Tara Lewis – Marketer

I am an experienced children’s marketing professional with more than twenty-five years in the children’s book publishing industry. I have insight into the workings of children’s book publishers and internal operations and processes, having managed a global marketing department as a Director at Disney Publishing Worldwide for six years and managed teams at Scholastic Inc. for six years.

I have worked with a broad range of children’s original titles in the picture book, middle-grade, and young adult categories. I have also spearheaded the campaigns for many licensed book series such as Scooby-Doo, Disney Princess, Harry Potter paperbacks, Pokemon, Powerpuff Girls, Marvel, Lego, Tinkerbell, Matchbox, Winnie the Pooh, and Baby Einstein.

My marketing planning included not only devising the strategies but also conducting competitive analysis reports, writing press releases, articles, blogs, catalog copy, and news pieces for the product. I worked on a daily basis with the editorial teams to bring a successful book to market.

As a freelancer, I am thrilled to provide the following services:

-Marketing plan development (strategy, tactics, social, deliverables, etc.)

-Writing press releases, author bios, catalog copy, book blurbs

-Market research and competitive analysis

My areas of specialty are picture books, middle-grade, and YA sci-fi/fantasy. I love working with self-published authors to help them navigate and understand the publishing process. I also enjoy working with seasoned publishing veterans.

I have an impeccable career history at the highest level at the best publishing houses in the world. Let me help you - and your book - make the leap from good to great! I will help your book get the exposure and readership that it deserves.