Lisa Ferland

Lisa Ferland – Marketer

Crowdfunding consultant for authors and illustrators helping over a hundred authors crowdfund over $1.5M for their books on Kickstarter.

Overview

Crowdfunding Coach for Authors – Get Your Book Fully Funded!


Launching a book through crowdfunding is exciting—but also overwhelming. That’s where I come in.


I help authors strategize, build, and launch successful crowdfunding campaigns on platforms like Kickstarter, BackerKit, and IndieGoGo. Whether you’re aiming for $6K or $25K+, I provide personalized coaching to guide you through every step, from audience-building to launch day and beyond.


This isn’t a generic publishing course. It’s hands-on, 1:1 expert coaching designed to give your campaign its best shot at success.


Who is this for?


This program is for authors who:

✔ Want to fund their book via crowdfunding but don’t know where to start

✔ Need help growing an engaged audience before launching

✔ Feel overwhelmed by the marketing, messaging, and logistics

✔ Want a proven campaign strategy to reach their funding goals

✔ Are ready to put in the work, with hands-on expert guidance


Option A: 1:1 Crowdfunding Coaching – Full Support Package


📌 Pre-Launch Strategy (Building Your Audience & Campaign)


✅ 6 x Private Coaching Calls – Personalized guidance to craft your crowdfunding strategy

✅ Lifetime Access to the Crowdfunding for Authors Success System – A step-by-step course with templates, PR guides & launch materials

✅ Twice-Weekly Q&A Sessions – Personalized advice every Monday & Wednesday for 12 weeks

✅ Campaign Page & Reward Review – Expert feedback to optimize conversions

✅ Copywriting & Messaging Support – Craft compelling campaign messaging & emails

✅ Exclusive Review by Kickstarter's Director of Publishing – Get added visibility before your campaign launches


📌 Launch Phase Support (Maximizing Your Funding & Visibility)


✅ Launch-Day Support & Promotion – Help with momentum-building strategies

✅ Social Media Amplification – Boost exposure through my network of authors & backers

✅ Check-In Calls During Your Campaign – Strategy adjustments as needed

✅ Emergency Troubleshooting Support – Pivot fast if something isn’t working

✅ Post-Campaign Strategy Session – Maximize backer engagement after funding


💰 Investment:

One-time payment: $3,500

OR 3 payments of $1,250


📌 Because this is a close, hands-on coaching experience, a 30-minute Zoom call is required before enrollment.


Option B: Crowdfunding Kickstarter Bootcamp (Lower-Commitment Option!)

A streamlined 8-week program for authors who want structured guidance without full 1:1 coaching.


✅ 4 x Small-Group Coaching Calls (limited to 8 authors per cohort)

✅ Campaign Page & Reward Review

✅ Launch Roadmap & Templates

✅ Lifetime Access to Crowdfunding for Authors Success System


💰 One-time payment: $1,497 (Includes a BONUS 60-min strategy session!)

💰 OR 3 payments of $499


Who is this NOT for?

❌ Authors expecting to run a campaign with zero marketing investment – You’ll need to invest in ads, newsletters, or strategic promotions.

❌ Authors who refuse to build an audience – Crowdfunding works best with engaged readers.

❌ Authors looking for a “set-it-and-forget-it” approach – Success requires strategy, effort, and commitment.


Contact me for a free 30-min call to determine what's right for you! Let’s build your funding roadmap together!

Services
Non-Fiction
Biographies & Memoirs Parenting & Families Travel
Fiction
Middle Grade Picture Books
Certifications
  • Master in Public Health

Work experience

Self-employed

Nov, 2017 — Present

Creating marketing strategies for audience building to launch $10k+ crowdfunding campaigns for authors

Slow Travel Stockholm

Jan, 2019 — Mar, 2020 (about 1 year)

Assistant Editor at Slow Travel responsible for fielding and editing articles, Wordpress, SEO, and social media marketing

Projects

As Much As the Stars - $11k+ on Kickstarter

Tricia Stone-Shumaker and I developed a strategic plan to activate her Facebook audience, leverage her personal network, and conduct email outreach during the pre-launch period to raise awareness of her Kickstarter launch. She did a great job in generating $11k+ on Kickstarter.

Dante and the Magic Lomi Stick

Damascinus and I focused on engaging his existing personal and professional network to get as many readers as possible before his launch. Since his book was already written, we devised a pre-launch strategy to leverage interest in his book by sharing his story.

Meet the Wild - $10K Kickstarter

Lindsay and I share a love for nature play children's books and together we worked out a plan for her to interview a panel of nature play experts to hold a virtual summit for audience building and outreach prior to her launch. She successfully Kickstarted $10K with 175 backers!

Fully Accessible Winnie the Pooh - non-profit Kickstarter

This was the first Kickstarter I consulted on that was for a non-profit organization. Together we came up with creative ways to reward their supporters (who were new to rewards-based crowdfunding), campaign graphic design, rewards, and marketing strategy.

Wonderful World of Zuri Rose - $31K Kickstarter

Makini Regal was a wonderful author to work with on this campaign. Together we planned out an Instagram influencer strategy, campaign page graphic design, rewards, and outreach marketing.

What Did We Miss? $18K Kickstarter

Tiffany Semmons and I worked closely on her children's book Kickstarter to engage her audience during the pre-launch period, develop an outreach and marketing strategy, campaign page graphics, design, video, and rewards.

Lisa has 4 reviews

Professionalism

Quality

Value

Responsiveness

Michael D.

Michael D.

Oct, 2024

Lisa has been great. A guiding hand helping keep me on track. Her advice has been well timed and well met and it has been a pleasure working with her. We will see if the funding is a success, but she has provided the tools and guidance to ensure I do my best in this journey.
Lisa F.
It has been wonderful to work with you, Mike!
Tricia S.

Tricia S.

Oct, 2024

Lisa was a joy to work with. My first ever Kickstarter campaign was a success thanks to the knowledge Lisa shared. Her coaching skills are top notch and I would recommend anyone to use a coach, especially Lisa, when creating a fundraising campaign.
Lisa F.
Thank you, Tricia! It was a pleasure to work with you and help you launch your adorable book to Kickstarter!
Alisia G.

Alisia G.

Dec, 2023

I loved and love working with Lisa! She is the real deal and someone who first learns to understand and not to be understood. A great collaboration and a master in this space! Thanks so much Lisa for having me reimagine all my possibilities!
DAMASCINUS ..

DAMASCINUS ..

Oct, 2023

Currently working with Lisa for kickstarter prep and launch. She loves what she does, is passionate about her craft and is a complete nerd (in a good way). Her approach is very thorough, and she doesn't treat her clients like hobbyists but sets the tone for the business side of being an indie aut...
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