Rachel Cone-Gorham

Rachel Cone-Gorham - Marketer Tick

New York, NY, USA

Former Penguin Random House Executive Director, Digital & Social Marketing. I love helping authors find their audience!

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Overview

Reviews (6)
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After 10 years working at advertising agencies and 5 years working at Penguin Random House as the Executive Director of Digital & Social Marketing, I now work with authors and companies. For authors, I consult and advise on how to create buzz for books pre-publication and beyond on-sale, establish their digital footprint and grow a following, and leverage their contacts to create the broadest reach for their books.

As an avid reader, I love connecting authors with their readers, and helping to develop marketing strategies and author brands. I specialize in Digital & Social Media Marketing, Creative Strategy, Content Development, Production and Consumer Marketing.

Services
Metadata & Blurb Optimization
Non-Fiction
Business & Management
Health & wellbeing
Fiction
Children's Picture Books
Crime & Mystery
Historical Fiction
Humor & Comedy
Thriller
Young Adult & Teen

Work experience

Principal Consultant

Self-employed
January, 2018 – Present (7 months)

Executive Director, Digital & Social Media Marketing

Penguin Random House
June, 2013 – February, 2018 (over 4 years)

Portfolio (10 selected works)

Turtles All the Way Down

John Green

“Wrenching and revelatory,” #1 bestseller Turtles All the Way Down is a widely acclaimed best book of the year!A New York Times Notable Book • A New York Times Critics’ Top Book of the Year • An NPR Best Book of the Year • A TIME Best Book of the Year • A Wall Street Journal Best Book of the Year • A Boston Globe Best Book of the Year • An Entertainment Weekly Best Book of the Year • A Sevente... read more

“Wrenching and revelatory,” #1 bestseller Turtles All the Way Down is a widely acclaimed best book of the year!A New York Times Notable Book • A New York Times Critics’ Top Book of the Year • An NPR Best Book of the Year • A TIME Best Book of the Year • A Wall Street Journal Best Book of the Year • A Boston Globe Best Book of the Year • An Entertainment Weekly Best Book of the Year • A Sevente... read more

The 5th Wave Collection (The 5th Wave Trilogy)

Rick Yancey

Rick Yancey's entire blockbuster bestselling 5th Wave series is now available in a boxed set—great for binge-reading!In The 5th Wave, Cassie finds herself in a world devastated by alien attack, desperate to save herself and find her lost brother. As the onslaught from the Others—the beings that look human and kill anyone they see—continues, Cassie's mission is to stay alone and stay alive. But... read more

Rick Yancey's entire blockbuster bestselling 5th Wave series is now available in a boxed set—great for binge-reading!In The 5th Wave, Cassie finds herself in a world devastated by alien attack, desperate to save herself and find her lost brother. As the onslaught from the Others—the beings that look human and kill anyone they see—continues, Cassie's mission is to stay alone and stay alive. But... read more

Warcross

Marie Lu

From #1 New York Times bestselling author Marie Lu—when a game called Warcross takes the world by storm, one girl hacks her way into its dangerous depths. For the millions who log in every day, Warcross isn’t just a game—it’s a way of life. The obsession started ten years ago and its fan base now spans the globe, some eager to escape from reality and others hoping to make a profit. Struggling ... read more

From #1 New York Times bestselling author Marie Lu—when a game called Warcross takes the world by storm, one girl hacks her way into its dangerous depths. For the millions who log in every day, Warcross isn’t just a game—it’s a way of life. The obsession started ten years ago and its fan base now spans the globe, some eager to escape from reality and others hoping to make a profit. Struggling ... read more

An Ember in the Ashes

Sabaa Tahir

From the #1 New York Times bestselling author of A Torch Against the NightINSTANT NEW YORK TIMES BESTELLERAMAZON'S BEST YOUNG ADULT BOOK OF 2015PEOPLE'S CHOICE AWARD WINNER - FAVORITE FANTASYBUSTLE'S BEST YOUNG ADULT BOOK OF 2015 “This novel is a harrowing, haunting reminder of what it means to be human — and how hope might be kindled in the midst of oppression and fear.” — The Washington Post... read more

From the #1 New York Times bestselling author of A Torch Against the NightINSTANT NEW YORK TIMES BESTELLERAMAZON'S BEST YOUNG ADULT BOOK OF 2015PEOPLE'S CHOICE AWARD WINNER - FAVORITE FANTASYBUSTLE'S BEST YOUNG ADULT BOOK OF 2015 “This novel is a harrowing, haunting reminder of what it means to be human — and how hope might be kindled in the midst of oppression and fear.” — The Washington Post... read more

The Day the Crayons Quit

Drew Daywalt

The hilarious, colorful #1 New York Times bestselling phenomenon that every kid wants! Gift a copy to someone you love today. Poor Duncan just wants to color. But when he opens his box of crayons, he finds only letters, all saying the same thing: His crayons have had enough! They quit! Beige Crayon is tired of playing second fiddle to Brown Crayon. Black wants to be used for more than just out... read more

The hilarious, colorful #1 New York Times bestselling phenomenon that every kid wants! Gift a copy to someone you love today. Poor Duncan just wants to color. But when he opens his box of crayons, he finds only letters, all saying the same thing: His crayons have had enough! They quit! Beige Crayon is tired of playing second fiddle to Brown Crayon. Black wants to be used for more than just out... read more

The Book with No Pictures

B. J. Novak

A #1 New York Times bestseller, this innovative and wildly funny read-aloud by award-winning humorist/actor B.J. Novak will turn any reader into a comedian.You might think a book with no pictures seems boring and serious. Except . . . here’s how books work. Everything written on the page has to be said by the person reading it aloud. Even if the words say . . . BLORK. Or BLUURF. Even if the wo... read more

A #1 New York Times bestseller, this innovative and wildly funny read-aloud by award-winning humorist/actor B.J. Novak will turn any reader into a comedian.You might think a book with no pictures seems boring and serious. Except . . . here’s how books work. Everything written on the page has to be said by the person reading it aloud. Even if the words say . . . BLORK. Or BLUURF. Even if the wo... read more

Circus Mirandus

Cassie Beasley

A New York Times bestseller! "A beguiling first novel"—Gregory Maguire in the New York Times"Takes readers to a marvelous place.”—The Wall Street JournalEven though his awful Great-Aunt Gertrudis doesn’t approve, Micah believes in the stories his dying Grandpa Ephraim tells him of the magical Circus Mirandus: the invisible tiger guarding the gates, the beautiful flying birdwoman, and the magic... read more

A New York Times bestseller! "A beguiling first novel"—Gregory Maguire in the New York Times"Takes readers to a marvelous place.”—The Wall Street JournalEven though his awful Great-Aunt Gertrudis doesn’t approve, Micah believes in the stories his dying Grandpa Ephraim tells him of the magical Circus Mirandus: the invisible tiger guarding the gates, the beautiful flying birdwoman, and the magic... read more

Fish in a Tree

Lynda Mullaly Hunt

"Fans of R.J. Palacio’s Wonder will appreciate this feel-good story of friendship and unconventional smarts.” —Kirkus ReviewsAlly has been smart enough to fool a lot of smart people. Every time she lands in a new school, she is able to hide her inability to read by creating clever yet disruptive distractions. She is afraid to ask for help; after all, how can you cure dumb? However, her newest ... read more

"Fans of R.J. Palacio’s Wonder will appreciate this feel-good story of friendship and unconventional smarts.” —Kirkus ReviewsAlly has been smart enough to fool a lot of smart people. Every time she lands in a new school, she is able to hide her inability to read by creating clever yet disruptive distractions. She is afraid to ask for help; after all, how can you cure dumb? However, her newest ... read more

Ordinary People Change the World Gift Set (Ordinary People Change World)

Brad Meltzer

The New York Times bestselling series is now available in a box set! What makes a hero? Brad Meltzer and illustrator Christopher Eliopoulos answer that question, one great role model at a time. And now you can buy the first four—Abraham Lincoln, Amelia Earhart, Rosa Parks, and Albert Einstein—together in a wonderfully designed slipcase that includes an exclusive, autographed print, suitable fo... read more

The New York Times bestselling series is now available in a box set! What makes a hero? Brad Meltzer and illustrator Christopher Eliopoulos answer that question, one great role model at a time. And now you can buy the first four—Abraham Lincoln, Amelia Earhart, Rosa Parks, and Albert Einstein—together in a wonderfully designed slipcase that includes an exclusive, autographed print, suitable fo... read more

Changing Tides

Veronica Mixon

"A must-read, page-turning, suspense-filled novel set in the Georgia Low country where money, family, and lies collide." After her son witnesses his father's tragic death, Katelyn Landers quits her high-powered banking career as a financial analyst and moves with her son back to her family's multimillion dollar estate in Georgia. She hopes life in the Low Country, among the barrier islands and... read more

"A must-read, page-turning, suspense-filled novel set in the Georgia Low country where money, family, and lies collide." After her son witnesses his father's tragic death, Katelyn Landers quits her high-powered banking career as a financial analyst and moves with her son back to her family's multimillion dollar estate in Georgia. She hopes life in the Low Country, among the barrier islands and... read more

Rachel has 6 reviews

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Bruce A. Veldhuisen

Rachel has a great deal of experience and knowledge about the publishing world and she is great to work with.

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Bruce A. Veldhuisen, July 2018


Judd Mercer

Rachel is great to work with. My contract was only for review and consultation of my current marketing efforts, but well worth it. She was incredibly thorough and I received a lot of great, actionable steps to improve my strategy. Already I'm seeing an uptick in Amazon sales.

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Judd Mercer, June 2018


Liz Long

Rachel and I had a great hour-long call, and I feel like I learned more in that hour than I have in years of conferences combined. She took the time to research my work beforehand so we were prepared to discuss specific books and ideas, and her marketing suggestions were simple in execution but brilliant in reaching and engaging with my target audience. I really hope to work with her again some...

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Liz Long, June 2018


Vicki Mixon

A writer could not have a better representative managing their marketing and branding than Rachel. Debut and seasoned authors alike will find Rachel’s experience and her drive to create a successful campaign invaluable.

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Vicki Mixon, May 2018


Witt Stewart

Rachel is incredibly efficient, insightful, intelligent, and informative... it was a great experience and money well spent.

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Witt Stewart, May 2018

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