Rachel Cone-Gorham

Rachel Cone-Gorham - Marketer

New York, NY, USA

Former Penguin Random House Executive Director, Digital & Social Marketing. I love helping authors find their audience!

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Overview

After 10 years working at advertising agencies and 5 years working at Penguin Random House as the Executive Director of Digital & Social Marketing, I now work with authors and companies. For authors, I consult and advise on how to create buzz for books pre-publication and beyond on-sale, establish their digital footprint and grow a following, and leverage their contacts to create the broadest reach for their books.

As an avid reader, I love connecting authors with their readers, and helping to develop marketing strategies and author brands. I specialize in Digital & Social Media Marketing, Creative Strategy, Content Development, Production and Consumer Marketing.
Non-Fiction
Biographies & Memoirs
Business & Management
Health & wellbeing
Self-help & Self-improvement
Fiction
Humor & Comedy
Mystery & Crime
Thriller & Suspense
Young Adult

Work experience

Owner, Agent, Consultant

RXD Agency
January, 2018 – Present (almost 3 years)

Executive Director, Digital & Social Media Marketing

Penguin Random House
June, 2013 – February, 2018 (over 4 years)

Portfolio (17 selected works)

Turtles All the Way Down

John Green

“Wrenching and revelatory,” #1 bestseller Turtles All the Way Down is a widely acclaimed best book of the year!A New York Times Notable Book • A New York Times Critics’ Top Book of the Year • An NPR Best Book of the Year • A TIME Best Book of the Year • A Wall Street Journal Best Book of the Year • A Boston Globe Best Book of the Year • An Entertainment Weekly Best Book of the Year • A Sevente... read more

“Wrenching and revelatory,” #1 bestseller Turtles All the Way Down is a widely acclaimed best book of the year!A New York Times Notable Book • A New York Times Critics’ Top Book of the Year • An NPR Best Book of the Year • A TIME Best Book of the Year • A Wall Street Journal Best Book of the Year • A Boston Globe Best Book of the Year • An Entertainment Weekly Best Book of the Year • A Sevente... read more

The 5th Wave Collection (The 5th Wave Trilogy)

Rick Yancey

Rick Yancey's entire blockbuster bestselling 5th Wave series is now available in a boxed set—great for binge-reading!In The 5th Wave, Cassie finds herself in a world devastated by alien attack, desperate to save herself and find her lost brother. As the onslaught from the Others—the beings that look human and kill anyone they see—continues, Cassie's mission is to stay alone and stay alive. But... read more

Rick Yancey's entire blockbuster bestselling 5th Wave series is now available in a boxed set—great for binge-reading!In The 5th Wave, Cassie finds herself in a world devastated by alien attack, desperate to save herself and find her lost brother. As the onslaught from the Others—the beings that look human and kill anyone they see—continues, Cassie's mission is to stay alone and stay alive. But... read more

Warcross

Marie Lu

From #1 New York Times bestselling author Marie Lu—when a game called Warcross takes the world by storm, one girl hacks her way into its dangerous depths. For the millions who log in every day, Warcross isn’t just a game—it’s a way of life. The obsession started ten years ago and its fan base now spans the globe, some eager to escape from reality and others hoping to make a profit. Struggling ... read more

From #1 New York Times bestselling author Marie Lu—when a game called Warcross takes the world by storm, one girl hacks her way into its dangerous depths. For the millions who log in every day, Warcross isn’t just a game—it’s a way of life. The obsession started ten years ago and its fan base now spans the globe, some eager to escape from reality and others hoping to make a profit. Struggling ... read more

An Ember in the Ashes

Sabaa Tahir

From the #1 New York Times bestselling author of A Torch Against the NightINSTANT NEW YORK TIMES BESTELLERAMAZON'S BEST YOUNG ADULT BOOK OF 2015PEOPLE'S CHOICE AWARD WINNER - FAVORITE FANTASYBUSTLE'S BEST YOUNG ADULT BOOK OF 2015 “This novel is a harrowing, haunting reminder of what it means to be human — and how hope might be kindled in the midst of oppression and fear.” — The Washington Post... read more

From the #1 New York Times bestselling author of A Torch Against the NightINSTANT NEW YORK TIMES BESTELLERAMAZON'S BEST YOUNG ADULT BOOK OF 2015PEOPLE'S CHOICE AWARD WINNER - FAVORITE FANTASYBUSTLE'S BEST YOUNG ADULT BOOK OF 2015 “This novel is a harrowing, haunting reminder of what it means to be human — and how hope might be kindled in the midst of oppression and fear.” — The Washington Post... read more

The Day the Crayons Quit

Drew Daywalt

The hilarious, colorful #1 New York Times bestselling phenomenon that every kid wants! Gift a copy to someone you love today. Poor Duncan just wants to color. But when he opens his box of crayons, he finds only letters, all saying the same thing: His crayons have had enough! They quit! Beige Crayon is tired of playing second fiddle to Brown Crayon. Black wants to be used for more than just out... read more

The hilarious, colorful #1 New York Times bestselling phenomenon that every kid wants! Gift a copy to someone you love today. Poor Duncan just wants to color. But when he opens his box of crayons, he finds only letters, all saying the same thing: His crayons have had enough! They quit! Beige Crayon is tired of playing second fiddle to Brown Crayon. Black wants to be used for more than just out... read more

The Book with No Pictures

B. J. Novak

A #1 New York Times bestseller, this innovative and wildly funny read-aloud by award-winning humorist/actor B.J. Novak will turn any reader into a comedian.You might think a book with no pictures seems boring and serious. Except . . . here’s how books work. Everything written on the page has to be said by the person reading it aloud. Even if the words say . . . BLORK. Or BLUURF. Even if the wo... read more

A #1 New York Times bestseller, this innovative and wildly funny read-aloud by award-winning humorist/actor B.J. Novak will turn any reader into a comedian.You might think a book with no pictures seems boring and serious. Except . . . here’s how books work. Everything written on the page has to be said by the person reading it aloud. Even if the words say . . . BLORK. Or BLUURF. Even if the wo... read more

Circus Mirandus

Cassie Beasley

A New York Times bestseller! "A beguiling first novel"—Gregory Maguire in the New York Times"Takes readers to a marvelous place.”—The Wall Street JournalEven though his awful Great-Aunt Gertrudis doesn’t approve, Micah believes in the stories his dying Grandpa Ephraim tells him of the magical Circus Mirandus: the invisible tiger guarding the gates, the beautiful flying birdwoman, and the magic... read more

A New York Times bestseller! "A beguiling first novel"—Gregory Maguire in the New York Times"Takes readers to a marvelous place.”—The Wall Street JournalEven though his awful Great-Aunt Gertrudis doesn’t approve, Micah believes in the stories his dying Grandpa Ephraim tells him of the magical Circus Mirandus: the invisible tiger guarding the gates, the beautiful flying birdwoman, and the magic... read more

Fish in a Tree

Lynda Mullaly Hunt

"Fans of R.J. Palacio’s Wonder will appreciate this feel-good story of friendship and unconventional smarts.” —Kirkus ReviewsAlly has been smart enough to fool a lot of smart people. Every time she lands in a new school, she is able to hide her inability to read by creating clever yet disruptive distractions. She is afraid to ask for help; after all, how can you cure dumb? However, her newest ... read more

"Fans of R.J. Palacio’s Wonder will appreciate this feel-good story of friendship and unconventional smarts.” —Kirkus ReviewsAlly has been smart enough to fool a lot of smart people. Every time she lands in a new school, she is able to hide her inability to read by creating clever yet disruptive distractions. She is afraid to ask for help; after all, how can you cure dumb? However, her newest ... read more

Ordinary People Change the World Gift Set (Ordinary People Change World)

Brad Meltzer

The New York Times bestselling series is now available in a box set! What makes a hero? Brad Meltzer and illustrator Christopher Eliopoulos answer that question, one great role model at a time. And now you can buy the first four—Abraham Lincoln, Amelia Earhart, Rosa Parks, and Albert Einstein—together in a wonderfully designed slipcase that includes an exclusive, autographed print, suitable fo... read more

The New York Times bestselling series is now available in a box set! What makes a hero? Brad Meltzer and illustrator Christopher Eliopoulos answer that question, one great role model at a time. And now you can buy the first four—Abraham Lincoln, Amelia Earhart, Rosa Parks, and Albert Einstein—together in a wonderfully designed slipcase that includes an exclusive, autographed print, suitable fo... read more

Changing Tides

Veronica Mixon

"A must-read, page-turning, suspense-filled novel set in the Georgia Low country where money, family, and lies collide." After her son witnesses his father's tragic death, Katelyn Landers quits her high-powered banking career as a financial analyst and moves with her son back to her family's multimillion dollar estate in Georgia. She hopes life in the Low Country, among the barrier islands and... read more

"A must-read, page-turning, suspense-filled novel set in the Georgia Low country where money, family, and lies collide." After her son witnesses his father's tragic death, Katelyn Landers quits her high-powered banking career as a financial analyst and moves with her son back to her family's multimillion dollar estate in Georgia. She hopes life in the Low Country, among the barrier islands and... read more

The Enceladus Mission: Hard Science Fiction (Ice Moon Book 1)

Brandon Q. Morris

A space odyssey that’s worth taking. (Kirkus)In the year 2031, a robot probe detects traces of biological activity on Enceladus, one of Saturn’s moons. This sensational discovery shows that there is indeed evidence of extraterrestrial life. Fifteen years later, a hurriedly built spacecraft sets out on the long journey to the ringed planet and its moon.The international crew is not just facing ... read more

A space odyssey that’s worth taking. (Kirkus)In the year 2031, a robot probe detects traces of biological activity on Enceladus, one of Saturn’s moons. This sensational discovery shows that there is indeed evidence of extraterrestrial life. Fifteen years later, a hurriedly built spacecraft sets out on the long journey to the ringed planet and its moon.The international crew is not just facing ... read more

The Escape Artist

Brad Meltzer

#1 NEW YORK TIMES BESTSELLER "Meltzer is a master and this is his best. Not since The Girl with the Dragon Tattoo have you seen a character like this. Get ready to meet Nola. If you've never tried Meltzer, this is the one."--Harlan Coben WHO IS NOLA BROWN? Nola is a mystery Nola is trouble. And Nola is supposed to be dead. Her body was found on a plane that mysteriously fell from the sky as it... read more

#1 NEW YORK TIMES BESTSELLER "Meltzer is a master and this is his best. Not since The Girl with the Dragon Tattoo have you seen a character like this. Get ready to meet Nola. If you've never tried Meltzer, this is the one."--Harlan Coben WHO IS NOLA BROWN? Nola is a mystery Nola is trouble. And Nola is supposed to be dead. Her body was found on a plane that mysteriously fell from the sky as it... read more

The Moving Blade

Michael Pronko

When the top American diplomat in Tokyo, Bernard Mattson, is killed, he leaves more than a lifetime of successful Japan-American negotiations. He leaves a missing manuscript, boxes of research, a lost keynote speech and a tangled web of relations. When his alluring daughter, Jamie, returns from America wanting answers, finding only threats, Detective Hiroshi Shimizu is dragged from the safe co... read more

When the top American diplomat in Tokyo, Bernard Mattson, is killed, he leaves more than a lifetime of successful Japan-American negotiations. He leaves a missing manuscript, boxes of research, a lost keynote speech and a tangled web of relations. When his alluring daughter, Jamie, returns from America wanting answers, finding only threats, Detective Hiroshi Shimizu is dragged from the safe co... read more

Girl Boner: The Good Girl's Guide to Sexual Empowerment

August McLaughlin

** The newest innovation in sexual joy and wellness—now in hardcover.** “Terrifically encouraging... McLaughlin has written a thorough primer on everything from sex toys to bondage to ‘no means no,’ intended for young women readers who might be new to the idea that they deserve, and own, their personal pleasure.” —The Times Book Review In a culture where female empowerment is used to sell ever... read more

** The newest innovation in sexual joy and wellness—now in hardcover.** “Terrifically encouraging... McLaughlin has written a thorough primer on everything from sex toys to bondage to ‘no means no,’ intended for young women readers who might be new to the idea that they deserve, and own, their personal pleasure.” —The Times Book Review In a culture where female empowerment is used to sell ever... read more

Shepherd's Warning: Sometimes you shouldn't go home...

Cailyn Lloyd

For years the abandoned MacKenzie mansion remained hidden in rural Wisconsin. Rumors and stories of apparitions, odd noises, accidents, and strange deaths in or near the property were enough to convince the townsfolk it was haunted and they stayed away. Lucas MacKenzie and his brother Nate know nothing of this when they inherit the property and decide to bring their families to Wisconsin for a... read more

For years the abandoned MacKenzie mansion remained hidden in rural Wisconsin. Rumors and stories of apparitions, odd noises, accidents, and strange deaths in or near the property were enough to convince the townsfolk it was haunted and they stayed away. Lucas MacKenzie and his brother Nate know nothing of this when they inherit the property and decide to bring their families to Wisconsin for a... read more

The Blood King (The Brighton Duology Book 1)

Liz Long

From USA Today Bestselling Author Liz Long comes a new duology that “…belongs on the shelf with The Hunger Games and the Divergent Series.” When seventeen-year-old Reina is accepted to KEY, the King's Education for Youth, she knows she’ll have to hide her true identity, as same-sex relationships are strictly illegal under President-turned-King Magnus Brighton’s rule. What she couldn’t have ant... read more

From USA Today Bestselling Author Liz Long comes a new duology that “…belongs on the shelf with The Hunger Games and the Divergent Series.” When seventeen-year-old Reina is accepted to KEY, the King's Education for Youth, she knows she’ll have to hide her true identity, as same-sex relationships are strictly illegal under President-turned-King Magnus Brighton’s rule. What she couldn’t have ant... read more

Rachel has 28 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Mary Smathers
Rachel is super professional and highly experienced. I've learned a lot and look forward to our ongoing work together in a book marketing project. We've just gotten started so I don't know about results yet but her thorough and knowledgable advice so far is excellent.

Mary Smathers, November 2020


Ryan Wilshusen
She is extremely professional, polite, punctual, and highly-communicative. Combined with her years of experience in the industry, she has specific and actionable insights that can make the very nebulous task of book marketing concrete and doable. I would highly recommend her, and she is definitely worth top-dollar.

Ryan Wilshusen, November 2020


Andi Franklin
Rachel was fantastic to work with. She was professional, timely, and detailed in her marketing strategy for my book. As a first-time author, I was a little overwhelmed by myself trying to figure out marketing, but Rachel provided an excellent plan of action and walked me through the entire thing in great length. I highly recommend her for your project. You won't be sorry!

Andi Franklin, October 2020


Jenny Hale
Rachel has a firm understanding of her area of expertise and her information and suggestions were invaluable. She's an excellent resource!

Jenny Hale, August 2020


A.D. Enderly
Rachel is clearly an expert in her field and, with a ton of experience in publishing, this shows through immediately. Her plan was extremely thorough and delivered on-time. Perhaps the most important aspect, though, was the fact that she schedules time to have an initial call to review the plan. For a first-time author, this step was absolutely crucial in furthering my education about the proce...
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A.D. Enderly, July 2020

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