Michal Stawicki

Michal Stawicki – Marketer

I run Amazon ads for authors who don't have time or headspace to do that by themselves. Dozens of satisfied customers and 150k+ copies sold.

Overview

Amazon ads expert


I'm a lifelong reader turned author (19 books out there, 90,000+ copies sold) turned book marketer.


I self-published my first book in May 2013, but I had no big successes till I started advertising my books on Amazon in September 2016. Ads easily 5x-ed my book sales, and tripled my net royalties.

I had suffered from a mild depression back then and one of my biggest life regrets is that I didn't zoom in on my ads right from the beginning, when it was sooooo easy (I could've 100x-ed my sales, *sigh*).


At least, I started helping other authors to increase their book sales (since 2017). I worked with dozens of authors from various genres. I advertised on Amazon hundreds of books, and helped to sell over 150,000 copies of them.


Nowadays, I own a small advertising agency (the team of 8), specialized in ads for nonfiction books.

Part of our process is optimizing the book's page before we start ads, so I can help you with that as well.


✅ WHAT I CAN OFFER YOU:

ADS:

• The Discovery Service:

I'll tell you what Amazon thinks of your book, and recommend what to do with Amazon ads - AFTER running my ads for some time, so those recommendations will be based on actual data

• Laser-Targeted Campaigns:

Basically, we will run ads for you, hands-off

• Drip Campaigns:

A lot of low-bid, practically random campaigns, designed to provide a steady trickle of sales every single month

• 1:1 Coaching:

I'll teach you to be rich... ehem, whatever I know about Amazon ads after running ads for hundreds books and selling 150,000+ copies


NONFICTION BOOK BLURBS:

• Amazon Book Page Optimization:

How to prepare your book's page before you start running the ads (individual, per-book recommendations)

• A Book Blurb:

We will write the whole book description for you, optimized for converting visitors into readers


✖️ WHAT I CAN'T OFFER YOU:

• Anything else - we are specialized in Amazon ads, so no FB ads, no gimmicky marketing campaigns, social media campaigns... nothing, nada, zero.


💬 TESTIMONIALS:

" I have sold thousands of books that would never have been sold without Michal's service. I believe he will do what is best for you and your business if you hire him."

– I.C. Robledo, International Best-Selling Author


"Working with Michal was easily the best decision I made regarding the promotion of my book on Amazon.

In just a couple of months, he was able to 10x my books sales and helped me climb to the ‘top sellers' list in my categories."

– Peter Smith, Speaker & Author


" I found Michal's services rewarding in terms of increased royalties and also quite satisfactory as it allowed me to focus entirely on my research and writing, while all the voluminous work of finding keywords, putting Amazon ads was handled by Michal.

I definitely recommend his services to any author."

– Som Bathla, Full-Time Self-Help Author (20 books & counting)

Services
Non-Fiction
Biographies & Memoirs Business & Management Career Guides Christian Non-Fiction Health & Wellbeing Inspirational Philosophy Self-Help & Self-Improvement

Work experience

Self-employed

Jun, 2017 — Present

Self-employed

May, 2013 — Present

Projects

The Art of Slow Travel

Genre: Self-help / Travel
Goal: Maximize the net profit.

We successfully advertise this book across five different Amazon markets (US, UK, CA, AU, DE).
Ongoing low-bid random ads are selling 50-100 copies a month. ROI about 100%.

Influencing Virtual Teams

Genre: Business
Goal: Provide an ongoing constant trickle of sales.).

The book written by the host of "Writer on the Side" podcast.
Small budget, random ads.
An ongoing drip campaign, providing 10-30 additional sales a month.
We are able to sell 10-30 copies a month spending just $30-$70 a month.

The Better Leaders Better Schools Roadmap

Genre: Business / Leadership
Goal: Resurrect a book (it had been selling just several copies a month). Provide steady trickle of sales and recurring exposure.

Another resurrected book. An ongoing profit-split project. Low-bid random ads.
Ad sales + organic sales increased from several copies a month to 30+ a month.

Dating Sucks, but You Don't

Genre: Self-help
Goal: Generate as many leads as possible within the budget.
One of the current projects. Targeted, focused ads. A few-thousand dollars budget for ads.

We increased the overall sales on Amazon by 200+ copies a month (and this number is still climbing).

Dare to Matter

Genre: Self-help / Business
Goal: Resurrect a book (it had been selling just a few copies a month).

My first ever project, started well back, in June 2017. We resurrected the book which was selling a few copies a month. We sold over 1250 copies in the first eight months.
Book blurb & page optimization + the set of random ads.

Michal has 41 reviews

Professionalism

Quality

Value

Responsiveness

Fred K.

Fred K.

Apr, 2024

Pinned
Great knowledge of Amazon ads. Very helpful in helping me understand how to create profitable Amazon advertising.
Ken G.

Ken G.

Mar, 2024

Pinned
Michal knows his stuff. He is narrowly focused and knows his area. And I like that. He responded quickly to me. He gave me insight on my ad programs and what was working and not working. He was exactly who I was looking for.
Jack L.

Jack L.

Nov, 2023

Pinned
I have enjoyed working with Michal. He's a great communicator and has a good grasp of the mysteries involved in the data business. We have regular zoom meetings in which he clearly demonstrates the efficacy of his contribution to the business. top notch. Thanks Michal!
Joe A.

Joe A.

Jun, 2024

EXCELLENT insight and analysis
Linnea H.

Linnea H.

Apr, 2024

Mikal steered me in the right direction to make my Amazon ads more successful, although I wish I could say my sales have boomed after following his advice. He also offered suggestions on re-writing the book description, editorial review section, and taking the ebook out of Kindle Unlimited. I feel I still need more help, even after reading lots of advice on Amazon ads and trying to follow var...
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