Overview
As a publishing coach who has walked many authors through their publication journey, I create award-winning book launches through strategic campaigns that connect authors with their audiences. When we work together, I will read your book, assess your platform, complete a metadata review to strengthen online positioning, deep dive into your target audience's felt needs, provide an analysis of 1-3 competitors, and then deliver a comprehensive marketing plan. For self-pub authors, I can help you set up your KDP account, launch your product page, and guide you through marketing opportunities that produce sales. For traditionally published authors, I can assist with manuscript review, finding a literary agent, guiding platform development, developing a strategic marketing plan, and coaching you through the process to guide you around roadblocks and common challenges.
Please note: I am currently booking four to six weeks out!
Looking for a marketing strategy? Here's what I deliver in all strategy campaigns:
-A 3-to-5-month marketing plan, curated specifically for your book and audience. This could include ideas for developing your platform, strategies for growing a social audience and email subscribers, brainstorming pre-order/new release incentives, and/or advertising recommendations. I will also provide detailed steps for execution and a recommended timeline for each step.
-A recorded video presentation of the delivered plan, where I will explain each strategy and answer frequently asked questions.
-A list of recommended resources and websites that you can use to implement your marketing plan. What's the best email program? Social media scheduler? Website host? I will give you links to any resource you might need to execute a successful launch campaign.
-A rate sheet of *estimated* costs you can expect on any strategy outlined in your custom plan
Additional services: Need more than strategy? I can also help with:
-Wix website development
-Initiating a social media strategy
-Designing merchandising and social graphics
-Setting up an email strategy
-Creating lead-generating content
-Designing and implementing A+ content
-Pitching early reviewers and coordinating launch teams
-Writing book proposals
-Securing literary agents
-Coaching and training for running your Amazon and BookBub ads
What I bring to the table:
-End-to-end campaign strategy from audience acquisition to content development to launch
-More than 20 years of experience in publishing, content development, and marketing strategy
-Platform development and brand communication strategies
What others are saying:
"Cat is a talented and creative marketing expert. Her enthusiasm and commitment led her to devise innovative and successful marketing and promotion strategies. I am confident that she will continue to tackle any endeavor she undertakes with a commitment to excellence."~Stacy Hawkins Adams, bestselling author
"Cat's unwavering professionalism, refreshing creativity, and stellar follow-through set her apart in the industry. I have so enjoyed working with her!"~Nicole O'Dell, author and host of Choose Now Radio
"Cat understands and stays up to date with the current trends, which allows her to be a great communicator/manager between publisher, author, and media producer."~Kyle Long, Digital Fridge Media
Ready to turn your next project into a success story? Let's connect.
Services
Non-Fiction
Fiction
Work experience
Self-employed
Hachette Book Group
Abingdon Press
Kregel Publications
Baker Publishing Group
Projects
The Mindful Marriage
Working with four authors who all contributed to this book, we created a 70-page workbook that coordinated with the book, a launch team to gather early reviews, and an online assessment to help readers understand their reaction style (the opposite of a love language, your reaction style tells you how you perceive and handle conflict in relationships.) RESULTS: The 50-member launch team and pre-order incentives have gathered more than 1,500 new, unique customer email addresses.
When You Find a Hope
Allie Millington is a New York Times bestseller author of the middle grade novel, Olivetti, and I got to work with her on her debut picture book When You Find a Hope. Bookstore owners and librarians already know and love Allie from her previous book, but we wanted to showcase how a picture book event might be different. To accomplish that, we created a free event kit where the first 100 stores to sign up got 2 free book balloons, activity pages, a free copy of the book, and a few other merch pieces to help advertise and execute a great in-store children's event. RESULTS: With an eblast ad in Publishers Weekly, we "sold out" of event kits in less than two hours and gained more than 250 new bookstore contacts for additional follow-up marketing and book placement.
Your Pain Has a Name
I worked with licensed therapist Monica DiCristina to develop and launch a 6-module course as a pre-order offer for her first book Your Pain Has a Name. The course included videos and a downloadable workbook. We also produced cell phone lock screens for Monica's current social audience, plus a number of reels to continue to grow her Instagram channel. RESULTS: To date, the book launch efforts have earned more than 20 Amazon reviews, 8 podcast interviews, and a course that can be relaunched for continued book promotion in months and years to come.
Rescue at the Reef
This miraculous memoir tells the story of a young boy surviving a shark attack and inspiring everyone around him through faith and perseverance. For this campaign, we launched a pre-order campaign that gave customers early access to the first 4 chapters of the book, a 5-day devotional based on the book, and a downloadable book club guide. We also pursued major media and influencer support. RESULTS: The amazing 100+ launch team members and amazing early awareness earned an invitation and feature on ABC's Good Morning America.
This Changes Everything
Tyler Merritt is a national bestselling author of I Take My Coffee Black, A Door Made for Me, and This Changes Everything. For this campaign, we tapped into his amazing Instagram community, built a launch team, coordinated a bookstore tour, advertised the book on the cover of Publishers Weekly magazine, printed merchandising, and ran a pre-order campaign around the Christmas holidays where pre-order customers got a video greeting, a Christmas card, and a merch discount code from Tyler. RESULTS: We successfully recruited more than 300 members to the launch team whose efforts created more than 150 Amazon reviews and also contributed to helping the book debut as a national bestseller (USA Today Bestseller List) and earn two repeat appearances on the list. The tour was so in-demand that an additional summer tour was added with another 8 stops upon the request and excitement of social media fans.
Portfolio
Cat has 17 reviews
Professionalism
Quality
Value
Responsiveness
Mary W.
Oct, 2025
Pinned
Jim V.
Sep, 2025
Pinned
Gayla B.
Dec, 2025
George H.
Nov, 2025
Johanna H.
Nov, 2025
Sign up to read more reviews
Create a free Reedsy account to connect with Cat and thousands of other publishing professionals on Reedsy.
