Elina Vaysbeyn

Elina Vaysbeyn – Marketer

Marketing expert w/ 10+ yrs experience in genres from nonfiction to literary fiction to children's books at Big Five & boutique houses.


Senior marketing professional with 10+ years experience. I lead the sales, publicity, and marketing efforts for Shambhala Publications out of Boulder, Colorado. I've also worked at Simon & Schuster & Penguin Random House with bestselling authors like Harlan Coben, Hillary Clinton, Hank Green, Carl Zimmer, Nick Offerman, Jennifer Pastiloff, Rob Lowe, Riley Sager, Amy Odell, Sara Bareilles, Jessica Knoll, Dan Churchill, Linda Ronstadt, Joseph Finder, Gillian Anderson, Elan Mastai, and many more.

My expertise is in finding the right marketing channels for authors, strategizing and executing successful preorder, launch, and post-launch campaigns, and setting them up to comfortably move forward with confidence.

Highlights from my marketing campaigns include:

-developing an ambassador fan club with a cult following that drove Riley Sager's Final Girls to multiple national bestseller lists and were a huge part of making his next books Instant NYT bestsellers

-Increasing major NYT bestselling author newsletter lists by 500% through lead generation and partnerships

-A preorder campaign for Tiny But Mighty that led to the book becoming an NYT bestseller

-Social activations and partnerships with brands like Winc (200k+ followers), Shine Text (1M+ reach), Sundance Now (300k subscribers), The Newsette (400k+ subscribers), and more

-Goodreads and social media strategy of giveaways and engagement that landed many books in the hugely popular Goodreads Choice Awards as nominees and winners

-Building brand social media content up by 100% across Instagram, Facebook, and Twitter

-Experience running lead generation and cpc campaigns across Facebook, Google, Instagram, and TikTok

-Build out social media plans and content calendars to help authors onboard with ease

Business & Management Health & Wellbeing Political Science & Current Affairs Self-Help & Self-Improvement
Contemporary Fiction Historical Fiction Literary Fiction Thriller & Suspense

Work experience

Shambhala Publications

Nov, 2019 — Present

Shambhala Publications

Nov, 2019 — Present

Penguin Random House

Sep, 2015 — Oct, 2019 (about 4 years)


An Absolutely Remarkable Thing by Hank Green - #1 NYT Bestseller Campaign

I was the lead marketer on the campaign for #1 NYT Bestseller An Absolutely Remarkable Thing, which involved Facebook, Instagram, and Google advertising, Goodreads advertising, a major programmatic campaign with Live Intent, a bookseller preorder campaign, a digital consumer preorder campaign, and a complete strategy for the author to promote his book. The book hit the NYT bestseller list the first week of publication.

Bachelor Nation by Amy Kaufman - Major Influencer Campaign

I worked on getting copies of this book beautifully packaged with a rose (chosen to represent the huge Bachelor TV show franchise) out to celebrities and influencers who through my research I found out were Bachelor franchise fans, getting celebrity comedian Amy Schumer as well as fashion industry insider, Eva Chen to post about it.

Look For Me by Lisa Gardner - Major Brand Partneship

I initiated and executed a partnership with the Hunt-A-Killer subscription box to cross promote Lisa Gardner's bestselling book Look Fo Me, which included a giveaway of the subscription box and a book, as well as an Facebook Live interview with Lisa Gardner for the Hunt-A-Killer Facebook page (400k+ reach).

Never Tell by Lisa Gardner - lead generation sweepstakes

I executed a partnership between several bestselling thriller authors for an email collection sweepstakes, which every author promoted on their social media and in their newsletters (1M+ organic reach) that generated thousands of new subscribers for each of their email lists.

Tiny But Mighty by Hannah Shaw - Preorder Campaign

I collaborated with Hannah Shaw, the author of Tiny But Mighty on a preorder campaign for her book that landed it on the NYT Bestseller list, where up to 500 people who preordered the book would receive an enamel pin. The book had almost 5k preorders by the time publication came around. The organic and paid social efforts blew this campaign up to huge proportions.

Final Girls by Riley Sager - Ambassador Club

I developed an ambassador fan club with a cult following that drove Riley Sager's book Final Girls to multiple national bestseller lists and was then utilized to push his next books to Instant NYT bestseller status.

This was a group of 20 Bookstagrammers that would receive an email with exclusives once every two weeks and they were encouraged to share these exclusives (author Q&A, giveaways, etc.) on their social media platforms. This was an ideal example of grassroots and influencer marketing that is an essential part of book marketing.



Child, Lee


Jones, Chipper


Faris, Anna


Barrymore, Drew

Love Life

Lowe, Rob

Fool Me Once

Coben, Harlan

Elina has 10 reviews





Brian Z.

Brian Z.

Nov, 2023

Words cannot express how awesome it was working with Elina. Prior to our work together, I had no idea how to navigate and utilize all of amazons tools for my ebooks. There was so much more that I do to boost sales for my books that was I was overlooking. My author profile, book blurbs, and descriptions needed some serious work and Elina delivered. Saying that her years of marketing experience m...
Read more
Meghan P.

Meghan P.

Nov, 2023

Elina assessed my project and goals and put together a plan that was manageable and achievable, while setting me up for success down the road. She has been a very helpful resource and would recommend working with her!
Elina V.
Meghan was wonderful to work with, super professional, sharp, and savvy. And the book is fabulous! I can't wait for more people to read it.
Sharae B.

Sharae B.

Nov, 2023

Elina was amazing to work with. She’s very knowledgeable and provides you exactly what you’re looking for. Would absolutely work with her again.
Elina V.
Thank you, Sharae! It was such a pleasure working with you. I am so thrilled your book is getting more exposure and getting out into more readers hands. It is so needed.
David J.

David J.

Nov, 2023

Fabulous collaboration! Elina has been a pleasure to work with. Our kick-off conversation really set the tone for our work – she knew the questions to ask and how to interpret my questions and concerns into a game plan. I now have a clear strategy both for the present and for months into the future. Very personable, she’s like talking to an old friend – a friend exceptionally knowledgeable ab...
Read more
Elina V.
David was a star client - he is so savvy, knows his audience like the back of his hand, and is also respectful, communicative and professional! It is a pleasure to work with someone so passionate a...
Read more
Jeff L.

Jeff L.

Oct, 2023

Wonderful to work with from top to bottom. Bespoke and really thinks through and gets into the weeds for execution as well. Most of who I looked at were just sending out templates without putting thought into your project. Elina's real world experience is a giant asset and she works with you to complete all aspects of the project. 10 Stars!
Elina V.
Jeff was a pleasure to work with. Super professional, responsive, and has a great team and great ideas we could work on together!

Sign up to read more reviews

Create a free Reedsy account to connect with Elina and thousands of other publishing professionals on Reedsy.

Professionals similar to Elina

Get a range of offers by requesting quotes from multiple professionals.

Kristen O'Connell

Kristen O.

20 year veteran of Big 5 pub dedicated to helping authors with publishing strategy, platform, & creative campaigns. Fall Projects Only!

Jersey City, NJ, USA

99% reply rate

View profile
Kristen Iaffaldano

Kristen I.

Serving Christian Authors. I help you start, grow and monetize your website and email list quickly and affordably. 17 + years in marketing.

Knoxville, IA, USA

100% reply rate

View profile
Eliana S

Eliana S.

I'm a Brand Marketing Manager specializing in digital marketing, social media strategy, website/brand consulting, and email marketing.

London, UK

100% reply rate

View profile