Overview
Hello!
Thanks for stopping by.
Across 17+ years in the Publishing industry, I've worked with or for every major publisher in the UK, managed the brand campaigns for some of the world's best-known and most successful authors (including Jeffrey Archer, David Baldacci, Jackie Collins and Ken Follett) and co-founded an award-winning Marketing agency, Tandem Collective.
I have extensive experience in:
- optimising Amazon product pages
- running successful Amazon Ad campaigns
- Instagram and TikTok influencer promotion
- third party partnerships with well-known and upcoming brands
- creative marketing on a budget
- cover design management
- copywriting, social and newsletter growth
- digital and traditional advertising
- content marketing
I’d be delighted to produce a fully personalised largescale strategy document for you, packed with bespoke copy and material, as well as step-by-step lessons to teach you everything you need to know in order to make your book a success from publication and beyond. Just drop me a line!
Services
Fiction
Non-Fiction
Certifications
- Publishing with English, BA (Hons)
Work experience
Welbeck
Responsible for Marketing team management and campaign/brand work across Fiction, Non-Fiction, Gift and Children's titles, including several Sunday Times bestsellers.
Self-employed
Co-ran the day-to-day operations of Tandem Collective, an award-winning Marketing agency which worked with a vast roster of clients including HarperCollins, Hachette, Penguin Random House, Bonnier and Pan Macmillan.
Self-employed
Self-employed Marketing consultant working with some of the UK's largest publishers on digital and traditional advertising, copywriting, proof creation, influencer outreach and more.
Pan Macmillan
Undertook major brand campaign growth projects for Jeffrey Archer, Ken Follett, David Baldacci, Cormac McCarthy, Peter James and Lucinda Riley, amongst others.
Projects
AMS Management
I managed AMS advertising for over 500 titles for an entire publisher's catalogue, with a great success rate across most titles (<25% ACOS overall and 250k+ Lifetime unit sales).
Some of the best performing campaigns include:
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Crime Fiction title
- CPC £0.17 / ROAS 6.19 / 26k Clicks / 3.9k orders
- Top 50 Amazon bestseller (all categories)
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General Fiction title
- A mixture of Sponsored Search and Product Targeting ads
- CPC £0.57 / 36k Clicks / 5.5k Orders / Top 10 Amazon bestseller (all categories)
- Also secured a Bookbub: 2200 Clicks, 1250 Sales, 56% Conversion Rate
*
Illustrated Sports titles
- 4 books advertised with 3 securing '#1 Bestseller' tags
- CPC £0.23 / 108k Clicks / 23k Orders / ROAS 10.7
The Governess - Wendy Holden
Wendy Holden's gorgeous novel The Governess, about the Queen Elizabeth II's childhood nanny Margaret 'Crawfie' Crawford, necessitated a splashy and impactful campaign as it was a significant change in direction for Wendy's writing. We ensured we were reaching existing fans and wider historical fiction readers with a combination of print advertising, retailer co-promotion, influencer outreach (especially to Royal fansites)
The book was (and remains) one of Welbeck's bestselling titles and reinstated the author as a Top 10 Sunday Times Bestseller.
Portfolio
Rob has 4 reviews
Professionalism
Quality
Value
Responsiveness
Aisling H.
Apr, 2024
Sarah H.
Apr, 2024
Sophia R.
Apr, 2024
indy P.
Feb, 2024
