Michal Stawicki

Michal Stawicki – Marketer

I run Amazon ads for authors who don't have time or headspace to do that by themselves. Dozens of satisfied customers and 150k+ copies sold.

Overview

Amazon ads expert

I'm a lifelong reader turned author (19 books out there, 80,000+ copies sold) turned book marketer.

I self-published my first book in May 2013, but I had no big successes till I started advertising my books on Amazon in September 2016. Ads easily 5x-ed my book sales, and tripled my net royalties.
I had suffered from a mild depression back then and one of my biggest life regrets is that I didn't zoom in on my ads right from the beginning, when it was sooooo easy (I could've 100x-ed my sales, *sigh*).

At least, I started helping other authors to increase their book sales (since 2017). I worked with dozens of authors from various genres. I advertised on Amazon hundreds of books, and helped to sell over 135,000 copies of them.

Nowadays, I own a small advertising agency (the team of 8), specialized in ads for nonfiction books.
Part of our process is optimizing the book's page before we start ads, so I can help you with that as well.

✅ WHAT I CAN OFFER YOU:
ADS:
• The Discovery Service:
I'll tell you what Amazon thinks of your book, and recommend what to do with Amazon ads - AFTER running my ads for some time, so those recommendations will be based on actual data
• Laser-Targeted Campaigns:
Basically, we will run ads for you, hands-off
• Drip Campaigns:
A lot of low-bid, practically random campaigns, designed to provide a steady trickle of sales every single month
• 1:1 Coaching:
I'll teach you to be rich... ehem, whatever I know about Amazon ads after running ads for hundreds books and selling 130,000+ copies

NONFICTION BOOK BLURBS:
• Amazon Book Page Optimization:
How to prepare your book's page before you start running the ads (individual, per-book recommendations)
• A Book Blurb:
We will write the whole book description for you, optimized for converting visitors into readers

✖️ WHAT I CAN'T OFFER YOU:
• Anything else - we are specialized in Amazon ads, so no FB ads, no gimmicky marketing campaigns, social media campaigns... nothing, nada, zero.

💬 TESTIMONIALS:
" I have sold thousands of books that would never have been sold without Michal's service. He is one of the very few marketers who cares about my success as much as I do. I believe he will do what is best for you and your business if you hire him."
– I.C. Robledo, International Best-Selling Author

"Working with Michal was easily the best decision I made regarding the promotion of my book on Amazon.
In just a couple of months, he was able to 10x my books sales and helped me climb to the ‘top sellers' list in my categories. I highly recommend working with him for your book."
– Peter Smith, Speaker & Author

" In 2017, my book sales were slow. My marketing plan needed revision.
Thankfully, I discovered Michal Stawicki! His work at Resurrecting Books resulted in my Kindle sales increasing by six times the previous year just in the first three months of 2018 alone!
My paperback and audiobooks have increased in sales, too. I consider it a blessing to work with Michal."
– Brenda Paulos, Christian Fiction Author

" I found Michal's services rewarding in terms of increased royalties and also quite satisfactory as it allowed me to focus entirely on my research and writing, while all the voluminous work of finding keywords, putting Amazon ads was handled by Michal.
This helped me to gain more time to settle down and learn the author business better and improve myself. I definitely recommend his services to any author."
– Som Bathla, Full-Time Self-Help Author (20 books & counting)
Services
Non-Fiction
Biographies & Memoirs Business & Management Career Guides Christian Non-Fiction Health & Wellbeing Inspirational Philosophy Self-Help & Self-Improvement

Work experience

Self-employed

Jun, 2017 — Present

Self-employed

May, 2013 — Present

Projects

The Art of Slow Travel

Genre: Self-help / Travel
Goal: Maximize the net profit.

We successfully advertise this book across five different Amazon markets (US, UK, CA, AU, DE).
Ongoing low-bid random ads are selling 50-100 copies a month. ROI about 100%.

Influencing Virtual Teams

Genre: Business
Goal: Provide an ongoing constant trickle of sales.).

The book written by the host of "Writer on the Side" podcast.
Small budget, random ads.
An ongoing drip campaign, providing 10-30 additional sales a month.
We are able to sell 10-30 copies a month spending just $30-$70 a month.

The Better Leaders Better Schools Roadmap

Genre: Business / Leadership
Goal: Resurrect a book (it had been selling just several copies a month). Provide steady trickle of sales and recurring exposure.

Another resurrected book. An ongoing profit-split project. Low-bid random ads.
Ad sales + organic sales increased from several copies a month to 30+ a month.

Dating Sucks, but You Don't

Genre: Self-help
Goal: Generate as many leads as possible within the budget.
One of the current projects. Targeted, focused ads. A few-thousand dollars budget for ads.

We increased the overall sales on Amazon by 200+ copies a month (and this number is still climbing).

Dare to Matter

Genre: Self-help / Business
Goal: Resurrect a book (it had been selling just a few copies a month).

My first ever project, started well back, in June 2017. We resurrected the book which was selling a few copies a month. We sold over 1250 copies in the first eight months.
Book blurb & page optimization + the set of random ads.

Michal has 40 reviews

Professionalism

Quality

Value

Responsiveness

Fred K.

Fred K.

Apr, 2024

Great knowledge of Amazon ads. Very helpful in helping me understand how to create profitable Amazon advertising.
Linnea H.

Linnea H.

Apr, 2024

Mikal steered me in the right direction to make my Amazon ads more successful, although I wish I could say my sales have boomed after following his advice. He also offered suggestions on re-writing the book description, editorial review section, and taking the ebook out of Kindle Unlimited. I feel I still need more help, even after reading lots of advice on Amazon ads and trying to follow var...
Read more
Kierra M.

Kierra M.

Mar, 2024

Michal was knowledgeable, helpful, and more thorough! Highly recommend!
Marc B.

Marc B.

Mar, 2024

Mical provided an assessment of our current processes with recommendations for moving forward. We are satisfied with the deliverables provided.
Ken G.

Ken G.

Mar, 2024

Michal knows his stuff. He is narrowly focused and knows his area. And I like that. He responded quickly to me. He gave me insight on my ad programs and what was working and not working. He was exactly who I was looking for.

Sign up to read more reviews

Create a free Reedsy account to connect with Michal and thousands of other publishing professionals on Reedsy.

Professionals similar to Michal

Get a range of offers by requesting quotes from multiple professionals.

Linda Liebrand

Linda L.

Helping authors reach more readers and sell more books with straightforward and easy-to-implement marketing strategies and 1:1 Coaching

Poole, UK

100% reply rate

View profile
David Carriere

David C.

I own a niche public relations boutique that manages marketing and publicity campaigns for a wide-range of publishers and authors.

Tyringham, United States

100% reply rate

View profile
Roxanne Hiatt

Roxanne H.

Social media and digital marketing professional with over 5 years experience working at Penguin Random House.

Montclair, NJ, USA

100% reply rate

View profile