Kristen O'Connell - Marketer

Building on twenty years of experience in digital marketing, content strategy, book marketing, and publicity, I'm passionate about building meaningful connections between authors with audiences who matter and convert. ​I spent my career in positions at Penguin Random House, Penguin USA, Simon & Schuster, and DK Publishing where I created and managed innovative marketing initiatives, oversaw email communications to millions of readers monthly, developed engaging acquisition campaigns to help grow author and program platforms, booked author tours of all sizes, and launched web and social properties for fiction, nonfiction, self-help and children's books. ​

During my tenure at PRH, I spent the last two years leading content marketing strategy for the flagship site and,, a content vertical for parents and educators to foster a love of reading in children. Building upon my years of title marketing experience, this was an amazing opportunity to work across the full scope of fiction, nonfiction, and children's titles to create compelling inbound marketing content, grow traffic from search, and craft best-in-class, personalized email marketing journeys and campaigns.

I'm ready to put my skills to work for you. I believe that marketing a book is a marriage of science and heart--and I'm uniquely positioned to use my experience creating marketing moments led by data and insights to create a compelling strategy for your book.