

"I've got it, Kofi." Her voice was pleasant, the pleasantness of something practised until it no longer required effort. "It's nearly done."

Dennis waited three seconds. Then: "Mrs. Osei-Bonsu, I'm so sorry to keep you. I know this is a bit tedious, but I do need to run through a few more product questions to process the replacement — it's a new system requirement for hygiene items specifically. I hope that's all right?"

"Of course." The pleasantness extended to him now, and underneath it, something that was not quite relief but was shaped like it.

"Thank you. I appreciate your patience." He typed quickly, one-handed, pulling up the post-code map in the background tab. "Now, the twelve-pack — is that typically enough for a full cycle, or do you find you're running short? Some of our customers prefer to keep a secondary supply somewhere separate from the main bathroom. A handbag, say."

"A handbag would be useful, yes."

"Absolutely. In that case I might suggest the eight-pack as a secondary order — easier to keep in a bag without it being too bulky." He was watching the map. Ryland Close. The Tesco Express four streets away. The larger Tesco Extra nineteen minutes east on the A13. Between them, annotated in the small print of Google's local listings: a pub, a bookmaker, a Halfords. "We also have a newer product — the Always Discreet line. The packaging is quite slim, easier to store in smaller spaces. Would that be worth me adding to your account as an option?"

"Yes," she said. "Yes, that would be good."

In the background, a television came on. A volume adjusted. Not gone — Dennis didn't think he was gone — but redirected, attention turned toward something more interesting than a woman navigating a customer service call about sanitary products.

Good. That was the point of sanitary products. That had always been the point of them.

"Mrs. Osei-Bonsu, while I have you — I'm going to process a goodwill replacement for the Always Ultra, and I'll add the Discreet line as a standing option. I'd also like to set up a secondary delivery address for these items specifically. Many of our customers do this for hygiene products — easier to have them delivered somewhere convenient, workplace or similar, rather than waiting in for the main shop." He kept his voice in exactly the same register as he'd used to discuss absorbency. A Tuesday afternoon customer service call. Nothing of note. "Do you have a secondary address I could use?"

A pause. He waited.

She gave him the address. A nursery in Ilford. He typed it carefully.

"Perfect. And I'm going to add a store credit voucher to the account — twenty pounds, redeemable in-store only, not through the app." He had found the Tesco Extra on the A13 two minutes ago. Large car park, Google told him. New self-checkout system. Seven miles from Ryland Close — far enough to require intent, close enough to be plausible. Between it and home: the pub, the bookmaker, the Halfords. A Saturday afternoon, crowds. Staff in abundance. "I'll restrict it to the A13 store — they've just refurbished, easier to navigate. Best to use it on a weekday if possible. Quieter." He paused. "More staff available to help with anything you might need."

Eleven seconds of silence.

"Thank you," she said.

Not loudly. But with a weight in it that he recognised — the weight of something received that you had stopped expecting to be offered.

"Is there anything else I can help with today?"

"No. No, I think that's everything."

"Good." He meant it. He meant it more than he'd meant anything in nine months of cold tea and Vivaldi. "You'll get a confirmation email for the delivery. The hygiene items will come separately, plain packaging — that's standard for those products." It was not standard. He was going to sort it manually before the end of his shift. "Take care of yourself, Mrs. Osei-Bonsu."

A pause. The longest one.

"You too," she said.

After she rang off, Dennis sat for a moment with the call notes open. He wrote in the free-text field, which no supervisor would read: Delivered as requested.

Outside, the wood pigeon was still working the fence line, investigating something with the focused patience of a creature that understands that useful things are sometimes hidden in plain sight, and that the work of finding them is not glamorous, and that you do it anyway.

He thought about the shopping history. The fourteen months with Always Ultra and the seven without. He thought about what it cost, that kind of patience — the daily calibration of your own voice, the pleasantness maintained at a frequency that kept the room stable. He thought about the television coming on and what Kofi had decided was more interesting than a woman on the phone talking about sanitary products, and how that decision had been the only mistake he'd made.

He thought about Sharon, who would have seen it in the first pause.

He hadn't. He'd nearly routed to wrap code 7 because the name had snagged on something he'd been feeding without quite admitting he was feeding it, the way you could let a small fire burn in an adjacent room if you never quite walked in to look at it directly.

He thought about the empty hook in the hallway. The one that tells you someone left in a hurry, or didn't leave at all.

Then he arranged the separate packaging in the delivery notes, confirmed the secondary address in Ilford, fixed the voucher to the A13 store, and moved on to the next call.

Vivaldi started again. The oboe was four seconds away.

Somewhere in Barking, a twelve-pack of Always Ultra was already on its way to a nursery in Ilford, in plain packaging, as though it had always been ordered, as though it were simply the most ordinary thing in the world.

Posted Jun 05, 2026
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