Hi, I’m Katie Sadler, a marketing mentor who helps authors create online content plans that work for them and their audience.
If you know you ‘should’ be using social media, but get anxious at the idea of promoting yourself or appearing too salesy, I can help.
I will work with you to untangle your thoughts and create a clear online content plan that feels great, effectively sells your product and engages your audience.Over the past 12 years, I have worked at Penguin Random House, HarperCollins and Hachette.
Since leaving my in-house role I have worked with Little, Brown (campaign planning and execution across numerous titles include Harry Potter and the Cursed Child: The Journey), Ebury Publishing (Good Pub Guide and YouTuber Madeleine Olivia's social media planning), HarperCollins (launch planning for their digital list, One More Chapter) and the Book Marketing Society (plan and execute their social media activity and fortnightly newsletter). I also take on one-to-one clients offering mentoring services around content marketing.
At Quercus, I planned and executed multiple campaigns per month for bestselling authors like Peter May and Elly Griffiths as well as debut authors, non-fiction titles, translated fiction and more. I also worked across their social media channels and acted as the email and CRM manager.
Marketing a wide range of fiction titles, from bestsellers like Cecelia Ahern and Charles Cumming to launching the HarperImpulse romance list and working across the HarperVoyager fantasy list. Responsible for social media and email planning for HarperImpulse and HarperVoyager and wrote social media plans for authors.
Responsible for ensuring that our major marketing campaigns feature a digital element whenever possible. This includes online advertising, social media marketing, digital asset creation and mobile marketing. Brand manager for Doctor Who, the Great British Bake Off and Gina Ford, as well as working on marketing campaigns across the list.
I worked with Emma Hepburn (@thepsychologymum) on the marketing for her first book, The Toolkit for Modern Life. We worked on a robust social media plan for her Instagram channel, created really brilliant freebies for her audience, which promoted the book, developed some branded gifs for Instagram stories, and did a huge influencer mail out.
Planned and executed a social media plan around publication, and organised an influencer event when Sarah visited the UK. Coordinated a partnership with Blow Ltd, who came to give people mini manicures and back/hand massages, and Nails Inc provided free nail polish for the goody bags. We also set out a flatlay table so that instagrammers had a good backdrop to share the book against. Worked with Stylist (who also came to the event) to run a book plus 'Calm the F Down' tote bag giveaway through Emerald Street and the Stylist competitions mailing list. Activity from the influencer evening had the potential to reach over 250,000 people. Resulted in the highest sales of one of her books to date.
The first standalone novel from Elly Griffiths. Created a social media and newsletter plan to engage her readers and crime readers generally. Very targeted outdoor and proof giveaway campaign to reach taste makers at the Theakston’s Harrogate Crime Festival. Ran targeted Facebook and Amazon advertising to drive sales. Sunday Times bestseller, with over 10k copies sold to date. The campaign helped raise her profile amongst retailers, reviewers and other authors in this area.
I worked on the launch of the HarperImpulse digital romance list, creating branding, recruiting bloggers, starting our social media accounts. Imprint launch was deemed a huge success, and won the Romantic Novelists Association Imprint of the Year award in its launch year. I also worked on the first ever digital romance festival as a way to build the brand and our relationship with authors/readers. Involving tens of authors, the hashtag was used thousands of times during the course of the festival, which was later shortlisted for a Futurebook Innovation Award.
I created a social media plan for Sophie to showcase her beautiful cookery book. I suggested changes to her website to make the book more prominent, and suggested ways to make the book feel approachable to as many people as possible.
A gripping contemporary Gothic thriller from the bestselling author of the Dr Ruth Galloway mysteries: Susan Hill meets Gone Girl and Disclaimer.Clare Cassidy is no stranger to tales of murder. As a literature teacher specialising in the Gothic writer R.M. Holland, she teaches a short course on them every year. Then Clare's life and work collide tragically when one of her colleagues is found d... read more
Perfect for fans of THE NIGHT MANAGER and OUR KIND OF TRAITOR, Charles Cumming is ‘the master of the modern spy thriller’ (Mail on Sunday)Thomas Kell thought he was done with spying. A former MI6 officer, he devoted his life to the Service, but it has left him with nothing but grief and a simmering anger against the Kremlin.Then Kell is offered an unexpected chance at revenge. Taking the law i... read more
Family. They're supposed to watch your back. Not stab you in itWhen the enemy is one of your own, the payback is twice as hard.The Butler brothers are the Kings of the East End, and their motto is ‘what goes around, comes around’.In their world, family counts; so when the truth about Vinny’s cousin’s death comes to light, it rocks the Butlers to the core. One by one, Vinny’s friends and family... read more
The No. 1 bestseller – perfect for fans of C.J. Sansom and The Name of the Rose, the fifth historical thriller featuring Giordano Bruno, heretic, philosopher and spy.PARIS, 1585.A KING WITHOUT AN HEIRGiordano Bruno arrives in Paris to find a city on the edge of catastrophe. King Henry III lives in fear of a coup by the fanatical Catholic League and another massacre on the streets.A DEADLY CONS... read more
From New York Times bestselling author, Jay Kristoff, comes a dangerous new fantasy world and a heroine edged in darkness.WINNER OF THE THE AUREALIS AWARD FOR BEST FANTASY NOVELMia Corvere is only ten years old when she is given her first lesson in death.Destined to destroy empires, the child raised in shadows made a promise on the day she lost everything: to avenge herself on those that shatt... read more
While some mothers take to breast-feeding like a duck to water, others just can't seem to get the hang of it. Clare Byam-Cook agrees that breast is best but she stresses that the most important thing is that your baby is fed - whether by the breast or bottle - and you, the mother, should feel comfortable with whatever you choose to do. This comprehensive guide contains all the latest informati... read more
This delightful cookbook takes you through the baking challenges from the second series of the Great British Bake Off and shows you how to achieve baking perfection. Throughout the book, Mary Berry and Paul Hollywood are on hand with practical tips to help you bake perfect cakes, biscuits, breads, pastries, pies and teatime treats every time, as well as showing you how to tackle their 'technic... read more
A POWERFUL AND PRESCIENT THRILLER FROM THE MILLION-SELLING AUTHOR OF I'LL KEEP YOU SAFE, COFFIN ROAD AND THE BLACKHOUSE.A REPORTER WITH NO FEARJaded Edinburgh journalist Neil Bannerman is sent to Brussels, intent on digging up dirt. Yet it is danger he discovers, when two British men are found murdered.A CHILD WITH NO FATHEROne victim is a journalist, the other a Cabinet Minister: the double-a... read more
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Former Big 5 marketing & comms strategist specializing in content, platform-building, email, and social. Now booking AUGUST.
I've sold books to Amazon and bookshops on behalf of publishers for nearly 20 years: I can help you perfect your blurb and metadata.