Katie Sadler

Katie Sadler - Marketer

London, UK

I am a marketing consultant and mentor with over 14 years of experience in the publishing industry.

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Overview

I’m an award-winning marketer, with over 14 years of experience within the publishing industry. Now I help authors discover how to grow their platforms in a way that feels manageable, but still gets your book in front of your ideal readers.


I work with authors in a number of ways:

1) We can have a one-to-one call to discuss any particular marketing challenge you are facing.

You will come away from this hour long session with strategies and actions that you can take away and implement straight away, as well as clarity on what you are doing, and why.

2) If you need ongoing accountability, we can book in a quarterly planning session. This is a two hour meeting, where we will plan out your marketing for the coming season, followed by 12 weeks of marketing support from me when you need it, and weekly accountability check-ins.

3) If you have an extensive platform, but don't feel it is working well, I can run a clarity audit, reviewing your existing website, social media channels, Amazon book pages and anywhere else you are showing up online. I will also look at 2-3 of your competitors. You will come away with a sense of what you need to improve (and why), what you are doing well that you can expand on, and a clear plan of action for what to focus on next.


I primarily work with authors who are either already published, or who have their publishing date ready to go. I am not a publishing consultant, so will not be able to advise on the best route to getting your book ready for sale.
Fiction
Mystery & Crime
Psychological Thriller
Romance
Women's Fiction
Non-Fiction
Parenting & Families
Self-Help & Self-Improvement

Awards

  • Book Marketing Society Guerilla Marketing winner - Q2 2020 for Peter May: Lockdown

Work experience

Director

Self-employed
March, 2019 – Present (over 3 years)

Since leaving my in-house role I have worked with Little, Brown (campaign planning and execution across numerous titles include Harry Potter and the Cursed Child: The Journey), Ebury Publishing (Good Pub Guide and YouTuber Madeleine Olivia's social media planning), HarperCollins (launch planning for their digital list, One More Chapter) and the Book Marketing Society (plan and execute their social media activity and fortnightly newsletter). I also take on one-to-one clients offering mentoring services around content marketing.

Senior Marketing Manager

Quercus Books, Hachette
February, 2018 – March, 2019 (about 1 year)

At Quercus, I planned and executed multiple campaigns per month for bestselling authors like Peter May and Elly Griffiths as well as debut authors, non-fiction titles, translated fiction and more. I also worked across their social media channels and acted as the email and CRM manager.

Senior Marketing Manager

HarperCollins (Fiction)
March, 2012 – February, 2018 (almost 6 years)

Marketing a wide range of fiction titles, from bestsellers like Cecelia Ahern and Charles Cumming to launching the HarperImpulse romance list and working across the HarperVoyager fantasy list. Responsible for social media and email planning for HarperImpulse and HarperVoyager and wrote social media plans for authors.

Digital Marketing Manager

Ebury Publishing, Penguin Random House
May, 2007 – March, 2012 (almost 5 years)

Responsible for ensuring that our major marketing campaigns feature a digital element whenever possible. This includes online advertising, social media marketing, digital asset creation and mobile marketing. Brand manager for Doctor Who, the Great British Bake Off and Gina Ford, as well as working on marketing campaigns across the list.

Projects

The Toolkit for Modern Life

I worked with Emma Hepburn (@thepsychologymum) on the marketing for her first book, The Toolkit for Modern Life. We worked on a robust social media plan for her Instagram channel, created really brilliant freebies for her audience, which promoted the book, developed some branded gifs for Instagram stories, and did a huge influencer mail out.

Sarah Knight - Calm the F**k Down

Planned and executed a social media plan around publication, and organised an influencer event when Sarah visited the UK. Coordinated a partnership with Blow Ltd, who came to give people mini manicures and back/hand massages, and Nails Inc provided free nail polish for the goody bags. We also set out a flatlay table so that instagrammers had a good backdrop to share the book against. Worked with Stylist (who also came to the event) to run a book plus 'Calm the F Down' tote bag giveaway through Emerald Street and the Stylist competitions mailing list. Activity from the influencer evening had the potential to reach over 250,000 people. Resulted in the highest sales of one of her books to date.

The Stranger Diaries - Elly Griffiths

The first standalone novel from Elly Griffiths. Created a social media and newsletter plan to engage her readers and crime readers generally. Very targeted outdoor and proof giveaway campaign to reach taste makers at the Theakston’s Harrogate Crime Festival. Ran targeted Facebook and Amazon advertising to drive sales. Sunday Times bestseller, with over 10k copies sold to date. The campaign helped raise her profile amongst retailers, reviewers and other authors in this area.

HarperImpulse

I worked on the launch of the HarperImpulse digital romance list, creating branding, recruiting bloggers, starting our social media accounts. Imprint launch was deemed a huge success, and won the Romantic Novelists Association Imprint of the Year award in its launch year. I also worked on the first ever digital romance festival as a way to build the brand and our relationship with authors/readers. Involving tens of authors, the hashtag was used thousands of times during the course of the festival, which was later shortlisted for a Futurebook Innovation Award.

A Basket by the Door - Sophie Hansen

I created a social media plan for Sophie to showcase her beautiful cookery book. I suggested changes to her website to make the book more prominent, and suggested ways to make the book feel approachable to as many people as possible.

Portfolio (10 selected works)

The Stranger Diaries: a gripping Gothic mystery perfect for dark autumn nights

Elly Griffiths

A gripping contemporary Gothic thriller from the bestselling author of the Dr Ruth Galloway mysteries: Susan Hill meets Gone Girl and Disclaimer.Clare Cassidy is no stranger to tales of murder. As a literature teacher specialising in the Gothic writer R.M. Holland, she teaches a short course on them every year. Then Clare's life and work collide tragically when one of her colleagues is found d... read more

A gripping contemporary Gothic thriller from the bestselling author of the Dr Ruth Galloway mysteries: Susan Hill meets Gone Girl and Disclaimer.Clare Cassidy is no stranger to tales of murder. As a literature teacher specialising in the Gothic writer R.M. Holland, she teaches a short course on them every year. Then Clare's life and work collide tragically when one of her colleagues is found d... read more

A Divided Spy: A gripping espionage thriller from the master of the modern spy novel (Thomas Kell Spy Thriller, Book 3)

Charles Cumming

Perfect for fans of THE NIGHT MANAGER and OUR KIND OF TRAITOR, Charles Cumming is ‘the master of the modern spy thriller’ (Mail on Sunday)Thomas Kell thought he was done with spying. A former MI6 officer, he devoted his life to the Service, but it has left him with nothing but grief and a simmering anger against the Kremlin.Then Kell is offered an unexpected chance at revenge. Taking the law i... read more

Perfect for fans of THE NIGHT MANAGER and OUR KIND OF TRAITOR, Charles Cumming is ‘the master of the modern spy thriller’ (Mail on Sunday)Thomas Kell thought he was done with spying. A former MI6 officer, he devoted his life to the Service, but it has left him with nothing but grief and a simmering anger against the Kremlin.Then Kell is offered an unexpected chance at revenge. Taking the law i... read more

Payback

Kimberley Chambers

Family. They're supposed to watch your back. Not stab you in itWhen the enemy is one of your own, the payback is twice as hard.The Butler brothers are the Kings of the East End, and their motto is ‘what goes around, comes around’.In their world, family counts; so when the truth about Vinny’s cousin’s death comes to light, it rocks the Butlers to the core. One by one, Vinny’s friends and family... read more

Family. They're supposed to watch your back. Not stab you in itWhen the enemy is one of your own, the payback is twice as hard.The Butler brothers are the Kings of the East End, and their motto is ‘what goes around, comes around’.In their world, family counts; so when the truth about Vinny’s cousin’s death comes to light, it rocks the Butlers to the core. One by one, Vinny’s friends and family... read more

Conspiracy (Giordano Bruno, Book 5)

S. J. Parris

The No. 1 bestseller – perfect for fans of C.J. Sansom and The Name of the Rose, the fifth historical thriller featuring Giordano Bruno, heretic, philosopher and spy.PARIS, 1585.A KING WITHOUT AN HEIRGiordano Bruno arrives in Paris to find a city on the edge of catastrophe. King Henry III lives in fear of a coup by the fanatical Catholic League and another massacre on the streets.A DEADLY CONS... read more

The No. 1 bestseller – perfect for fans of C.J. Sansom and The Name of the Rose, the fifth historical thriller featuring Giordano Bruno, heretic, philosopher and spy.PARIS, 1585.A KING WITHOUT AN HEIRGiordano Bruno arrives in Paris to find a city on the edge of catastrophe. King Henry III lives in fear of a coup by the fanatical Catholic League and another massacre on the streets.A DEADLY CONS... read more

Nevernight (The Nevernight Chronicle, Book 1)

Jay Kristoff

From New York Times bestselling author, Jay Kristoff, comes a dangerous new fantasy world and a heroine edged in darkness.WINNER OF THE THE AUREALIS AWARD FOR BEST FANTASY NOVELMia Corvere is only ten years old when she is given her first lesson in death.Destined to destroy empires, the child raised in shadows made a promise on the day she lost everything: to avenge herself on those that shatt... read more

From New York Times bestselling author, Jay Kristoff, comes a dangerous new fantasy world and a heroine edged in darkness.WINNER OF THE THE AUREALIS AWARD FOR BEST FANTASY NOVELMia Corvere is only ten years old when she is given her first lesson in death.Destined to destroy empires, the child raised in shadows made a promise on the day she lost everything: to avenge herself on those that shatt... read more

What to Expect When You're Breastfeeding...And What If You Can't?

Clare Byam-Cook

While some mothers take to breast-feeding like a duck to water, others just can't seem to get the hang of it. Clare Byam-Cook agrees that breast is best but she stresses that the most important thing is that your baby is fed - whether by the breast or bottle - and you, the mother, should feel comfortable with whatever you choose to do. This comprehensive guide contains all the latest informati... read more

While some mothers take to breast-feeding like a duck to water, others just can't seem to get the hang of it. Clare Byam-Cook agrees that breast is best but she stresses that the most important thing is that your baby is fed - whether by the breast or bottle - and you, the mother, should feel comfortable with whatever you choose to do. This comprehensive guide contains all the latest informati... read more

Great British Bake Off: How to Bake: The Perfect Victoria Sponge and Other Baking Secrets

Love Productions

This delightful cookbook takes you through the baking challenges from the second series of the Great British Bake Off and shows you how to achieve baking perfection. Throughout the book, Mary Berry and Paul Hollywood are on hand with practical tips to help you bake perfect cakes, biscuits, breads, pastries, pies and teatime treats every time, as well as showing you how to tackle their 'technic... read more

This delightful cookbook takes you through the baking challenges from the second series of the Great British Bake Off and shows you how to achieve baking perfection. Throughout the book, Mary Berry and Paul Hollywood are on hand with practical tips to help you bake perfect cakes, biscuits, breads, pastries, pies and teatime treats every time, as well as showing you how to tackle their 'technic... read more

The Man With No Face: the latest thriller from million-selling Peter May

Peter May

A POWERFUL AND PRESCIENT THRILLER FROM THE MILLION-SELLING AUTHOR OF I'LL KEEP YOU SAFE, COFFIN ROAD AND THE BLACKHOUSE.A REPORTER WITH NO FEARJaded Edinburgh journalist Neil Bannerman is sent to Brussels, intent on digging up dirt. Yet it is danger he discovers, when two British men are found murdered.A CHILD WITH NO FATHEROne victim is a journalist, the other a Cabinet Minister: the double-a... read more

A POWERFUL AND PRESCIENT THRILLER FROM THE MILLION-SELLING AUTHOR OF I'LL KEEP YOU SAFE, COFFIN ROAD AND THE BLACKHOUSE.A REPORTER WITH NO FEARJaded Edinburgh journalist Neil Bannerman is sent to Brussels, intent on digging up dirt. Yet it is danger he discovers, when two British men are found murdered.A CHILD WITH NO FATHEROne victim is a journalist, the other a Cabinet Minister: the double-a... read more

Lockdown

May, Peter

Katie has 12 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Shelrie Houlton
Katie is very knowledgeable with regards to the marketing world of books. She listened to where I was concerning my books and together we set a doable plan. She is flexible with her schedule and always prompt with information to any question. Katie kept me on tract when I felt overwhelmed with the idea of marketing and I'm now at a better place with promoting my books. I recommend connecting wi...
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Shelrie Houlton, July 2022

Katie Sadler
Thank you so much, Shelrie - I look forward to hearing how things progress!

Reply from Katie Sadler


Nick Handy
Katie Sadler was a pleasure to work with and provided high quality professional help. I will use her again and recommend her without reservation. Kris Kassady Romance Writer

Nick Handy, July 2022


Simon Hare
Katie brought together wide ranging and comprehensive advice in a manner clearly intelligible to someone with no knowledge of book publishing and marketing.

Simon Hare, June 2022

Katie Sadler
Thank you Simon - best of luck with the book, and do message me if you'd like to ask any follow up questions.

Reply from Katie Sadler


Ruth Connolly
I’m so glad I chose Katie to help with my book marketing. I had to choose between two unique book cover designs, and without Katie’s help, I would have chosen a cover too dark for my novel. Katie did a fantastic job helping me with my book description and has a wonderful talent for a great turn of phrase that will grab the reader.   After our phone call, Katie wrote up a comprehensive marketin...
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Ruth Connolly, February 2022

Katie Sadler
Aw, thanks so much for this, Ruth. It was lovely to work with you, and I wish you all the best for the success of the book.

Reply from Katie Sadler


Kathleen Qiu
Working with Katie has been fantastic. She's extremely professional and responds quickly to any and all questions. Her advice overall has been great, and I've learned a lot from working with her.

Kathleen Qiu, January 2021

Katie Sadler
Thank you Kathleen - It was lovely working with you, and I hope we can work together again in the future.

Reply from Katie Sadler

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