Katie Sadler

Katie Sadler – Marketer

I am a marketing consultant and mentor with over 14 years of experience in the publishing industry.


I’m an award-winning marketer, with experience within Penguin Random House, Harper Collins, Hachette and Bonnier Books. Now I am taking my 14+ years of experience to help authors find their readers and sell their book.

I work with authors in a number of ways:

1) I can create your marketing plan for you. I will look at your audience and competition, your Amazon page (or your blurb / bio in a word document if your page isn't live yet), recommend keywords and categories, dive into ways you can grow your online platform, discuss pricing and advertising, and lots more. You will come away with a clear plan to take away, as when as a to-do list telling you what to do and when

2) If you have an existing platform, but don't feel it is working well, I can run a Author Platform Accelerator audit, reviewing your existing website, social media channels and Amazon book page. You will come away with a sense of what you need to improve (and why), what you are doing well that you can expand on, and a clear plan of action for what to focus on next. Following delivery on this audit, I will then send you tailored tasks and accountability check-ins every week for 4 weeks, to help you make progress and build momentum.

I work with authors around the world, and work with authors in all genres. If there is something you'd need help with which doesn't fit into the criteria above, get in touch - I would love to help.

Please note that I work with authors who are either already published, or who have their publishing date ready to go. I am not a publishing consultant, so will not be able to advise on the best route to getting your book ready

for sale.

Mystery & Crime Psychological Thriller Romance Women's Fiction
Parenting & Families Self-Help & Self-Improvement
  • Book Marketing Society Guerilla Marketing winner - Q2 2020 for Peter May: Lockdown
  • Book Marketing Society Best Shoestring Campaign - Online Romance Festival
  • Futurebook 2014 - Highly Commended Best Use of Digital in a Marketing Campaign - Online Romance Festival

Work experience


Mar, 2019 — Present

As a freelance marketing consultant, I work with authors and publishers to create stand-out marketing plans that deliver results. Since going freelance, as well as working with many individual authors, I have also worked on campaigns / projects for:
- Little, Brown
- Quercus
- Orion
- Headline
- HarperCollins
- Ebury Publishing
- Profile Books
- Verve Books
- Bonnier Books
And many more.

Quercus Books, Hachette

Feb, 2018 — Mar, 2019 (about 1 year)

At Quercus, I planned and executed multiple campaigns per month for bestselling authors like Peter May and Elly Griffiths as well as debut authors, non-fiction titles, translated fiction and more. I also worked across their social media channels and acted as the email and CRM manager.

HarperCollins (Fiction)

Mar, 2012 — Feb, 2018 (almost 6 years)

Marketing a wide range of fiction titles, from bestsellers like Cecelia Ahern and Charles Cumming to launching the HarperImpulse romance list and working across the HarperVoyager fantasy list. Responsible for social media and email planning for HarperImpulse and HarperVoyager and wrote social media plans for authors.

Ebury Publishing, Penguin Random House

May, 2007 — Mar, 2012 (almost 5 years)

Responsible for ensuring that our major marketing campaigns feature a digital element whenever possible. This includes online advertising, social media marketing, digital asset creation and mobile marketing. Brand manager for Doctor Who, the Great British Bake Off and Gina Ford, as well as working on marketing campaigns across the list.


The Toolkit for Modern Life

I worked with Emma Hepburn (@thepsychologymum) on the marketing for her first book, The Toolkit for Modern Life. We worked on a robust social media plan for her Instagram channel, created really brilliant freebies for her audience, which promoted the book, developed some branded gifs for Instagram stories, and did a huge influencer mail out.

Sarah Knight - Calm the F**k Down

Planned and executed a social media plan around publication, and organised an influencer event when Sarah visited the UK. Coordinated a partnership with Blow Ltd, who came to give people mini manicures and back/hand massages, and Nails Inc provided free nail polish for the goody bags. We also set out a flatlay table so that instagrammers had a good backdrop to share the book against. Worked with Stylist (who also came to the event) to run a book plus 'Calm the F Down' tote bag giveaway through Emerald Street and the Stylist competitions mailing list. Activity from the influencer evening had the potential to reach over 250,000 people. Resulted in the highest sales of one of her books to date.

The Stranger Diaries - Elly Griffiths

The first standalone novel from Elly Griffiths. Created a social media and newsletter plan to engage her readers and crime readers generally. Very targeted outdoor and proof giveaway campaign to reach taste makers at the Theakston’s Harrogate Crime Festival. Ran targeted Facebook and Amazon advertising to drive sales. Sunday Times bestseller, with over 10k copies sold to date. The campaign helped raise her profile amongst retailers, reviewers and other authors in this area.


I worked on the launch of the HarperImpulse digital romance list, creating branding, recruiting bloggers, starting our social media accounts. Imprint launch was deemed a huge success, and won the Romantic Novelists Association Imprint of the Year award in its launch year. I also worked on the first ever digital romance festival as a way to build the brand and our relationship with authors/readers. Involving tens of authors, the hashtag was used thousands of times during the course of the festival, which was later highly commended for a Futurebook Innovation Award and won the Book Marketing Society Best Shoestring Campaign.

A Basket by the Door - Sophie Hansen

I created a social media plan for Sophie to showcase her beautiful cookery book. I suggested changes to her website to make the book more prominent, and suggested ways to make the book feel approachable to as many people as possible.


A POWERFUL AND PRESCIENT THRILLER FROM THE MILLION-SELLING AUTHOR OF I'LL KEEP YOU SAFE, COFFIN ROAD AND THE BLACKHOUSE.A REPORTER WITH NO FEARJaded Edinburgh journalist Neil Bannerman is sent to Brussels, intent on digging up dirt. Yet it is danger he discove... read more
This delightful cookbook takes you through the baking challenges from the second series of the Great British Bake Off and shows you how to achieve baking perfection. Throughout the book, Mary Berry and Paul Hollywood are on hand with practical tips to help you... read more
While some mothers take to breast-feeding like a duck to water, others just can't seem to get the hang of it. Clare Byam-Cook agrees that breast is best but she stresses that the most important thing is that your baby is fed - whether by the breast or bottle -... read more
From New York Times bestselling author, Jay Kristoff, comes a dangerous new fantasy world and a heroine edged in darkness.WINNER OF THE THE AUREALIS AWARD FOR BEST FANTASY NOVELMia Corvere is only ten years old when she is given her first lesson in death.Desti... read more
The No. 1 bestseller – perfect for fans of C.J. Sansom and The Name of the Rose, the fifth historical thriller featuring Giordano Bruno, heretic, philosopher and spy.PARIS, 1585.A KING WITHOUT AN HEIRGiordano Bruno arrives in Paris to find a city on the edge o... read more

Kimberley C.

Family. They're supposed to watch your back. Not stab you in itWhen the enemy is one of your own, the payback is twice as hard.The Butler brothers are the Kings of the East End, and their motto is ‘what goes around, comes around’.In their world, family counts;... read more
Perfect for fans of THE NIGHT MANAGER and OUR KIND OF TRAITOR, Charles Cumming is ‘the master of the modern spy thriller’ (Mail on Sunday)Thomas Kell thought he was done with spying. A former MI6 officer, he devoted his life to the Service, but it has left him... read more
A gripping contemporary Gothic thriller from the bestselling author of the Dr Ruth Galloway mysteries: Susan Hill meets Gone Girl and Disclaimer.Clare Cassidy is no stranger to tales of murder. As a literature teacher specialising in the Gothic writer R.M. Hol... read more

Katie has 21 reviews





Sala S.

Sala S.

Aug, 2023

thorough material provided - well written with clarity
wendy M.

wendy M.

Aug, 2023

In a nutshell, Katie was wonderful. She responded to all my queries very swiftly (and I had a lot of queries!); she guided me with patience and careful explanations through the complex process (for me) of FB and Amazon ads, which she also created and ran for me; she had plenty of valuable suggestions of how to market my book, and she kept me regularly informed on how the ads were doing, when an...
Read more
Katie S.
It was lovely to work with you, too, Wendy! Absolute best of luck with everything :)
Joseph R.

Joseph R.

Jun, 2023

Katie has been a wonderful help to me. She always made herself available to answer any of my questions and proved to be a great source of marketing knowledge. Her friendliness and desire to help made the collaboration enjoyable as well as productive. I would wholeheartedly recommend her to anyone needing a guide through the often-confusing world of marketing.
Madison M.

Madison M.

Mar, 2023

I found Katie a pleasure to work with every step of the way. She told me exactly what to expect and she delivered. I have a comprehensive marketing plan that I am confident I can execute because Katie helped me step through it to overcome any obstacles. I started with Reedsy and Katie feeling chaotic and unsure of what direction to take my marketing efforts. I finished with a successful launch,...
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Adriana G.

Adriana G.

Dec, 2022

My collaboration with Katie involved marketing advice and a marketing plan for to date, my poor marketing and positioning of the five books I've written and published. I provided Katie with an extensive list of questions/queries/problems and in return I received a comprehensive report which covered off everything I raised. It's not always easy as an author to receive feedback on your covers, ...
Read more
Katie S.
Thanks so much for the lovely feedback. Wishing you the absolute best, and if you have any questions or need anything, just drop me a message

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