Ben Galley

Ben Galley – Marketer

Ben is a highly experienced self-publishing and marketing consultant, helping authors from around the world to publish books.


As well as a bestselling fantasy author, I am an experienced self-publishing and marketing consultant, and am proud to have helped hundreds of authors from around the world to publish and sell their books. Whether you're writing non-fiction or fiction, publishing in ebook or paperback, a debut writer or seasoned author, I can provide the advice you need to achieve your goals.

I've been publishing my own novels, audiobooks, and graphic novels since 2010, and as such, I have tried and tested a wide number of self-publishing paths. This has enabled me to construct a method of publishing and marketing that I call the Shelf Help Method. It is affordable, professional, and driven by the technology at an author’s fingertips. It's a hands-on, entrepreneurial, business-like approach, which empowers authors to make the most out of this golden era of publishing, and make a living as I have.

I've taught this method and shared my advice at The London Book Fair, The Book Expo America, the London School of Economics, various UK universities and major book fairs and festivals.

I can help and assist with any of the following areas of marketing:

- showing you how to optimise blurbs, keywords and categories

- how to find success with paid advertising such as AMS, Meta Ads, and Bookbub

- building and leveraging a mailing list

- getting the most out of social media

- building and using websites

- blogging, vlogging and content marketing

- creating and employing merchandise

- outreach, making connections and getting reviews

I am also able to provide advice on all aspects of independent publishing, including:

- the polishing process and getting your book ready for market

- ISBNs, front and back matter

- conversion to ebook and typesetting for paperback

- publishing ebooks and paperbacks on a global scale

- operating as a small business

- crowdfunding and using platforms like Patreon

- seeking agents and representation

"Ben Galley is genuinely interested in passing on his knowledge and helping others to be successful... Thank you Ben.”

- Judi Williams, Great Beginnings

"Just last year I attended an event in London run by a well-known publisher that cost £349 for 2 days. What Ben gave us in the first hour of his workshop was more usable than the information I garnered in 2 days at last summer’s event."

- Joanna Hunter, Innerpeace

"Along with the fountain of knowledge and the treasure trove of helpful advice that the affordable sessions have given me, I've also gained a great friend and mentor who I thank without end for his help in making my dreams of becoming a writer a reality."

- Reece Bridger, Fantasy Author

Biographies & Memoirs History
Fantasy Horror Picture Books Romance Science Fiction
  • Best Self-Published Novel – Booknest Fantasy Awards 2017
  • Winner of the Library Journal's Indie eBook Awards for Fantasy 2016

Work experience


Mar, 2012 — Present

Helping authors and companies to publish and sell books in multiple formats across the world.


“Grimdark with heart and soul.”– Anna Smith Spark, author of The Court of Broken Knives“Dark, brutal and violent, and packed with heart and emotional depth, The Heart of Stone is an intriguing novel. Great characters and a well-developed world surround a compl... read more
Download the entire of The Scarlet Star Trilogy in one complete bundle. The latest series from UK fantasy author Ben Galley, the trilogy is the coming of age tale of young Tonmerion Hark, whose father’s murder drives him to the the far-flung frontier of the we... read more

Ben has 48 reviews





Conor M.

Conor M.

Nov, 2023

I had an excellent time collaborating with Ben. I am a self-published author who has been struggling for several years now in how to better market my books and Ben not only provided a lot of a great suggestions, but was very helpful in answering any questions I had and coaching me through getting a better handle on how I approach social media. I would recommend him to anyone who was as clueless...
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Art B.

Art B.

Oct, 2023

Ben did a wonderful job tailoring his coursework to my specific needs. He was also available for follow up questions and provided very thoughtful and thorough responses. Thanks!
Mike E.

Mike E.

Sep, 2023

I've had one session with Ben so far and found him very easy to talk too. He knows his industry and he knows how to connect with readers. I left our initial meeting feeling very inspired and have made great progress based on the advice he's given me. When you are trying to do everything yourself as an indie writer the full scope of what needs to be done can be daunting. And that's just the stu...
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Aug, 2023

Speaking from his experience as a successful author, Ben is a great mentor for writers who are making their publishing debut, or anyone looking to refine their marketing strategy. Ben covers the essentials in a couple of hours, but it was great to have a chance to interact directly with an expert who could understand and address my specific needs. Highly recommended - be prepared to make copiou...
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Janet W.

Janet W.

Aug, 2023

Ben was professionally prepared for our meeting. He reviewed my submissions to him and focused his input on a marketing plan to meet my needs. He was a delight to work with and I would highly recommend him regardless of the author's genre.

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