Shaun Loftus

Shaun Loftus – Marketer

Strategic, custom book marketing for serious indie authors. Launches, ads, platforms, metadata—high-touch and genre-smart.

Overview

We’re a boutique creative agency filled with book lovers who bring serious marketing expertise to publishing. We specialize in custom, high-touch campaigns that support strong, author-led strategy. If you're looking for a thoughtful partner, not a production line, we may be a good fit.


We’ve helped top-selling indie authors scale their platforms, optimize their launches, and break into the best-seller ranks—including successful campaigns in the German and Italian marketplaces. Our multilingual team brings added insight to category placement, reader behavior, and ad strategy across global Amazon storefronts.


What we do best:


✔️ Strategic launch planning and genre analysis

✔️ Metadata, blurb, and category optimization

✔️ AMS and Meta (Facebook/Instagram) advertising

✔️ ARC and early review campaigns

✔️ Email list setup and reader funnel design

✔️ Ad graphic and branding support

✔️ Long-term growth strategy for author brands



We work holistically and selectively—each project is tailored to the author and book. We rarely take on single-title launches without a follow-up plan or broader series strategy.


To do our best work, we need to begin at least two months before your launch date. We are currently booking for Autumn 2025 releases.


Please note: Due to high demand, we prioritize projects with a clear genre, a completed manuscript, and a minimum marketing budget. We are not a fit for authors seeking “overnight success” or one-size-fits-all packages.


📬 If that sounds like you, feel free to contact us on Reedsy. We’d love to learn more about your project.


Warmly,

Shaun and the Team

Services
Fiction
Historical Fiction Historical Mysteries Thriller & Suspense
Non-Fiction
True Crime

Work experience

Self-employed

Jan, 2012 — Present
Providing programming, site development, and marketing strategy for online companies, retailers, individuals, and artists In addition to writing winning copy, my work has included site development, user interface development, SEO, SEM, and media purchasing across platforms including AdWords, Facebook, Twitter, and PPC /PPM publishing platforms.

Portfolio

All My Love, Detrick (All My Love Detrick Book 1)

Kagan, Roberta

Roberta Kagan Publishing

Made with Reedsy
A Promise: A Sweeping Story of Friendship in WWII

Martin, Amelia

5 Hawks Publishing LLC

Il Pastore delle Lucciole (Italian Edition)

Ballerini, David

Casa Croce Press

Teleport

Calvert, Joshua T.

In ancient Rome, a woman flees for her life. Her enemies are those she once called ‘brother’. Hidden beneath her blue cloak are secrets men will kill for – forgeries that prove the newly self-appointed bishops are not followers of the way, but pretenders who h... read more
The Unstoppable Eddie Fugate

Steele, Geoffrey

Geoffrey Steele

An Innocent Child (Margot's Secret Book 2)

Kagan, Roberta

Roberta Kagan Publishing

Made with Reedsy
Blue Madagascar

Kaplan, Andrew

Made with Reedsy
Half Notes From Berlin

Glants, B. V.

Made with Reedsy
Surviving Gen X

Szewczyk, Jo

Le ombre del passato hanno molto da raccontare e molto da nascondere, e nessuno è senza colpa - c’è sangue, tanto sangue, nell’acqua.Appollaiato tra le vette delle Dolomiti, l’Acqua Morta era stato un tempo un albergo lussuoso e uno stabilimento termale famoso... read more
Still Life: A Memoir

Sutherland; Jeff

An inspiring and brilliantly observed memoir in the manner of Paul Kalanithi's When Breath Becomes Air and Mitch Albom's Tuesdays with Morrie.Father, husband, athlete, medical doctor, Jeff Sutherland had built an enviable life for himself and his family by the... read more
A sublime essayist and author of the masterful political novels 1984 and Animal Farm, George Orwell is at least as relevant in the age of Trump and Brexit as he was in his own short lifetime (1903-1950). Both of his classic novels have been hot sellers over th... read more
Woman On The Run

Rice, Lisa Marie

Berlin, Germany 1932. In a time of political unrest and strife, one man finds the courage to fight back...Dr. Wilhelm "Q" Quedlin, chemical engineer and inventor, lives for his science. A woman is not in his plans—nor is it to be accused of industrial espionag... read more
From the bestselling author of the 'War Girls Series' comes a nail-biting story about Berlin sliding into the Cold War.The Third Reich has crumbled and Berlin is governed by the four victorious Allies.Werner Böhm, a German émigré to Moscow, returns to his home... read more
With the first iconic strum of the guitar on 'Take It Easy' the Eagles set a new direction for the country-rock infused California sound. They drew their inspiration from The Beatles, Elvis Presley, The Byrds, Buffalo Springfield, the Flying Burrito Brothers a... read more

Shaun has 53 reviews

Professionalism

Quality

Value

Responsiveness

Katherine K.

Katherine K.

Feb, 2025

You know when you find yourself seeking out a book promoter because of the stellar work they've done on a competitor's book, you've found a top-notch professional. Such is the case with me. I launched my debut historical fiction novel, The Sower of Black Field, in April 2024. I noticed that, des...
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Gregory D.

Gregory D.

Oct, 2024

Working with Shaun was a pleasure. The entire firm is filled with cordial, professional people who get the job done, have great suggestions and were a true source a guidance. It's good to be able to sit back a little and let real professionals handle things at this point of publication. I enjoyed...
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Michael Stephen F.

Michael Stephen F.

Jul, 2024

Shaun and her team are all-stars. Their relevant knowledge and skills (about publishing and marketing, and everything else, for independent authors) were leagues ahead of anyone else I've found who do this type of work. Much more compellingly, they are *absolutely and completely lovely people*, w...
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Amelia M.

Amelia M.

Apr, 2024

As a debut author I knew that I needed a quality company to handle the Advertising/Marketing/Promotion for my debut novel. The Book Whisperer absolutely nailed it for me. Thanks to their suggestions my book cover is even better than my original cover. They continue to monitor every aspect of my ...
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Shaun L.
We are so proud of you, Amelia!
Nick S.

Nick S.

Mar, 2024

Shaun and her team were once again amazing to work with. We look forward to working with them again in the future.

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