Driven and agile marketing professional with a proven track record of success in social media growth and branding and experience in planning and executing complex digital narratives with a strong creative vision.
Conceived and executed digital strategy for all frontlist and backlist books for approximately 100 unique projects a year.
Developed and executed full marketing and advertising campaigns for 30-40 books a year.
Provided digital marketing and social media support across all imprints within the group.
HOUSE OF LEAVES author Mark Z. Danielewski wanted to establish a presence on social media. We worked with him to set up a Facebook account and grow it to 10K followers within three months, giving him a solid base to catapult to 85K followers. We also set up a Q&A on Twitter - a platform he had previously been largely dormant on - to tease the cover reveal of his book THE FIFTY YEAR SWORD. The Twitter Q&A drive traffic to a cover reveal hosted on io9, and the combined marketing and publicity hit drove substantial pre-sales for the book.
The author wanted an extensive pre-publication buzz campaign. We launched an aggressive influencer galley outreach that resulted in 100+ reviews on Goodreads ahead of publication, coverage on 25+ influencer accounts on Instagram/Twitter/Goodreads, and a Thunderclap campaign comprised of many early evangelists upon publication day,
An Entertainment Weekly "Must Read" "Twisty and told from multiple perspectives, this meaty thriller races to a satisfying finish." ―People magazine"The intensity of the storytelling is exhilarating and unsettling." ―Booklist (starred review)Twenty-six years ago Hannah had her eye shot out. Now she wants justice. But is she blind to the truth?"Arresting...Twisting backward and forward in time,... read more
Now a Major Motion Picture from Director Luca Guadagnino, Starring Armie Hammer and Timothée Chalamet, and Written by Three-Time Oscar™ Nominee James IvoryThe Basis of the Oscar-Winning Best Adapted ScreenplayA New York Times BestsellerA USA Today Bestseller A Los Angeles Times BestsellerA Vulture Book Club Pick An Instant Classic and One of the Great Love Stories of Our TimeAndre Aciman's Cal... read more
Coming this October: Killing Commendatore, the much-anticipated new novel from Haruki Murakami“Murakami is like a magician who explains what he’s doing as he performs the trick and still makes you believe he has supernatural powers . . . But while anyone can tell a story that resembles a dream, it's the rare artist, like this one, who can make us feel that we are dreaming it ourselves.” —The N... read more
Kyung Cho is a young father burdened by a house he can’t afford. For years, he and his wife, Gillian, have lived beyond their means. Now their debts and bad decisions are catching up with them, and Kyung is anxious for his family’s future.A few miles away, his parents, Jin and Mae, live in the town’s most exclusive neighborhood, surrounded by the material comforts that Kyung desires for his wi... read more
Years ago, when House of Leaves was first being passed around, it was nothing more than a badly bundled heap of paper, parts of which would occasionally surface on the Internet. No one could have anticipated the small but devoted following this terrifying story would soon command. Starting with an odd assortment of marginalized youth -- musicians, tattoo artists, programmers, strippers, enviro... read more
“Equal parts memoir, whodunit, and manual for living . . . a beautifully written, honest look at the forces of blood and bone that make us who we are, and how we make ourselves.” --Neil GaimanIn his unique and engaging voice, the acclaimed actor of stage and screen shares the emotional story of his complicated relationship with his father and the deeply buried family secrets that shaped his li... read more
From the creator of Black Hole: the first volume of an epic masterpiece of graphic fiction in brilliant color. Doug is having a strange night. A weird buzzing noise on the other side of the wall has woken him up, and there, across the room, next to a huge hole torn out of the bricks, sits his beloved cat, Inky. Who died years ago. But who’s nonetheless slinking out through the hole, beckoning ... read more
Selected by Electric Literature as one of the best short story collections of 2016AN EXTRAORDINARILY RESONANT AND PROPHETIC COLLECTION OF SPECULATIVE SHORT FICTION FOR OUR TECH-SAVVY ERA BY DEBUT AUTHOR ALEXANDER WEINSTEINChildren of the New World introduces readers to a near-future world of social media implants, memory manufacturers, dangerously immersive virtual reality games, and alarmingl... read more
A BEST BOOK OF THE YEAR: NPR, Slate, Publishers Weekly, GoodreadsFollowing the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.In 1990, N... read more
Six Gentlemen, One Goal: the Destruction of Hitler’s War MachineIn the spring of 1939, a top-secret organization was founded in London: its purpose was to plot the destruction of Hitler’s war machine, through spectacular acts of sabotage.The guerrilla campaign that followed was every bit as extraordinary as the six men who directed it. One of them, Cecil Clarke, was a maverick engineer who had... read more
The full and official story of Doctor Who, from the show's first pre-production memos in 1963 to behind-the-scenes material from the latest season, including interviews with key cast and crew members as well as scores of prop photos, design sketches, and other collectible memorabilia. The Vault is a collector's dream—the ultimate celebration of all that is Doctor Who.
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Former Penguin Random House Executive Director, Digital & Social Marketing. I love helping authors find their audience!
Reedsy co-founder by day. By night: book marketing consultant specializing in advertising and mailing lists. Ah, and also a cocktail expert.