Shaun Loftus – Marketer

We’re a boutique creative agency filled with book lovers who bring serious marketing expertise to publishing. We specialize in custom, high-touch campaigns that support strong, author-led strategy. If you're looking for a thoughtful partner, not a production line, we may be a good fit.

We’ve helped top-selling indie authors scale their platforms, optimize their launches, and break into the best-seller ranks—including successful campaigns in the German and Italian marketplaces. Our multilingual team brings added insight to category placement, reader behavior, and ad strategy across global Amazon storefronts.

What we do best:

✔️ Strategic launch planning and genre analysis

✔️ Metadata, blurb, and category optimization

✔️ AMS and Meta (Facebook/Instagram) advertising

✔️ ARC and early review campaigns

✔️ Email list setup and reader funnel design

✔️ Ad graphic and branding support

✔️ Long-term growth strategy for author brands

We work holistically and selectively—each project is tailored to the author and book. We rarely take on single-title launches without a follow-up plan or broader series strategy, and we rarely work with debut authors.

Our strengths are in historical fiction, thrillers, mystery novels; we do not work in children's and young adult literature, contemporary romance, or poetry. We will not work with books published through third-party providers, traditional or hybrid publishers.

To do our best work, we need to begin at least two-three months before your launch date. We are currently booking for Summer / Autumn 2026 releases. We prefer working with new releases or re-releases, as well as with authors with strong backlists.

Please note: Due to high demand, we prioritize projects with a clear genre, a completed and well edited manuscript, and a minimum marketing budget. We are not a fit for authors seeking “overnight success” or one-size-fits-all packages.

📬 If that sounds like you, feel free to contact us on Reedsy. We’d love to learn more about your project.

Warmly,

Shaun and the Team