Overview
I'm a results-driven marketing consultant with 12+ years of experience at leading publishing houses like DK and Penguin Random House, as well as media companies including New Scientist and Reuters. I specialize in developing and executing high-impact marketing campaigns for non-fiction lifestyle books, particularly in the areas of cookery, sustainability, travel and gardening.
Would prefer to work directly with publishers in search of a freelancer but can also support non-fiction authors directly.
My track record includes:
- Leading campaigns that achieved #1 Sunday Times and Amazon -bestsellers.
- Collaborating with renowned authors such as Mary Berry, Monty Don, and Chris Bavin, Peter Snow, Santosh Shah, Antony Daniels
- Managing marketing budgets ranging from £2,000 to £200,000+.
I offer two main types of packages but can bespoke according to your needs.
360° Book Marketing Campaigns: From strategic planning to multi-channel execution, I'll craft and manage campaigns that drive book sales, build author brands, and exceed your ROI goals.
Content & Audience Development: I'll help you reach the right readers through targeted digital advertising, organic content promotion, and data-driven audience growth strategies.
A bit about me:
I started my career as a journalist in Italy, learning hands-on the importance of matching effective storytelling with the audience heart's choices, and with data. I moved to the UK 11 years ago to work in marketing for books, magazines and newspapers, and I seek exciting professional opportunities in the UK/Italy/Europe. I love to travel, eating street food, and finding purpose in what I do.
Services
Non-Fiction
Work experience
Thomson Reuters
DK, Penguin Random House
DK, Penguin Random House
New Scientist
Oxford University Press
Lettera43/other media companies in Italy
Projects
New Scientist Q1 Acquisition Campaign
+49,01% Print subscription YOY
+25,00% Print & Digital subscription YOY
+20,38% Digital subscription YOY
£88000 revenue
Project management from idea creation to sign off, working with internal designers on creatives, deploying across multiple print and digital channels (inserts, PPC, social media, email, webpush, display)
Reporting via Adobe Analytics and Google analytics
DK Christmas Campaign
Budget: £20,000
Channels: FB/IG, PPC
Amazon Sales: £23000 - tracked via Amazon Attribution
Promoting 17 different titles for Gardening, Children’s, History, Food, Hobbies and Travel
Organized photoshoot with inclusivity focus project managing all parts of it, from idea generation to sign off, book location, photographer and actors, art direction of the photoshoot, brief designers for the creation of bespoke backgrounds and assets, campaign deployment in-house and working with external digital agency, reporting to stakeholders
Ayla by Santosh Shah Marketing Campaign
1000 pre-ordered copies
#1 Food & Drink Amazon chart in pub week
500 signed copies sold via retailers including WHS online, indies and Irish retailers.
Jacket reveal on Tik Tok
Unboxing of first advance on Tik Tok
Recorded recipe Reels and Tik Tok in professional studio kitchen hiring a videographer and directing the shoot
Pre-order Facebook/Instagram advertising targeting fans of Masterchef while Santosh was on TV for the Masterchef Christmas Special
Retargeting advertising targeting Santosh’s Instagram followers and DK followers
Exclusive recipe Waterstone blog
Booktime interview
Fantastic Five Supper Club at Cinnamon Kitchen Battersea, to celebrate the publication of the book. Santosh Shah was cooking at the event together with Vivek Singh, Alex Webb, Philli Armitage-Mattin, and Bart Van Der Lee
Veg in One Bed Marketing Campaign
41000 visits to the Amazon product page
15000 copies in first 2 months, and over 100,000 just via Amazon in first 2 years
Doubled YR1 sales target in first two months of campaign
Generated over 3m impressions, exceeding the 600,000 planned
CTR across display and video was 97% above benchmark
Leverage on author social media followers (Youtube focus) for organic promotion including a special video series with content from the book
The Finch Bakery Marketing Campaign
6021 pre-orders Amazon, 250 pre-order signed copies WHSmith
Book n2 Bookscan Hardback Non-Fiction Chart pub week with over 20,000 copies in the first week
#3 Top 100 Amazon UK books the day after pub
145 Amazon reviews during first week, of which 99% are 5 stars
Book announcement
Cover poll to Finch followers
Cover reveal
Unboxing video
Signed copies for pre-order via WHS online
Leverage on authors social media followers (Instagram focus) for organic promotion (purchase nudge, cover poll, review screenshots, Amazon chart screenshots, competitions, reels)
Paid social from publication for 6 weeks (total est impressions 955,566, est CTR 1.46%, est CPM £0.28) split between:
A. Retargeting advertising to Finch Bakery Instagram followers
B. Further paid social with relevant geo-targeting/interest targeting via DK channels
Partnership with The Happy Foodie
Key PR slots support via organic social
Email marketing
Portfolio
Sara has 1 review
Professionalism
Quality
Value
Responsiveness
Jutta P.
Jun, 2024
