Heather Wallace - Marketer
Sharpsville, PA, USA
Metadata optimization expert, with a background in publishing and technology, who will handle the technical stuff so you don't have to.
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Overview
With over 20 years’ experience in publishing, I've worn many hats from author to marketer and even founder and CEO of an independent publishing company.
When it comes to marketing, many authors spend a lot of time building email lists or toiling away on social media in an effort to get their book in front of potential readers. Sure, both can be beneficial, but often the most important part of the marketing equation is overlooked.
That’s because, all too often, authors gloss over the metadata that they enter when submitting a book for publication. Unfortunately, this failure to fully optimize their book’s sales page is almost certainly costing these authors sales and they probably don’t even realize it.
That is where I would like to help. With my background in both publishing and technology, I have an understanding of the steps that need to be followed in order to optimize your book’s bibliographic metadata.
Think of me as a partner on this publishing journey whose job is to handle to technical stuff, so that your book has a better chance of rising above the competition where it can be found by potential readers.
Contact me today, so that we can take the first step toward embarking on this publishing partnership.
ACCOMPLISHMENTS
-One of my company's books landed in the top spot in one of its categories and managed to achieve a higher sales rank on Amazon than even Prince Charles, whose book was ranked at number two within that same category.
- Publisher’s Weekly highlighted one of my company's titles as being among the industries bestselling, adult coloring books during the week covering May 15, 2015.
- In the acknowledgements section of Foundation Website Creation with HTML5, CSS3, and JavaScript, Jonathan Lane, who was one of the book's four authors/contributors, thanked me for my excellent and thoughtful feedback during my time working on his book.
- One of my books was endorsed by foremost self-publishing expert Dan Poynter as “...meaning the difference between failure or ultimate success.”
When it comes to marketing, many authors spend a lot of time building email lists or toiling away on social media in an effort to get their book in front of potential readers. Sure, both can be beneficial, but often the most important part of the marketing equation is overlooked.
That’s because, all too often, authors gloss over the metadata that they enter when submitting a book for publication. Unfortunately, this failure to fully optimize their book’s sales page is almost certainly costing these authors sales and they probably don’t even realize it.
That is where I would like to help. With my background in both publishing and technology, I have an understanding of the steps that need to be followed in order to optimize your book’s bibliographic metadata.
Think of me as a partner on this publishing journey whose job is to handle to technical stuff, so that your book has a better chance of rising above the competition where it can be found by potential readers.
Contact me today, so that we can take the first step toward embarking on this publishing partnership.
ACCOMPLISHMENTS
-One of my company's books landed in the top spot in one of its categories and managed to achieve a higher sales rank on Amazon than even Prince Charles, whose book was ranked at number two within that same category.
- Publisher’s Weekly highlighted one of my company's titles as being among the industries bestselling, adult coloring books during the week covering May 15, 2015.
- In the acknowledgements section of Foundation Website Creation with HTML5, CSS3, and JavaScript, Jonathan Lane, who was one of the book's four authors/contributors, thanked me for my excellent and thoughtful feedback during my time working on his book.
- One of my books was endorsed by foremost self-publishing expert Dan Poynter as “...meaning the difference between failure or ultimate success.”
Services
Metadata & Blurb Optimization
Languages
English (AUS)
English (CAN)
English (NZ)
English (UK)
English (US)
Non-Fiction
Computers & Internet
Entertainment
Publishing
Technology
Fiction
Crime & Mystery
Fantasy
Paranormal Romance
Science Fiction
Work experience
Founder & CEO
Independent Publishing Company
September, 2013
–
Present
(over 5 years)
Exclusively responsible for guiding publications from inception through publication. This includes
idea generation, working with independent contractors to generate content, project
management, and formatting publications. Responsibilities also include implementing marketing
initiatives and developing and managing company websites.
Through my efforts, the company’s most popular title was able to generate over $130,000 in sales
during its initial year of publication. In addition, Publisher’s Weekly highlighted that title as being
among the industries bestselling, adult coloring books during the week covering May 15, 2015.
Apress
Technical Editor
August, 2011
–
March, 2012
(7 months)
As the sole technical reviewer for Foundation Website Creation with HTML5, CSS3, and JavaScript, I worked to ensure the technical accuracy of this title.
Newspaper Correspondent
The Vindicator
May, 2003
–
August, 2003
(3 months)
During this summer job I worked in conjunction with photographers and a section editor as I progressed through the journey from assignment to conducting interviews to meeting my deadline for publication. The majority of the articles that I produced achieved front-page placement within their respective sections.
Author
Various
November, 2002
–
Present
(over 16 years)
Authored several titles that have reached bestseller status on both Amazon.com and international Amazon domains. In addition to authoring said titles, I also undertook promotional efforts and, as a result, was able to secure coverage on several prominent websites. Finally, one of my books was endorsed by foremost self-publishing expert Dan Poynter as “...meaning the difference between failure or ultimate success.”
Web Developer
Self-Employed
June, 1994
–
October, 2011
(over 17 years)
Having begun creating static websites with only HTML, my knowledge of web development
evolved with technology until I became proficient in using WordPress as a CMS. I also engaged in
content creation for said sites in order to drive organic traffic and maintain a loyal readership.
Finally, I used affiliate marketing and integrated ads from networks in order to generate revenue.
It is was through this experience of creating, maintaining, and acting as the managing editor of
multiple websites that I was able to acquire the qualifications necessary to author WordPress 3 Site
Blueprints for Packt Publishing.
Portfolio (12 selected works)
WordPress 3 Site Blueprints
Heather R. Wallace
Follow along as you work to build a variety of sites-all using WordPress. Each chapter is devoted to the construction of a different type of site that can be created with WordPress and the right combination of either free or premium themes and/or plugins.While this book isn't designed for beginners, those with even an intermediate knowledge of WordPress will be able to get these sites up and r... read more
Enchanting English Garden: An Inkcredible Scavenger Hunt and Coloring Book
H.R. Wallace Publishing
When is a coloring book more than just a coloring book? When it's also a scavenger hunt, of course! When you open up the pages of this book, you'll find that you've been transported to a place where fairies frolic and gnomes are known to dwell. With images that offer a delightful balance between realism and whimsy, you'll discover scenes that feature a beautiful bird who has stopped by for a c... read more
What would you say if I told you that your dream of success could become a reality? Wouldn't you love to be the exception rather than the rule? It is possible to succeed where others have failed with print-on-demand. There are steps that you can take to tell the world about your book. There are techniques that you can use to get more sales, and it is possible to reach your goal of being a succ... read more
Foundation Website Creation with HTML5, CSS3, and JavaScript shows the entire process of building a website. This process involves much more than just technical knowledge, and this book provides all the information you'll need to understand the concepts behind designing and developing for the Web, as well as the best means to deliver professional results based on best practices. Of course, the... read more
101 Easy Peasy Cookie Recipes
Lucinda Wallace, Heather Wallace
Written in an easy-to-follow, conversational tone, the 101 Easy Peasy Cookie Recipes cookbook contains recipes so simple that bakers of all level s will enjoy making cookie after delectable cookie. A wide range of deliciously easy recipes are included. Cookie lovers will find everything from ultra-simple Chocolate-Covered Cherry Cookies and Chewy Chocolatey Butterscotch Bars that can be prepar... read more
Rub-a-Dub-Dub, There's a Monkey in Our Tub!
Heather Wallace
When a monkey mysteriously appears in one family's bath tub they aren't quite sure how he got there or what he'll do next. However, in this delightfully illustrated children's book, one thing is certain; taking a bath is only the beginning of this monkey's antics as he makes their house his home.
Seriously Fun Dot-to-Dots Hours of dot-to-dot entertainment awaits inside this challenging collection of intricate and entertaining connect-the-dots puzzles. With over 20,000 dots to connect, puzzlers are sure to enjoy solving each and every one of these artistically appealing dot-to-dot puzzles. With puzzles that range in size from several hundred all the way up to over one thousand dots, puz... read more
Finally! An adult coloring book that urges all of you introverts out there to band together to color, but, you know, separately and in your own homes. Because, let’s be realistic, who wants to socialize when you can stay at home and color? After all, coloring combines two of the things that introverts love most; curling up with a good book and artistic expression. Oh, and coloring also offers ... read more
1,001 Cats: A Creative Cat Coloring Book
H.R. Wallace Publishing
The Ultimate Cat Lover's Coloring Book With 1,001 fabulous felines to color, cat fanciers will delight in this coloring book that's completely jam-packed with cats. With more than 40 unique feline-themed illustrations, this adorable book offers a world of cats to color. Among the wide variety of creative cat designs found in this collection, that really is the ultimate coloring book for cat lo... read more
Learn How to Draw Dogs and Puppies with Step-by-Step Illustrations That Make Drawing EasyWith the help of the easy-to-follow illustrations found in this book you'll quickly be able to learn how to draw a whole bunch of dogs and puppies. For each character, detailed step-by-step illustrations are provided so that you can easily follow along from start to finish.The H.W. Doodles series of drawin... read more
Learn How to Draw Cats and Kittens with Step-by-Step Illustrations That Make Drawing EasyWith the help of the easy-to-follow illustrations found in this book you'll quickly be able to learn how to draw a whole bunch of cats and kittens. For each character, detailed step-by-step illustrations are provided so that you can easily follow along from start to finish. The H.W. Doodles series of drawi... read more
WordPress: The Geekified Guide
Heather R. Wallace
Let a Geek Be Your Guide to WordPressHave you ever wished that you had a knowledgeable, patient expert by your side who was only too happy to explain something technical to you in terms that you could easily understand? Well, with this book, that is exactly what you'll get.In WordPress: The Geekified Guide a geek, who is an expert on the subject, walks you, step-by-step, through everything you... read more
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