Overview
For the last 13 years, I have worked with hundreds of authors, both independently and across companies large and small, providing focused marketing with a strong emphasis on ROI. My strategy consultation services are best suited for authors who have a beginner's sense of what goes into marketing a book, but want to know which platforms are most effective and how they can be used most effectively. I provide a thorough, easy-to-execute guide, broken down into 3 parts (product optimization, review generation, and customer discovery), that will help you cut through the digital clutter and make sure the right audience is finding your book. I will never recommend things that will waste your valuable time and money - my marketing strategies are lean and effective and designed for people who don't have a big company's budget to work with and are marketing their books on top of everything else they have going on in their lives. And I don't just drop the document and disappear - I remain available by e-mail as you're putting the strategy into place. I am very invested in the success of my clients and want to help them get the largest audience they can.
Please note, at the moment the only service I am offering is marketing strategy. I am not able to implement marketing campaigns on behalf of the author or write blurbs at this time.
Services
Non-Fiction
Fiction
Work experience
Macmillan/Picador
HarperCollins/Dey Street Books
Random House/Knopf Doubleday Publishing Group
Projects
Mark Z. Danielewski
HOUSE OF LEAVES author Mark Z. Danielewski wanted to establish a presence on social media. We worked with him to set up a Facebook account and grow it to 10K followers within three months, giving him a solid base to catapult to 85K followers. We also set up a Q&A on Twitter - a platform he had previously been largely dormant on - to tease the cover reveal of his book THE FIFTY YEAR SWORD. The Twitter Q&A drive traffic to a cover reveal hosted on io9, and the combined marketing and publicity hit drove substantial pre-sales for the book.
Grist Mill Road
The author wanted an extensive pre-publication buzz campaign. We launched an aggressive influencer galley outreach that resulted in 100+ reviews on Goodreads ahead of publication, coverage on 25+ influencer accounts on Instagram/Twitter/Goodreads, and a Thunderclap campaign comprised of many early evangelists upon publication day,
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Shannon has 46 reviews
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George B.
Apr, 2025

Jane F.
Apr, 2025

Julio L.
Apr, 2025

Michelle M.
Apr, 2025

H.S. H.
Apr, 2025
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