Tara Lewis

Tara Lewis – Marketer

I am a children's, middle-grade, and YA book marketing expert with twenty years of experience in the Top Ten publishers and freelancing.


I am an experienced children’s marketing professional with more than twenty years in the children’s book publishing industry. I have insight into the workings of children’s book publishers and internal operations and processes, having managed a global marketing department as a Director at Disney Publishing Worldwide for six years and managed teams at Scholastic Inc. for six years.

I have worked with a broad range of children’s original titles in the picture book, middle-grade, and young adult categories. I have also spearheaded the campaigns for many licensed book series such as Scooby-Doo, Disney Princess, Harry Potter paperbacks, Pokemon, Powerpuff Girls, Marvel, Lego, Tinkerbell, Matchbox, Winnie the Pooh, and Baby Einstein.

My marketing planning included not only devising the strategies but also conducting competitive analysis reports, writing press releases, articles, blogs, catalog copy, and news pieces for the product. I worked on a daily basis with the editorial teams to bring a successful book to market.

As a freelancer, I am thrilled to provide the following services:

-Marketing plan development (strategy, tactics, social, deliverables, etc.)
-Writing press releases, author bios, catalog copy, book blurbs
-Market research and competitive analysis
-Creating book proposals for authors to submit to publishing houses. Also query letters.
-Book editing and proofreading

My areas of specialty are picture books, middle-grade, and YA sci-fi/fantasy. I love working with self-published authors to help them navigate and understand the publishing process. I also enjoy working with seasoned publishing veterans.

I have an impeccable career history at the highest level at the best publishing houses in the world. Let me help you - and your book - make the leap from good to great! I will help your book get the exposure and readership that it deserves.
Children’s Non-Fiction Parenting & Families Self-Help & Self-Improvement
Middle Grade Picture Books Young Adult
English (US)
  • Dale Carnegie leadership training
  • Disney Institute leadership and business training

Work experience


May, 2008 — Present

Provide children's, middle-grade, and YA publishing services including marketing plan development, book reviews, book proposals, query letters, editing, competitive analysis, and more.

Disney Publishing Worldwide

Jul, 2000 — Apr, 2006 (almost 6 years)

Managed the global marketing department for Disney Publishing Worldwide and all its imprints. Oversaw marketing strategy and campaigns, publicity, promotion, author relationships, multi-million dollar budget, staff of 26 employees worldwide.

Scholastic Inc.

Aug, 1994 — Jul, 2000 (almost 6 years)

Marketing manager for trade paperback and licensed imprints. Oversaw all marketing, promotion, and publicity campaigns and author relationships for relevant books and series.


Science-Fiction and Fantasy marketing

Comprehensive marketing and publicity campaign including social and digital media, Amazon marketing, press release, author bio, awards and grants.

Me and My Afro by Aiden Taylor

Create a full media, publicity, and marketing campaign to launch this wonderful story of self-love, inclusion, diversity, and acceptance.

Freelance book campaigns

Edit and/or develop marketing strategies and analysis for self-published authors or to enhance book proposals for published authors.

Harry Potter

Managed the paperback book marketing for the first three Harry Potter books.

-Dovetailed off the massive hardcover marketing campaign to push the paperbacks into all bookstore and non-traditional outlets
-Worked on a one-of-a-kind , never-before, and never-since book launch event: a nationwide midnight launch party for book IV

Disney licensed properties book publishing

Managed the marketing strategies for all of Disney book brands including Winnie the Pooh, Tinkerbell (and Peter Pan), Mickey Mouse, W.I.T.C.H., and more.

-Implemented a valued multi-million dollar promotion through McDonald's Happy Meal for the W.I.T.C.H. book series

-Was the Walt Disney Company's and Disney Publishing Worldwide's brand ambassador for Disney Fairies across all book and consumer product outlets


Managed and executed the marketing plans and strategy for over 160 of these series titles.
-Instrumental in the development and production of the Goosebumps Scare Shack, one of the largest in-store floor displays ever created for a children's paperback series
-Implemented one of the largest free book giveaways ever in Central Park, New York City

Clifford the Big Red Dog

Managed marketing plans for five years for this well-loved and longstanding early book series.

-Oversaw the creation, production, and approvals for the Macy's Thanksgiving Day Parade Balloon
-Worked with our television synergy partners on marketing opportunities with consumer products and media


Isle of Dragons (# 1)

Thompson, L. A.

Spoken: A Novel

Weiss, Melanie


Allen, Mary C.

Silver Planet

Johnson, Tom


Taylor, Aiden M

Emily Elizabeth recalls a snowy day while Clifford was a puppy, when he went sledding in her boot, was rescued from the ice by a hockey player, and helped build a snowman
Discover the bone-chilling adventures that made Goosebumps one of the bestselling children's book series of all time. Now with all-new bonus materials!Greg thinks there is something wrong with the old camera he found. The photos keep turning out . . . differen... read more
In the W.i.t.c.h. boxed set, see how the story started as the girls discover their new responsibility in The Power of Five and then find out how a friendship is destroyed in The Disappearance. In Finding Meridian, the girls travel to a new world and in The Fir... read more
Baby Einstein: Mirror Me!

Julie Aigner-Clark

Can you stick out your tongue like Frog? Puff up your cheeks like Cow? Scrunch up your nose like Jane the Monkey? Look in the mirror and try! This busy book with a mirror on every spread (and a peekaboo finale!) teaches babies and young children parts of the f... read more

Tara has 259 reviews





Teresa P.

Teresa P.

Dec, 2023

Tara was amazing to work! She created a professional marketing plan as well as a press release, author bio and other materials for my children's book series. Tara is efficient, thorough, and wonderful to work with. I would highly recommend her for your book marketing needs!!
Walker L.

Walker L.

Nov, 2023

Tara was great to work with. She delivered the materials very quickly, while still managing to read and understand my book thoroughly. She offered to answer any questions I might have about implementing her plan, which is a very comprehensive one. Thank you Tara!
Tara L.
Hi Walker, thank you very much and best of luck to you.
Tiffany G.

Tiffany G.

Nov, 2023

Tara was a pleasure to work with. I look forward to collaborating on future projects.
Tara L.
Thank you so much, Tiffany. I am so glad you are pleasedd. Best of luck to you!
Cliff B.

Cliff B.

Nov, 2023

Tara provides an excellent level of service and expertise. She customizes a marketing strategy for your book and provides valuable supporting materials. Plus, she adds her special touch of world-class knowledge of the publishing industry. I highly recommend working with her. Thanks for the help Tara.
Tara L.
I am so happy to hear this, Cliff. Thank you so much for this wonderful feedback, I appreciate it. Your book is very special and I can't wait to hear all the good things that happen!
Robin E.

Robin E.

Nov, 2023

The customer service I received at Reedsy was excellent, and my experience with Tara was short of incredible! I had finished several children’s picture books; and unfortunately, I had done very little marketing for them. So, I started watching numerous videos on YouTube. I gleaned lots of good information - but the more I watched, the more confused I was in trying to figure out what to do fi...
Read more
Tara L.
I am so glad to hear this, Robin, and very appreciative of your feedback. It was such a pleasure to work on this project. Best of luck!

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