As an independent marketer and agency owner, I'm devoted to connecting books, authors, and readers to stories that matter. My process always kicks off with a complete reading of your book. In order to o accurately target your audience and find unique, creative, opportunities it's critical to get to know your writing and have a deep understanding of your work. We'll start our collaboration with an in-depth conversation during which I can hear from you about the work you've done, discuss your goals, and understand your strengths as an author/marketer. I love collaborating with writers and am available for questions, calls or video meetings throughout our collaboration.
My strengths are in commercial fiction, literary fiction, women's fiction, memoir, self-help, contemporary romance, romantic comedy, young adult, picture books, and middle grade. I work with a mix of traditionally published, hybrid, and indie authors and can offer any of the following to help with your project:
Market research and competitive title research for careful positioning
Categories and keywords
Author platform building
Social media marketing
Low price campaigns
Website content and SEO
Influencer marketing campaignsPress release, media kit, and pitch creation
In 2021 I launched a full-service author and book marketing shop designed to help authors build their platform, connect with readers, and sell books. Specializing in web, email, and social media strategy and campaign management, I'm available to help you meet your readers where they are and create meaningful, lasting connections.
In January of 2020, I worked with the team at Penguin Random House to launch a campaign with luxury home textile company Parachute to drive subscriber acquisition, build positive brand sentiment, and promote reading as wellness. Encouraging readers to swap their phones for a book at bedtime, the team created a campaign landing page, sweepstakes, and 5 part email series featuring bedtime routines and author reading recommendations. The campaign included bestsellers The Water Dancer by Ta-Nehisi Coates, Fleischman is in Trouble by Taffy Brodesser-Akner, Red at the Bone by Jacqueline Woodson, Such a Fun Age by Kiley Reid, and Dear Edward by Ann Napolitano.
Campaign coverage included the New York Post and The Drum.
Timed with the 2020 election this multi-author campaign for Penguin Random House featured bestsellers Deepak Chopra, Khaled Hosseini, Jasmine Guillory, and Jeff Tweedy, and partners PEN America, When We All Vote, and Out of Print. Weekly author videos were featured on-site as well as in email campaigns.
In 2020, at the start of the pandemic, I led my team in the launch of the Books Connect Us campaign to help readers find solace and connection in books during a time of separation. This campaign featured multi-channel communications across web, email, and social channels and reached millions of readers throughout spring and summer 2020.
Coverage for this campaign included articles in Esquire and Publisher's Weekly
"A mysterious author delivers the comical tale...a raucous adventure around the globe." -KIRKUS REVIEWS A sudden windfall – and the money to make every dream come true… With finances and marriage strained to the breaking point, Rose and Henry Ball dream of new lives filled with romance and adventure. Then Fortune takes a hand. Against all odds the couple win a record Powerball lottery. The sud... read more
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