Tara Lewis

Tara Lewis - Marketer

New York, NY, USA

I am a children's, middle-grade, and YA book marketing expert with twenty years of experience in the Top Ten publishers and freelancing.

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Overview

I am an experienced children’s marketing professional with more than twenty years in the children’s book publishing industry. I have insight into the workings of children’s book publishers and internal operations and processes, having managed a global marketing department as a Director at Disney Publishing Worldwide for six years and managed teams at Scholastic Inc. for six years.

I have worked with a broad range of children’s original titles in the picture book, middle-grade, and young adult categories. I have also spearheaded the campaigns for many licensed book series such as Scooby-Doo, Disney Princess, Harry Potter paperbacks, Pokemon, Powerpuff Girls, Marvel, Lego, Tinkerbell, Matchbox, Winnie the Pooh, and Baby Einstein.

My marketing planning included not only devising the strategies but also conducting competitive analysis reports, writing press releases, articles, blogs, catalog copy, and news pieces for the product. I worked on a daily basis with the editorial teams to bring a successful book to market.

As a freelancer, I am thrilled to provide the following services:

-Marketing plan development (strategy, tactics, social, deliverables, etc.)
-Writing press releases, author bios, catalog copy, book blurbs
-Market research and competitive analysis
-Creating book proposals for authors to submit to publishing houses. Also query letters.
-Book editing and proofreading


My areas of specialty are picture books, middle-grade, and YA sci-fi/fantasy. I love working with self-published authors to help them navigate and understand the publishing process. I also enjoy working with seasoned publishing veterans.

I have an impeccable career history at the highest level at the best publishing houses in the world. Let me help you - and your book - make the leap from good to great! I will help your book get the exposure and readership that it deserves.
Languages
English (US)
Non-Fiction
Children’s Non-Fiction
Parenting & Families
Self-Help & Self-Improvement
Fiction
Middle Grade
Picture Books
Young Adult

Certifications

  • Dale Carnegie leadership training
  • Disney Institute leadership and business training

Work experience

Book Publishing Services, Marketing and Editing

Self-employed
May, 2008 – Present (over 13 years)

Provide children's, middle-grade, and YA publishing services including marketing plan development, book reviews, book proposals, query letters, editing, competitive analysis, and more.

Director, Global Marketing

Disney Publishing Worldwide
July, 2000 – April, 2006 (almost 6 years)

Managed the global marketing department for Disney Publishing Worldwide and all its imprints. Oversaw marketing strategy and campaigns, publicity, promotion, author relationships, multi-million dollar budget, staff of 26 employees worldwide.

Marketing Manager

Scholastic Inc.
August, 1994 – July, 2000 (almost 6 years)

Marketing manager for trade paperback and licensed imprints. Oversaw all marketing, promotion, and publicity campaigns and author relationships for relevant books and series.

Projects

Science-Fiction and Fantasy marketing

Comprehensive marketing and publicity campaign including social and digital media, Amazon marketing, press release, author bio, awards and grants.

Me and My Afro by Aiden Taylor

Create a full media, publicity, and marketing campaign to launch this wonderful story of self-love, inclusion, diversity, and acceptance.

Freelance book campaigns

Edit and/or develop marketing strategies and analysis for self-published authors or to enhance book proposals for published authors.

Harry Potter

Managed the paperback book marketing for the first three Harry Potter books.

-Dovetailed off the massive hardcover marketing campaign to push the paperbacks into all bookstore and non-traditional outlets
-Worked on a one-of-a-kind , never-before, and never-since book launch event: a nationwide midnight launch party for book IV

Disney licensed properties book publishing

Managed the marketing strategies for all of Disney book brands including Winnie the Pooh, Tinkerbell (and Peter Pan), Mickey Mouse, W.I.T.C.H., and more.

-Implemented a valued multi-million dollar promotion through McDonald's Happy Meal for the W.I.T.C.H. book series

-Was the Walt Disney Company's and Disney Publishing Worldwide's brand ambassador for Disney Fairies across all book and consumer product outlets

Goosebumps

Managed and executed the marketing plans and strategy for over 160 of these series titles.
-Instrumental in the development and production of the Goosebumps Scare Shack, one of the largest in-store floor displays ever created for a children's paperback series
-Implemented one of the largest free book giveaways ever in Central Park, New York City

Clifford the Big Red Dog

Managed marketing plans for five years for this well-loved and longstanding early book series.

-Oversaw the creation, production, and approvals for the Macy's Thanksgiving Day Parade Balloon
-Worked with our television synergy partners on marketing opportunities with consumer products and media

Portfolio (38 selected works)

Baby Einstein: Mirror Me!

Julie Aigner-Clark

Can you stick out your tongue like Frog? Puff up your cheeks like Cow? Scrunch up your nose like Jane the Monkey? Look in the mirror and try! This busy book with a mirror on every spread (and a peekaboo finale!) teaches babies and young children parts of the face in a playful way.

Can you stick out your tongue like Frog? Puff up your cheeks like Cow? Scrunch up your nose like Jane the Monkey? Look in the mirror and try! This busy book with a mirror on every spread (and a peekaboo finale!) teaches babies and young children parts of the face in a playful way.

W.I.T.C.H.: The Magic of Friendship (Books 1-4)

Elizabeth Lenhard

In the W.i.t.c.h. boxed set, see how the story started as the girls discover their new responsibility in The Power of Five and then find out how a friendship is destroyed in The Disappearance. In Finding Meridian, the girls travel to a new world and in The Fire of Friendship, they learn just how much their lives have changed since they became Guardians of the Veil.

In the W.i.t.c.h. boxed set, see how the story started as the girls discover their new responsibility in The Power of Five and then find out how a friendship is destroyed in The Disappearance. In Finding Meridian, the girls travel to a new world and in The Fire of Friendship, they learn just how much their lives have changed since they became Guardians of the Veil.

Say Cheese and Die! (Classic Goosebumps #8)

R.L. Stine

Discover the bone-chilling adventures that made Goosebumps one of the bestselling children's book series of all time. Now with all-new bonus materials!Greg thinks there is something wrong with the old camera he found. The photos keep turning out . . . different.When Greg takes a picture of his father's brand-new car, it's wrecked in the photo. And then his dad crashes the car.It's like the cam... read more

Discover the bone-chilling adventures that made Goosebumps one of the bestselling children's book series of all time. Now with all-new bonus materials!Greg thinks there is something wrong with the old camera he found. The photos keep turning out . . . different.When Greg takes a picture of his father's brand-new car, it's wrecked in the photo. And then his dad crashes the car.It's like the cam... read more

Clifford's First Snow Day

Emily Elizabeth recalls a snowy day while Clifford was a puppy, when he went sledding in her boot, was rescued from the ice by a hockey player, and helped build a snowman

Emily Elizabeth recalls a snowy day while Clifford was a puppy, when he went sledding in her boot, was rescued from the ice by a hockey player, and helped build a snowman

i Hope: A Daddy's Dream A Daughter's Wish

Freeman, Mr. Benjamin, Author, Benjamin D

ME AND MY AFRO

Taylor, Aiden M

The Scribble Cloud: Necky the Dinosaur Learns Anger Management

Vellutini, Frances, De Roussan, Jane, Vellutini, Frances

Silver Planet

Johnson, Tom

I Am Different - Just Like You!: I Have Down Syndrome

Rebecca DalMolin, Megan Speirs Mack, Kathryn Mertz

Khison is Having Company

Dunn, Allison, Dunn, Khison

Pearl's Journey in Search of a Home

Bushey, Terry, Harris, Pam Elise, Murphy, Lorna

I AM

Allen, Mary C.

Spoken: A Novel

Weiss, Melanie

Shaq and the Beanstalk and Other Very Tall Tales

O'Neal, Shaquille, Evans, Shane

Saint Francis of Assisi: A Life of Joy

Kennedy Jr., Robert F., Nolan, Dennis

Isle of Dragons (# 1)

Thompson, L. A., Nicolescu, Thea, Harris, Pam Elise, Lewis, Tara, Rees, Jennifer

Tara has 100 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

remo perini
I found Ms. Tara facilitative, Intelligent, thoughtful, and creative. I was truly glad to find her here, with knowledge from her long career My basic needs were quite demanding, our collaboration was outstanding. A truly gifted market pro, with expertise that she'll bestow, Thanks to Reedsy and its coaches, with great ideas, unique approaches. I will engage with her again, to market the outpu...
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remo perini, September 2021

Tara Lewis
Remo! Thank you so much for this positive feedback. This might be the most creative review I have ever received; certainly the only one in rhyme! I love it. I hope to work with you again, thanks fo...
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Reply from Tara Lewis


Michelle Lander Feinberg
Tara was super responsive, professional, and insightful. She provided me with amazing information and suggestions. She exceeded my expectations, thank you Tara!

Michelle Lander Feinberg, September 2021

Tara Lewis
Thank you, Michelle! I am so very happy you are pleased. Thanks for having me on board and best of luck with your marketing launch!

Reply from Tara Lewis


Daniel Cabrera
Tara had done an incredible job putting together a resource-rich plan for me to follow. Her professional and timely insight was invaluable, helping me clear up so much of the confusion I had going in. I highly recommend her services as I couldn’t have asked for more.

Daniel Cabrera, September 2021

Tara Lewis
Thank you, Daniel! It was a pleasure working on your uniquely wonderful book. The story is one that I can see becoming an enduring favorite among readers. Good luck to you and Fox in the City!

Reply from Tara Lewis


Diane DiRoberto
I chose to work with Tara as she had the experience I needed for marketing my first children's book. Her marketing plan was thoughtful and thorough. It provided clear, concise information and important links that will make my job easier. After sending her deliverables, we had a great chat where she answered my lingering questions. Tara is patient, professional and easy to talk with. I am lookin...
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Diane DiRoberto, September 2021

Tara Lewis
Diane, it was such a pleasure meeting you and collaborating on this fun and fact-filled adventure book. I am so happy you are pleased with the materials. Thank you very much for having me on board....
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Reply from Tara Lewis


TaShay Mason
Once again Tara has done a phenomenal job proofreading. She is very thorough and provides excellent advice while understanding the author's intent. I look forward to working with her again.

TaShay Mason, September 2021

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