Rachel Cone-Gorham - Marketer
New York, NY, USA
Former Penguin Random House Executive Director, Digital & Social Marketing. I love helping authors find their audience!
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Overview
After 10 years working at advertising agencies and 5 years working at Penguin Random House as the Executive Director of Digital & Social Marketing, I now work with authors and companies. For authors, I consult and advise on how to create buzz for books pre-publication and beyond on-sale, establish their digital footprint and grow a following, and leverage their contacts to create the broadest reach for their books.
As an avid reader, I love connecting authors with their readers, and helping to develop marketing strategies and author brands. I specialize in Digital & Social Media Marketing, Creative Strategy, Content Development, Production and Consumer Marketing.
As an avid reader, I love connecting authors with their readers, and helping to develop marketing strategies and author brands. I specialize in Digital & Social Media Marketing, Creative Strategy, Content Development, Production and Consumer Marketing.
Services
Non-Fiction
Business & Management
Health & wellbeing
Self-help & Self-improvement
Fiction
Children's Picture Books
Crime & Mystery
Humor & Comedy
Thriller
Young Adult & Teen
Work experience
Principal Consultant
Self-employed
January, 2018
–
Present
(over 1 year)
Executive Director, Digital & Social Media Marketing
Penguin Random House
June, 2013
–
February, 2018
(over 4 years)
Portfolio (14 selected works)
Turtles All the Way Down
John Green
“Wrenching and revelatory,” #1 bestseller Turtles All the Way Down is a widely acclaimed best book of the year!A New York Times Notable Book • A New York Times Critics’ Top Book of the Year • An NPR Best Book of the Year • A TIME Best Book of the Year • A Wall Street Journal Best Book of the Year • A Boston Globe Best Book of the Year • An Entertainment Weekly Best Book of the Year • A Sevente... read more
The 5th Wave Collection (The 5th Wave Trilogy)
Rick Yancey
Rick Yancey's entire blockbuster bestselling 5th Wave series is now available in a boxed set—great for binge-reading!In The 5th Wave, Cassie finds herself in a world devastated by alien attack, desperate to save herself and find her lost brother. As the onslaught from the Others—the beings that look human and kill anyone they see—continues, Cassie's mission is to stay alone and stay alive. But... read more
Warcross
Marie Lu
From #1 New York Times bestselling author Marie Lu—when a game called Warcross takes the world by storm, one girl hacks her way into its dangerous depths. For the millions who log in every day, Warcross isn’t just a game—it’s a way of life. The obsession started ten years ago and its fan base now spans the globe, some eager to escape from reality and others hoping to make a profit. Struggling ... read more
An Ember in the Ashes
Sabaa Tahir
From the #1 New York Times bestselling author of A Torch Against the NightINSTANT NEW YORK TIMES BESTELLERAMAZON'S BEST YOUNG ADULT BOOK OF 2015PEOPLE'S CHOICE AWARD WINNER - FAVORITE FANTASYBUSTLE'S BEST YOUNG ADULT BOOK OF 2015 “This novel is a harrowing, haunting reminder of what it means to be human — and how hope might be kindled in the midst of oppression and fear.” — The Washington Post... read more
The Day the Crayons Quit
Drew Daywalt
The hilarious, colorful #1 New York Times bestselling phenomenon that every kid wants! Gift a copy to someone you love today. Poor Duncan just wants to color. But when he opens his box of crayons, he finds only letters, all saying the same thing: His crayons have had enough! They quit! Beige Crayon is tired of playing second fiddle to Brown Crayon. Black wants to be used for more than just out... read more
The Book with No Pictures
B. J. Novak
A #1 New York Times bestseller, this innovative and wildly funny read-aloud by award-winning humorist/actor B.J. Novak will turn any reader into a comedian.You might think a book with no pictures seems boring and serious. Except . . . here’s how books work. Everything written on the page has to be said by the person reading it aloud. Even if the words say . . . BLORK. Or BLUURF. Even if the wo... read more
Circus Mirandus
Cassie Beasley
A New York Times bestseller! "A beguiling first novel"—Gregory Maguire in the New York Times"Takes readers to a marvelous place.”—The Wall Street JournalEven though his awful Great-Aunt Gertrudis doesn’t approve, Micah believes in the stories his dying Grandpa Ephraim tells him of the magical Circus Mirandus: the invisible tiger guarding the gates, the beautiful flying birdwoman, and the magic... read more
Fish in a Tree
Lynda Mullaly Hunt
"Fans of R.J. Palacio’s Wonder will appreciate this feel-good story of friendship and unconventional smarts.” —Kirkus ReviewsAlly has been smart enough to fool a lot of smart people. Every time she lands in a new school, she is able to hide her inability to read by creating clever yet disruptive distractions. She is afraid to ask for help; after all, how can you cure dumb? However, her newest ... read more
The New York Times bestselling series is now available in a box set! What makes a hero? Brad Meltzer and illustrator Christopher Eliopoulos answer that question, one great role model at a time. And now you can buy the first four—Abraham Lincoln, Amelia Earhart, Rosa Parks, and Albert Einstein—together in a wonderfully designed slipcase that includes an exclusive, autographed print, suitable fo... read more
Changing Tides
Veronica Mixon
"A must-read, page-turning, suspense-filled novel set in the Georgia Low country where money, family, and lies collide." After her son witnesses his father's tragic death, Katelyn Landers quits her high-powered banking career as a financial analyst and moves with her son back to her family's multimillion dollar estate in Georgia. She hopes life in the Low Country, among the barrier islands and... read more
The Enceladus Mission: Hard Science Fiction (Ice Moon Book 1)
Brandon Q. Morris
A space odyssey that’s worth taking. (Kirkus)In the year 2031, a robot probe detects traces of biological activity on Enceladus, one of Saturn’s moons. This sensational discovery shows that there is indeed evidence of extraterrestrial life. Fifteen years later, a hurriedly built spacecraft sets out on the long journey to the ringed planet and its moon.The international crew is not just facing ... read more
The Escape Artist
Brad Meltzer
#1 NEW YORK TIMES BESTSELLER "Meltzer is a master and this is his best. Not since The Girl with the Dragon Tattoo have you seen a character like this. Get ready to meet Nola. If you've never tried Meltzer, this is the one."--Harlan Coben WHO IS NOLA BROWN? Nola is a mystery Nola is trouble. And Nola is supposed to be dead. Her body was found on a plane that mysteriously fell from the sky as it... read more
The Moving Blade
Michael Pronko
When the top American diplomat in Tokyo, Bernard Mattson, is killed, he leaves more than a lifetime of successful Japan-American negotiations. He leaves a missing manuscript, boxes of research, a lost keynote speech and a tangled web of relations. When his alluring daughter, Jamie, returns from America wanting answers, finding only threats, Detective Hiroshi Shimizu is dragged from the safe co... read more
Girl Boner: The Good Girl's Guide to Sexual Empowerment
August McLaughlin
** The newest innovation in sexual joy and wellness—now in hardcover.** “Terrifically encouraging... McLaughlin has written a thorough primer on everything from sex toys to bondage to ‘no means no,’ intended for young women readers who might be new to the idea that they deserve, and own, their personal pleasure.” —The Times Book Review In a culture where female empowerment is used to sell ever... read more
Rachel has 13 reviews
Professionalism
Quality
Value
Communication
It was a pleasure to work with Rachel. Knowledgable on book marketing, Rachel wrote a plan that is working for me and saved me countless hours of trial and error, trying to learn this aspect of publishing by myself. Highly recommended!
Cailyn Lloyd, June 2019
Rachel opened my eyes on how to reach my target market! I am excited to make the suggested changes to define my brand and bring it to life!
Julie McGann, April 2019
Rachel did a great job helping us put together a quick digital strategy, and executed the plan to our expectations. Will definitely recommend her!
Dayna Anderson, March 2019
I had a project that was hard to classify, but she was knowledgable about the market and had really good suggestions that I couldn't have come up with on my own. I now have a much clearer idea of how to position my book.
Devon Glenn, October 2018
Working with Rachel was an incredible experience. She had this amazing ability of paying attention and highlighting subtle details within my project. Rachel was fast, precise and provided insightful suggestions and guidelines for the project.
It was a great pleasure working with Rachel.
Thank you!
Canaan
Canaan Guta, September 2018
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