Overview
Hello! 👋
Thanks for stopping by.
Please note: My focus is on producing bespoke marketing strategies for my clients to implement but I’m unable to take on direct campaign/advert management.
Across 17+ years in the Publishing industry, I've worked with or for every major publisher in the UK, managed campaigns for some of the world's best-known and most successful brands (including Jeffrey Archer, David Baldacci, Kate Atkinson, Blake Crouch, Peter F. Hamilton and Ken Follett) and co-founded an award-winning Marketing agency, Tandem Collective.
If your book is finished and edited and you now need practical, expert guidance on:
- trend-led, market-focussed cover design
- your target audience and how to reach them
- creating blurbs that sell your story
- optimising Amazon keywords and categories
- securing early reviews
- setting up and running Amazon Ad and Meta campaigns
- Instagram and TikTok influencer outreach
- growing your social media and newsletter subscribers
... then drop me a line!
I’d be delighted to create a large-scale strategy document for you, filled with bespoke copy and material for the topics listed above plus step-by-step lessons to teach you everything you need to know in order to get your book out in the world and into readers' hands.
Services
Fiction
Certifications
- Publishing with English, BA (Hons)
Work experience
Welbeck
Responsible for Marketing team management and campaign/brand work across Fiction, Non-Fiction, Gift and Children's titles, including several Sunday Times bestsellers.
Self-employed
Co-ran the day-to-day operations of Tandem Collective, an award-winning Marketing agency which worked with a vast roster of clients including HarperCollins, Hachette, Penguin Random House, Bonnier and Pan Macmillan.
Self-employed
Self-employed Marketing consultant working with some of the UK's largest publishers on digital and traditional advertising, copywriting, proof creation, influencer outreach and more.
Pan Macmillan
Undertook major brand campaign growth projects for Jeffrey Archer, Ken Follett, David Baldacci, Cormac McCarthy, Peter James and Lucinda Riley, amongst others.
Projects
AMS Management
I managed AMS advertising for over 500 titles for an entire publisher's catalogue, with a great success rate across most titles (<25% ACOS overall and 250k+ Lifetime unit sales).
Some of the best performing campaigns include:
*
Crime Fiction title
- CPC £0.17 / ROAS 6.19 / 26k Clicks / 3.9k orders
- Top 50 Amazon bestseller (all categories)
*
General Fiction title
- A mixture of Sponsored Search and Product Targeting ads
- CPC £0.57 / 36k Clicks / 5.5k Orders / Top 10 Amazon bestseller (all categories)
- Also secured a Bookbub: 2200 Clicks, 1250 Sales, 56% Conversion Rate
*
Illustrated Sports titles
- 4 books advertised with 3 securing '#1 Bestseller' tags
- CPC £0.23 / 108k Clicks / 23k Orders / ROAS 10.7
The Governess - Wendy Holden
Wendy Holden's gorgeous novel The Governess, about the Queen Elizabeth II's childhood nanny Margaret 'Crawfie' Crawford, necessitated a splashy and impactful campaign as it was a significant change in direction for Wendy's writing. We ensured we were reaching existing fans and wider historical fiction readers with a combination of print advertising, retailer co-promotion, influencer outreach (especially to Royal fansites)
The book was (and remains) one of Welbeck's bestselling titles and reinstated the author as a Top 10 Sunday Times Bestseller.
Portfolio
Rob has 10 reviews
Professionalism
Quality
Value
Responsiveness
Lucien R.
Aug, 2024
David J.
Jul, 2024
Joe G.
Jun, 2024
Leah W.
May, 2024
Alistair H.
May, 2024
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