Helen Jackson

Helen Jackson - Marketer

London, UK

Experienced copywriter writing back cover copy/ ad copy for fiction and non-fiction books. For £250 I can produce a blurb and ad copy.

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Overview

Hello! I'm a copywriter, copyeditor and marketer with commercial publishing experience at Headline Publishing and educational/academic publishing experience at Macmillan International Higher Education and Bloomsbury. I've worked in marketing for over 10 years and I understand how important it is to know your audience, figure out what appeals to them and create copy that's clear, compelling and really speaks to that audience.

I'm fascinated by how powerful and effective words can be when you use the right ones in the right combination. Basically I really care about crafting quality copy! My main focus is writing blurbs (and any kind of advertising copy) for a wide range of fiction and non-fiction books. I'm used to working collaboratively so I'm very happy to bounce the copy back and forth a few times if needed to make sure it's copy that you're really happy with.
Languages
English (CAN)
English (UK)
English (US)
Non-Fiction
Cooking, Food, Wine, & Spirits
Fiction
Historical Fiction
Humor & Comedy
Mystery & Crime
Romance
Thriller & Suspense
Women's Fiction
Young Adult

Work experience

Senior Marketing Manager

Bloomsbury
July, 2021 – Present (3 months)

Senior Marketing Manager

Macmillan International Higher Education
December, 2014 – June, 2021 (over 6 years)

Marketing and copywriting for a Higher Education publisher. I created and delivered the marketing strategy for books and digital products through multi-channel campaigns involving the website, email marketing, social media and advertising. I also launched and edited the company blog, showcasing articles from authors and staff.

Assistant Editor

Jessica Kingsley Publishers
January, 2010 – June, 2011 (over 1 year)

Editor for independent publisher.

Copywriter

Headline Publishing, Hachette UK
December, 2008 – July, 2011 (over 2 years)

In this role my time was split 50/50 between writing back cover copy for books and writing marketing copy (ad copy, blogs, email newsletters, website copy and social media posts). Headline is a commerical fiction and non-fiction company publishing in a wide range of fiction and non-ficiton genres - romance, crime, YA, historical fiction, commercial fiction, literary fiction, autobiographies; biographies, lifestyle, cookery etc.

Projects

Sacred Treason

Blurb for historical fiction by bestselling writer James Forrester.

Busty, Slag and Nob End

Blurb for a humorous novelty book - this was a lot of fun to write!

Eat and Drink

Blurb for a non-fiction Food and Drink title

The More You Ignore Me

Blurb for one of comedian Jo Brand's novels.

Hard Girls

Back cover copy for Hard Girls, a crime novel by bestselling author Martina Cole.

Tug of Love

I wrote the tagline and blurb for Tug of Love, part of the Little Black Dress series. The Little Black Dress series was a collection of fun romance titles that I frequently wrote marketing copy and blurbs for.

Portfolio (6 selected works)

The Final Hour: The Homelander Series

Andrew Klavan

This fast-paced, high-drama adventure series will appeal to fans of series such as Alex Rider, Cherub and Boy Soldier.Is there no way out for Charlie West?Jailed for a murder he didn't commit, Charlie is killing time and praying nobody kills him. Charlie was just a normal schoolboy when he woke up unable to remember the last year of his life. Now his memories are returning in sudden painful fl... read more

This fast-paced, high-drama adventure series will appeal to fans of series such as Alex Rider, Cherub and Boy Soldier.Is there no way out for Charlie West?Jailed for a murder he didn't commit, Charlie is killing time and praying nobody kills him. Charlie was just a normal schoolboy when he woke up unable to remember the last year of his life. Now his memories are returning in sudden painful fl... read more

Tug of Love (Little Black Dress)

Allie Spencer

Rare Book

Rare Book

Sacred Treason

James Forrester

A gripping historical thriller full of compelling detail and narrative twists in the vein of C. J. Sansom that received blanket rave reviews in hardcover

A gripping historical thriller full of compelling detail and narrative twists in the vein of C. J. Sansom that received blanket rave reviews in hardcover

Busty, Slag and Nob End

Russell Ash

Rare Book

Rare Book

Helen has 2 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Clifell Varjak
It has been another wonderful project working with Helen.

Clifell Varjak, August 2021


Clifell Varjak
Very helpful, very timely, very professional, and very patient!

Clifell Varjak, July 2021

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