Vickie Boff – Marketer

John Grisham thrillers

Marketer for John Grisham from 2015-2023.

- YouTube and social video trailers

Deliciously Ella (all books)

Marketer for Deliciously Ella from her very first cookbook, which at the time of publication was the fastest selling debut cookbook since Nielsen records began, with over 30,000 copies sold in the first week of sale. Instant Sunday Times bestseller. Ella's books have now sold over 1 million copies world-wide.
- Video content creative filming
- Organic social media content working hand in hand with Ella
- Social media advertising
- Podcast advertising
- Amazon advertising including Sponsored Brand campaigns
- Video trailers and recipe filming
- Partnership outreach and product placement with sympathetic brands such as Oliver Bonas and Sheerluxe
- Influencer campaigns to social media plant-based-friendly influencers on Instagram and TikTok to ensure widespread social coverage for the book on their channels

Young Forever, Mark Hyman

Planned and implemented the UK marketing campaign for Mark Hyman's Young Forever
- Sunday Times bestseller on publication
- Ebook bestseller in the Amazon Kindle charts
- Amazon #1 bestseller in its category
- Worked with Mark and his US team to ensure UK pre-order links on his platforms (over 1200 preorders ahead of publication)
- Ongoing social content via Mark's channels
- Social advertising on publication to reach targeted audience
- Ebook price promotion campaign
- Amazon advertising (manual and auto) generated significant sales
- Amazon A+ content on the Amazon page and finished product photography to ensure the page converted to maximum sales
- Dedicated audio marketing activity including audiograms and social ads to drive this format

Small Great Things, Jodi Picoult

Planned and implemented the overall marketing strategy for Jodi Picoult's Small Great Things
- Winner of the Book Marketing Society best adult campaign.
- Sunday Times bestseller in hardback and paperback.
- Proof and buzz-building in the industry.
- Netgalley campaign.
- Pre-order social advertising - drove over 3k pre-orders (more than any previous Jodi Picoult novel previously).
- Organic social campaign #readwithoutprejudice across all platforms.
- Email marketing.
- Event marketing to sell two-week book and ticket tour for Jodi Picoult on publication across the UK. Event production.
- Innovative above-the-line advertising on publication. Corner site posters deliberately confronted consumers with their own prejudices.
- Ongoing ebook promotions with social advertising and Bookbubs post publication ensured Small Great Things appeared in the Top 5 in the Amazon Kindle charts.