How to Write a Query Letter [+ Free Template]

Professional research is absolutely necessary to determine whether an agent is a strong fit. What authors do they already represent? What books have they landed successful deals with recently? If they have a professional social media account, they are likely posting the types of books they like to read or advice about how to reach out to them. This is all healthy, necessary background research to ensure you're not wasting your time or theirs. They likely receive hundreds if not thousands of manuscripts, so if they're talking about how to stand out from the crowd, you should be listening.

But boundaries certainly exist and people will establish them intentionally; if their social media account is private, for example, it's likely wise that you don't request to follow if you don't know them personally!

I like seeing the title, genre and comp titles at the top. Often, writers hide this info in the final paragraph. I want to know immediately what this book is and what it's about, along with where it could sit in the market. It quickly tells me if this book is for me and if the author even knows what their book is about.

Another misstep is writing far too much in your plot paragraph. It really should only be 1-2 short paragraphs. Think plot/premise/payoff. This is probably the hardest part for writers. You are very close to your own work and might feel overwhelmed by condensing the entire narrative into a handful of sentences. When I receive a query, I'm looking for your main character, their world, what has changed in their world, twists or turns along the way, and even a question you might have for the reader.

For bonus points, add a logline before your plot paragraph(s). It's an efficient way to hook the person you're querying.A query letter should be no more than one page. Finally, look up the agent or editor's name and address it to them with the correct spelling. First names are preferred. It feels old-fashioned to address a query with Mr, Mrs, Ms, etc.

A lot of query letters are too long. An agent will spend perhaps one minute scanning through your query letter, so make it easy for them to find the important stuff. And don't spend too much of your word count on the summary! The goal isn't to tell the agent everything that happens in the book; the goal is to mention enough selling points and hooks that the agent is intrigued and starts reading your sample pages. This means one, maybe two paragraphs of summary, in the basic format: "[Protagonist] wants [motivation], but [obstacle] gets in the way. They'll have to [challenge] if they're ever going to achieve [stakes]."

I think that authors are sometimes so keen to get on board with a particular agent that they forget to keep their letters concise and professional and often volunteer personal information and background information that doesn't have a place in a query letter. The other thing I often see is authors including what almost amounts to a full synopsis of their book, whereas this should be presented in a separate document.

Three words: be more specific.

The standard advice used to be: look to a book's back jacket description for an example of how to describe your book in a query letter. The truth is, over time, the trends in queries have evolved AWAY from what's used on the back cover of books. Book jacket descriptions tend to be more vague, and focus on general claims like, "a thrilling coming of age story." Also, book jacket descriptions often end with rhetorical questions like, "Will Eva find love before it's too late?" but rhetorical questions in a query tend to be an agent pet peeve.

Most of all, agents don't want to hear that you have a "sweeping love story." They have 50 other sweeping love stories in their inbox right this instant. They want to hear the SPECIFICS of your setup, conflict and stakes to know how your love story stands out from the others, or they'll be getting out the broom to sweep your query right back out of their inbox!

A couple of the most common areas I see authors make mistakes in their query letters include:

1. Not using proper query format
2. Making the Book section (what your book is about) section either too long or too short.

While there is some variation on a query format, the one I like to use is the Hook, Book, Cook method.

1. Paragraph 1 is your Book. What the title of the book is, the word count, why you decided to pitch the agent, comparable titles, etc
2. Paragraph 2-3 is the Book. Think of this like the blurb on the back of a book or on Amazon. You want to give agents just enough information that they want to know more, but not give the ending away. That's for the synopsis, as is going into greater detail about the character and story. For the query, focus on the primary characters with their primary goals and motivations, the overarching conflict and villains, and set up the stakes of what the heroes will lose if they fail
3. Paragraph 3-4 is the Cook. You as the author! If you don't have any prior writing credits, that's okay. Include a short paragraph about what you like to do, or what you enjoyed about writing the book. If you do have prior writing credits, try to only include those that are most relevant to what you're pitching (example, it's likely not applicable to share that you had an article in a cooking magazine if you're pitching urban fantasy, unless that ties in some way).

When writing the Book section of the query, I often recommend to authors to go into their local bookstore and seek out books in your genre with descriptions you like. See how they introduce characters, conflict, what details they do (or don't) include. Emulate them with your own story. Queries can be difficult, but with practice they do get easier!

Common mistakes in query letters:

1. Not saying what your book is about and why your target audience will love it.
2. Remaining a secret writer by not sharing who you are, your background, and your writing experience.
3. Giving away too much of the story: Mr. A hates Mr. B and winds up killing him.
4. Making assumptions about the publisher, the books it publishes, and those it doesn't.
5. Making unrealistic promises: This book is going to be a best seller with 500,000 books sold this year.

There are a few common mistakes you can avoid when writing your query letters. Here are some "do's" and "don'ts."

1. Include only your first and last name in the query. The agent has your email address, and that is the address they will use if they wish to contact you. Do not include any other contact information (unless requested).

1. Address the query letter as the agent stipulates on their website. If they do not specify their preferred salutation, use their first name and last name, e.g., "Dear Jane Doe."

1. Make your first sentence about what you and the agent have in common (e.g., "Dear Ms. Smith, On your website, you say you like working with authors who (fill in the phrases the agent used), so I'm excited to present my (state your word count, genre, and BOOK TITLE IN CAPS)."

1. State your comps (competitive or comparative titles) in your first paragraph. With your comps, try to use one book that this agent represented. Don't use best sellers as comps. Don't use books published over 2 years ago (and not over 3 years) as comps. Be current. Do your research. If you can't find recent comps, do more research. Read every book you use as a comp. (As you read your comps, make notes about how each comp is like your book, and how it is not like your book. You'll need this information for your book proposal (for nonfiction), and you'll need to talk about this with the agent when they call you.)

1. Make your query letter 300 words. Why? Because a 300 word count is industry standard. Because 300 words is what many agents allow for their online submission forms. Because 300 words (single-spaced) will fit on one printed page, in case the agent prints out your query. Because if you can write an interesting query letter in 300 words, the agent will know you're a pro.

1. Format your query according to industry standards: single-spaced, left justified, 2 spaces between paragraphs. No tabs or indents. No bold or underlining. Put your book title in CAPITAL LETTERS.

1. When emailing your query, always drop your letter into the body of the email. Never send it as an attachment, unless requested. Don't send a query snail mail unless requested. Write in the email Subject line as directed (e.g., "Query - Title of Book - Name of Author.")

1. Don't follow up on your query letter (unless an agent has invited you to submit to them). If you have sent an unsolicited query, if an agent says on their website their response time is four to eight weeks, and at eight weeks you haven't heard from them, query other agents (but not in the same agency). No response from an agent is a "No." Don't take it personally ... just move on. Your perfect agent is out there, waiting for your query letter!

I wish you every success with querying.

One big mistake is querying the wrong agent. Sending your 90,000 word adult fantasy to an agent who specializes in literary nonfiction will only result in a rejection. This does not mean that you do not have an amazing story, but rather that that particular agent cannot best service that particular story. As a writer, make sure to do your research to find the best agent for your work.

Hope this helps!

The baseline requirement is that you need to address your query to the agent's name; "Dear agent" letters sent out as shotgun emails to five hundred agents will get rejected quickly. Beyond that...my usual suggestion is to offer one or two sentences at the beginning of the query letter showing that you've done your homework. This can be as simple as "I saw on MSWL that you're looking for more multi-POV novels," or "I saw on your agency website that you're interested in cozy fantasy." This shows that you're respecting the agent's time by making sure that what you're sending is aligned with their tastes at the most basic level. Agents know that you're probably querying about ten people at once, and they're receiving perhaps hundreds of queries a day, but the personalization makes it a little more likely they'll spend some extra time looking at yours.

I think a personalized query letter achieves the same aim as a piece of handwritten, personalized mail: it shows the sender has put thought and intention into what's enclosed.

As a small-press publisher, I certainly understand that manuscript submitting is a numbers game. Authors have every right to query their manuscripts to dozens of publishers and agents simultaneously. But no one wants to be treated like a row on a query tracking spreadsheet! Dear Sir/Madam, to whom it may concern, generic language about the submission's fit within my company's catalog of publications: these tactics suggest the author is taking a slapdash approach to submitting.

Conversely, when a submitting author can demonstrate their familiarity with my press, it comes as a huge relief to me. Of course, I don't expect every submitting author to buy a copy of book I've published before firing off their manuscript. But if an author can reference a title from my manuscript wish list, or if they address me by name, or if they can say in 1-2 sentences how their book aligns with my company's mission statement, then that goes a long way!

Because many authors want to increase their chances of representation, most send out lots and lots of queries letters all at once using some form of template (Dear Agent, I'm seeking representation...). While using a template like this does cut down on time, some agents get hundreds, if not thousands, of query letters a month! What's a way you can stand out from that? Personalize the query.

Agents want to know that you, the author, not only have a good book worth pitching, in the genre the agent works in, but that you have put in the time and effort to learn why they specifically would be a good fit for your work. An author-agent partnership is not a one and done thing, but ideally and ever-growing relationship that starts by being a good fit for one another. And so, showing that you researched them by personalizing a query expresses that:

1. You have done your research for that particular agent, and so take your craft seriously
2. You know what they represent so are pitching them in a genre they actually represent
3. Have likely researched their other clients so you have a reasonable idea of whether you might fit well with them.

On top of this, if you meet an agent at a conference or writing-related event, mention that! Again, agents get many, many queries, so if they ask you to send them stuff, or you spoke to them, remind them where you met them, and any relevant details related to your work you might have discussed. This will hopefully set you off on the right foot and be the start of a wonderful author-agent relationship.

Personalizing a query is a great way of letting agents know that you've researched their tastes and interests, which also conveys that you're taking a professional, well-considered approach to querying and the industry itself. When you let an agent know that you've chosen them specifically because of the clients and/or books they represent, because of their online presence, or because of an interview they've given, it shows them you've taken the time to learn who they are--which also means it's likelier that you're sending them a manuscript suited to their tastes.

Although writing queries is more an art than a science--and it can often feel like screaming into the void--if you take the time to carefully research potential agents, editors, and publishers, then your odds of approaching an appropriate one for your project (i.e., someone who would be interested in it), are far higher. Being able to demonstrate that research by being able to personalize your query will make you stand out in a good way. Conversely, if you send out copycat queries blind, you're less likely to wind up in front of someone who will resonate with whatever you're pitching. "Personalizing" includes using correct basic info (name, title, company, etc.), but also appealing to relevant aspects of the recipient's professional and personal background, from the types of books they typically represent (or what kinds of articles they publish if you're pitching mags) to whatever hobbies they may have that dovetail with what you're writing about. In other words, personalizing can't possibly hurt and might just help.

It’s like junk mail vs. "real" mail. When I get an envelope with an advertiser's name, I usually toss it aside, thinking I don't need a new garage floor or whatever they're selling. But when I get mail addressed to me personally from a real person, I'm much more likely to want to know what they have to say.

While some advisors might suggest that one generic query letter is appropriate for all agents, my best advice is that you personalize every query you send. This means researching every agent, finding out what authors and books they have represented, and then using at least one "comp" (comparative title" / "competitive title") on that agent's (or their agency's) roster. When you do this, the agent knows that:

1. you are querying them because you're familiar with their work and you know your book is a fit for them,
2. your book suits their agency's roster, and
3. you have done your homework.

When writing a query letter, follow the agent's submission guidelines precisely. For example, an agent named Jane Smith might request on her submissions page that she be addressed as "Ms. Jane Smith." So, if in your salutation, you write, "Dear Jane" or "Dear Ms. Smith," that is instant notification to the agent that you haven't read (or haven't followed) her submission guidelines. Will that mean you won't follow her directions if she signs with you? Agents get literally hundreds of queries every month. Don't give an agent a single reason to reject your query.

Some agents care a lot about personalized query letters, and other agents accept that some authors prefer to send out generic letters. Since you don't know which agents have which preferences, it makes sense to personalize all your query letters.

Happy querying!

In my experience, personalizing a query letter shows a few things:

1. Your interest in working with that particular agent. This increases their interest in your project and your agent-author relationship.
2. Your knowledge of the market and targeted marketing. As a writer you don’t need to be a pro at this, but showing your ability to promote yourself displays valuable skills that can be used later for things like author events.
3. Your research skills. Showing that you are good at finding the right agent showcases your research skills which may come in handy for your work, particularly if it’s nonfiction.

Hope this helps!

It shows you've done the hard work of doing research and aren't submitting to just anybody. It adds a personal touch and hopefully will make you stand out from the rest of the crowd. If you can reference a book or two represented by the agent, and compare it to the book you have written, you will bolster your argument for approaching this particular agent. This research takes time, but I believe that, in the end, it can make a difference in helping your query stand out.

The first thing I consider in a manuscript is how well the first line caught my attention and made me truly care. Even if is subconscious, readers are passing judgement on a piece immediately. This is why the first line is absolutely vital to setting up a successful manuscript. Unfortunately, most people have a very short attention span, and over 500,000 new fiction books are published each year, leaving no shortage of choices for readers. If a writer is adept at capturing an audience in just one line, it tells me they likely understand storytelling and know how to craft a narrative with a compelling voice.

Beyond this, I see potential in consistency. By this, I mean I always look for consistency in the voice throughout a manuscript and for characters to remain consistent in their choices or motivations. If characters are constantly doing strange and out-of-character things, it tells me the work is not well planned or fully developed. I look for plot consistency as well: is the central problem remaining the central problem, or have things drastically shifted somewhere along the way? If it has shifted, it is a sign that the original plotline/idea may not have been strong enough to carry the story.

I hope this helps! There are quite a few other small things I look for, but these are the two biggest ones I can typically spot right away.