Elina Vaysbeyn

Elina Vaysbeyn – Marketer

Marketing expert w/ 12+ yrs experience in genres from nonfiction to literary fiction to children's books at Big Five & boutique houses.

Overview

Senior marketing professional with 10+ years experience. I lead the sales, publicity, and marketing efforts for Shambhala Publications out of Boulder, Colorado. I've also worked at Simon & Schuster & Penguin Random House with bestselling authors like Harlan Coben, Hillary Clinton, Hank Green, Carl Zimmer, Nick Offerman, Jennifer Pastiloff, Rob Lowe, Riley Sager, Amy Odell, Sara Bareilles, Jessica Knoll, Dan Churchill, Linda Ronstadt, Joseph Finder, Gillian Anderson, Elan Mastai, and many more.


My expertise is in finding the right marketing channels for authors, strategizing and executing successful preorder, launch, and post-launch campaigns, and setting them up to comfortably move forward with confidence.


Highlights from my marketing campaigns include:


-developing an ambassador fan club with a cult following that drove Riley Sager's Final Girls to multiple national bestseller lists and were a huge part of making his next books Instant NYT bestsellers


-Increasing major NYT bestselling author newsletter lists by 500% through lead generation and partnerships


-A preorder campaign for Tiny But Mighty that led to the book becoming an NYT bestseller


-Social activations and partnerships with brands like Winc (200k+ followers), Shine Text (1M+ reach), Sundance Now (300k subscribers), The Newsette (400k+ subscribers), and more


-Goodreads and social media strategy of giveaways and engagement that landed many books in the hugely popular Goodreads Choice Awards as nominees and winners


-Building brand social media content up by 100% across Instagram, Facebook, and Twitter


-Experience running lead generation and cpc campaigns across Facebook, Google, Instagram, and TikTok


-Build out social media plans and content calendars to help authors onboard with ease


Services
Non-Fiction
Business & Management Health & Wellbeing Political Science & Current Affairs Self-Help & Self-Improvement
Fiction
Contemporary Fiction Historical Fiction Literary Fiction Thriller & Suspense

Work experience

Shambhala Publications

Nov, 2019 — Present

Shambhala Publications

Nov, 2019 — Present

Penguin Random House

Sep, 2015 — Oct, 2019 (about 4 years)

Projects

An Absolutely Remarkable Thing by Hank Green - #1 NYT Bestseller Campaign

I was the lead marketer on the campaign for #1 NYT Bestseller An Absolutely Remarkable Thing, which involved Facebook, Instagram, and Google advertising, Goodreads advertising, a major programmatic campaign with Live Intent, a bookseller preorder campaign, a digital consumer preorder campaign, and a complete strategy for the author to promote his book. The book hit the NYT bestseller list the first week of publication.

Bachelor Nation by Amy Kaufman - Major Influencer Campaign

I worked on getting copies of this book beautifully packaged with a rose (chosen to represent the huge Bachelor TV show franchise) out to celebrities and influencers who through my research I found out were Bachelor franchise fans, getting celebrity comedian Amy Schumer as well as fashion industry insider, Eva Chen to post about it.

Look For Me by Lisa Gardner - Major Brand Partneship

I initiated and executed a partnership with the Hunt-A-Killer subscription box to cross promote Lisa Gardner's bestselling book Look Fo Me, which included a giveaway of the subscription box and a book, as well as an Facebook Live interview with Lisa Gardner for the Hunt-A-Killer Facebook page (400k+ reach).

Never Tell by Lisa Gardner - lead generation sweepstakes

I executed a partnership between several bestselling thriller authors for an email collection sweepstakes, which every author promoted on their social media and in their newsletters (1M+ organic reach) that generated thousands of new subscribers for each of their email lists.

Tiny But Mighty by Hannah Shaw - Preorder Campaign

I collaborated with Hannah Shaw, the author of Tiny But Mighty on a preorder campaign for her book that landed it on the NYT Bestseller list, where up to 500 people who preordered the book would receive an enamel pin. The book had almost 5k preorders by the time publication came around. The organic and paid social efforts blew this campaign up to huge proportions.

Final Girls by Riley Sager - Ambassador Club

I developed an ambassador fan club with a cult following that drove Riley Sager's book Final Girls to multiple national bestseller lists and was then utilized to push his next books to Instant NYT bestseller status.

This was a group of 20 Bookstagrammers that would receive an email with exclusives once every two weeks and they were encouraged to share these exclusives (author Q&A, giveaways, etc.) on their social media platforms. This was an ideal example of grassroots and influencer marketing that is an essential part of book marketing.

Portfolio

FaceOff

Child, Lee

Ballplayer

Jones, Chipper

Unqualified

Faris, Anna

Wildflower

Barrymore, Drew

Love Life

Lowe, Rob

Fool Me Once

Coben, Harlan

Elina has 24 reviews

Professionalism

Quality

Value

Responsiveness

Jeremiah B.

Jeremiah B.

May, 2024

The collaboration with Elina has been fantastic! She has helped bring several Facets of my marketing efforts to the next level. Also: her availability and willingness to do extra, and deliver on creative ideas, was added value. Highly recommend her if you’re ready to focus your sales efforts.
Elina V.
Jeremiah is a fabulous author to work with. He is savvy, understanding, patient, and determined. And he wrote a great book that I really enjoyed. He is a true pro and a pleasure to strategize with.
Andrew L.

Andrew L.

Apr, 2024

Elina knows the complexities of advertising on social media and email marketing. She is responsive and a pleasure to work with.
Elina V.
Andy is a wonderful client. He has written a fantastic book and I would be thrilled to work together anytime.
Zev P.

Zev P.

Apr, 2024

My experience working with Elian was excellent. She was a great communicator and except for one task was able to complete all tasks in our work program. Unfortunately the results of our work was disappointing and made me question the overall value of the collaboration. That being said I am considering working with her again later in the year for different tasks.
Elina V.
Thanks Zev, it was a pleasure working on both of your books! For clarity around your note regarding our tasks, all tasks were indeed completed - unfortunately, your Facebook account was frozen and ...
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richard M.

richard M.

Apr, 2024

Professional--knew her stuff
Elina V.
Richard was a pleasure to chat with! So kind, knowledgeable, and very open to learning!
Dena W.

Dena W.

Mar, 2024

Elina was very helpful in wrangling my marketing efforts, explaining what I was doing right and why, and explaining what I should be doing. She provided helpful links and has made herself available for a time period after our final formal meeting. Very professional, knowledgeable, and enjoyable to work with.
Elina V.
Dena was an absolute pleasure to work with. She is knowledgeable, creative, and a fantastic writer. I cannot wait to see her lovely book out in the world!

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