Overview
When writing a book, "The End" is just the beginning. The truth is that publishing a book is very different from launching one. Publishing simply makes a book available for purchase, while launching one sets it on a path toward success.
If your book has already been published, you might think it's too late, but the good news is that you can take action at any point during the life of your book to give it that added boost.
As a book marketer, I'll work with you to put together actionable steps that you can use, such as:
• Metadata optimization of your categories and keywords to help with your book's ranking
• Writing a professional book description that will hook readers and help your book standout
• Creating a marketing strategy that’s easy and painless for you to implement
• Creating eye-catching A+ Content to help convince readers to take a chance on your work
Read on to learn more.
BOOK MARKETING STRATEGY
Without an easy-to-follow, step-by-step plan, marketing your book can seem overwhelming. You might wonder where to start and what steps you should take to try and achieve success.
With my help, we can work together to get you on the right track so that you can easily reach your target audience using the most efficient methods and the most effective means.
With my book marketing strategy there to guide you, what once seemed complicated will now be a cinch as you follow the steps that I lay out for you to follow.
METADATA OPTIMIZATION
All too often authors overlook one of the most important parts of the marketing equation by glossing over the keywords that they enter when submitting a book for publication.
Unfortunately, this failure to fully optimize their book's details is almost certainly costing these authors sales, and they probably don’t even realize it.
That is where I can help. With my background in publishing and technology, I understand the steps that need to be followed to optimize your book’s bibliographic metadata.
BOOK DESCRIPTION WRITING
Without an eye-catching description you could be losing out on potential sales. But, with my assistance, you can instead tempt readers with a winning description.
I have written a wide selection of nonfiction and fiction descriptions and I am eager to bring my expertise to your book as we work together to craft a book blurb capable of compelling shoppers to click the Buy button.
AMAZON A+ CONTENT
Because A+ Content is so beneficial at providing yet another conversion opportunity, I will use my marketing expertise and design skills to create a selection of A+ Content that you can publish to your book's page as you endeavor to spur sales.
SET YOUR BOOK ON THE PATH TO SUCCESS
Think of me as a partner on this publishing journey whose job is to make the marketing and technical side of things less stressful.
Contact me today, so that we can take the first step toward embarking on this publishing partnership.
Services
Fiction
Non-Fiction
Languages
Certifications
- Udacity Digital Marketing Nanodegree
Work experience
Independent Publishing Company
Exclusively responsible for guiding publications from inception through publication. This includes idea generation, working with independent contractors to generate content, project management, and formatting publications. Responsibilities also include implementing marketing initiatives and developing and managing company websites.
Through my efforts, the company’s most popular title was able to generate over $130,000 in sales during its initial year of publication. In addition, Publisher’s Weekly highlighted that title as being among the industries bestselling, adult coloring books during the week covering May 15, 2015.
Technical Editor
As the sole technical reviewer for Foundation Website Creation with HTML5, CSS3, and JavaScript, I worked to ensure the technical accuracy of this title.
The Vindicator
During this summer job I worked in conjunction with photographers and a section editor as I progressed through the journey from assignment to conducting interviews to meeting my deadline for publication. The majority of the articles that I produced achieved front-page placement within their respective sections.
Various
Authored several titles that have reached bestseller status on both Amazon.com and international Amazon domains. In addition to authoring said titles, I also undertook promotional efforts and, as a result, was able to secure coverage on several prominent websites. Finally, one of my books was endorsed by foremost self-publishing expert Dan Poynter as “...meaning the difference between failure or ultimate success.”
Self-Employed
Having begun creating static websites with only HTML, my knowledge of web development evolved with technology until I became proficient in using WordPress as a CMS. I also engaged in content creation for said sites in order to drive organic traffic and maintain a loyal readership.
Finally, I used affiliate marketing and integrated ads from networks in order to generate revenue. It is was through this experience of creating, maintaining, and acting as the managing editor of multiple websites that I was able to acquire the qualifications necessary to author WordPress 3 Site Blueprints for Packt Publishing.
Projects
Saving Schrodinger's Cat Metadata and Description
This was the second time that Mark and I worked together. During this collaboration, I mainly concentrated on researching the metadata for this thriller science fiction novel as well as writing an attention-grabbing description.
The City of Infinite Life - All-Around Marketing
When working with J.M., we went over all aspects of her marketing. This involved providing her with a marketing plan, researching her metadata, and writing a compelling and gripping description.
Number One New Release for Thailand for Couples
During my time collaborating with David, I worked on many aspects of his marketing including researching the keywords and categories that he had a better chance at dominating on Amazon. In addition, I also wrote a description designed to draw in shoppers and tempt them to buy this niche-specific travel guide.
The collaboration proved to produce good results when, shortly after its release, David's book achieved number one status in the optimally targeted Bangkok Travel Guides category.
The Saracen Storm Number One Bestseller Status
I worked with the author on many aspects of their marketing, including a marketing plan and metadata optimization. Several months after the conclusion of our collaboration his title was number one on the History eBooks of Spain & Portugal chart on Amazon.
Metadata and Description for The Postflop Poker Workbook
For this nonfiction title, I performed various tasks for the author including writing his book's description and researching its metadata. Days after its publication, his book became the #1 New Release in the Puzzle and Game Reference category on Amazon.
Myface Novella Marketing and Description
Author Kevin Landt worked with me on the marketing of his novella Myface. This included tasking me with creating the description for his book. In writing this description, I endeavored to build interest and intrigue around the story of social media sensation Angela Fox, who has suddenly taken the world by storm and, in the process, greatly impacted the lives of several strangers.
Reedsy Author Success Story Feature
Author Chris Selwyn James was featured on the Reedsy blog for the success that he saw with the release of his book Panik. Because I was his marketer, I was also spotlighted in the article and credited with being an instrumental part of the reason why his book was able to reach a ranking of #3 on Amazon within a category that I had advised him to choose.
Heart of the Island Marketing and Description
The author of the Project Adventure series contacted me to assist him with marketing for his new middle-grade fiction book series. This included writing a description for Book One.
Psychology of Final Fantasy Marketing and Description
During our collaboration, which included many aspects of marketing assistance, Anthony M. Bean, PhD also hired me to write the description for his book that's geared toward video gamers, as well as scholars, researchers, and professionals in fields including Psychology, Psychiatry, Communication Studies, and Gaming Design.
Feel Good X Corp Description
Author Bhada Sinhaphalin was so happy with the job that I had done writing the description for his previous book that he hired me once again to write the description for the next installment to his Feel Good X series.
Feel Good X Teens Description
In addition to hiring me to perform several other marketing tasks, author Bhada Sinhaphalin also had me write the description for his self-help book/workbook geared toward teens.
Hot New Release for Panik
Following our collaboration, which included metadata optimization, author Chris Selwyn James found that his book Panik had landed on Amazon's Hot New Releases chart in three separate categories that he was advised to choose.
Hot New Release for No Be From Hia
Following our collaboration, which included a marketing plan and metadata optimization, author Natasha Omokhodion-Kalulu Banda found that her book No Be From Hia had achieved a ranking of number 2 on Amazon's Hot New Releases chart for one of the categories that she was advised to choose.
Portfolio
Heather has 234 reviews
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