Martyn Beeny - Marketer
Forward-thinking and creative book marketer. I'm fascinated by doing things differently and getting people to buy books!
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Overview
I'm the Marketing and Sales Director at Cornell University Press. I've been in book marketing for more than 16 years. I love finding the best way to market and sell a book to as many people as possible.
I'm a big idea, marketing strategy kind of person. I'm into content marketing and experiential marketing.
I want to change how books are marketed. I'm looking for new ways to do this all the time. I want to push the boundaries of what nonfiction book marketing means.
I've worked on trade books, children's books, deeply academic books, and everything in between. I'd like to help you and your book find your audience and market and then sell as many copies as possible.
I've got lots of experience working on overall strategy, email and website campaigns, social media campaigns, publicity and media efforts, metadata optimization, branding, and more.
I love this stuff and want to put it all into effect for you and your book!
I started working with self-published authors through Reedsy in early 2020. I've collaborated with almost 250 authors so far. I've been so impressed by the knowledge, skills, and enthusiasm of the authors I've worked with. The books they have written have covered everything from poetry to self-help to history to detective novels, and each one has opened my eyes to new ideas and ways of thinking about authors and their books. Each author and book has also given me a chance to stretch myself in terms of how best to market books. I've truly enjoyed my time working with Reedsy authors, and I hope I get the chance to work with you and your book soon!
I'm a big idea, marketing strategy kind of person. I'm into content marketing and experiential marketing.
I want to change how books are marketed. I'm looking for new ways to do this all the time. I want to push the boundaries of what nonfiction book marketing means.
I've worked on trade books, children's books, deeply academic books, and everything in between. I'd like to help you and your book find your audience and market and then sell as many copies as possible.
I've got lots of experience working on overall strategy, email and website campaigns, social media campaigns, publicity and media efforts, metadata optimization, branding, and more.
I love this stuff and want to put it all into effect for you and your book!
I started working with self-published authors through Reedsy in early 2020. I've collaborated with almost 250 authors so far. I've been so impressed by the knowledge, skills, and enthusiasm of the authors I've worked with. The books they have written have covered everything from poetry to self-help to history to detective novels, and each one has opened my eyes to new ideas and ways of thinking about authors and their books. Each author and book has also given me a chance to stretch myself in terms of how best to market books. I've truly enjoyed my time working with Reedsy authors, and I hope I get the chance to work with you and your book soon!
Non-Fiction
Biographies & Memoirs
History
Nature
Political Science & Current Affairs
Fiction
Children's
Fantasy
Historical Fiction
Thriller & Suspense
Work experience
Marketing and Sales Director
Cornell University Press
October, 2016
–
Present
(about 6 years)
Created overall marketing strategic plan
Developed new Press website with content-marketing strategy as focus
Created podcast program, subject catalogs, email marketing program
Focus on trade books
Early metadata creation and dissemination
Increased lead time for publicity and marketing
Developed new branding for all imprints and some authors
Focused on content marketing, ROI, analytics, content, branding, and sales
Marketing and Sales Manager
University of Nebraska Press
February, 2013
–
September, 2016
(over 3 years)
Responsible for marketing and selling 160 new nonfiction and literary fiction books a year
Ran marketing for 4 imprints, including Bison Books, Jewish Publication Society, and Potomac Books
Developed strategic marketing for 70 trade books a year
Developed new website
Increased sales year on year
Marketing Director and Associate Editor
South Dakota Historical Society Press
October, 2005
–
January, 2013
(over 7 years)
All marketing and sales efforts for regional fiction, nonfiction, and children's books.
Projects
Twenty-Six Words That Created the Internet
Author engagement
Author platform development
Media outreach
Content marketing
2,500+ copies sold
Dagger John
Major publicity and media campaign
Secured coverage in New York Times, Wall Street Journal, The Irish Times, America Magazine, The Bowery Boys podcast, Library Journal, Catholic New York and more
BookExpo signing for author
2,500+ copies sold
Solid State
Created overall marketing campaign
ABA White Box Mailing - including galleys and posters
Street marketing campaign at Abbey Road zebra crossing
Street marketing in Liverpool
Email campaign
Social media campaign
5,000+ sales
Portfolio (63 selected works)
Acclaimed Beatles historian Kenneth Womack offers the most definitive account yet of the writing, recording, mixing, and reception of Abbey Road.In February 1969, the Beatles began working on what became their final album together. Abbey Road introduced a number of new techniques and technologies to the Beatles' sound, and included "Come Together," "Something," and "Here Comes the Sun," which ... read more
Pioneer Girl: The Annotated Autobiography
Laura Ingalls Wilder
Follow the real Laura Ingalls and her family as they make their way west and discover that truth is as remarkable as fiction. Hidden away since the 1930s, Laura Ingalls Wilder s never-before-published autobiography reveals the true stories of her pioneering life. Some of her experiences will be familiar; some will be a surprise. Pioneer Girl re-introduces readers to the woman who defined the p... read more
Professor at Large: The Cornell Years
John Cleese
And now for something completely different. Professor at Large features beloved English comedian and actor John Cleese in the role of Ivy League professor at Cornell University. His almost twenty years as professor-at-large has led to many talks, essays, and lectures on campus. This collection of the very best moments from Cleese under his mortarboard provides a unique view of his endless purs... read more
Haters: Harassment, Abuse, and Violence Online
Bailey Poland
Cybersexism is rampant and can exact an astonishingly high cost. In some cases, the final result is suicide. Bullying, stalking, and trolling are just the beginning. Extreme examples such as GamerGate get publicized, but otherwise the online abuse of women is largely underreported. Haters combines a history of online sexism with suggestions for solutions. Using current events and the latest av... read more
Black Elk Speaks: The Complete Edition
John G. Neihardt
Black Elk Speaks, the story of the Oglala Lakota visionary and healer Nicholas Black Elk (1863–1950) and his people during momentous twilight years of the nineteenth century, offers readers much more than a precious glimpse of a vanished time. Black Elk’s searing visions of the unity of humanity and Earth, conveyed by John G. Neihardt, have made this book a classic that crosses multiple genres... read more
U.S. military conflicts abroad have left nine million Americans dependent on the Veterans Health Administration (VHA) for medical care. Their "wounds of war" are treated by the largest hospital system in the country―one that has come under fire from critics in the White House, on Capitol Hill, and in the nation's media.In Wounds of War, Suzanne Gordon draws on five years of observational resea... read more
The United States has been the world's dominant power for more than a century. Now many analysts believe that other countries are rising and the United States is in decline. Is the unipolar moment over? Is America finished as a superpower?In this book, Michael Beckley argues that the United States has unique advantages over other nations that, if used wisely, will allow it to remain the world'... read more
Cheated: The UNC Scandal, the Education of Athletes, and the Future of Big-Time College Sports
Jay M. Smith, Mary Willingham
In 2010 allegations of an utterly corrupt academic system for student-athletes emerged from the University of North Carolina at Chapel Hill campus, home of the legendary Tar Heels. As the alma mater of Michael Jordan, Larry Brown, Marion Jones, Lawrence Taylor, Rashad McCants, and many others; winner of forty national championships in six different sports; and a partner in one of the best riva... read more
The Twenty-Six Words That Created the Internet
Jeff Kosseff
"No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider."Did you know that these twenty-six words are responsible for much of America's multibillion-dollar online industry? What we can and cannot write, say, and do online is based on just one law―a law that protects online services ... read more
Greet the Dawn: The Lakota Way
S. D. Nelson
Pickup trucks and eagles, yellow school buses and painted horses, Mother Earth and Sister Meadowlark all join together to greet the dawn. They marvel at the colours and sounds, smells and memories that dawn creates. Animals and humans alike turn their faces upwards and gaze as the sun makes its daily journey from horizon to horizon. Dawn is a time to celebrate with a smiling heart, to start a ... read more
From Willard Straight to Wall Street: A Memoir
Thomas W. Jones
In stark and compelling prose, Thomas W. Jones tells his story as a campus revolutionary who led an armed revolt at Cornell University in 1969 and then altered his course over the next fifty years to become a powerful leader in the financial industry including high-level positions at John Hancock, TIAA-CREF and Citigroup as Wall Street plunged into its darkest hour. From Willard Straight to Wa... read more
Hope and History: A Memoir of Tumultuous Times
William J. vanden Heuvel
Hope and History is both a memoir and a call-to-action for the renewal of faith in democracy and America. US Ambassador William J. vanden Heuvel presents his most important public speeches and writings, compiled and presented over eight decades of adventure and public service, woven together with anecdotes of his colorful life as a second-generation American, a soldier, a lawyer, a political a... read more
Why did the US intelligence services fail so spectacularly to know about the Soviet Union's nuclear capabilities following World War II? As Vince Houghton, historian and curator of the International Spy Museum in Washington, DC, shows us, that disastrous failure came just a few years after the Manhattan Project's intelligence team had penetrated the Third Reich and knew every detail of the Naz... read more
Dance in a Buffalo Skull (Prairie Tales)
Zitkala-Sa
A prowling wildcat finds a surprise in an old dried-up buffalo skull. A group of mice are dancing the night away and not paying attention to the dagers around them. Does the wildcat spell doom for the mice, or will they escape to safety? Dance in a Buffalo Skull is an American Indain tale of danger and survival on the Great Plains.
The Kosher Capones tells the fascinating story of Chicago's Jewish gangsters from Prohibition into the 1980s. Author Joe Kraus traces these gangsters through the lives, criminal careers, and conflicts of Benjamin "Zuckie the Bookie" Zuckerman, last of the independent West Side Jewish bosses, and Lenny Patrick, eventual head of the Syndicate's "Jewish wing."These two men linked the early Jewish... read more
Crude Nation: How Oil Riches Ruined Venezuela
Raúl Gallegos
Beneath Venezuelan soil lies an ocean of crude—the world’s largest reserves—an oil patch that shaped the nature of the global energy business. Unfortunately, a dysfunctional anti-American, leftist government controls this vast resource and has used its wealth to foster voter support, ultimately wreaking economic havoc.Crude Nation reveals the ways in which this mismanagement has led to Venezue... read more
Selling War: A Critical Look at the Military's PR Machine
Steven J. Alvarez
In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush’s famous PR stunt in which an aircraft carrier displayed the banner “Mission Accomplished,” the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in... read more
Acclaimed biographer John Loughery tells the story of John Hughes, son of Ireland, friend of William Seward and James Buchanan, founder of St. John’s College (now Fordham University), builder of Saint Patrick’s Cathedral on Fifth Avenue, pioneer of parochial-school education, and American diplomat. As archbishop of the Archdiocese of New York in the 1840 and 1850s and the most famous Roman Cat... read more
Darryl Jones is fascinated by bird feeders. Not the containers supplying food to our winged friends, but the people who fill the containers.Why do people do this? Jones asks in The Birds at My Table. Does the food even benefit the birds? What are the unintended consequences of providing additional food to our winged friends?Jones takes us on a wild flight through the history of bird feeding. H... read more
The Liberty Hyde Bailey Gardener's Companion: Essential Writings
Liberty Hyde Bailey
"Every family can have a garden." -Liberty Hyde BaileyFinally, the best and most accessible garden writings of perhaps the most influential literary gardener of the twentieth century have been brought together in one book. Philosopher, poet, naturist, educator, agrarian, scientist, and garden-lover par excellence Liberty Hyde Bailey built a reputation as the Father of Modern Horticulture and e... read more
Earth Emotions: New Words for a New World
Glenn A. Albrecht
As climate change and development pressures overwhelm the environment, our emotional relationships with Earth are also in crisis. Pessimism and distress are overwhelming people the world over. In this maelstrom of emotion, solastalgia, the homesickness you have when you are still at home, has become, writes Glenn A. Albrecht, one of the defining emotions of the twenty-first century.Earth Emoti... read more
No Longer Newsworthy: How the Mainstream Media Abandoned the Working Class
Christopher R. Martin
Until the recent political shift pushed workers back into the media spotlight, the mainstream media had largely ignored this significant part of American society in favor of the moneyed "upscale" consumer for more than four decades. Christopher R. Martin now reveals why and how the media lost sight of the American working class and the effects of it doing so. The damning indictment of the main... read more
This is the real story of how George W. Bush came to double-down on Iraq in the highest stakes gamble of his entire presidency. Drawing on extensive interviews with nearly thirty senior officials, including President Bush himself, The Last Card offers an unprecedented look into the process by which Bush overruled much of the military leadership and many of his trusted advisors, and authorized ... read more
The Raccoon and the Bee Tree (Prairie Tale Series)
Charles A. Eastman, Elaine Goodale Eastman
In southeastern South Dakota, wild animals begin to stir as day turns to dusk. A curious raccoon emerges from his bed and starts hunting for food. Tempted by sticky honey oozing from a bee's nest, the little raccoon finds trouble he did not bargain for. The Raccoon and the Bee Tree combines an old American Indian tale written down by Charles Eastman and Elaine Goodale Eastman with a traditiona... read more
Elizabeth Seton: American Saint
Catherine O'Donnell
In 1975, two centuries after her birth, Pope Paul VI canonized Elizabeth Ann Seton, making her the first saint to be a native-born citizen of the United States in the Roman Catholic Church. Seton came of age in Manhattan as the city and her family struggled to rebuild themselves after the Revolution, explored both contemporary philosophy and Christianity, converted to Catholicism from her nati... read more
Called Out but Safe: A Baseball Umpire's Journey
Al Clark, Dan Schlossberg
If an umpire could steal the show in a Major League game, Al Clark might well have been the one to do it. Tough but fair, in his thirty years as a professional umpire he took on some of baseball’s great umpire baiters, such as Earl Weaver, Billy Martin, and Dick Williams, while ejecting any number of the game’s elite—once tearing a hamstring in the process. He was the first Jewish umpire in Am... read more
Rozelle: A Biography
Jerry Izenberg
Rozelle chronicles the life and times of the architect of the modern National Football League, Pete Rozelle, who transformed football into arguably the most successful sports league in the world. While he was never considered a serious candidate for the job of NFL commissioner early on, the position ultimately catapulted Rozelle into the role through which he transformed the NFL and became a t... read more
The Day After: Why America Wins the War but Loses the Peace
Brendan R. Gallagher
Since 9/11, why have we won smashing battlefield victories only to botch nearly everything that comes next? In the opening phases of war in Afghanistan, Iraq, and Libya, we mopped the floor with our enemies. But in short order, things went horribly wrong.We soon discovered we had no coherent plan to manage the "day after." The ensuing debacles had truly staggering consequences―many thousands o... read more
Since its composition in Washington's Willard Hotel in 1861, Julia Ward Howe's "Battle Hymn of the Republic" has been used to make America and its wars sacred. Few Americans reflect on its violent and redemptive imagery, drawn freely from prophetic passages of the Old and New Testaments, and fewer still think about the implications of that apocalyptic language for how Americans interpret who t... read more
Small Arms: Children and Terrorism
Mia Bloom
Why do terrorist organizations use children to support their cause and carry out their activities? Small Arms uncovers the brutal truth behind the mobilization of children by terrorist groups. Mia Bloom and John Horgan show us the grim underbelly of society that allows and even encourages the use of children to conduct terrorist activities. They provide readers with the who, what, when, why, a... read more
Antivaxxers are crazy. That is the perception we all gain from the media, the internet, celebrities, and beyond, writes Bernice Hausman in Anti/Vax, but we need to open our eyes and ears so that we can all have a better conversation about vaccine skepticism and its implications.Hausman argues that the heated debate about vaccinations and whether to get them or not is most often fueled by accus... read more
Enduring Alliance: A History of NATO and the Postwar Global Order
Timothy Andrews Sayle
Born from necessity, the North Atlantic Treaty Organization (NATO) has always seemed on the verge of collapse. Even now, some seventy years after its inception, some consider its foundation uncertain and its structure weak. At this moment of incipient strategic crisis, Timothy A. Sayle offers a sweeping history of the most critical alliance in the post-World War II era. In Enduring Alliance, S... read more
In a long, award-winning career writing about golf, Bill Fields has sought out the most interesting stories—not just those featuring big winners and losers, but the ones that get at the very character of the game. Collected here, his pieces offer an intriguing portrait of golf over the past century. The legends are here in vivid profiles of such familiar figures as Sam Snead, Arnold Palmer, Mi... read more
Reaching Common Ground: A Comprehensive Guide to Conflict Resolution
Golder, Frederick T.
The Kid Code: 30 Second Parenting Strategies
Miller, Brenda
Hauntings Around America
Egnatz, Erin
Self-care is church for non-believers: The little book of happiness
Skelton, Marie, Furness, Peter
The Last Jacobite Heroine
MacPherson, Euan
THE FEAR: A Pandemic Horror Novel
Hamilton, Spencer
TRIPOLAR: The Story of a Bipolar Triathlete
Davis, Tim, Davis, Ultra Tim, Smith, Kirstyn
Like No Other Boy
Center, Larry
Starship Doi
Deva, Alex, Sima, Diana
The Buds Are Calling
Coyne Davies, B
Dead Fish Rising
Cash, Kathleen Ann
The Lonely: Book 1 Journey to Darkness
Dark, Sullivan, McGuire, Rose, Moffett, Patricia, Magowan, Janet Dar
For the Forces of Good: The Superpower of Everyday Negotiation
Kanter St. Amour, S. Lucia
The Habits of Squirrels
Livingston, Brian
Saving Nature (Adventures with Buku)
Carbo-Guha, Alicia
Grit and Grace: Gordon Parks
Parr, Ann
Talking Trash: My Year In Zero-Wasteland
Cerf, Jaren, Melhuish, Martin
Black Jade: A Daiyu Wu Mystery (Daiyu Wu Mysteries)
Oliver, Gloria
Oren and The Guild's Fable: The Awakened Bloodline
Prince, Austin W
Luna Reyes and the Emperor of Light
Pagan Murphy, Daniel, Sun, Shao-Chang
A Life of Her Own: The Story of Margaret Dashwood
Zomparelli, Wendy
Desert Rainbow
Bowman, Scott
Martyn has 145 reviews
Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality
A very useful, personalised marketing plan, which addressed key areas and different methods of marketing. Definitely worth it for anyone self-publishing their book and would like to know how to increase awareness and interest of their title and build their brand as an author. It's complete value for money.
Anna Broder, September 2022
Martyn was an absolute joy to work with. He was professional and very thorough. He spent time getting to know me and my work, define my goals and help develop a marketing plan that fit my needs. I would hoghly recommend Martyn, you will be thrilled with his work.
Stephen Wood, September 2022
Martyn was very clear and helpful. During our consultation, he listened carefully and wrote a marketing plan geared to my specific novel as well as my goals as an author. I had several follow up questions that he addressed in a timely and knowledgable manner. I highly recommend him.
Kelly Bartlett, August 2022
Martyn was professional, knowledgeable, friendly, and helpful. I'm very glad I found him!
Susannah Katherine Noel, August 2022
Great to work with Martyn! He is very knowledgeable and easy to work with.
Sam Demma, August 2022
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Training, tracking/analytics, helpful insight and advice to help authors engage their audience, grow their email list and sell more books.
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