Overview
Most book advertising looks like this: launch a campaign, wait, hope something sticks, repeat. That's not how I work.
I'm a performance marketer with 11 years of Facebook ads experience, the last 4+ years spent exclusively in the publishing space working with fiction authors and series on Amazon and Kindle Unlimited. I've managed campaigns across multiple genres and international markets - first launches, series that had plateaued, catalogues ready to scale - and everything in between.
What separates my approach: I treat your book like a product that needs to be sold, not promoted. That means heavy creative testing across angles, hooks, and audiences. It means using Facebook Pixel and dedicated landing pages to train the algorithm on your actual buyers instead of guessing at cold audiences. It means read-through analysis, profitability tracking, and understanding your full funnel — blurb, packaging, product page, pricing — not just the ads themselves.
I'm not a button pusher. I'm not going to launch one campaign and call it a day. I work like a growth partner - invested in your series performing long-term, not completing a project and moving on.
If that sounds like what you've been looking for, let's talk.
Services
Fiction
Work experience
Vinci Books
Self Publishing Formula
Ridestore
SM Commerce
Projects
Ad Creatives for Self-Published Authors
A selection of static ad creatives produced for self-published fiction authors across various genres.
Historical Fiction Series
An established author with an 9-book collection but results that had plateaued. Eight months of flat performance - ads running, budget spending, nothing moving. The added complexity: all standalones. No series read-through to fall back on. Every book has to earn on its own. Results since we started working: Monthly reads grew nearly 4x from the plateau average. Every month of 2026 has been profitable.
Portfolio
