Rodney Hatfield

Rodney Hatfield – Marketer

25+ yrs Growing Brands /Former Vice President of Brand Strategy at HarperCollins Publishers/ Publishing Consultant/ Book Marketer

Overview

As an experienced and highly successful marketing professional in the publishing, film, and music industry, I have helped thousands of creatives meet their market share through tailor-made marketing campaigns.


Before joining my current company in the same industry and related services, I spent 20 years as an entertainment executive for media companies in Nashville, TN, where I led the development of New York Times bestsellers, was featured in The New Yorker Magazine, and developed brands that have sold millions to date. As a VP of Corporate Brands at one of the Top 5 Publishers in the United States, my responsibilities have included managing 50 brands and overseeing 800+ books a year.


Are you looking for traditional book marketing, digital book marketing, or a hybrid? My unique ability to build custom plans for each book has culminated in creating category-dominating brands that have disrupted the status quo. There are no packages or cookie-cutter programs - I work with the author to create plans based on what they need to reach their goals.


My top three greatest strengths are Ideation, Strategic, and Connectedness.

My wealth of knowledge and wisdom allows you to tap into my reserves for developing a marketing strategy, email campaigns, website development, keyword research, social media campaigns, publicity, advertising, television broadcast, branding, and more.


I provide marketing consultations, custom marketing strategies and plans that I can execute, and additional marketing team services as needed.


Inexperience ends up costing more than an experienced counterpart.


Nothing beats experience.

Services
Fiction
Action & Adventure Christian Fiction Coming of Age Fantasy Middle Grade
Non-Fiction
Business & Management Christian Non-Fiction Inspirational

Work experience

Company

Jan, 2012 — Present

* Lead a global marketing team of 25+ senior professionals in 10 countries responsible for developing B2B/B2C marketing and collaboration, executing long-term strategy, sales leads, product vision and communication strategies for clients
* Designed and implemented client’s marketing automation digital and socializing media strategies with a focus on inbound marketing, consumer-focused retention, SEM, affiliate marketing, re-targeting and display marketing.
* Executive produced four documentary series for broadcast television and secured airplay on 25 networks with a combined audience of 1 billion people
* Have helped 100's of indie authors with their book development, printing, marketing and distribution

Sound Enterprises

Jun, 2006 — Dec, 2011 (over 5 years)

* Launched a successful startup company and achieved $24 million in sales in 4 years.
* Responsible for all B2B marketing programs and partnership development programs to expand company sales
territories and brand development
* Designed and executed multiple locations live events over two years with a combined audience of 750,000 in attendance hosting A-list celebrities
* Develop strategies and implemented marketing automation programs to incorporate PR and media to further
enhance brand and build market share.
* Developed company ancillary products, distribution system, and publishing schedules.

Thomas Nelson Publishers (HarperCollins Christian)

Mar, 1999 — Jun, 2006 (over 7 years)

* Grew bottom-line revenues for the company by 120% to over $250 million by developing cohesive brand messaging and strategies to increase author audiences and product lines.
* Increased company market share and revenues with double-digit growth as a result of spearheading national research projects on consumer book purchasing behaviors resulting in re-categorization of retail stores categories
* Generated over 180M in revenues for two successful children’s brands as a result of the go-to-market and media strategies I developed and executed.
* Oversaw and managed the brand messaging for all corporate brands, marketing teams and sales presentations.

Projects

Britfield - New Author School Visit Program

- Created marketing plan and executed with customizable author school program to launch branded new author book series
- Video book trailer produced for book branding and show kids prior to visit
- Created branded backdrops for events.
- Managed inventory shipments and created event sheets for the author
- Did follow-up surveys and thank you notes to schools securing following year future visits

Results:
In 2.5 months sold over 3000+ books for a brand new author/brand
Secured 100 + school visits in year one
ROI of 922% for author

Patterns of Evidence Branded books, Films, Broadcast

- Created strategy to convert brand from theatrical feature to episodic series
- Scripted and developed 30 minute custom program for broadcast from 2 hour feature
- Broadened distribution Domestic/International
- Optimized website and enhanced resulting in increased sales
- Secured syndication of multiple broadcasts on over 50+ networks with a combined audience of 500 million worldwide
- Created Social Media campaign driving membership/sales up 300%
- Placement of films/books in APP to over 1 million targeted audience base
- Over 100,000 DVDs/digital/Book units sold and growing

Come Thirsty/Traveling Light/Hermie a Common Caterpillar - Max Lucado

Oversaw the branding and execution of the entire Max Lucado brand as Corporate Brand Strategist for top 5 publisher
Developed marketing launch and branding of new Children's video/book series (Hermie) including trade sales brochures, instore merchandising, trade event marketing billboards, branded packaging tape used for all packages shipped from publisher, instore play videos, first chapter reader programs, instore events with life size characters.
Results- Increased brand sales from 26 million to over 52 million, 3 Million+ copies sold of Hermie children's brand and still growing

Word of Promise Audio Bible

- Developed and executed two million dollar multi-channel retail, direct to consumer, church and special event marketing campaigns
- Secured national television, radio, print, internet, and publicity events interviews
- Secured multiple custom broadcast programs around the brand seen by over one billion viewers
- Executed over 42 successful mega church events with lead actor Jim Caviezel and with a combined live audience of over 750,000
- Designed, produced, managed custom direct to consumer website (at peak was in the top 2% of all websites in the world)
- Several brand extension products created and launched to evergreen the brand including APP, devotionals, journals, podcasts etc..
Results: Top selling multi-actor based audio bible project in its category with over 1 million sales, 42 live events, national PR exposure.

Portfolio

Traveling Light

Lucado, Max

You've read John Maxwell's best-selling Winning with People, and now you're ready for some specific action steps to build on the knowledge you gained. 25 Ways to Win With People has just what you need! This complementary companion to the full-sized book is ide... read more
Red

Ted Dekker

From New York Times bestselling author Ted Dekker, experience the epic series that first invited readers to dive deep.“We have stepped off the cliff and are falling into madness.”The mind-bending pace of Black accelerates in Red, book two of the Circle Series.... read more
Epic

John Eldredge

This dramatic retelling of the gospel illuminates the unique role we can play in the amazing story God is telling.Sure, good things happen, sometimes beautiful things. But tragic things happen too. What does it mean? We find ourselves in the middle of a story ... read more
Black

Ted Dekker

Enter the adrenaline-laced story that started it all: the fate of two worlds hangs in the balance of one man's choices as dreams and reality collide.Thomas Hunter narrowly escapes mysterious assailants only to encounter a silent bullet that clips his head . . ... read more
Finding Peace

Charles F. Stanley

In times of crisis and confusion, Dr. Charles Stanley has learned the one phrase that can carry him through: "God, You are in control." The peace he has experienced in life stems from that foundational belief. In Finding Peace, Dr. Stanley shares with readers ... read more
Sometime between the dreams of your youth and yesterday's to-do list, something precious has been lost: your priceless femininity.God has set within you a femininity that is powerful, tender, and fierce. No doubt it has been misunderstood, but it is there, and... read more
Winner of over a dozen awards for pre-teen fiction, and counting.Britfield is a world of Adventure, Intrigue, Conspiracy, Mystery, and Suspense.He's spent the majority of his life locked behind the cruel walls of Weatherly Orphanage, but when Tom learns that h... read more
Leaders are always looking for an edge. That often sends many of them looking for the next big thing. Although leadership approaches and trendy management fads come and go, what remains the same? The qualities of a leader.Internationally-recognized leadership ... read more
Come Thirsty

Max Lucado

Are you feeling a little dry? Edgy and rigid? Ineffective? What would it take to be more useful in the hands of the One who made you? Just come to the well, says bestselling author Max Lucado.In this renewing and life-giving book Max leads us to the four essen... read more
Hangman's Curse

Frank E. Peretti

They could be anyone, anywhere . . . even the person walking by you right now.The Veritas Project is their code name—but only a handful of people know teens Elijah and Elisha Springfield have been covertly commissioned by the President to investigate strange m... read more
This Max Lucado’s Hermie & Friends® best-selling story now available in easy-to-read format! Hermie and his friend Wormie have always felt common. They don’t have stripes or dots, they aren’t very strong, and they can’t find anything special about themselves. ... read more
Three

Ted Dekker

Imagine answering your cell phone to a mysterious voice that gives you three minutes to confess your sin or you die. You have one huge problem: you don't have a clue what that sin is.Kevin Parson escaped a twisted childhood and built his own life, leaving his ... read more
A New York Times bestseller with over 1.3 million copies sold! Only a few months ago, he was a successful executive. Now he’s a desperate man. Join David Ponder on an incredible journey to discover the Seven Decisions for success that can turn any life around,... read more
Through a series of incredible mis-adventures (so what else is new), our boy blunder finds himself participating in the Skateboard Championship of the Universe. (It would be "of the World" except for the one kid who claims to be from Jupiter-a likely story, in... read more
The Book on Leadership

John F. MacArthur

More than ever, people are talking about leadership. But much of today's discourse is advancing the same old misconceptions. In The Book on Leadership, best-selling author, pastor, and teacher John MacArthur sets the record straight: Leadership does not come f... read more

Rodney has 101 reviews

Professionalism

Quality

Value

Responsiveness

Daniel P.

Daniel P.

Feb, 2024

As not only a self-acknowledged novice at marketing, but someone who disdained anything remotely related to marketing, I had put off learning just about everything one should know to be successful at self-publishing. Fortunately, my wife convinced me to take it seriously. As I have had such success working with Reedsy professionals, I turned to Reedsy for help. I cannot sing Rodney Hatfield's ...
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Denise M.

Denise M.

Feb, 2024

Rodney is an experienced professional who knows how to get things done. He's patient and will take the time to explain things and walk you through procedures if needed. I had complete confidence in his knowledge and experience.
Tony D.

Tony D.

Feb, 2024

Rodney has been a Godsend for a first time author. Navigating the complexities of Amazon algorithms is a foreign language I don't speak. He is a great interpreter and has helped me to navigate this landscape and increased my sales.
Karen F.

Karen F.

Feb, 2024

Excellent work product and great insight. Super professional.
Frederick S.

Frederick S.

Feb, 2024

Rodney is a highly experienced marketer and helped my book to reach #1 for Healthcare Industry and #4 in Healthcare Policy far exceeding the rankings of books promoted by publishing companies. With his help you too can promote your book to best seller status.

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