Shannon Donnelly

Shannon Donnelly - Marketer Tick

New York, NY, USA

Digital marketing and social media professional with 7 years of experience across 3 of the Big 5 publishing houses.

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Overview

Driven and agile marketing professional with a proven track record of success in social media growth and branding and experience in planning and executing complex digital narratives with a strong creative vision.

Services
Metadata & Blurb Optimization
Non-Fiction
Biographies & Memoirs
Entertainment
History
Fiction
Comics & Graphic Novels
Crime & Mystery
Gaming
Literature
Science Fiction

Work experience

Marketing Manager

Macmillan/Picador
September, 2014 – August, 2018 (almost 4 years)

Conceived and executed digital strategy for all frontlist and backlist books for approximately 100 unique projects a year.

Marketing Manager

HarperCollins/Dey Street Books
September, 2012 – September, 2014 (about 2 years)

Developed and executed full marketing and advertising campaigns for 30-40 books a year.

Marketing Associate

Random House/Knopf Doubleday Publishing Group
July, 2011 – September, 2012 (about 1 year)

Provided digital marketing and social media support across all imprints within the group.

Projects

Mark Z. Danielewski

HOUSE OF LEAVES author Mark Z. Danielewski wanted to establish a presence on social media. We worked with him to set up a Facebook account and grow it to 10K followers within three months, giving him a solid base to catapult to 85K followers. We also set up a Q&A on Twitter - a platform he had previously been largely dormant on - to tease the cover reveal of his book THE FIFTY YEAR SWORD. The Twitter Q&A drive traffic to a cover reveal hosted on io9, and the combined marketing and publicity hit drove substantial pre-sales for the book.

Grist Mill Road

The author wanted an extensive pre-publication buzz campaign. We launched an aggressive influencer galley outreach that resulted in 100+ reviews on Goodreads ahead of publication, coverage on 25+ influencer accounts on Instagram/Twitter/Goodreads, and a Thunderclap campaign comprised of many early evangelists upon publication day,

Portfolio (11 selected works)

Grist Mill Road: A Novel

Christopher J. Yates

An Entertainment Weekly "Must Read" "Twisty and told from multiple perspectives, this meaty thriller races to a satisfying finish." ―People magazine"The intensity of the storytelling is exhilarating and unsettling." ―Booklist (starred review)Twenty-six years ago Hannah had her eye shot out. Now she wants justice. But is she blind to the truth?"Arresting...Twisting backward and forward in time,... read more

An Entertainment Weekly "Must Read" "Twisty and told from multiple perspectives, this meaty thriller races to a satisfying finish." ―People magazine"The intensity of the storytelling is exhilarating and unsettling." ―Booklist (starred review)Twenty-six years ago Hannah had her eye shot out. Now she wants justice. But is she blind to the truth?"Arresting...Twisting backward and forward in time,... read more

Call Me by Your Name: A Novel

André Aciman

Now a Major Motion Picture from Director Luca Guadagnino, Starring Armie Hammer and Timothée Chalamet, and Written by Three-Time Oscar™ Nominee James IvoryThe Basis of the Oscar-Winning Best Adapted ScreenplayA New York Times BestsellerA USA Today Bestseller A Los Angeles Times BestsellerA Vulture Book Club Pick An Instant Classic and One of the Great Love Stories of Our TimeAndre Aciman's Cal... read more

Now a Major Motion Picture from Director Luca Guadagnino, Starring Armie Hammer and Timothée Chalamet, and Written by Three-Time Oscar™ Nominee James IvoryThe Basis of the Oscar-Winning Best Adapted ScreenplayA New York Times BestsellerA USA Today Bestseller A Los Angeles Times BestsellerA Vulture Book Club Pick An Instant Classic and One of the Great Love Stories of Our TimeAndre Aciman's Cal... read more

1Q84 (Vintage International)

Haruki Murakami

Coming this October: Killing Commendatore, the much-anticipated new novel from Haruki Murakami“Murakami is like a magician who explains what he’s doing as he performs the trick and still makes you believe he has supernatural powers . . . But while anyone can tell a story that resembles a dream, it's the rare artist, like this one, who can make us feel that we are dreaming it ourselves.” —The N... read more

Coming this October: Killing Commendatore, the much-anticipated new novel from Haruki Murakami“Murakami is like a magician who explains what he’s doing as he performs the trick and still makes you believe he has supernatural powers . . . But while anyone can tell a story that resembles a dream, it's the rare artist, like this one, who can make us feel that we are dreaming it ourselves.” —The N... read more

Shelter: A Novel

Jung Yun

Kyung Cho is a young father burdened by a house he can’t afford. For years, he and his wife, Gillian, have lived beyond their means. Now their debts and bad decisions are catching up with them, and Kyung is anxious for his family’s future.A few miles away, his parents, Jin and Mae, live in the town’s most exclusive neighborhood, surrounded by the material comforts that Kyung desires for his wi... read more

Kyung Cho is a young father burdened by a house he can’t afford. For years, he and his wife, Gillian, have lived beyond their means. Now their debts and bad decisions are catching up with them, and Kyung is anxious for his family’s future.A few miles away, his parents, Jin and Mae, live in the town’s most exclusive neighborhood, surrounded by the material comforts that Kyung desires for his wi... read more

House of Leaves

Mark Z. Danielewski

Years ago, when House of Leaves was first being passed around, it was nothing more than a badly bundled heap of paper, parts of which would occasionally surface on the Internet. No one could have anticipated the small but devoted following this terrifying story would soon command. Starting with an odd assortment of marginalized youth -- musicians, tattoo artists, programmers, strippers, enviro... read more

Years ago, when House of Leaves was first being passed around, it was nothing more than a badly bundled heap of paper, parts of which would occasionally surface on the Internet. No one could have anticipated the small but devoted following this terrifying story would soon command. Starting with an odd assortment of marginalized youth -- musicians, tattoo artists, programmers, strippers, enviro... read more

Not My Father's Son: A Memoir

Alan Cumming

“Equal parts memoir, whodunit, and manual for living . . . a beautifully written, honest look at the forces of blood and bone that make us who we are, and how we make ourselves.” --Neil GaimanIn his unique and engaging voice, the acclaimed actor of stage and screen shares the emotional story of his complicated relationship with his father and the deeply buried family secrets that shaped his li... read more

“Equal parts memoir, whodunit, and manual for living . . . a beautifully written, honest look at the forces of blood and bone that make us who we are, and how we make ourselves.” --Neil GaimanIn his unique and engaging voice, the acclaimed actor of stage and screen shares the emotional story of his complicated relationship with his father and the deeply buried family secrets that shaped his li... read more

X'ed Out (Pantheon Graphic Library)

Charles Burns

From the creator of Black Hole: the first volume of an epic masterpiece of graphic fiction in brilliant color. Doug is having a strange night. A weird buzzing noise on the other side of the wall has woken him up, and there, across the room, next to a huge hole torn out of the bricks, sits his beloved cat, Inky. Who died years ago. But who’s nonetheless slinking out through the hole, beckoning ... read more

From the creator of Black Hole: the first volume of an epic masterpiece of graphic fiction in brilliant color. Doug is having a strange night. A weird buzzing noise on the other side of the wall has woken him up, and there, across the room, next to a huge hole torn out of the bricks, sits his beloved cat, Inky. Who died years ago. But who’s nonetheless slinking out through the hole, beckoning ... read more

Children of the New World: Stories

Alexander Weinstein

Selected by Electric Literature as one of the best short story collections of 2016AN EXTRAORDINARILY RESONANT AND PROPHETIC COLLECTION OF SPECULATIVE SHORT FICTION FOR OUR TECH-SAVVY ERA BY DEBUT AUTHOR ALEXANDER WEINSTEINChildren of the New World introduces readers to a near-future world of social media implants, memory manufacturers, dangerously immersive virtual reality games, and alarmingl... read more

Selected by Electric Literature as one of the best short story collections of 2016AN EXTRAORDINARILY RESONANT AND PROPHETIC COLLECTION OF SPECULATIVE SHORT FICTION FOR OUR TECH-SAVVY ERA BY DEBUT AUTHOR ALEXANDER WEINSTEINChildren of the New World introduces readers to a near-future world of social media implants, memory manufacturers, dangerously immersive virtual reality games, and alarmingl... read more

Console Wars: Sega, Nintendo, and the Battle that Defined a Generation

Blake J. Harris

A BEST BOOK OF THE YEAR: NPR, Slate, Publishers Weekly, GoodreadsFollowing the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.In 1990, N... read more

A BEST BOOK OF THE YEAR: NPR, Slate, Publishers Weekly, GoodreadsFollowing the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.In 1990, N... read more

Churchill's Ministry of Ungentlemanly Warfare: The Mavericks Who Plotted Hitler's Defeat

Giles Milton

Six Gentlemen, One Goal: the Destruction of Hitler’s War MachineIn the spring of 1939, a top-secret organization was founded in London: its purpose was to plot the destruction of Hitler’s war machine, through spectacular acts of sabotage.The guerrilla campaign that followed was every bit as extraordinary as the six men who directed it. One of them, Cecil Clarke, was a maverick engineer who had... read more

Six Gentlemen, One Goal: the Destruction of Hitler’s War MachineIn the spring of 1939, a top-secret organization was founded in London: its purpose was to plot the destruction of Hitler’s war machine, through spectacular acts of sabotage.The guerrilla campaign that followed was every bit as extraordinary as the six men who directed it. One of them, Cecil Clarke, was a maverick engineer who had... read more

Doctor Who: The Vault: Treasures from the First 50 Years

Marcus Hearn

The full and official story of Doctor Who, from the show's first pre-production memos in 1963 to behind-the-scenes material from the latest season, including interviews with key cast and crew members as well as scores of prop photos, design sketches, and other collectible memorabilia. The Vault is a collector's dream—the ultimate celebration of all that is Doctor Who.

The full and official story of Doctor Who, from the show's first pre-production memos in 1963 to behind-the-scenes material from the latest season, including interviews with key cast and crew members as well as scores of prop photos, design sketches, and other collectible memorabilia. The Vault is a collector's dream—the ultimate celebration of all that is Doctor Who.

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