Katie Meyers

Katie Meyers – Marketer

Book marketing professional with more than 25 years of experience developing strategic marketing plans and digital campaigns.

Overview

Hi, there! As a senior marketing strategist for a hybrid publisher the past four years, I have led nearly 80 book/author campaigns from early brand development through post-publication.

My passion is working together with ambitious authors to help outline goals, identify marketing strategies and tactics to meet those goals, and assist with digital campaigns on Amazon and Bookbub.

My authors have described me as smart, innovative, effective, efficient, and fun.

Services
Non-Fiction
Biographies & Memoirs Business & Management Health & Wellbeing Parenting & Families Self-Help & Self-Improvement True Crime
Fiction
Historical Fiction Literary Fiction

Work experience

Girl Friday Books/Flashpoint Books

Jan, 2020 — Present

Develop and execute multiple cross-channel marketing campaigns for both self-publishing and hybrid authors. Campaigns include brand development, author platform strategy, social media, paid advertising, influencer partnerships, earned media, POS, and email.

Rizen Creative

Jan, 2009 — Jul, 2019 (over 10 years)

Managed the communications plans, including the development and execution of strategic and tactical elements, for agency clients.

Projects

Grace & Frankie - Amazon Advertising

Not all book projects have huge budgets - but that doesn't mean they can't be successful. For Grace + Frankie (humor, Flashpoint Books), I ran Amazon advertising during the online chatter about the final season of the popular TV show of the same name.
The Amazon ads were super targeted, and resulted in a nearly 300% ROI, and a nearly 10% conversion rate!

Breaking Point Series - Marketing Strategy & Pricing Promotions

Breaking Point is a popular WWII historical fiction series from author John Rhodes. I developed the marketing plan and worked with the author's existing team of website, email, and social media marketers to execute the tactics for the series.
The most successful tactic for series sales is pricing promotions on BookBub (New Releases for Less), Bargain Booksy and other e-book deal venues, along with social media advertising. These result in #1 in category on Amazon, and increase sales tenfold.
The Breaking Point Series has won six literary awards. The author is writing the fifth book in the series.

Broken - Advertising & Marketing Strategy

Developed the marketing plan, created the title "Broken," and executed the advertising campaigns for this true crime debut by Fred M. Kray.
More than 5,000 copies sold and borrowed in the first 90 days.
Kirkus Reviews chose Broken as one of their "Best Indie Books of 2023."
Broken received the Amazon #1 New Release in its category at launch and is #3 in its top category after more than 6 months.
Amazon advertising has resulted in a 400% ROI.
Secured a Featured Deal on BookBub within three months of publishing.
Chirp audiobook ads have resulted in a spike in audiobook sales, with the audiobook #3 and #4 in target Audible categories.

Author testimonial:
"Their true talent was immediately evident:  taking a new look at a book I had lived with for four years and bringing a new perspective and new approach to the work. Their selection of the title was brilliant, creating a hook that would bring in a greater audience. Well before publication, they provided demographic and specific information to reach the right audience and continued to do so throughout and after publication. They provided ideas and images for social media that I would have never thought of and were highly effective. The quality, look, and feel of my book is equal to that of any book put out by a Big Five publisher."

The Everyday Athlete - Marketing Strategy

Developed the launch strategy for The Everyday Athlete. The book secured the coveted #1 New Release banner on Amazon and remained #1 in target categories for several months. The book is a powerful sales tool for the author's consultation business.

Author testimonial:
"Katie did a fantastic job at helping me with my book launch, The Everyday Athlete. She knows the book industry incredibly well and helped me navigate through all of the nuances of marketing a book. I appreciated her insights and analysis that helped shape the marketing strategy. In short, she has great vision backed up by solid data...something I appreciated! Katie's definitely someone you want to have your book launch team. Last but not least, she's super nice, very professional, and easy to work with."

Safe, Wanted, and Loved - Marketing Strategy and Advertising

Developed and executed audiobook campaign for Safe, Wanted, and Loved. The audiobook was a finalist in the 2023 Audie Awards for Best Audiobook-Autobiography/Memoir (the only non-celebrity, independent audiobook). Ads were placed in AudioFile Magazine (Earphones Awards Winner) and on Chirp.
I also developed the marketing plan for the launch of the other book editions.
Safe, Wanted, and Loved has won eight literary awards.

Author testimonial:
"I’ve been working with Katie for two years now, and I would highly recommend her to anyone needing a marketing specialist; she is smart, efficient, and effective. I met Katie when I engaged to help in developing and publishing my memoir. She was assigned to be my marketing lead. I was immediately struck by how knowledgeable she was about the book business. She created a successful go-to-market strategy and was instrumental in positioning my book for launch. After publication, she helped the book gain exposure through several targeted campaigns and award submissions. Even with a limited budget, Katie delivered impressive results. Given our success with the printed version, I re-engaged Katie for the launch of the audiobook version. She has been just as effective with that, having run several campaigns while experimenting with various creative approaches. Most importantly, her hard work resulted in the audiobook winning an Earphones Award from AudioFile Magazine."

Remembering Shanghai - Amazon Advertising

Responsible for multi-year Amazon ad campaign creation, execution and optimization for Remembering Shanghai (memoir, Girl Friday Books). The campaign has sustained a nearly 200% ROI, even with a decreased ad budget in 2023, the book remains in the top 10% of books in relevant categories, with more than 1,100 reviews.

Portfolio

Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising Metadata & Blurb Optimization
No Lifeguard on Duty: A Novel

Bomba, Paul

Bumper Car Books

Marketing Strategy Advertising Metadata & Blurb Optimization
These Things Happen: A Novel

Eon, Michael

Girl Friday Books

Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising Metadata & Blurb Optimization
Canaryville

Newton, Charlie

Marketing Strategy Email Marketing Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising Metadata & Blurb Optimization
Advertising

Katie has 5 reviews

Professionalism

Quality

Value

Responsiveness

Wayne M.

Wayne M.

May, 2024

Pinned
Katie is a delight to work with. My book, A Psychic Bedside Reader, is quite niche. She found several dozens of resources for my review that are specific to that niche, most of which I was unaware of. I now have targets for my marketing. Her guidance on branding has been pivotal to the growth of my writing career. I have a lot of work ahead of me, but now I know that I'm not wasting time.
Katie M.
Thank you, Wayne. It's been a joy to work together to promote your book and I'm looking forward to continuing our collaboration with your social media campaign.
Laura S.

Laura S.

Apr, 2024

Pinned
Katie has been a pleasure to work with. I am a brand new author and she has been very helpful and patient explaining to me how to move forward with my book. The amount of detailed information she has provided me is much more than I expected. I look forward to continuing my collaboration with her.
Katie M.
Thank you, Laura. Working with you to successfully market your book has been my pleasure. You have a winner, and I can't want to see it out the in world. Keep writing! Sincerely, Katie
Doug V.

Doug V.

Apr, 2024

Pinned
I learned more from Katie than I have from any other consultant in my book-writing journey.
Katie M.
Thank you, Doug! It's been wonderful to work with you on your awesome book. I am confident in your success, and am looking forward to continuing our work together to market your book. Kind regards...
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Julie T.

Julie T.

Jul, 2024

Katie was responsive and helpful. She communicated well and often, and went above and beyond to help me troubleshoot my Facebook ad account. Recommend!
Katie M.
Thank you, Julie! It was my pleasure to work on your amazing audiobook, Death by Association. Big things ahead for you! Wishing you all the best and hope we can work together on your next one! Katie
Naveen S.

Naveen S.

Jun, 2024

Paradox: For one of my prize-winning books, with an Amazon grade of 4.8 and several reviews (verified readers and editorials), Katie arranged for book promotion with Bookbub. After ten days, to my dismay, she realized a sale of a meager 33 units (a far cry from the usual figure of 100, as Katie had anticipated). Now, for the parallel ad campaign for the same book together with another well-gra...
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Katie M.
To respond to the authors rating, it should be noted that he had initially rated me 4.5 stars at the end of the project, but then changed his rating to 1 star only after I would not refund his mone...
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