Provide all print and publishing services including book proposals, query letters, marketing, publicity, promotion, editing, copywriting, transcription, branding, competitive analysis, and more.
Managed the global marketing department for Disney Publishing Worldwide and all its imprints. Oversaw marketing strategy and campaigns, publicity, promotion, author relationships, multi-million dollar budget, staff of 26 employees worldwide.
Marketing manager for trade paperback and licensed imprints. Oversaw all marketing, promotion, and publicity campaigns and author relationships for relevant books and series.
Edit and/or develop marketing strategies and analysis for self-published authors or to enhance book proposals for published authors.
Managed the paperback book marketing for the first three Harry Potter books.
-Dovetailed off the massive hardcover marketing campaign to push the paperbacks into all bookstore and non-traditional outlets
-Worked on a one-of-a-kind , never-before, and never-since book launch event: a nationwide midnight launch party for book IV
Managed the marketing strategies for all of Disney book brands including Winnie the Pooh, Tinkerbell (and Peter Pan), Mickey Mouse, W.I.T.C.H., and more.
-Implemented a valued multi-million dollar promotion through McDonald's Happy Meal for the W.I.T.C.H. book series
-Was the Walt Disney Company's and Disney Publishing Worldwide's brand ambassador for Disney Fairies across all book and consumer product outlets
Managed and executed the marketing plans and strategy for over 160 of these series titles.
-Instrumental in the development and production of the Goosebumps Scare Shack, one of the largest in-store floor displays ever created for a children's paperback series
-Implemented one of the largest free book giveaways ever in Central Park, New York City
Managed marketing plans for five years for this well-loved and longstanding early book series.
-Oversaw the creation, production, and approvals for the Macy's Thanksgiving Day Parade Balloon
-Worked with our television synergy partners on marketing opportunities with consumer products and media
Can you stick out your tongue like Frog? Puff up your cheeks like Cow? Scrunch up your nose like Jane the Monkey? Look in the mirror and try! This busy book with a mirror on every spread (and a peekaboo finale!) teaches babies and young children parts of the face in a playful way.
In the W.i.t.c.h. boxed set, see how the story started as the girls discover their new responsibility in The Power of Five and then find out how a friendship is destroyed in The Disappearance. In Finding Meridian, the girls travel to a new world and in The Fire of Friendship, they learn just how much their lives have changed since they became Guardians of the Veil.
Discover the bone-chilling adventures that made Goosebumps one of the bestselling children's book series of all time. Now with all-new bonus materials!Greg thinks there is something wrong with the old camera he found. The photos keep turning out . . . different.When Greg takes a picture of his father's brand-new car, it's wrecked in the photo. And then his dad crashes the car.It's like the cam... read more
Emily Elizabeth recalls a snowy day while Clifford was a puppy, when he went sledding in her boot, was rescued from the ice by a hockey player, and helped build a snowman