Rachel Cone-Gorham - Marketer
Former Penguin Random House Executive Director, Digital & Social Marketing. I love helping authors find their audience!
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Overview
After 10 years working at ad agencies and 5 years working at Penguin Random House as the Executive Director of Digital & Social Marketing, I now consult with authors, publishers, small businesses and brands helping them to identify and understand who the reader (or customer) is, and how best to reach them. I specialize in Digital & Social Media Marketing, Creative Strategy, Content Development, Production and Consumer Marketing.
Non-Fiction
Biographies & Memoirs
Business & Management
Health & Wellbeing
Self-Help & Self-Improvement
Fiction
Humor & Comedy
Mystery & Crime
Thriller & Suspense
Young Adult
Work experience
Owner, Agent, Consultant
RXD Agency
January, 2018
–
Present
(almost 5 years)
Executive Director, Digital & Social Media Marketing
Penguin Random House
June, 2013
–
February, 2018
(over 4 years)
Portfolio (24 selected works)
Turtles All the Way Down
John Green
“Wrenching and revelatory,” #1 bestseller Turtles All the Way Down is a widely acclaimed best book of the year!A New York Times Notable Book • A New York Times Critics’ Top Book of the Year • An NPR Best Book of the Year • A TIME Best Book of the Year • A Wall Street Journal Best Book of the Year • A Boston Globe Best Book of the Year • An Entertainment Weekly Best Book of the Year • A Sevente... read more
The 5th Wave Collection (The 5th Wave Trilogy)
Rick Yancey
Rick Yancey's entire blockbuster bestselling 5th Wave series is now available in a boxed set—great for binge-reading!In The 5th Wave, Cassie finds herself in a world devastated by alien attack, desperate to save herself and find her lost brother. As the onslaught from the Others—the beings that look human and kill anyone they see—continues, Cassie's mission is to stay alone and stay alive. But... read more
Warcross
Marie Lu
From #1 New York Times bestselling author Marie Lu—when a game called Warcross takes the world by storm, one girl hacks her way into its dangerous depths. For the millions who log in every day, Warcross isn’t just a game—it’s a way of life. The obsession started ten years ago and its fan base now spans the globe, some eager to escape from reality and others hoping to make a profit. Struggling ... read more
An Ember in the Ashes
Sabaa Tahir
From the #1 New York Times bestselling author of A Torch Against the NightINSTANT NEW YORK TIMES BESTELLERAMAZON'S BEST YOUNG ADULT BOOK OF 2015PEOPLE'S CHOICE AWARD WINNER - FAVORITE FANTASYBUSTLE'S BEST YOUNG ADULT BOOK OF 2015 “This novel is a harrowing, haunting reminder of what it means to be human — and how hope might be kindled in the midst of oppression and fear.” — The Washington Post... read more
The Day the Crayons Quit
Drew Daywalt
The hilarious, colorful #1 New York Times bestselling phenomenon that every kid wants! Gift a copy to someone you love today. Poor Duncan just wants to color. But when he opens his box of crayons, he finds only letters, all saying the same thing: His crayons have had enough! They quit! Beige Crayon is tired of playing second fiddle to Brown Crayon. Black wants to be used for more than just out... read more
The Book with No Pictures
B. J. Novak
A #1 New York Times bestseller, this innovative and wildly funny read-aloud by award-winning humorist/actor B.J. Novak will turn any reader into a comedian.You might think a book with no pictures seems boring and serious. Except . . . here’s how books work. Everything written on the page has to be said by the person reading it aloud. Even if the words say . . . BLORK. Or BLUURF. Even if the wo... read more
Circus Mirandus
Cassie Beasley
A New York Times bestseller! "A beguiling first novel"—Gregory Maguire in the New York Times"Takes readers to a marvelous place.”—The Wall Street JournalEven though his awful Great-Aunt Gertrudis doesn’t approve, Micah believes in the stories his dying Grandpa Ephraim tells him of the magical Circus Mirandus: the invisible tiger guarding the gates, the beautiful flying birdwoman, and the magic... read more
Fish in a Tree
Lynda Mullaly Hunt
"Fans of R.J. Palacio’s Wonder will appreciate this feel-good story of friendship and unconventional smarts.” —Kirkus ReviewsAlly has been smart enough to fool a lot of smart people. Every time she lands in a new school, she is able to hide her inability to read by creating clever yet disruptive distractions. She is afraid to ask for help; after all, how can you cure dumb? However, her newest ... read more
The New York Times bestselling series is now available in a box set! What makes a hero? Brad Meltzer and illustrator Christopher Eliopoulos answer that question, one great role model at a time. And now you can buy the first four—Abraham Lincoln, Amelia Earhart, Rosa Parks, and Albert Einstein—together in a wonderfully designed slipcase that includes an exclusive, autographed print, suitable fo... read more
Changing Tides
Veronica Mixon
"A must-read, page-turning, suspense-filled novel set in the Georgia Low country where money, family, and lies collide." After her son witnesses his father's tragic death, Katelyn Landers quits her high-powered banking career as a financial analyst and moves with her son back to her family's multimillion dollar estate in Georgia. She hopes life in the Low Country, among the barrier islands and... read more
The Enceladus Mission: Hard Science Fiction (Ice Moon Book 1)
Brandon Q. Morris
A space odyssey that’s worth taking. (Kirkus)In the year 2031, a robot probe detects traces of biological activity on Enceladus, one of Saturn’s moons. This sensational discovery shows that there is indeed evidence of extraterrestrial life. Fifteen years later, a hurriedly built spacecraft sets out on the long journey to the ringed planet and its moon.The international crew is not just facing ... read more
The Escape Artist
Brad Meltzer
#1 NEW YORK TIMES BESTSELLER "Meltzer is a master and this is his best. Not since The Girl with the Dragon Tattoo have you seen a character like this. Get ready to meet Nola. If you've never tried Meltzer, this is the one."--Harlan Coben WHO IS NOLA BROWN? Nola is a mystery Nola is trouble. And Nola is supposed to be dead. Her body was found on a plane that mysteriously fell from the sky as it... read more
The Moving Blade
Michael Pronko
When the top American diplomat in Tokyo, Bernard Mattson, is killed, he leaves more than a lifetime of successful Japan-American negotiations. He leaves a missing manuscript, boxes of research, a lost keynote speech and a tangled web of relations. When his alluring daughter, Jamie, returns from America wanting answers, finding only threats, Detective Hiroshi Shimizu is dragged from the safe co... read more
Girl Boner: The Good Girl's Guide to Sexual Empowerment
August McLaughlin
** The newest innovation in sexual joy and wellness—now in hardcover.** “Terrifically encouraging... McLaughlin has written a thorough primer on everything from sex toys to bondage to ‘no means no,’ intended for young women readers who might be new to the idea that they deserve, and own, their personal pleasure.” —The Times Book Review In a culture where female empowerment is used to sell ever... read more
For years the abandoned MacKenzie mansion remained hidden in rural Wisconsin. Rumors and stories of apparitions, odd noises, accidents, and strange deaths in or near the property were enough to convince the townsfolk it was haunted and they stayed away. Lucas MacKenzie and his brother Nate know nothing of this when they inherit the property and decide to bring their families to Wisconsin for a... read more
From USA Today Bestselling Author Liz Long comes a new duology that “…belongs on the shelf with The Hunger Games and the Divergent Series.” When seventeen-year-old Reina is accepted to KEY, the King's Education for Youth, she knows she’ll have to hide her true identity, as same-sex relationships are strictly illegal under President-turned-King Magnus Brighton’s rule. What she couldn’t have ant... read more
In This Land of Plenty
Smathers, Mary
The Big Guy: A Novel (The Max Book 1)
Palmer, Jason
Tears in the Flag: Based on a True Story
Bindra, Siddharth
Countdown America
Fox, M.C.
Diet for Great Sex: Food for Male and Female Sexual Health
DeLozier, Christine
Like No Other Boy
Center, Larry
Rachel has 64 reviews
Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality
Rachel is quick, smart, perceptive, practical, and personable. I've enjoyed my conversations with her, and I've found her deliverables valuable. She assembled a great marketing plan, and then helped me figure out priorities and scheduling. What I found most useful was her ability to cut through BS and FUD and get the important bits. I can't wait to work with her some more!
Dennis Batchelder, September 2022
I can't speak highly enough about Rachel!
Her quote , though initially seemed expensive, was quite appropriate considering what she delivered. Her package for me was extensive, appropriate, useful and comprehensive.
What was even better was her manner and timeliness of communication. She pointed me in the right direction for things I could do and helped when I got stuck. She was patient ...
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John Chase, August 2022
Rachel did an incredible job in helping me develop a marketing strategy for my debut novel. She drilled down through every aspect of my novel and online presence to help devise a plan that highlights the unique aspects of my writing and help me find the appropriate audience to ensure success. She was very professional and concise in her feedback which was extremely helpful as well. I highly re...
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J.L. Hancock, August 2022
Publishing for the first time, I knew I wanted to get everything right, or as right as possible from the beginning. I'd spent years perfecting my prose, now I wanted to pay the same attention to the marketing.
But where to start? It's a jungle out there, with literally thousands of free resources to advise on how to market your work.
How many of them actually start by reading your book?
...
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Cary Hansson, July 2022
I have worked with Rachel twice, and both times she provided advice, based on her comprehensive knowledge of the publishing industry, that resulted in fundamental improvements to my project. I could not be more grateful to her for that. I do not even wish to imagine what my book would look like had I not worked with her.
Working with Rachel is like having exclusive access to someone on the insi...
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Ron Felt, July 2022
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