Overview
Hi! I’m Rachel—a literary agent, publishing consultant, and book marketing strategist with deep experience in positioning books for success. I spent 10+ years in top ad agencies before leading digital & social marketing at Penguin Random House. Since 2018, I’ve worked with authors to develop, pitch, and market books that stand out in a crowded marketplace.
I specialize in both fiction and nonfiction:
📚 For nonfiction authors (thought leaders, entrepreneurs, and public speakers), I help position your book as a powerful part of your larger brand ecosystem—ensuring it enhances your authority and reach.
📖 For fiction authors, I work on book positioning, marketing, and trajectory shifts—sometimes transforming the potential of a book in just one session.
I prioritize proven, high-impact strategies that are cost-effective before recommending any paid marketing investments.
How I Can Help You
💡 Book Concept & Positioning (Nonfiction & Fiction)
• Market & Competitive Research – Identify comps, reader expectations, and positioning strategies.
• Big Idea Development – Ensure your nonfiction book aligns with your business ecosystem.
• Fiction Positioning – Genre fit, reader appeal, and metadata optimization.
📝 Query & Proposal Services
• Query Letter Review & Full Rewrite
• Full Nonfiction Book Proposal Development
📢 Turnkey Book Marketing & Publicity Support
• Custom Book Marketing Plan (Pre-Pub & Launch Strategy)
• Metadata & Amazon Optimization – Ensuring your book is discoverable with the right keywords, categories, and descriptions.
• Press Materials – Crafting author bios, press releases, and pitch emails for media & influencers.
• Influencer & Podcast Outreach Strategy – Building a network of people to amplify your book.
📈 Done-for-You Author Platform & Ads
• Social Media & Brand Strategy for Authors – Define your messaging, audience, and content approach.
• Email List Setup & Lead Magnet Development – Building your reader list before launch.
• Paid Ad Strategy (Amazon, Meta, TikTok, BookBub) – Guidance or full setup of ad campaigns.
📆 1:1 Consultation & Ongoing Coaching
• Strategy Calls – Personalized book marketing, audience growth, and sales plans.
• Ongoing Coaching & Support – Monthly calls for continued guidance & implementation help.
Every book is unique, and I customize my approach based on your goals, audience, and publishing path. If you’re looking for expert guidance on positioning, pitching, or promoting your book, let’s talk! 🚀
Services
Non-Fiction
Fiction
Work experience
Self-employed
Penguin Random House
Portfolio















Rachel has 70 reviews
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Nadine B.
Aug, 2023

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Jul, 2023

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Apr, 2023

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Nov, 2022
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