Vickie Boff

Vickie Boff – Marketer

+20 years marketing books and creating bestsellers at leading UK publishers | Former Marketing Director at Hodder & Stoughton

Overview

With over twenty years of experience in book marketing I am hugely experienced in all forms in all forms of book marketing. From on and off line advertising, digital marketing, social marketing, content strategy, partnership and affiliate marketing to Amazon marketing and advertising, bookseller outreach and engagement, I'm passionate about building meaningful connections between authors with readers.


​I spent my career in positions at Hachette UK, Random House, Southbank Centre and latterly at Hodder & Stoughton where I created and managed innovative marketing initiatives, oversaw email communications to millions of readers monthly, developed engaging acquisition campaigns to help grow author and program platforms, and launched web, advertising and social campaigns across both fiction and nonfiction, in all genres.


I can offer any of the following to help with your project:

Market research and competitive title research for careful positioning

Marketing strategy

Overall publishing strategy including price recommendations, which platforms to use and timing

Book blurb

Author bio

Low price ebook promotions

Categories and keywords metadata

Ebook marketing

Author platform building

Email marketing

Social media marketing

Social advertising (Facebook, Meta and TikTok)

Brand building

Amazon marketing and advertising

Ingram advertising

Bookseller outreach

Buzz-building

Copywriting

Website content and SEO

Influencer marketing campaigns - outreach to major influencers as well as microinfluencers on all platforms (TikTok, Instagram and Twitter) to feature the book on their channels

Partnership marketing - outreach to sympathetic brands to feature books in competitions, social or newsletters

Services
Non-Fiction
Biographies & Memoirs Business & Management Cooking, Food, Wine, & Spirits Self-Help & Self-Improvement
Fiction
Contemporary Fiction Literary Fiction Thriller & Suspense Women's Fiction

Work experience

Hodder & Stoughton

Nov, 2010 — Jun, 2023 (over 12 years)

Southbank Centre

Mar, 2010 — Jun, 2023 (over 13 years)

Virgin Books (Random House)

Aug, 2007 — Mar, 2010 (over 2 years)

Projects

John Grisham thrillers

Marketer for John Grisham from 2015-2023.

- YouTube and social video trailers

Deliciously Ella (all books)

Marketer for Deliciously Ella from her very first cookbook, which at the time of publication was the fastest selling debut cookbook since Nielsen records began, with over 30,000 copies sold in the first week of sale. Instant Sunday Times bestseller. Ella's books have now sold over 1 million copies world-wide.
- Video content creative filming
- Organic social media content working hand in hand with Ella
- Social media advertising
- Podcast advertising
- Amazon advertising including Sponsored Brand campaigns
- Video trailers and recipe filming
- Partnership outreach and product placement with sympathetic brands such as Oliver Bonas and Sheerluxe
- Influencer campaigns to social media plant-based-friendly influencers on Instagram and TikTok to ensure widespread social coverage for the book on their channels

Young Forever, Mark Hyman

Planned and implemented the UK marketing campaign for Mark Hyman's Young Forever
- Sunday Times bestseller on publication
- Ebook bestseller in the Amazon Kindle charts
- Amazon #1 bestseller in its category
- Worked with Mark and his US team to ensure UK pre-order links on his platforms (over 1200 preorders ahead of publication)
- Ongoing social content via Mark's channels
- Social advertising on publication to reach targeted audience
- Ebook price promotion campaign
- Amazon advertising (manual and auto) generated significant sales
- Amazon A+ content on the Amazon page and finished product photography to ensure the page converted to maximum sales
- Dedicated audio marketing activity including audiograms and social ads to drive this format

Small Great Things, Jodi Picoult

Planned and implemented the overall marketing strategy for Jodi Picoult's Small Great Things
- Winner of the Book Marketing Society best adult campaign.
- Sunday Times bestseller in hardback and paperback.
- Proof and buzz-building in the industry.
- Netgalley campaign.
- Pre-order social advertising - drove over 3k pre-orders (more than any previous Jodi Picoult novel previously).
- Organic social campaign #readwithoutprejudice across all platforms.
- Email marketing.
- Event marketing to sell two-week book and ticket tour for Jodi Picoult on publication across the UK. Event production.
- Innovative above-the-line advertising on publication. Corner site posters deliberately confronted consumers with their own prejudices.
- Ongoing ebook promotions with social advertising and Bookbubs post publication ensured Small Great Things appeared in the Top 5 in the Amazon Kindle charts.

Portfolio

The Female Factor

Hazel Wallace

The Number One BestsellerA DEEP DIVE INTO WOMEN'S HEALTH** Is heart disease a 'male' disease?** Are certain vitamin and mineral requirements particularly important at certain points of women's lives?** Can I stay active during pregnancy?** Why are women more l... read more
Young Forever

Mark Hyman

Aging has long been considered a normal process. We think disease, frailty, and gradual decline are inevitable parts of life. But they're not.Science today sees aging as a treatable disease. By addressing the root causes of aging we can not only increase our h... read more
It's time to talk about the menopause openly, to dispel the myths and inform every woman of their choices for this important stage of life.Dr Louise Newson is one of the UK's leading medical experts on the menopause; the doctor "who kick started the menopause ... read more
Mad Honey

Jodi Picoult

*THE NEW YORK TIMES and SUNDAY TIMES BESTSELLER*'Heart-pounding and heartbreaking' WASHINGTON POSTOlivia fled her abusive marriage to return to her hometown and take over the family beekeeping business when her son Asher was six. Now, impossibly, her baby is s... read more
Leading

Alex Ferguson

'One of the World's all-time great leaders'Professor Anita Elberse, Harvard Business SchoolWhat does it take to lead a team to world-class success over a sustained period of time?Sir Alex Ferguson is one of the few leaders who truly knows. In his 38 years in m... read more
Slimming Eats

Siobhan Wightman

Everyday recipes you will make time and again - flavourful, simple, slimming and so satisfying.From wildly popular blog SLIMMING EATS comes a stunning collection of 100 brand new recipes plus 15 blog favourites. This is an everyday cookbook for everyone. Siobh... read more
Deliciously Ella

Ella Mills (Woodward)

The record-breaking bestselling cookbook of 2015 that's taken the healthy eating world by storm! From sumptuous desserts, to food on the go, delicious dips, raw treats and rainbow bowls of awesome veggies, Ella's philosophy is all about embracing the natural f... read more
Is It Just Me?

Miranda Hart

THE SUNDAY TIMES NUMBER ONE BESTSELLER'It will certainly raise what I call a smile in her thousands of fans' DAILY MAIL'Miranda Hart will carry you along with the sheer force of her charm, bumbling cheer and charisma.' SUNDAY EXPRESSWell hello to you dear brow... read more
Sir Alex Ferguson's compelling story is always honest and revealing he reflects on his managerial career that embraced unprecedented European success for Aberdeen and 26 triumphant seasons with Manchester United. Sir Alex Ferguson's best-selling autobiography ... read more
The Judge's List

John Grisham

***THE SUNDAY TIMES THRILLER OF THE MONTH***'Besides the usual Grisham virtues of an arresting idea, polished plotting and vivid social snapshots, what's impressive here is his willingness to take on fresh challenges' THE SUNDAY TIMESNonstop suspense from the ... read more
A RICHARD AND JUDY BOOK CLUB 2017 PICK A SUNDAY TIMES BESTSELLERA NEW YORK TIMES BESTSELLERThe best books make you see differently. This is one of them. The eye-opening new novel from Jodi Picoult, with the biggest of themes: birth, death, and responsibility.W... read more

Vickie has 46 reviews

Professionalism

Quality

Value

Responsiveness

Compassiviste P.

Compassiviste P.

Jul, 2024

Working with Vickie was a great experience. Her work was extremely valuable, plus great communication and value for money. I would very happily work with Vickie again in future, and highly recommend her to anyone looking for a book marketing expert.
carl G.

carl G.

Jul, 2024

Vickie was very professional and an extremely good communicator. She brought a great depth of knowledge and understanding to our conversations and was able to create a strategy for me that was both highly practical and flexible, which is exactly what I wanted. Highly recommended.
Maureen W.

Maureen W.

Jun, 2024

Vickie has been amazing. Knowledgeable, forthcoming, and helpful all wrapped together in kindness. I will definitely be considering her again for my next novel on the brink of being ready for that marketing push.
Diahanna H.

Diahanna H.

May, 2024

A pleasure to work with! They understood I had to lower my budget and was still able to accommodate for my book marketing.
James G.

James G.

May, 2024

It was such good fun to work with Vickie. She is likable, talented, creative, and easygoing. She knows the industry inside out. She always had a solution or an alternative approach to the various hurdles we encountered on the way. It was clear that she was genuinely interested in my project and in helping me however she could. I always felt I was in good hands with Vickie and cannot recommend h...
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