Rob Cox

Rob Cox – Marketer

A highly-experienced Marketing and Copywriting professional with a substantial record of successful campaign management and brand growth.


Hello! 👋

Thanks for stopping by.

Across 17+ years in the Publishing industry, I've worked with or for every major publisher in the UK, managed campaigns for some of the world's best-known and most successful brands (including Jeffrey Archer, David Baldacci, Kate Atkinson, Blake Crouch, Peter F. Hamilton and Ken Follett) and co-founded an award-winning Marketing agency, Tandem Collective.

If your book is finished and edited and you now need practical, expert guidance on:

- trend-led, market-focussed cover design

- your target audience and how to reach them

- creating blurbs that sell your story

- optimising Amazon keywords and categories

- securing early reviews

- setting up and running Amazon Ad and Meta campaigns

- Instagram and TikTok influencer outreach

- growing your social media and newsletter subscribers

... then drop me a line!

I’d be delighted to create a large-scale strategy document for you, filled with bespoke copy and material for the topics listed above plus step-by-step lessons to teach you everything you need to know in order to get your book out in the world and into readers' hands.

Historical Fiction Historical Romance Horror Mystery & Crime Psychological Thriller Romantic Fantasy Young Adult
Humanities & Social Sciences
  • Publishing with English, BA (Hons)

Work experience


Mar, 2020 — Sep, 2023 (over 3 years)

Responsible for Marketing team management and campaign/brand work across Fiction, Non-Fiction, Gift and Children's titles, including several Sunday Times bestsellers.


Dec, 2017 — Mar, 2021 (over 3 years)

Co-ran the day-to-day operations of Tandem Collective, an award-winning Marketing agency which worked with a vast roster of clients including HarperCollins, Hachette, Penguin Random House, Bonnier and Pan Macmillan.


Jul, 2015 — Dec, 2017 (over 2 years)

Self-employed Marketing consultant working with some of the UK's largest publishers on digital and traditional advertising, copywriting, proof creation, influencer outreach and more.

Pan Macmillan

Apr, 2014 — Jul, 2015 (about 1 year)

Undertook major brand campaign growth projects for Jeffrey Archer, Ken Follett, David Baldacci, Cormac McCarthy, Peter James and Lucinda Riley, amongst others.


AMS Management

I managed AMS advertising for over 500 titles for an entire publisher's catalogue, with a great success rate across most titles (<25% ACOS overall and 250k+ Lifetime unit sales).

Some of the best performing campaigns include:
Crime Fiction title
- CPC £0.17 / ROAS 6.19 / 26k Clicks / 3.9k orders
- Top 50 Amazon bestseller (all categories)
General Fiction title
- A mixture of Sponsored Search and Product Targeting ads
- CPC £0.57 / 36k Clicks / 5.5k Orders / Top 10 Amazon bestseller (all categories)
- Also secured a Bookbub: 2200 Clicks, 1250 Sales, 56% Conversion Rate
Illustrated Sports titles
- 4 books advertised with 3 securing '#1 Bestseller' tags
- CPC £0.23 / 108k Clicks / 23k Orders / ROAS 10.7

The Governess - Wendy Holden

Wendy Holden's gorgeous novel The Governess, about the Queen Elizabeth II's childhood nanny Margaret 'Crawfie' Crawford, necessitated a splashy and impactful campaign as it was a significant change in direction for Wendy's writing. We ensured we were reaching existing fans and wider historical fiction readers with a combination of print advertising, retailer co-promotion, influencer outreach (especially to Royal fansites)

The book was (and remains) one of Welbeck's bestselling titles and reinstated the author as a Top 10 Sunday Times Bestseller.

Rob has 8 reviews





Joe G.

Joe G.

Jun, 2024

Rob was incredibly responsive to queries, even offering some hints and tips for me to get started with before the main collaboration began that proved really helpful. The format of the documents provided is easy to follow and utilise, especially beneficial for anyone to whom marketing, PR and SEO is a nightmarish headache. He came across as friendly yet professional, and confident in his abilit...
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Leah W.

Leah W.

May, 2024

Rob was supremely professional. The bespoke marketing strategy was well-designed, well-researched, and easy to follow.
Alistair H.

Alistair H.

May, 2024

Rob is a genius. The strategy he created was amazing. I have no idea how a writer could manage to do this on their own. He was very responsive, and the advice he gave outside of the marketing strategy he supplied was invaluable. I highly recommend any writer, especially a first-time writer, to work with Rob.
Rob C.
Hi Alistair, What a lovely review - thank you. It's been such a pleasure to work with you and I hope your first book is just the start of many success for you! All the best, Rob
Grace H.

Grace H.

May, 2024

Rob’s support has been absolutely fantastic and has seen my royalties triple and move me into the top ten in three categories for free eBooks within two weeks of receiving his marketing report. I have implemented probably 60% of what he’s suggested so far; I’m still working on the rest. Without doubt the key words, and placement in the best categories on Amazon has made a huge difference direct...
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Rob C.
Thank you so much for your kind review, and I'm extremely happy to hear you are already achieving results! I'd be delighted to work together again in the future. All the best Rob
Aisling H.

Aisling H.

Apr, 2024

Rob provided me with invaluable information which taken so much of the confusion and stress out of self-publishing. In addition to the materials provided, he has been happy to answer further questions I’ve had about the process.
Rob C.
Hi Aisling, Thank you so much for the kind review - it’s been a pleasure to work together and I look forward to seeing your author career go from strength to strength! Best Rob

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