September Withers

September Withers - Marketer

London, UK

I write irresistible book blurbs and advertising taglines that demand attention. I've worked with Ruth Ware, Tess Gerritsen and Jo Nesbo.

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Overview

I am a freelance book marketeer, copywriter and creative writer. I specialise in writing standout book blurbs and marketing copy for commercial adult fiction titles primarily within the crime/thriller and espionage genre.

I have worked for some of the best trade book publishers in the UK including Penguin Random House (VINTAGE and Transworld) and Bonnier Books UK. As a senior book marketing professional, my role involved planning creative marketing campaigns across print, outdoor, digital and social media platforms. I have worked for bestselling fiction and non-fiction authors including Margaret Atwood, Jo Nesbo, Susan Hill, Ruth Ware, Belinda Bauer, Meera Syal, Andy McNab, Renee Knight, Tess Gerritsen, SJ Watson, Rachel Clarke, Jenson Button, Robbie Williams, Scarlett Moffatt, Dynamo and many more. I have written ARC and finished copy book blurbs for: Andy McNab, Robert Goddard and Ruth Ware to name a few.

I believe the first step in creating a standout marketing campaign for your book is to get your book blurb and tagline exactly right. How many times have you picked up a novel and talked yourself out of reading it based on the words on the back of the jacket? Using snazzy copy, I will capture the attention of readers and make their hearts race so that they CAN'T WAIT to dive into the pages of your brilliant story.

So, if you're looking for a creative marketing copywriter, I want to hear from you. Let's make your book blurb utterly irresistible.

Fiction
Action & Adventure
Chick Lit
Contemporary Fiction
Espionage
Mystery & Crime

Work experience

September Withers - Book marketing manager and copywriter

Self-employed
May, 2019 – Present (about 1 year)

I am a London based creative writer and marketeer. I will bring your book synopsis to life using top notch words that capture attention, trigger emotions and inspire readers to buy your book.
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I specialise in writing commercial content and copy for magazines, publishers and businesses within the travel industry because I love holidays and quite frankly, believe we all deserve to be permanently on one. I have written travel features, advertorials and commercial content for some of the biggest travel brands in the world including DK Eyewitness, Wanderlust magazine and First Great Western's award-winning Escape magazine.

I am also a marketing consultant for book publishers and entertainment brands including Pickatale - a children's reading and audiobook app. I have launched Pickatale’s UK social media channels and I am responsible for managing them on a day-to-day basis . I also write advertorial copy, blog posts, newsletters, website content and create unmissable advertising campaigns across relevant online, audio and TV media spaces for the business.

I graduated from Bath Spa University in 2009 with a 2:1 BA (Hons) in Creative Writing. I have since worked as a SEO content writer and a senior marketing manager at Penguin Random House UK and Bonnier Books UK. I have written book blurbs, advert copy, social media content, websites and newsletters for many bestselling authors and celebrities.

If you're in need of help writing your book blurb / synopsis, I can make your novel sound irresistible to readers. Let's work together.

Senior Marketing Manager

Bonnier Books UK
February, 2017 – May, 2019 (about 2 years)

Senior marketing manager across adult non-fiction.

Campaigns Manager

VINTAGE - Penguin Random House
January, 2016 – February, 2017 (about 1 year)

I championed the VINTAGE crime and thriller list and marketed novels by Jo Nesbo, Ruth Ware, Arne Dahl, Abir Mukherjee, Stuart Neville, Eva Dolan and many more.

Senior Marketing Exec

Transworld - Penguin Random House
November, 2012 – January, 2016 (about 3 years)

I managed marketing campaigns for Transworld's commercial fiction, women's fiction and crime/thriller lists.

Projects

The Woman in Cabin 10 by Ruth Ware (HB campaign)

Major marketing campaign for The Woman in Cabin 10 by Ruth Ware resulting in a Top 10 Sunday Times Bestseller:
Advert tagline creation
Advert creative concept
Outdoor advertising
Online and social media advertising
Asset creation for festivals partnerships
First ever book partnership with MBNA Thames Clippers
Bespoke Murder Mystery creative launching Ruth Ware as a modern day Agatha Christie

Launching debut authors - Renee Knight

Launching a debut author to the trade and to consumers resulting in a No.1 Sunday Times Bestseller in hardback:
Bespoke care packages for booksellers including bookmarks, books, extracts and exclusive author content
NR4 and NR48s outdoor ad campaign
Promoted online extract
Social media ad campaign
Advert tagline creation

Brand Author Campaign - Tess Gerritsen

Print advertising campaign
Social media asset creation
Event flyers with newsletter opt-in created
Twitter ad campaign management
Radio campaign reaching 5 million listeners
Advert copywriting
Partnership with TV network - alibi

Brand Author Campaign - Andy McNab

Book blurb copywriting
Ad creative briefs
Social media asset creation
Digital advertising campaign management
Newsletter creation and content
Website content management and updates

Portfolio (13 selected works)

The Woman in Cabin 10

Ruth Ware

INSTANT NEW YORK TIMES AND USA TODAY BESTSELLER FROM THE AUTHOR OF IN A DARK, DARK WOOD Featured in TheSkimm An Entertainment Weekly “Summer Must List” Pick A New York Post “Summer Must-Read” Pick Included in Summer Book Guides from Bustle, Oprah.com, PureWow, and USA TODAY From New York Times bestselling author of the “twisty-mystery” (Vulture) novel In a Dark, Dark Wood, comes The Woman in C... read more

INSTANT NEW YORK TIMES AND USA TODAY BESTSELLER FROM THE AUTHOR OF IN A DARK, DARK WOOD Featured in TheSkimm An Entertainment Weekly “Summer Must List” Pick A New York Post “Summer Must-Read” Pick Included in Summer Book Guides from Bustle, Oprah.com, PureWow, and USA TODAY From New York Times bestselling author of the “twisty-mystery” (Vulture) novel In a Dark, Dark Wood, comes The Woman in C... read more

The Thirst: A Harry Hole Novel (Harry Hole Series Book 11)

Jo Nesbo

#1 International Best Seller In this electrifying new thriller from the author of Police and The Snowman, Inspector Harry Hole hunts down a serial murderer who targets his victims . . . on Tinder. The murder victim, a self-declared Tinder addict. The one solid clue—fragments of rust and paint in her wounds—leaves the investigating team baffled. Two days later, there’s a second murder: a woman ... read more

#1 International Best Seller In this electrifying new thriller from the author of Police and The Snowman, Inspector Harry Hole hunts down a serial murderer who targets his victims . . . on Tinder. The murder victim, a self-declared Tinder addict. The one solid clue—fragments of rust and paint in her wounds—leaves the investigating team baffled. Two days later, there’s a second murder: a woman ... read more

Playing With Fire

Tess Gerritsen

When violinist Julia Ansdell picked up the Incendio Waltz in a darkened antique shop in Rome, she knew it was a strikingly unusual composition. She uncovers a heart-stoppingly dark secret that not only dates back to the horrors of the Holocaust, but also involves a dangerously powerful family who would stop at nothing to keep Julia from bringing the truth to light.

When violinist Julia Ansdell picked up the Incendio Waltz in a darkened antique shop in Rome, she knew it was a strikingly unusual composition. She uncovers a heart-stoppingly dark secret that not only dates back to the horrors of the Holocaust, but also involves a dangerously powerful family who would stop at nothing to keep Julia from bringing the truth to light.

I Am Pilgrim: A Thriller

Terry Hayes

“I Am Pilgrim is simply one of the best suspense novels I’ve read in a long time.” —David Baldacci, #1 New York Times bestselling author “A big, breathless tale of nonstop suspense.” —Janet Maslin, The New York Times “The pages fly by ferociously fast. Simply unputdownable.” —BooklistA breakneck race against time…and an implacable enemy. An anonymous young woman murdered in a run-down hotel, a... read more

“I Am Pilgrim is simply one of the best suspense novels I’ve read in a long time.” —David Baldacci, #1 New York Times bestselling author “A big, breathless tale of nonstop suspense.” —Janet Maslin, The New York Times “The pages fly by ferociously fast. Simply unputdownable.” —BooklistA breakneck race against time…and an implacable enemy. An anonymous young woman murdered in a run-down hotel, a... read more

Disclaimer: A Novel

Renée Knight

A brilliantly conceived, deeply unsettling psychological thriller— already an international sensation—about a woman haunted by secrets, the consuming desire for revenge, and the terrible price we pay when we try to hide the truth.Finding a mysterious novel at her bedside plunges documentary filmmaker Catherine Ravenscroft into a living nightmare. Though ostensibly fiction, The Perfect Stranger... read more

A brilliantly conceived, deeply unsettling psychological thriller— already an international sensation—about a woman haunted by secrets, the consuming desire for revenge, and the terrible price we pay when we try to hide the truth.Finding a mysterious novel at her bedside plunges documentary filmmaker Catherine Ravenscroft into a living nightmare. Though ostensibly fiction, The Perfect Stranger... read more

The Shut Eye

Belinda Bauer

A desperate woman hopes a psychic can help find her son in “this intricate, surprise-filled crime novel” from the CWA Gold Dagger Award–winning author (Publishers Weekly, starred review). Five footprints are the only sign that four-year-old Daniel Buck was ever here. They’re all his mother has left. Every day, Anna Buck guards the little prints in the cement. Polishing them to a shine. Keeping... read more

A desperate woman hopes a psychic can help find her son in “this intricate, surprise-filled crime novel” from the CWA Gold Dagger Award–winning author (Publishers Weekly, starred review). Five footprints are the only sign that four-year-old Daniel Buck was ever here. They’re all his mother has left. Every day, Anna Buck guards the little prints in the cement. Polishing them to a shine. Keeping... read more

Those We Left Behind: The Belfast Novels

Stuart Neville

Blood has always been thicker than water for two Northern Irish brothers caught in the Belfast foster system, but a debt of past violence will be paid not just by them but also by those they left behind. Ciaran Devine, who made Belfast headlines seven years ago as the "schoolboy killer", is about to walk free. At the age of 12, he confessed to the brutal murder of his foster father; his testim... read more

Blood has always been thicker than water for two Northern Irish brothers caught in the Belfast foster system, but a debt of past violence will be paid not just by them but also by those they left behind. Ciaran Devine, who made Belfast headlines seven years ago as the "schoolboy killer", is about to walk free. At the age of 12, he confessed to the brutal murder of his foster father; his testim... read more

Hag-Seed: The Tempest Retold

Margaret Atwood

It's got a thunderstorm in it. And revenge. Definitely revenge. Felix is at the top of his game as artistic director of the Makeshiweg Theatre Festival. His productions have amazed and confounded. Now he's staging a Tempest like no other: not only will it boost his reputation, it will heal emotional wounds. Or that was the plan. Instead, after an act of unforeseen treachery, Felix is living in... read more

It's got a thunderstorm in it. And revenge. Definitely revenge. Felix is at the top of his game as artistic director of the Makeshiweg Theatre Festival. His productions have amazed and confounded. Now he's staging a Tempest like no other: not only will it boost his reputation, it will heal emotional wounds. Or that was the plan. Instead, after an act of unforeseen treachery, Felix is living in... read more

Second Life

S J Watson

The sensational new psychological thriller from the best-selling author of Before I Go To Sleep ... She loves her husband. She's obsessed with a stranger. She's a devoted mother. She's prepared to lose everything. She knows what she's doing. She's out of control. She's innocent. She's guilty as sin.

The sensational new psychological thriller from the best-selling author of Before I Go To Sleep ... She loves her husband. She's obsessed with a stranger. She's a devoted mother. She's prepared to lose everything. She knows what she's doing. She's out of control. She's innocent. She's guilty as sin.

Dynamo: The Book of Secrets

Dynamo

In this fully illustrated guide to modern magic, Dynamo shows you how you can perform magic yourself. Learn how to make water freeze instantly, read your friends' minds, make chewing gum float 360 degrees around your head, slice a banana without even touching it, discover superhuman strength, and many more mind-blowing illusions. Written in conjunction with two world-renowned magicians, Joshua... read more

In this fully illustrated guide to modern magic, Dynamo shows you how you can perform magic yourself. Learn how to make water freeze instantly, read your friends' minds, make chewing gum float 360 degrees around your head, slice a banana without even touching it, discover superhuman strength, and many more mind-blowing illusions. Written in conjunction with two world-renowned magicians, Joshua... read more

Reveal: Robbie Williams

Chris Heath

An intimate, funny and frank account of the moments behind the music, of the truth behind the headlines and of the fascinatingly complicated man behind the imperious entertainer, Reveal is Robbie Williams as you've never seen him before. More than 12 years ago, Robbie Williams and Chris Heath published a groundbreaking memoir, Feel, about Robert P. Williams' rise to fame - a book that was met ... read more

An intimate, funny and frank account of the moments behind the music, of the truth behind the headlines and of the fascinatingly complicated man behind the imperious entertainer, Reveal is Robbie Williams as you've never seen him before. More than 12 years ago, Robbie Williams and Chris Heath published a groundbreaking memoir, Feel, about Robert P. Williams' rise to fame - a book that was met ... read more

Jenson Button: Life to the Limit

Jenson Button

The full-length, in-depth and intimate autobiography from Jenson Button, one of Britain's greatest ever racing drivers. Jenson Button is one of the finest racing drivers of his generation. His 17 years in Formula One have seen him experience everything the sport has to offer, from nursing duff cars round the track to winning world championships and everything in between. Here, Jenson tells his... read more

The full-length, in-depth and intimate autobiography from Jenson Button, one of Britain's greatest ever racing drivers. Jenson Button is one of the finest racing drivers of his generation. His 17 years in Formula One have seen him experience everything the sport has to offer, from nursing duff cars round the track to winning world championships and everything in between. Here, Jenson tells his... read more

Me Life Story: Sofa, So Good!

Scarlett Moffatt

A hilarious and touching look at the life of Scarlett Moffatt so far, in her own honest words, as always.... Chatty, authentic, honest, down to earth...Scarlett Moffatt, the beloved Gogglebox breakout star, has had a meteoric rise onto our screens. After charming the viewing public with her classic and witty views on Gogglebox, she was then crowned the public's favourite in I'm a Celebrity...G... read more

A hilarious and touching look at the life of Scarlett Moffatt so far, in her own honest words, as always.... Chatty, authentic, honest, down to earth...Scarlett Moffatt, the beloved Gogglebox breakout star, has had a meteoric rise onto our screens. After charming the viewing public with her classic and witty views on Gogglebox, she was then crowned the public's favourite in I'm a Celebrity...G... read more

September has 2 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Jack Colrain
Blurbs are really, really hard to do well. Being able to effectively & consistently sell a book in 150 words or less is a rare skill. September excels at this task and i highly recommend working with her if you want to sell more books.

Jack Colrain, April 2020


Jack Colrain
Blurbs are really, really hard to do well. Being able to effectively & consistently sell a book in 150 words or less is a rare skill. September excels at this task and i highly recommend working with her if you want to sell more books.

Jack Colrain, April 2020

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