Shannon Donnelly – Marketer

For the past 15 years, I’ve worked with hundreds of authors and publishing professionals across books of virtually every genre, helping them navigate an industry that has changed dramatically and continues to change quickly.

My specialty is marketing strategy: figuring out what is actually worth doing, what isn’t, and where an author’s limited time and budget are most likely to make a difference. I bring years of hands-on publishing experience to that process, along with an understanding of how reader behavior, retailer algorithms, advertising platforms, discoverability, and promotional opportunities have evolved.

There is no shortage of book marketing advice online. The harder part is knowing which advice still works, which strategies make sense for your book, and which tactics are likely to waste your time or money. My goal is to cut through that noise and give authors a practical, prioritized roadmap they can confidently execute themselves.

My Strategic Marketing Roadmap consultation focuses on three core areas: building strong marketing foundations, developing reader trust and visibility, and approaching advertising and promotion strategically. Recommendations are tailored to your book, genre, audience, goals, budget, and current stage of publication. Just as importantly, I explain the reasoning behind my recommendations so you understand not only what to do next, but why.

My approach is deliberately practical and budget-conscious. Most independent authors do not have unlimited money, unlimited time, or a full marketing department behind them. I want you to know which efforts deserve your attention, which can wait, and which you can safely ignore.

At this time, marketing strategy consultation is the only service I offer. I do not provide done-for-you marketing services such as advertising or campaign management, social media management, publicity outreach, or blurb writing. My role is to provide the strategy, rationale, and priorities; implementation remains with the author. I do, however, remain available through Reedsy messaging for reasonable follow-up questions and clarification as you work through your roadmap.

A note about scams: I will never contact you by email, Goodreads, social media, or another platform to solicit your business. I only work with authors who contact me through Reedsy. Unfortunately, scammers increasingly impersonate publishing professionals and marketers to target authors. If someone contacts you elsewhere claiming to be me, please do not click their links, send payment, or provide personal information. All legitimate communication and collaboration with me begins through Reedsy.