Katie Sadler

Katie Sadler - Marketer

London, UK

I am a marketing consultant and mentor with over 14 years of experience in the publishing industry.

Request a quote
Verified identity

Overview

I am an award-winner book marketer with over 14 years experience within the publishing industry.

I started my career at Ebury Publishing, working on brands like the Great British Bake Off, Doctor Who and Danny Wallace, then moved on to HarperCollins, where I worked with key fiction authors like SJ Parris, Cecelia Ahern and Jay Kristoff.

While at HarperCollins, I worked with the editorial team to launch a new digital imprint (now known as 0ne More Chapter), ran a digital Romance Festival, and was a key member of the George R.R. Martin team.

After HarperCollins, I took a short-term contract at Quercus as a jumping off point to my self-employed career, but loved working with the team there, and authors like Elly Griffiths and Sarah Knight so much, I worked there twice.

I now do regular short-term in house contracts, and work with authors directly to help them build their author platform without spending every minute online.


I offer:
- One-off 60 minute calls - If you aren’t sure where to start with the marketing of your book or would like to discuss what you are doing, this is the perfect place to start: £120+ Reedsy fees
- Online audits, where I look over your existing website, social media and newsletter activity with a friendly, but critical eye, and then produce a full report to outline what you should stop doing, what you should continue, and suggest ideas for improvements and new content to introduce: £750+ Reedsy fees
- Email mentoring, where we discuss your goals over the course of one month over email and together create a marketing plan for your book launch or ongoing promotion of your books: £500+ Reedsy fees
- Ongoing mentoring, where we have a monthly phone or video call to discuss your goals, what has or hasn't been working, and then plan marketing activity for the month ahead: £1650+ Reedsy fees

Fiction
Mystery & Crime
Psychological Thriller
Romance
Women's Fiction
Non-Fiction
Parenting & Families
Self-Help & Self-Improvement

Awards

  • Book Marketing Society Guerilla Marketing winner - Q2 2020 for Peter May: Lockdown

Work experience

Director

Self-employed
March, 2019 – Present (almost 3 years)

Since leaving my in-house role I have worked with Little, Brown (campaign planning and execution across numerous titles include Harry Potter and the Cursed Child: The Journey), Ebury Publishing (Good Pub Guide and YouTuber Madeleine Olivia's social media planning), HarperCollins (launch planning for their digital list, One More Chapter) and the Book Marketing Society (plan and execute their social media activity and fortnightly newsletter). I also take on one-to-one clients offering mentoring services around content marketing.

Senior Marketing Manager

Quercus Books, Hachette
February, 2018 – March, 2019 (about 1 year)

At Quercus, I planned and executed multiple campaigns per month for bestselling authors like Peter May and Elly Griffiths as well as debut authors, non-fiction titles, translated fiction and more. I also worked across their social media channels and acted as the email and CRM manager.

Senior Marketing Manager

HarperCollins (Fiction)
March, 2012 – February, 2018 (almost 6 years)

Marketing a wide range of fiction titles, from bestsellers like Cecelia Ahern and Charles Cumming to launching the HarperImpulse romance list and working across the HarperVoyager fantasy list. Responsible for social media and email planning for HarperImpulse and HarperVoyager and wrote social media plans for authors.

Digital Marketing Manager

Ebury Publishing, Penguin Random House
May, 2007 – March, 2012 (almost 5 years)

Responsible for ensuring that our major marketing campaigns feature a digital element whenever possible. This includes online advertising, social media marketing, digital asset creation and mobile marketing. Brand manager for Doctor Who, the Great British Bake Off and Gina Ford, as well as working on marketing campaigns across the list.

Projects

The Toolkit for Modern Life

I worked with Emma Hepburn (@thepsychologymum) on the marketing for her first book, The Toolkit for Modern Life. We worked on a robust social media plan for her Instagram channel, created really brilliant freebies for her audience, which promoted the book, developed some branded gifs for Instagram stories, and did a huge influencer mail out.

Sarah Knight - Calm the F**k Down

Planned and executed a social media plan around publication, and organised an influencer event when Sarah visited the UK. Coordinated a partnership with Blow Ltd, who came to give people mini manicures and back/hand massages, and Nails Inc provided free nail polish for the goody bags. We also set out a flatlay table so that instagrammers had a good backdrop to share the book against. Worked with Stylist (who also came to the event) to run a book plus 'Calm the F Down' tote bag giveaway through Emerald Street and the Stylist competitions mailing list. Activity from the influencer evening had the potential to reach over 250,000 people. Resulted in the highest sales of one of her books to date.

The Stranger Diaries - Elly Griffiths

The first standalone novel from Elly Griffiths. Created a social media and newsletter plan to engage her readers and crime readers generally. Very targeted outdoor and proof giveaway campaign to reach taste makers at the Theakston’s Harrogate Crime Festival. Ran targeted Facebook and Amazon advertising to drive sales. Sunday Times bestseller, with over 10k copies sold to date. The campaign helped raise her profile amongst retailers, reviewers and other authors in this area.

HarperImpulse

I worked on the launch of the HarperImpulse digital romance list, creating branding, recruiting bloggers, starting our social media accounts. Imprint launch was deemed a huge success, and won the Romantic Novelists Association Imprint of the Year award in its launch year. I also worked on the first ever digital romance festival as a way to build the brand and our relationship with authors/readers. Involving tens of authors, the hashtag was used thousands of times during the course of the festival, which was later shortlisted for a Futurebook Innovation Award.

A Basket by the Door - Sophie Hansen

I created a social media plan for Sophie to showcase her beautiful cookery book. I suggested changes to her website to make the book more prominent, and suggested ways to make the book feel approachable to as many people as possible.

Portfolio (10 selected works)

The Stranger Diaries: a gripping Gothic mystery perfect for dark autumn nights

Elly Griffiths

A gripping contemporary Gothic thriller from the bestselling author of the Dr Ruth Galloway mysteries: Susan Hill meets Gone Girl and Disclaimer.Clare Cassidy is no stranger to tales of murder. As a literature teacher specialising in the Gothic writer R.M. Holland, she teaches a short course on them every year. Then Clare's life and work collide tragically when one of her colleagues is found d... read more

A gripping contemporary Gothic thriller from the bestselling author of the Dr Ruth Galloway mysteries: Susan Hill meets Gone Girl and Disclaimer.Clare Cassidy is no stranger to tales of murder. As a literature teacher specialising in the Gothic writer R.M. Holland, she teaches a short course on them every year. Then Clare's life and work collide tragically when one of her colleagues is found d... read more

A Divided Spy: A gripping espionage thriller from the master of the modern spy novel (Thomas Kell Spy Thriller, Book 3)

Charles Cumming

Perfect for fans of THE NIGHT MANAGER and OUR KIND OF TRAITOR, Charles Cumming is ‘the master of the modern spy thriller’ (Mail on Sunday)Thomas Kell thought he was done with spying. A former MI6 officer, he devoted his life to the Service, but it has left him with nothing but grief and a simmering anger against the Kremlin.Then Kell is offered an unexpected chance at revenge. Taking the law i... read more

Perfect for fans of THE NIGHT MANAGER and OUR KIND OF TRAITOR, Charles Cumming is ‘the master of the modern spy thriller’ (Mail on Sunday)Thomas Kell thought he was done with spying. A former MI6 officer, he devoted his life to the Service, but it has left him with nothing but grief and a simmering anger against the Kremlin.Then Kell is offered an unexpected chance at revenge. Taking the law i... read more

Payback

Kimberley Chambers

Family. They're supposed to watch your back. Not stab you in itWhen the enemy is one of your own, the payback is twice as hard.The Butler brothers are the Kings of the East End, and their motto is ‘what goes around, comes around’.In their world, family counts; so when the truth about Vinny’s cousin’s death comes to light, it rocks the Butlers to the core. One by one, Vinny’s friends and family... read more

Family. They're supposed to watch your back. Not stab you in itWhen the enemy is one of your own, the payback is twice as hard.The Butler brothers are the Kings of the East End, and their motto is ‘what goes around, comes around’.In their world, family counts; so when the truth about Vinny’s cousin’s death comes to light, it rocks the Butlers to the core. One by one, Vinny’s friends and family... read more

Conspiracy (Giordano Bruno, Book 5)

S. J. Parris

The No. 1 bestseller – perfect for fans of C.J. Sansom and The Name of the Rose, the fifth historical thriller featuring Giordano Bruno, heretic, philosopher and spy.PARIS, 1585.A KING WITHOUT AN HEIRGiordano Bruno arrives in Paris to find a city on the edge of catastrophe. King Henry III lives in fear of a coup by the fanatical Catholic League and another massacre on the streets.A DEADLY CONS... read more

The No. 1 bestseller – perfect for fans of C.J. Sansom and The Name of the Rose, the fifth historical thriller featuring Giordano Bruno, heretic, philosopher and spy.PARIS, 1585.A KING WITHOUT AN HEIRGiordano Bruno arrives in Paris to find a city on the edge of catastrophe. King Henry III lives in fear of a coup by the fanatical Catholic League and another massacre on the streets.A DEADLY CONS... read more

Nevernight (The Nevernight Chronicle, Book 1)

Jay Kristoff

From New York Times bestselling author, Jay Kristoff, comes a dangerous new fantasy world and a heroine edged in darkness.WINNER OF THE THE AUREALIS AWARD FOR BEST FANTASY NOVELMia Corvere is only ten years old when she is given her first lesson in death.Destined to destroy empires, the child raised in shadows made a promise on the day she lost everything: to avenge herself on those that shatt... read more

From New York Times bestselling author, Jay Kristoff, comes a dangerous new fantasy world and a heroine edged in darkness.WINNER OF THE THE AUREALIS AWARD FOR BEST FANTASY NOVELMia Corvere is only ten years old when she is given her first lesson in death.Destined to destroy empires, the child raised in shadows made a promise on the day she lost everything: to avenge herself on those that shatt... read more

What to Expect When You're Breastfeeding...And What If You Can't?

Clare Byam-Cook

While some mothers take to breast-feeding like a duck to water, others just can't seem to get the hang of it. Clare Byam-Cook agrees that breast is best but she stresses that the most important thing is that your baby is fed - whether by the breast or bottle - and you, the mother, should feel comfortable with whatever you choose to do. This comprehensive guide contains all the latest informati... read more

While some mothers take to breast-feeding like a duck to water, others just can't seem to get the hang of it. Clare Byam-Cook agrees that breast is best but she stresses that the most important thing is that your baby is fed - whether by the breast or bottle - and you, the mother, should feel comfortable with whatever you choose to do. This comprehensive guide contains all the latest informati... read more

Great British Bake Off: How to Bake: The Perfect Victoria Sponge and Other Baking Secrets

Love Productions

This delightful cookbook takes you through the baking challenges from the second series of the Great British Bake Off and shows you how to achieve baking perfection. Throughout the book, Mary Berry and Paul Hollywood are on hand with practical tips to help you bake perfect cakes, biscuits, breads, pastries, pies and teatime treats every time, as well as showing you how to tackle their 'technic... read more

This delightful cookbook takes you through the baking challenges from the second series of the Great British Bake Off and shows you how to achieve baking perfection. Throughout the book, Mary Berry and Paul Hollywood are on hand with practical tips to help you bake perfect cakes, biscuits, breads, pastries, pies and teatime treats every time, as well as showing you how to tackle their 'technic... read more

The Man With No Face: the latest thriller from million-selling Peter May

Peter May

A POWERFUL AND PRESCIENT THRILLER FROM THE MILLION-SELLING AUTHOR OF I'LL KEEP YOU SAFE, COFFIN ROAD AND THE BLACKHOUSE.A REPORTER WITH NO FEARJaded Edinburgh journalist Neil Bannerman is sent to Brussels, intent on digging up dirt. Yet it is danger he discovers, when two British men are found murdered.A CHILD WITH NO FATHEROne victim is a journalist, the other a Cabinet Minister: the double-a... read more

A POWERFUL AND PRESCIENT THRILLER FROM THE MILLION-SELLING AUTHOR OF I'LL KEEP YOU SAFE, COFFIN ROAD AND THE BLACKHOUSE.A REPORTER WITH NO FEARJaded Edinburgh journalist Neil Bannerman is sent to Brussels, intent on digging up dirt. Yet it is danger he discovers, when two British men are found murdered.A CHILD WITH NO FATHEROne victim is a journalist, the other a Cabinet Minister: the double-a... read more

Lockdown

May, Peter

Katie has 8 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Kathleen Qiu
Working with Katie has been fantastic. She's extremely professional and responds quickly to any and all questions. Her advice overall has been great, and I've learned a lot from working with her.

Kathleen Qiu, January 2021

Katie Sadler
Thank you Kathleen - It was lovely working with you, and I hope we can work together again in the future.

Reply from Katie Sadler


Anton Morris
Katie's strong point is her professional analysis of electronic promotions which is excellent. She has a good eye and makes good suggestions. Although we have different views of the world, her professionalism was perfect.

Anton Morris, November 2020


Lety Sarmiento
Working with Katie was a great experience. She knows her stuff and rewrote a blurb that is 1000times better than my original draft. She also had a super-fast turnaround time.

Lety Sarmiento, October 2020

Katie Sadler
Thank you so much Lety! So great to work with you.

Reply from Katie Sadler


Dasha Schindler
Katie's strength is Facebook and Facebook ads... She also gave great tips on where to look for influencers which I was interested in. Katie always responded promptly and found working with her truly pleasant. Thank you, Katie!

Dasha Schindler, October 2020


Candace Thomas
Katie was a joy to work with. She was on point with her audit and had several very detailed ideas about getting my book into the right readers.

Candace Thomas, September 2020

Read more reviews

Explore the Reedsy Community

Reedsy is a community of top publishing professionals. Join Reedsy today to browse 1000+ profiles.

Marquina Iliev-Piselli

Training, tracking/analytics, helpful insight and advice to help authors engage their audience, grow their email list and sell more books.

New York, NY, United States

Aryn Van Dyke

I'm a former HarperCollins marketing manager specializing in nonfiction, now I'm working with indie authors on rockstar marketing strategy.

Nashville, TN, USA

To view 1,000+ more profiles, Join Reedsy