Overview
With over twenty years of experience in book marketing I am hugely experienced in all forms in all forms of book marketing. From on and off line advertising, digital marketing, social marketing, content strategy, partnership and affiliate marketing to Amazon marketing and advertising, bookseller outreach and engagement, I'm passionate about building meaningful connections between authors with readers.
I spent my career in positions at Hachette UK, Random House, Southbank Centre and latterly at Hodder & Stoughton where I created and managed innovative marketing initiatives, oversaw email communications to millions of readers monthly, developed engaging acquisition campaigns to help grow author and program platforms, and launched web, advertising and social campaigns across both fiction and nonfiction, in all genres.
I can offer any of the following to help with your project:
Market research and competitive title research for careful positioning
Marketing strategy
Overall publishing strategy including price recommendations, which platforms to use and timing
Book blurb
Author bio
Low price ebook promotions
Categories and keywords metadata
Ebook marketing
Author platform building
Email marketing
Social media marketing
Social advertising (Facebook, Meta and TikTok)
Brand building
Amazon marketing and advertising
Ingram advertising
Bookseller outreach
Buzz-building
Copywriting
Website content and SEO
Influencer marketing campaigns - outreach to major influencers as well as microinfluencers on all platforms (TikTok, Instagram and Twitter) to feature the book on their channels
Partnership marketing - outreach to sympathetic brands to feature books in competitions, social or newsletters
Services
Non-Fiction
Fiction
Work experience
Hodder & Stoughton
Southbank Centre
Virgin Books (Random House)
Projects
John Grisham thrillers
Marketer for John Grisham from 2015-2023.
- YouTube and social video trailers
Deliciously Ella (all books)
Marketer for Deliciously Ella from her very first cookbook, which at the time of publication was the fastest selling debut cookbook since Nielsen records began, with over 30,000 copies sold in the first week of sale. Instant Sunday Times bestseller. Ella's books have now sold over 1 million copies world-wide.
- Video content creative filming
- Organic social media content working hand in hand with Ella
- Social media advertising
- Podcast advertising
- Amazon advertising including Sponsored Brand campaigns
- Video trailers and recipe filming
- Partnership outreach and product placement with sympathetic brands such as Oliver Bonas and Sheerluxe
- Influencer campaigns to social media plant-based-friendly influencers on Instagram and TikTok to ensure widespread social coverage for the book on their channels
Young Forever, Mark Hyman
Planned and implemented the UK marketing campaign for Mark Hyman's Young Forever
- Sunday Times bestseller on publication
- Ebook bestseller in the Amazon Kindle charts
- Amazon #1 bestseller in its category
- Worked with Mark and his US team to ensure UK pre-order links on his platforms (over 1200 preorders ahead of publication)
- Ongoing social content via Mark's channels
- Social advertising on publication to reach targeted audience
- Ebook price promotion campaign
- Amazon advertising (manual and auto) generated significant sales
- Amazon A+ content on the Amazon page and finished product photography to ensure the page converted to maximum sales
- Dedicated audio marketing activity including audiograms and social ads to drive this format
Small Great Things, Jodi Picoult
Planned and implemented the overall marketing strategy for Jodi Picoult's Small Great Things
- Winner of the Book Marketing Society best adult campaign.
- Sunday Times bestseller in hardback and paperback.
- Proof and buzz-building in the industry.
- Netgalley campaign.
- Pre-order social advertising - drove over 3k pre-orders (more than any previous Jodi Picoult novel previously).
- Organic social campaign #readwithoutprejudice across all platforms.
- Email marketing.
- Event marketing to sell two-week book and ticket tour for Jodi Picoult on publication across the UK. Event production.
- Innovative above-the-line advertising on publication. Corner site posters deliberately confronted consumers with their own prejudices.
- Ongoing ebook promotions with social advertising and Bookbubs post publication ensured Small Great Things appeared in the Top 5 in the Amazon Kindle charts.
Portfolio
Vickie has 46 reviews
Professionalism
Quality
Value
Responsiveness
Compassiviste P.
Jul, 2024
carl G.
Jul, 2024
Maureen W.
Jun, 2024
Diahanna H.
May, 2024
James G.
May, 2024
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