Katie Sadler

Katie Sadler - Marketer

London, UK

I am a marketing and social media consultant with over 10 years of experience in the publishing industry.

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Overview

Reviews (2)
I'm an experienced marketeer who has worked at Penguin Random House, HarperCollins and Hachette. With over 10 years of marketing experience, I am a pro-active all-rounder. From outdoor advertising to analysing and optimising digital campaigns, and from email marketing to working with online influencers, I have a high level of experience across the board. I am creative, organised and a great communicator, and bring enthusiasm and energy for to every job I take on. I would now love to bring my in-house expertise to your marketing your book. I can write a marketing plan for you, covering paid, owned and earned media, write an in-depth social media plan for you, provide an audit for your social and online channels and advise on advertising (no matter what your budget) to allow you to market your own book. I I can also execute a marketing plan for you or work on any particular marketing aspect you need help with. I can help you build your book or author brand and reach the people who will love your book!
Services
Metadata & Blurb Optimization
Non-Fiction
Biographies & Memoirs
Cooking & Food Wine & Spirits
Parenting & Families
Self-help & Self-improvement
Fiction
Crime & Mystery
Fantasy
Romance
Women's Fiction

Work experience

Director

Self-employed
March, 2019 – Present (7 months)

Marketing freelancer working with independently publishing authors and both small and large publishing houses. I create and execute marketing and social media plans on behalf of the clients I work with. I also run A Life of Words, a group author mentoring programme designed to help authors take control of their online presence.

Senior Marketing Manager

Quercus Books, Hachette
February, 2018 – March, 2019 (about 1 year)

At Quercus, I planned and executed multiple campaigns per month for bestselling authors like Peter May and Elly Griffiths as well as debut authors, non-fiction titles, translated fiction and more. Campaign work could include anything from daily monitoring of Facebook and AMS advertising, social media planning and implementation, creating point of sale material for retailers, and approaching brands for partnerships.

Senior Marketing Manager

HarperCollins (Fiction)
March, 2012 – February, 2018 (almost 6 years)

Marketing a wide range of fiction titles, from bestsellers like Cecelia Ahern and Charles Cumming to managing the entire HarperImpulse romance list and working across the HarperVoyager fantasy list.

Digital Marketing Manager

Ebury Publishing, Penguin Random House
May, 2007 – March, 2012 (almost 5 years)

Responsible for ensuring that our major marketing campaigns feature a digital element whenever possible. This includes online advertising, social media marketing, digital asset creation and mobile marketing. Brand manager for Doctor Who, the Great British Bake Off and Gina Ford, as well as working on marketing campaigns across the list.

Projects

Sarah Knight - Calm the F**k Down

Planned and executed a social media plan around publication, and organised an influencer event when Sarah visited the UK. Coordinated a partnership with Blow Ltd, who came to give people mini manicures and back/hand massages, and Nails Inc provided free nail polish for the goody bags. We also set out a flatlay table so that instagrammers had a good backdrop to share the book against. Worked with Stylist (who also came to the event) to run a book plus 'Calm the F Down' tote bag giveaway through Emerald Street and the Stylist competitions mailing list. Activity from the influencer evening had the potential to reach over 250,000 people. Resulted in the highest sales of one of her books to date.

The Stranger Diaries - Elly Griffiths

The first standalone novel from Elly Griffiths. Created a social media and newsletter plan to engage her readers and crime readers generally. Very targeted outdoor and proof giveaway campaign to reach taste makers at the Theakston’s Harrogate Crime Festival. Ran targeted Facebook and Amazon advertising to drive sales. Sunday Times bestseller, with over 10k copies sold to date. The campaign helped raise her profile amongst retailers, reviewers and other authors in this area.

HarperImpulse

I worked on the launch of the HarperImpulse digital romance list, creating branding, recruiting bloggers, starting our social media accounts. Imprint launch was deemed a huge success, and won the Romantic Novelists Association Imprint of the Year award in its launch year. I also worked on the first ever digital romance festival as a way to build the brand and our relationship with authors/readers. Involving tens of authors, the hashtag was used thousands of times during the course of the festival, which was later shortlisted for a Futurebook Innovation Award.

A Basket by the Door - Sophie Hansen

I created a social media plan for Sophie to showcase her beautiful cookery book. I suggested changes to her website to make the book more prominent, and suggested ways to make the book feel approachable to as many people as possible.

Portfolio (8 selected works)

The Stranger Diaries: a gripping Gothic mystery perfect for dark autumn nights

Elly Griffiths

A gripping contemporary Gothic thriller from the bestselling author of the Dr Ruth Galloway mysteries: Susan Hill meets Gone Girl and Disclaimer.Clare Cassidy is no stranger to tales of murder. As a literature teacher specialising in the Gothic writer R.M. Holland, she teaches a short course on them every year. Then Clare's life and work collide tragically when one of her colleagues is found d... read more

A gripping contemporary Gothic thriller from the bestselling author of the Dr Ruth Galloway mysteries: Susan Hill meets Gone Girl and Disclaimer.Clare Cassidy is no stranger to tales of murder. As a literature teacher specialising in the Gothic writer R.M. Holland, she teaches a short course on them every year. Then Clare's life and work collide tragically when one of her colleagues is found d... read more

A Divided Spy: A gripping espionage thriller from the master of the modern spy novel (Thomas Kell Spy Thriller, Book 3)

Charles Cumming

Perfect for fans of THE NIGHT MANAGER and OUR KIND OF TRAITOR, Charles Cumming is ‘the master of the modern spy thriller’ (Mail on Sunday)Thomas Kell thought he was done with spying. A former MI6 officer, he devoted his life to the Service, but it has left him with nothing but grief and a simmering anger against the Kremlin.Then Kell is offered an unexpected chance at revenge. Taking the law i... read more

Perfect for fans of THE NIGHT MANAGER and OUR KIND OF TRAITOR, Charles Cumming is ‘the master of the modern spy thriller’ (Mail on Sunday)Thomas Kell thought he was done with spying. A former MI6 officer, he devoted his life to the Service, but it has left him with nothing but grief and a simmering anger against the Kremlin.Then Kell is offered an unexpected chance at revenge. Taking the law i... read more

Payback

Kimberley Chambers

Family. They're supposed to watch your back. Not stab you in itWhen the enemy is one of your own, the payback is twice as hard.The Butler brothers are the Kings of the East End, and their motto is ‘what goes around, comes around’.In their world, family counts; so when the truth about Vinny’s cousin’s death comes to light, it rocks the Butlers to the core. One by one, Vinny’s friends and family... read more

Family. They're supposed to watch your back. Not stab you in itWhen the enemy is one of your own, the payback is twice as hard.The Butler brothers are the Kings of the East End, and their motto is ‘what goes around, comes around’.In their world, family counts; so when the truth about Vinny’s cousin’s death comes to light, it rocks the Butlers to the core. One by one, Vinny’s friends and family... read more

Conspiracy (Giordano Bruno, Book 5)

S. J. Parris

The No. 1 bestseller – perfect for fans of C.J. Sansom and The Name of the Rose, the fifth historical thriller featuring Giordano Bruno, heretic, philosopher and spy.PARIS, 1585.A KING WITHOUT AN HEIRGiordano Bruno arrives in Paris to find a city on the edge of catastrophe. King Henry III lives in fear of a coup by the fanatical Catholic League and another massacre on the streets.A DEADLY CONS... read more

The No. 1 bestseller – perfect for fans of C.J. Sansom and The Name of the Rose, the fifth historical thriller featuring Giordano Bruno, heretic, philosopher and spy.PARIS, 1585.A KING WITHOUT AN HEIRGiordano Bruno arrives in Paris to find a city on the edge of catastrophe. King Henry III lives in fear of a coup by the fanatical Catholic League and another massacre on the streets.A DEADLY CONS... read more

Nevernight (The Nevernight Chronicle, Book 1)

Jay Kristoff

From New York Times bestselling author, Jay Kristoff, comes a dangerous new fantasy world and a heroine edged in darkness.WINNER OF THE THE AUREALIS AWARD FOR BEST FANTASY NOVELMia Corvere is only ten years old when she is given her first lesson in death.Destined to destroy empires, the child raised in shadows made a promise on the day she lost everything: to avenge herself on those that shatt... read more

From New York Times bestselling author, Jay Kristoff, comes a dangerous new fantasy world and a heroine edged in darkness.WINNER OF THE THE AUREALIS AWARD FOR BEST FANTASY NOVELMia Corvere is only ten years old when she is given her first lesson in death.Destined to destroy empires, the child raised in shadows made a promise on the day she lost everything: to avenge herself on those that shatt... read more

What to Expect When You're Breastfeeding...And What If You Can't?

Clare Byam-Cook

While some mothers take to breast-feeding like a duck to water, others just can't seem to get the hang of it. Clare Byam-Cook agrees that breast is best but she stresses that the most important thing is that your baby is fed - whether by the breast or bottle - and you, the mother, should feel comfortable with whatever you choose to do. This comprehensive guide contains all the latest informati... read more

While some mothers take to breast-feeding like a duck to water, others just can't seem to get the hang of it. Clare Byam-Cook agrees that breast is best but she stresses that the most important thing is that your baby is fed - whether by the breast or bottle - and you, the mother, should feel comfortable with whatever you choose to do. This comprehensive guide contains all the latest informati... read more

Great British Bake Off: How to Bake: The Perfect Victoria Sponge and Other Baking Secrets

Love Productions

This delightful cookbook takes you through the baking challenges from the second series of the Great British Bake Off and shows you how to achieve baking perfection. Throughout the book, Mary Berry and Paul Hollywood are on hand with practical tips to help you bake perfect cakes, biscuits, breads, pastries, pies and teatime treats every time, as well as showing you how to tackle their 'technic... read more

This delightful cookbook takes you through the baking challenges from the second series of the Great British Bake Off and shows you how to achieve baking perfection. Throughout the book, Mary Berry and Paul Hollywood are on hand with practical tips to help you bake perfect cakes, biscuits, breads, pastries, pies and teatime treats every time, as well as showing you how to tackle their 'technic... read more

The Man With No Face: the latest thriller from million-selling Peter May

Peter May

A POWERFUL AND PRESCIENT THRILLER FROM THE MILLION-SELLING AUTHOR OF I'LL KEEP YOU SAFE, COFFIN ROAD AND THE BLACKHOUSE.A REPORTER WITH NO FEARJaded Edinburgh journalist Neil Bannerman is sent to Brussels, intent on digging up dirt. Yet it is danger he discovers, when two British men are found murdered.A CHILD WITH NO FATHEROne victim is a journalist, the other a Cabinet Minister: the double-a... read more

A POWERFUL AND PRESCIENT THRILLER FROM THE MILLION-SELLING AUTHOR OF I'LL KEEP YOU SAFE, COFFIN ROAD AND THE BLACKHOUSE.A REPORTER WITH NO FEARJaded Edinburgh journalist Neil Bannerman is sent to Brussels, intent on digging up dirt. Yet it is danger he discovers, when two British men are found murdered.A CHILD WITH NO FATHEROne victim is a journalist, the other a Cabinet Minister: the double-a... read more

Katie has 2 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Lesley Naylor
It’s been fantastic working with Katie. She knew exactly how to help me and was also kind enough to offer feedback and suggestions on additional areas. Thank you very much Katie.

Lesley Naylor, April 2019

Katie Sadler
Thank you, Lesley! It was wonderful working with you

Reply from Katie Sadler


Michael Davitt
Katie delivered within time a quality product that was exactly what I was looking for. She was responsive, helpful and considerate.

Michael Davitt, April 2019

Katie Sadler
Thank you Michael! I hope to work with you again in the future!

Reply from Katie Sadler

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I have published and marketed >60 books and series from debut authors, more than 50% of which reached bestseller status on Amazon.

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