Shaun Loftus

Shaun Loftus - Marketer

Florence, Italy

Marketing consultant, digital media expert and all around production manager with a true love for indie authors!

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Overview

Hello Authors!

Our specialty is full-spectrum, white-glove services for independent authors.

We have worked with scores of authors, representing more than 500 titles across all platforms. We have launched debut authors, re-launched trad authors, and currently work with several best-selling authors in the Amazon marketplace.

We can assist you from any point on your journey - even before you've written your first word. We can research the competition and help you to discover the most competitive genres. Have your first draft? We can help you hire and manage your editorial staff, working with other Reedsy professionals. Do you have a completed manuscript? We can help you find the best designers for your book - and show you which covers are selling in your genre.

When your book is ready to launch, we can help arrange ARC campaigns. We can arrange Virtual Book Tours. When the time is right, we will assist you by getting your book online, with proper meta-data and a world-class description.

We will not only develop your unique marketing strategy - we will help you execute it. We will design your graphics, create your ad campaigns, and schedule your promotions. We have extensive experience advertising on Facebook, AMS, and Bookbub and are up-to-date on all the best practices!

We offer hourly coaching and training for those who prefer to do their own marketing. For those authors who hate marketing, we provide full-service packages, allowing you to focus on what YOU do best - we'll take care of the rest!

If you'd like to chat, please reach out - we look forward to hearing from you!


Warmest Regards,

Shaun


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PS: Here are what some of our favorite past clients have to say:


⭐⭐⭐⭐⭐ "Shaun and her team were fantastic, responsive, creative, and made a big difference in my sales. Experts with helpful attitudes!"

Ben Rogers, March 2021


⭐⭐⭐⭐⭐ "Working with Shaun, and everyone at the Book Whisperer is the BEST kind of surprise. Everyone on Shaun's team is smart, well organized, and highly effective. They are also very nice - and very patient. The encouragement Shaun herself has given me as been invaluable...I thought I might be able to do this by myself. Hah! Shaun has become not only a friend whose opinion I truly value, but has also gone above and beyond...so I am free to do what I actually know how to do ( I hope) which is write books. Making the decision to ask Shaun Loftus and The Book Whisperer team to take me on was one of the very best I've made - I'm deeply grateful that they found the time and space to make room for me."

Lucretia Lutyens, March 2021


⭐⭐⭐⭐⭐ "Shaun is a great consultant to work with. She "tells it like it is" and is very quick to find the crux of the matter at whatever stage you are with your project. She really knows what she is doing and is able to give the most pertinent advice in your situation in order to ensure you build a successful project. I really recommend working with her"

Benjamin Delahaye, Nov 9, 2020


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Fiction
Historical Fiction
Historical Mysteries
Science Fiction
Thriller & Suspense

Work experience

Marketing Strategist

Self-employed
January, 2012 – Present (over 9 years)

Gratia Digital provides programming, site development and marketing strategy for online companies, retailers, individuals, and artists.

In addition to writing winning copy, my work has included site development, user interface development, SEO, SEM and media purchasing across platforms ranging from AdWords, Facebook, Twitter and PPC /PPM publishing platforms.

Projects

Launch and Backlist for author Roberta Kagan

Roberta's backlist was languishing, and her most recent new releases hadn't
gone very well. We reviewed her whole library, reviewed and updated all meta-data, helped her rewrite her sales copy. We art-directed her new cover, inclusive of arranging the custom photography that would make her work commercially competitive. We set her up properly with Facebook, AMS and Bookbub advertising, and we created a new suite of graphics for a new look - and launched her newest title. Her royalties more than doubled - even before the new release, and her new launch has been the most successful she has enjoyed in years.

The Twin Paradox

Author Charles Wachter hired us to promote his Sci-Fi Thriller - The Twin Paradox (https://www.amazon.com/Twin-Paradox-Charles-Wachter-ebook/dp/B08FZW67K3/) It is currently enjoying BestSeller status on Amazon.com - and yesterday it was announced that rights have been acquired for a major motion picture!

Beyond the Tracks

Beyond the Tracks is a World War II Historical Fiction Best-Seller by debut author, Michael Reit. Michael came to us well before his book release. Beginning from 0, we developed and executed the strategy for this title, inclusive of Facebook author page development and content curation, description optimization, a pre-release review drive, and an ARC campaign. We helped Michael find the precise categories in which his book would best compete, and optimized his metadata. We developed his Facebook advertising strategy (including graphics), an ongoing Bookbub campaign, and arranged his price promotions and book tours.

Michael has been on Amazon's best-seller lists since the release of this title and has accrued nearly 1000 reviews in his first six months. He has been twice selected by Amazon for special promotions, and has decided to leave his job in the corporate rat-race to dedicate himself to his writing!

Best-Selling Historical Fiction author Jean Grainger

Jean Grainger is a household name among fans or WW2 and Irish Historical fiction. With some sixty titles, Ms. Grainger dominates Amazon Kindle's Best-Seller list and crowds out all competitors within her sweep of sub-genres.

We handle Ms. Grainger's international AMS platforms as well as her Facebook business accounts. We are responsible for the creation of graphics and advertising across all platforms, inclusive of AMS, Facebook, and Bookbub. We have mantained Ms. Graingers stellar best-seller rankings, while saving her thousands of dollars through careful stewardship and ad budget tracking. Moreover, by working with this best-selling author, we have gained a vast depth of knowledge into the inner workings of the most powerful (and difficult) author platforms!

Respect Training for Puppies

Reknowned dog trainer, Michelle Welton had been a successful author, selling her books as PDF's from her own website, but had not really made the transition into the broader digital marketplace. Starting with only the pdf versions of her titles, we completely reformatted her titles (in vellum), helped her find a cover artist, and launched her books across the entire online bookstore universe.

In addition to being responsible for re-formatting her titles, we set up and populated her Facebook author page, created digital advertisements for her titles, and helped her to create a newsletter funnel.

Her titles are continual best-sellers, particularly in Paperback (as who doesn't love puppies?)

Portfolio (35 selected works)

Blue Madagascar

Kaplan, Andrew

George Orwell: A Life

Bernard Crick

A sublime essayist and author of the masterful political novels 1984 and Animal Farm, George Orwell is at least as relevant in the age of Trump and Brexit as he was in his own short lifetime (1903-1950). Both of his classic novels have been hot sellers over the past two years and his name is conjured daily on newscasts and opinion pages as pundits try to make sense of the strange political mom... read more

A sublime essayist and author of the masterful political novels 1984 and Animal Farm, George Orwell is at least as relevant in the age of Trump and Brexit as he was in his own short lifetime (1903-1950). Both of his classic novels have been hot sellers over the past two years and his name is conjured daily on newscasts and opinion pages as pundits try to make sense of the strange political mom... read more

Still Life: A Memoir

Sutherland; Jeff

An inspiring and brilliantly observed memoir in the manner of Paul Kalanithi's When Breath Becomes Air and Mitch Albom's Tuesdays with Morrie.Father, husband, athlete, medical doctor, Jeff Sutherland had built an enviable life for himself and his family by the time he noticed that he was losing strength in his left arm. He visited a specialist and from that appointment, he writes, "deep person... read more

An inspiring and brilliantly observed memoir in the manner of Paul Kalanithi's When Breath Becomes Air and Mitch Albom's Tuesdays with Morrie.Father, husband, athlete, medical doctor, Jeff Sutherland had built an enviable life for himself and his family by the time he noticed that he was losing strength in his left arm. He visited a specialist and from that appointment, he writes, "deep person... read more

Eagles: Before the Band

Rik Forgo

With the first iconic strum of the guitar on 'Take It Easy' the Eagles set a new direction for the country-rock infused California sound. They drew their inspiration from The Beatles, Elvis Presley, The Byrds, Buffalo Springfield, the Flying Burrito Brothers and Crosby, Stills and Nash. In the band's first nine years together they scored gold records for every album release and delivered songs... read more

With the first iconic strum of the guitar on 'Take It Easy' the Eagles set a new direction for the country-rock infused California sound. They drew their inspiration from The Beatles, Elvis Presley, The Byrds, Buffalo Springfield, the Flying Burrito Brothers and Crosby, Stills and Nash. In the band's first nine years together they scored gold records for every album release and delivered songs... read more

From the Ashes (Berlin Fractured Book 1)

Marion Kummerow

From the bestselling author of the 'War Girls Series' comes a nail-biting story about Berlin sliding into the Cold War.The Third Reich has crumbled and Berlin is governed by the four victorious Allies.Werner Böhm, a German émigré to Moscow, returns to his hometown with the highest hopes for a better future.Sent by the communist party to bring freedom, wealth and happiness to the German people,... read more

From the bestselling author of the 'War Girls Series' comes a nail-biting story about Berlin sliding into the Cold War.The Third Reich has crumbled and Berlin is governed by the four victorious Allies.Werner Böhm, a German émigré to Moscow, returns to his hometown with the highest hopes for a better future.Sent by the communist party to bring freedom, wealth and happiness to the German people,... read more

Unrelenting: Love and Resistance in Pre-War Germany (World War II Trilogy Book 1)

Marion Kummerow

Berlin, Germany 1932. In a time of political unrest and strife, one man finds the courage to fight back...Dr. Wilhelm "Q" Quedlin, chemical engineer and inventor, lives for his science. A woman is not in his plans—nor is it to be accused of industrial espionage.But things get worse from there.Watching Hitler's rise to power spurs his desire to avoid yet another war that will completely destroy... read more

Berlin, Germany 1932. In a time of political unrest and strife, one man finds the courage to fight back...Dr. Wilhelm "Q" Quedlin, chemical engineer and inventor, lives for his science. A woman is not in his plans—nor is it to be accused of industrial espionage.But things get worse from there.Watching Hitler's rise to power spurs his desire to avoid yet another war that will completely destroy... read more

Going Hard: The Steeles 1 (Steele Ridge)

Browning, Kelsey, Ridge, Steele

The Road to Liberation: Trials and Triumphs of WWII

Kummerow, Marion, Midwood, Ellie, Osipova, Marina, Toner, JJ, Lucyk-Berger, Chrystyna, Wesson, Rachel, Hawker, Olivia

Liars in Love

Bull, Ian

Acqua Morta: Romanzo Thriller Soprannaturale

David Ballerini

Le ombre del passato hanno molto da raccontare e molto da nascondere, e nessuno è senza colpa - c’è sangue, tanto sangue, nell’acqua.Appollaiato tra le vette delle Dolomiti, l’Acqua Morta era stato un tempo un albergo lussuoso e uno stabilimento termale famoso in tutta Europa per le doti quasi miracolose delle sue acque. La fonte termale si era però improvvisamente e misteriosamente seccata su... read more

Le ombre del passato hanno molto da raccontare e molto da nascondere, e nessuno è senza colpa - c’è sangue, tanto sangue, nell’acqua.Appollaiato tra le vette delle Dolomiti, l’Acqua Morta era stato un tempo un albergo lussuoso e uno stabilimento termale famoso in tutta Europa per le doti quasi miracolose delle sue acque. La fonte termale si era però improvvisamente e misteriosamente seccata su... read more

The Mystery of Julia Episcopa (The Vatican Chronicles Book 1)

John I. Rigoli, Diane Cummings

In ancient Rome, a woman flees for her life. Her enemies are those she once called ‘brother’. Hidden beneath her blue cloak are secrets men will kill for – forgeries that prove the newly self-appointed bishops are not followers of the way, but pretenders who have seized power and will stop at nothing to shape this new religion to their own ends. Now, Julia – a woman who had once walked with Ma... read more

In ancient Rome, a woman flees for her life. Her enemies are those she once called ‘brother’. Hidden beneath her blue cloak are secrets men will kill for – forgeries that prove the newly self-appointed bishops are not followers of the way, but pretenders who have seized power and will stop at nothing to shape this new religion to their own ends. Now, Julia – a woman who had once walked with Ma... read more

Woman On The Run

Rice, Lisa Marie

Shaun has 27 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Karen Smith
Shaun and her team have been thorough, amazingly helpful, and responsive. They delve into marketing and synching my online presence in ways I don't understand, but deeply appreciate. The uptick in book sales testifies to their good work!

Karen Smith, July 2021


Andrew Kaplan
Shaun is simply the best of the best. She and her team are the most knowledgeable and effective book production and marketing company you could possible find. No one is better at understanding the book market and using the tools and algorithms to achieve maximum results. I cannot praise them enough.

Andrew Kaplan, July 2021


Charmaine Pauls
It's an absolute pleasure to work with Shaun and her team. I love their initiative and creative, out-of-the-box solutions to growing readership. Their expertise is at the top of the range. Not only am I continuously learning, but I'm also saving a huge amount of time in running advertising campaigns. My audience is growing day by day. I highly recommend Shaun's services!

Charmaine Pauls, May 2021


Charles Wachter
Shaun Loftus and the entire team at Book Whisperer are fantastic. Whether it was a really big promotional push, or optimizing our advertising to create profit on a day-by-day, trench warfare type of optimization approach, Shaun is a fantastic partner with invaluable advice, experience, and connections. If your desire is to see your book or series of books grow organically, and often, explosivel...
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Charles Wachter, May 2021


Orna Ross
Shaun is an undoubted expert in her field and her team of freelancers are hugely keen and helpful. Our collaboration suffered from my publishing process not being ready for her marketing services so too much time was spent on set up rather than marketing. I would happily work with her again.

Orna Ross, March 2021

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