Heather Wallace

Heather Wallace - Marketer

Sharpsville, PA, USA

Marketing and metadata optimization expert, with a background in publishing and technology, who will work with you to make marketing easier

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Overview

Reviews (19)
With over 20 years’ experience in publishing, I've worn many hats from author to marketer and even founder and CEO of an independent publishing company.

When it comes to writing a book, “The End” is just the beginning. Sure, when you type that last word, you might like to think that your work is done and that you can simply move along to writing the next one, but the truth is that publishing a book is very different from launching one. Publishing a book simply makes it available for purchase while launching a book sets it on a path toward success.

If your book has already been published, you might think that it’s too late to implement these marketing steps, since the launch phase is over, but the good news is that you can take action at any point during the life of your book to give it that added boost.

As a book marketer, I will work with you to put together actionable steps that you can use to attract the attention of your audience, so that you have a better chance of selling books no matter how long your book has been in print or even if it’s yet to be published.

Specifically, there are two ways that I can help; through metadata optimization and through the creation of a marketing plan. Read on to learn more about both.

METADATA OPTIMIZATION
When it comes to promotional methods, many authors often overlook one of the most important parts of the marketing equation.

That’s because, all too often, authors gloss over the metadata that they enter when submitting a book for publication. Unfortunately, this failure to fully optimize their book’s sales page is almost certainly costing these authors sales and they probably don’t even realize it.

That is where I would like to help. With my background in both publishing and technology, I have an understanding of the steps that need to be followed in order to optimize your book’s bibliographic metadata.

BOOK MARKETING PLAN
Without an easy-to-follow, step-by-step plan, marketing your book can seem very overwhelming. You might be wondering where to start and what steps you should take to try and achieve success.

Well, with my help, we can work together to get you on the right track, so that you can easily reach your target audience using the most efficient methods and through the most effective means.

With my book marketing plan there to guide you, what once seemed overwhelming will now be a cinch as you follow the steps that I lay out for you.

SET YOUR BOOK ON THE PATH TO SUCCESS
Think of me as a partner on this publishing journey whose job is to handle marketing and technical stuff, so that your book has a better chance of rising above the competition where it can be found by potential readers.

Contact me today, so that we can take the first step toward embarking on this publishing partnership.

ACCOMPLISHMENTS

-One of my company's books landed in the top spot in one of its categories and managed to achieve a higher sales rank on Amazon than even Prince Charles, whose book was ranked at number two within that same category.

- Publisher’s Weekly highlighted one of my company's titles as being among the industries bestselling, adult coloring books during the week covering May 15, 2015.

- In the acknowledgements section of Foundation Website Creation with HTML5, CSS3, and JavaScript, Jonathan Lane, who was one of the book's four authors/contributors, thanked me for my excellent and thoughtful feedback during my time working on his book.

- One of my books was endorsed by foremost self-publishing expert Dan Poynter as “...meaning the difference between failure or ultimate success.”
Services
Metadata & Blurb Optimization
Languages
English (AUS)
English (CAN)
English (NZ)
English (UK)
English (US)
Non-Fiction
Computers & Internet
Entertainment
Technology
Writing & Publishing
Fiction
Fantasy
Mystery & Crime
Paranormal Romance
Science Fiction

Work experience

Founder & CEO

Independent Publishing Company
September, 2013 – Present (over 6 years)

Exclusively responsible for guiding publications from inception through publication. This includes
idea generation, working with independent contractors to generate content, project
management, and formatting publications. Responsibilities also include implementing marketing
initiatives and developing and managing company websites.

Through my efforts, the company’s most popular title was able to generate over $130,000 in sales
during its initial year of publication. In addition, Publisher’s Weekly highlighted that title as being
among the industries bestselling, adult coloring books during the week covering May 15, 2015.

Apress

Technical Editor
August, 2011 – March, 2012 (7 months)

As the sole technical reviewer for Foundation Website Creation with HTML5, CSS3, and JavaScript, I worked to ensure the technical accuracy of this title.

Newspaper Correspondent

The Vindicator
May, 2003 – August, 2003 (3 months)

During this summer job I worked in conjunction with photographers and a section editor as I progressed through the journey from assignment to conducting interviews to meeting my deadline for publication. The majority of the articles that I produced achieved front-page placement within their respective sections.

Author

Various
November, 2002 – Present (about 17 years)

Authored several titles that have reached bestseller status on both Amazon.com and international Amazon domains. In addition to authoring said titles, I also undertook promotional efforts and, as a result, was able to secure coverage on several prominent websites. Finally, one of my books was endorsed by foremost self-publishing expert Dan Poynter as “...meaning the difference between failure or ultimate success.”

Web Developer

Self-Employed
June, 1994 – October, 2011 (over 17 years)

Having begun creating static websites with only HTML, my knowledge of web development
evolved with technology until I became proficient in using WordPress as a CMS. I also engaged in
content creation for said sites in order to drive organic traffic and maintain a loyal readership.
Finally, I used affiliate marketing and integrated ads from networks in order to generate revenue.

It is was through this experience of creating, maintaining, and acting as the managing editor of
multiple websites that I was able to acquire the qualifications necessary to author WordPress 3 Site
Blueprints for Packt Publishing.

Projects

Hot New Release for Panik

Following our collaboration, which included metadata optimization, author Chris Selwyn James found that his book Panik had landed on Amazon's Hot New Releases chart in three separate categories that he was advised to choose.

Hot New Release for No Be From Hia

Following our collaboration, which included a marketing plan and metadata optimization, author Natasha Omokhodion-Kalulu Banda found that her book No Be From Hia had achieved a ranking of number 2 on Amazon's Hot New Releases chart for one of the categories that she was advised to choose.

Confessions of a Crypto Millionaire Bestseller Status

Thanks to my optimization efforts and Amazon expertise, author Dan Conway was able to achieve bestseller status in at least two of the categories that I discovered as being optimal choices for his book.

Portfolio (16 selected works)

WordPress 3 Site Blueprints

Heather R. Wallace

Follow along as you work to build a variety of sites-all using WordPress. Each chapter is devoted to the construction of a different type of site that can be created with WordPress and the right combination of either free or premium themes and/or plugins.While this book isn't designed for beginners, those with even an intermediate knowledge of WordPress will be able to get these sites up and r... read more

Follow along as you work to build a variety of sites-all using WordPress. Each chapter is devoted to the construction of a different type of site that can be created with WordPress and the right combination of either free or premium themes and/or plugins.While this book isn't designed for beginners, those with even an intermediate knowledge of WordPress will be able to get these sites up and r... read more

Enchanting English Garden: An Inkcredible Scavenger Hunt and Coloring Book

H.R. Wallace Publishing

When is a coloring book more than just a coloring book? When it's also a scavenger hunt, of course! When you open up the pages of this book, you'll find that you've been transported to a place where fairies frolic and gnomes are known to dwell. With images that offer a delightful balance between realism and whimsy, you'll discover scenes that feature a beautiful bird who has stopped by for a c... read more

When is a coloring book more than just a coloring book? When it's also a scavenger hunt, of course! When you open up the pages of this book, you'll find that you've been transported to a place where fairies frolic and gnomes are known to dwell. With images that offer a delightful balance between realism and whimsy, you'll discover scenes that feature a beautiful bird who has stopped by for a c... read more

Confessions of a Crypto Millionaire: My Unlikely Escape from Corporate America

Dan Conway

When the Financial Times interviewed Dan Conway for a story about cryptocurrency millionaires, he told them the unvarnished truth:"I invested because I wanted the underdogs to win, for once - losers like me who didn't make the rules and didn't have the money... We'd been forced to tweet corporate philanthropy hashtags, and we weren't going to take it anymore."For years, Dan scuffed his way up ... read more

When the Financial Times interviewed Dan Conway for a story about cryptocurrency millionaires, he told them the unvarnished truth:"I invested because I wanted the underdogs to win, for once - losers like me who didn't make the rules and didn't have the money... We'd been forced to tweet corporate philanthropy hashtags, and we weren't going to take it anymore."For years, Dan scuffed his way up ... read more

Foundation Website Creation with HTML5, CSS3, and JavaScript

Joe Lewis

Foundation Website Creation with HTML5, CSS3, and JavaScript shows the entire process of building a website. This process involves much more than just technical knowledge, and this book provides all the information you'll need to understand the concepts behind designing and developing for the Web, as well as the best means to deliver professional results based on best practices. Of course, the... read more

Foundation Website Creation with HTML5, CSS3, and JavaScript shows the entire process of building a website. This process involves much more than just technical knowledge, and this book provides all the information you'll need to understand the concepts behind designing and developing for the Web, as well as the best means to deliver professional results based on best practices. Of course, the... read more

101 Easy Peasy Cookie Recipes

Lucinda Wallace, Heather Wallace

Written in an easy-to-follow, conversational tone, the 101 Easy Peasy Cookie Recipes cookbook contains recipes so simple that bakers of all level s will enjoy making cookie after delectable cookie. A wide range of deliciously easy recipes are included. Cookie lovers will find everything from ultra-simple Chocolate-Covered Cherry Cookies and Chewy Chocolatey Butterscotch Bars that can be prepar... read more

Written in an easy-to-follow, conversational tone, the 101 Easy Peasy Cookie Recipes cookbook contains recipes so simple that bakers of all level s will enjoy making cookie after delectable cookie. A wide range of deliciously easy recipes are included. Cookie lovers will find everything from ultra-simple Chocolate-Covered Cherry Cookies and Chewy Chocolatey Butterscotch Bars that can be prepar... read more

Rub-a-Dub-Dub, There's a Monkey in Our Tub!

Heather Wallace

When a monkey mysteriously appears in one family's bath tub they aren't quite sure how he got there or what he'll do next. However, in this delightfully illustrated children's book, one thing is certain; taking a bath is only the beginning of this monkey's antics as he makes their house his home.

When a monkey mysteriously appears in one family's bath tub they aren't quite sure how he got there or what he'll do next. However, in this delightfully illustrated children's book, one thing is certain; taking a bath is only the beginning of this monkey's antics as he makes their house his home.

The Incredible Dot-to-Dot Challenge (Book 1): 30 Amazingly Intricate Puzzles to Solve, Color, and Enjoy

H.R. Wallace Publishing

Seriously Fun Dot-to-Dots Hours of dot-to-dot entertainment awaits inside this challenging collection of intricate and entertaining connect-the-dots puzzles. With over 20,000 dots to connect, puzzlers are sure to enjoy solving each and every one of these artistically appealing dot-to-dot puzzles. With puzzles that range in size from several hundred all the way up to over one thousand dots, puz... read more

Seriously Fun Dot-to-Dots Hours of dot-to-dot entertainment awaits inside this challenging collection of intricate and entertaining connect-the-dots puzzles. With over 20,000 dots to connect, puzzlers are sure to enjoy solving each and every one of these artistically appealing dot-to-dot puzzles. With puzzles that range in size from several hundred all the way up to over one thousand dots, puz... read more

Introverts Unite to Color! But Separately and In Your Own Homes: A Comically Calming Adult Coloring Book for Introverts

H.R. Wallace Publishing

Finally! An adult coloring book that urges all of you introverts out there to band together to color, but, you know, separately and in your own homes. Because, let’s be realistic, who wants to socialize when you can stay at home and color? After all, coloring combines two of the things that introverts love most; curling up with a good book and artistic expression. Oh, and coloring also offers ... read more

Finally! An adult coloring book that urges all of you introverts out there to band together to color, but, you know, separately and in your own homes. Because, let’s be realistic, who wants to socialize when you can stay at home and color? After all, coloring combines two of the things that introverts love most; curling up with a good book and artistic expression. Oh, and coloring also offers ... read more

1,001 Cats: A Creative Cat Coloring Book

H.R. Wallace Publishing

The Ultimate Cat Lover's Coloring Book With 1,001 fabulous felines to color, cat fanciers will delight in this coloring book that's completely jam-packed with cats. With more than 40 unique feline-themed illustrations, this adorable book offers a world of cats to color. Among the wide variety of creative cat designs found in this collection, that really is the ultimate coloring book for cat lo... read more

The Ultimate Cat Lover's Coloring Book With 1,001 fabulous felines to color, cat fanciers will delight in this coloring book that's completely jam-packed with cats. With more than 40 unique feline-themed illustrations, this adorable book offers a world of cats to color. Among the wide variety of creative cat designs found in this collection, that really is the ultimate coloring book for cat lo... read more

How to Draw Dogs and Puppies: Step-by-Step Illustrations Make Drawing Easy (An H.W. Doodles Drawing Book)

Heather Wallace

Learn How to Draw Dogs and Puppies with Step-by-Step Illustrations That Make Drawing EasyWith the help of the easy-to-follow illustrations found in this book you'll quickly be able to learn how to draw a whole bunch of dogs and puppies. For each character, detailed step-by-step illustrations are provided so that you can easily follow along from start to finish.The H.W. Doodles series of drawin... read more

Learn How to Draw Dogs and Puppies with Step-by-Step Illustrations That Make Drawing EasyWith the help of the easy-to-follow illustrations found in this book you'll quickly be able to learn how to draw a whole bunch of dogs and puppies. For each character, detailed step-by-step illustrations are provided so that you can easily follow along from start to finish.The H.W. Doodles series of drawin... read more

How to Draw Cats and Kittens: Step-by-Step Illustrations Make Drawing Easy (An H.W. Doodles Drawing Book)

Heather Wallace

Learn How to Draw Cats and Kittens with Step-by-Step Illustrations That Make Drawing EasyWith the help of the easy-to-follow illustrations found in this book you'll quickly be able to learn how to draw a whole bunch of cats and kittens. For each character, detailed step-by-step illustrations are provided so that you can easily follow along from start to finish. The H.W. Doodles series of drawi... read more

Learn How to Draw Cats and Kittens with Step-by-Step Illustrations That Make Drawing EasyWith the help of the easy-to-follow illustrations found in this book you'll quickly be able to learn how to draw a whole bunch of cats and kittens. For each character, detailed step-by-step illustrations are provided so that you can easily follow along from start to finish. The H.W. Doodles series of drawi... read more

Bringing Mom Home: How Two Sisters Moved Their Mother Out of Assisted Living to Care For Her Under One Amazingly Large Roof

Susan Soesbe

Bringing Mom Home is a wry, bittersweet, and occasionally humorous account of one woman's determination to love her mother before it's too late.Sisters Claire and Susan have been noticing their independent, introverted mother is sort of ... off. Discreet investigation reveals the appalling truth: Mom can't find her way home, pay her bills or even get to the toilet anymore. The move to an assis... read more

Bringing Mom Home is a wry, bittersweet, and occasionally humorous account of one woman's determination to love her mother before it's too late.Sisters Claire and Susan have been noticing their independent, introverted mother is sort of ... off. Discreet investigation reveals the appalling truth: Mom can't find her way home, pay her bills or even get to the toilet anymore. The move to an assis... read more

The SEEING: The Morrigan Returns

Steve Peek

Pagan gods are real and, even worse, they are back.Meet the Victorian Era residents of Ireland's remote, most western shore, Achill Island. They hold to the old ways, keeping alive legends of powerful mythic gods and magical creatures long banished in ancient battles of swords and sorcery. Centuries later, the Catholic Church placed the final lock on the gates of pagan exile. The rest of Europ... read more

Pagan gods are real and, even worse, they are back.Meet the Victorian Era residents of Ireland's remote, most western shore, Achill Island. They hold to the old ways, keeping alive legends of powerful mythic gods and magical creatures long banished in ancient battles of swords and sorcery. Centuries later, the Catholic Church placed the final lock on the gates of pagan exile. The rest of Europ... read more

Running From Dust

Jess Whitby

"I could not put this book down." 5 Stars - Goodreads Reviewer"An attention grabbing psychological thriller." 5 Stars - Goodreads ReviewerJude Craig is a level-headed 30-something history teacher in a Yorkshire secondary school who enjoys a comfortable life. She has two close friends, a beloved rescue dog, and a two bedroom semi-detached that she calls home in the northern English town of Uxto... read more

"I could not put this book down." 5 Stars - Goodreads Reviewer"An attention grabbing psychological thriller." 5 Stars - Goodreads ReviewerJude Craig is a level-headed 30-something history teacher in a Yorkshire secondary school who enjoys a comfortable life. She has two close friends, a beloved rescue dog, and a two bedroom semi-detached that she calls home in the northern English town of Uxto... read more

Pod Publicity: How to Take a Print-on-Demand Book From Obscurity to Profitability

Heather Wallace

What would you say if I told you that your dream of success could become a reality? Wouldn't you love to be the exception rather than the rule? It is possible to succeed where others have failed with print-on-demand. There are steps that you can take to tell the world about your book. There are techniques that you can use to get more sales, and it is possible to reach your goal of being a succ... read more

What would you say if I told you that your dream of success could become a reality? Wouldn't you love to be the exception rather than the rule? It is possible to succeed where others have failed with print-on-demand. There are steps that you can take to tell the world about your book. There are techniques that you can use to get more sales, and it is possible to reach your goal of being a succ... read more

Feel Good X: Live your life. Love your life.

Bhada Sinhaphalin

Feel Good X is a holistic approach to help you lead a more fulfilling life with just minutes a day of practice. Using timeless concepts from this global movement, you’ll discover how to map out each step on your road to holistic wellbeing. Through age-old disciplines and innovative methods, Sinhaphalin gives your soul the tune-up it needs to attain your full potential and true inner peace. In ... read more

Feel Good X is a holistic approach to help you lead a more fulfilling life with just minutes a day of practice. Using timeless concepts from this global movement, you’ll discover how to map out each step on your road to holistic wellbeing. Through age-old disciplines and innovative methods, Sinhaphalin gives your soul the tune-up it needs to attain your full potential and true inner peace. In ... read more

Heather has 19 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Thorbjørn WL
Heather has brought my book project to the next level. I am impressed with the attention to detail, level of professionalism and at the same time the broad range of marketing tools developed. Similarly, the ability to understand essential characteristics of my book, is accurately reflected in the work Heather did for me. I got a lot more than I expected, and I am very pleased with the result.

Thorbjørn WL, January 2020


Irena de Wardin
It was great working with Heather, she's knowledgeable, quick and produces very high quality work.

Irena de Wardin, January 2020

Heather Wallace
Irena, thank you for your review. It was great working with you and your sister. Best of luck with your series and I look forward to working with the two of you again.

Reply from Heather Wallace


Victoria Young
Heather is very profession and helpful. She is eager to do the best for your book as you are. Highly recommended. I would work with Heather again.

Victoria Young, December 2019

Heather Wallace
Viki, thank you for your kind review. It was a pleasure working on your book series, and I would love to collaborate with you again on future books.

Reply from Heather Wallace


Jerry Sander
Heather was professional, patient, communicative and willing to explain things to a beginner. She went the extra mile to understand my project and link it to productive avenues of action. I wouldn't hesitate to recommend her and to work with her again.

Jerry Sander, December 2019

Heather Wallace
Jerry, I appreciate the kind review and I would be happy to collaborate with you again in the future, because it was such a joy working on your project as we brainstormed clever ways to market your...
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Reply from Heather Wallace


Adam Jordan
Heather is beyond professional. I was completely new to the process and she went above and beyond with guidance, support, and her quality work. She is very dedicated to your project and will not disappoint. I will definitely be coming back.

Adam Jordan, December 2019

Heather Wallace
Adam, thank you for leaving such a wonderful review. You were a joy to work with throughout the entire project and, I look forward to many more collaborations to come.

Reply from Heather Wallace

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