Tara Lewis

Tara Lewis - Marketer

New York, NY, USA

I am a children's, middle-grade, and YA book marketing expert with more than twenty years of experience.

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Overview

I am an experienced children’s publishing professional with more than twenty years in the children’s book publishing and consumer product industry. I have insight into the workings of children’s book publishers and internal operations and processes, having managed a global department as a Director at Disney Publishing Worldwide for six years and managed teams at Scholastic Inc. for six years.

I have worked with a broad range of children’s consumer products, focusing on books and licensed product such as Scooby-Doo, Disney Princess, Harry Potter, Pokemon, Powerpuff Girls, Marvel, Lego, Tinkerbell, Matchbox, Winnie the Pooh, and original fiction picture books and middle-grade and young adult books, and non-fiction material including Baby Einstein.

My marketing planning included not only devising the strategies but also conducting competitive analysis reports, writing press releases, articles, blogs, catalog copy, and news pieces for the product. I worked on a daily basis with the editorial teams to bring a successful book to market.

As a freelancer, I now provide the following services:

-Create book proposals for authors to submit to publishing houses. This includes book overview, market overview, competitive analysis, author bios, market research, etc.
-Develop marketing plans for the author to implement
-Book editing and proofreading
-Writing press releases, author bios, catalog copy, book blurbs
-Market research

My areas of specialty are picture books, middle-grade, and YA sci-fi/fantasy. I have an impeccable career history at the highest level at the best publishing houses in the world. Let me help you - and your book - make the leap from good to great!
Languages
English (US)
Non-Fiction
Children’s Non-Fiction
Parenting & Families
Self-Help & Self-Improvement
Fiction
Middle Grade
Picture Books
Young Adult

Certifications

  • Dale Carnegie leadership training
  • Disney Institute leadership and business training

Work experience

Book Publishing Services, Marketing and Editing

Self-employed
May, 2008 – Present (almost 13 years)

Provide children's, middle-grade, and YA publishing services including marketing plan development, book reviews, book proposals, query letters, editing, competitive analysis, and more.

Director, Global Marketing

Disney Publishing Worldwide
July, 2000 – April, 2006 (almost 6 years)

Managed the global marketing department for Disney Publishing Worldwide and all its imprints. Oversaw marketing strategy and campaigns, publicity, promotion, author relationships, multi-million dollar budget, staff of 26 employees worldwide.

Marketing Manager

Scholastic Inc.
August, 1994 – July, 2000 (almost 6 years)

Marketing manager for trade paperback and licensed imprints. Oversaw all marketing, promotion, and publicity campaigns and author relationships for relevant books and series.

Projects

Freelance book campaigns

Edit and/or develop marketing strategies and analysis for self-published authors or to enhance book proposals for published authors.

Harry Potter

Managed the paperback book marketing for the first three Harry Potter books.

-Dovetailed off the massive hardcover marketing campaign to push the paperbacks into all bookstore and non-traditional outlets
-Worked on a one-of-a-kind , never-before, and never-since book launch event: a nationwide midnight launch party for book IV

Disney licensed properties book publishing

Managed the marketing strategies for all of Disney book brands including Winnie the Pooh, Tinkerbell (and Peter Pan), Mickey Mouse, W.I.T.C.H., and more.

-Implemented a valued multi-million dollar promotion through McDonald's Happy Meal for the W.I.T.C.H. book series

-Was the Walt Disney Company's and Disney Publishing Worldwide's brand ambassador for Disney Fairies across all book and consumer product outlets

Goosebumps

Managed and executed the marketing plans and strategy for over 160 of these series titles.
-Instrumental in the development and production of the Goosebumps Scare Shack, one of the largest in-store floor displays ever created for a children's paperback series
-Implemented one of the largest free book giveaways ever in Central Park, New York City

Clifford the Big Red Dog

Managed marketing plans for five years for this well-loved and longstanding early book series.

-Oversaw the creation, production, and approvals for the Macy's Thanksgiving Day Parade Balloon
-Worked with our television synergy partners on marketing opportunities with consumer products and media

Portfolio (11 selected works)

Baby Einstein: Mirror Me!

Julie Aigner-Clark

Can you stick out your tongue like Frog? Puff up your cheeks like Cow? Scrunch up your nose like Jane the Monkey? Look in the mirror and try! This busy book with a mirror on every spread (and a peekaboo finale!) teaches babies and young children parts of the face in a playful way.

Can you stick out your tongue like Frog? Puff up your cheeks like Cow? Scrunch up your nose like Jane the Monkey? Look in the mirror and try! This busy book with a mirror on every spread (and a peekaboo finale!) teaches babies and young children parts of the face in a playful way.

W.I.T.C.H.: The Magic of Friendship (Books 1-4)

Elizabeth Lenhard

In the W.i.t.c.h. boxed set, see how the story started as the girls discover their new responsibility in The Power of Five and then find out how a friendship is destroyed in The Disappearance. In Finding Meridian, the girls travel to a new world and in The Fire of Friendship, they learn just how much their lives have changed since they became Guardians of the Veil.

In the W.i.t.c.h. boxed set, see how the story started as the girls discover their new responsibility in The Power of Five and then find out how a friendship is destroyed in The Disappearance. In Finding Meridian, the girls travel to a new world and in The Fire of Friendship, they learn just how much their lives have changed since they became Guardians of the Veil.

Say Cheese and Die! (Classic Goosebumps #8)

R.L. Stine

Discover the bone-chilling adventures that made Goosebumps one of the bestselling children's book series of all time. Now with all-new bonus materials!Greg thinks there is something wrong with the old camera he found. The photos keep turning out . . . different.When Greg takes a picture of his father's brand-new car, it's wrecked in the photo. And then his dad crashes the car.It's like the cam... read more

Discover the bone-chilling adventures that made Goosebumps one of the bestselling children's book series of all time. Now with all-new bonus materials!Greg thinks there is something wrong with the old camera he found. The photos keep turning out . . . different.When Greg takes a picture of his father's brand-new car, it's wrecked in the photo. And then his dad crashes the car.It's like the cam... read more

Clifford's First Snow Day

Emily Elizabeth recalls a snowy day while Clifford was a puppy, when he went sledding in her boot, was rescued from the ice by a hockey player, and helped build a snowman

Emily Elizabeth recalls a snowy day while Clifford was a puppy, when he went sledding in her boot, was rescued from the ice by a hockey player, and helped build a snowman

i Hope: A Daddy's Dream A Daughter's Wish

Freeman, Mr. Benjamin, Author, Benjamin D

Tara has 48 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Stefan Mathis
Tara has given me lots of information to help make my book a success. Her dedication and professionalism is top notch.

Stefan Mathis, February 2021

Tara Lewis
Thank you, Stefan! It was a pleasure to provide this service to you. It rekindled my inner baseball fan! Good luck to you and "Bennie"!

Reply from Tara Lewis


angela kohn
Tara is an absolute gem - she's brilliant and a pleasure to work with. I appreciated the fact that she pinpointed areas for me to target upfront which has allowed me to make solid decisions about where to allocate my resources. Thank you for the stellar service ,Tara!

angela kohn, February 2021


Steve Wedlock
Tara honed in very quickly to the audience I wanted and the best way to attract their attention- only wish I had her full time to implement her thoughts and advice!

Steve Wedlock, February 2021

Tara Lewis
Thank you, Steve! Feel free to reach out with any questions at any time during your launch. It was a pleasure working on this interesting and unique series. Good luck!

Reply from Tara Lewis


M K
Tara has completed two projects with me. Creating my marketing plan and editing my book. Tara has well prepared me for my next steps.

M K, February 2021


Trisha LaVan
Tara was professional, a wealth of information, and delivered the abundance of information quickly. I should have reached out to her sooner for help!

Trisha LaVan, February 2021

Read more reviews

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