Brian Berni – Marketer

I help authors market their books, reach more of the right readers, and make smarter decisions about where to invest their time and money.

I have worked in book marketing since 2016, supporting hundreds of fiction and nonfiction authors. While Amazon and BookBub advertising are my main specialisms, I take a broader view of every project.

Depending on what your book needs, I can help with:

• Book positioning and identifying your ideal readers

• Amazon listing and conversion optimisation

• Keyword, category, and comparable-title research

• Book launch and promotional strategy

• ARC and ethical review-building campaigns

• Amazon and BookBub advertising

• Campaign audits, coaching, and ongoing management

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What is it like to work with me? Friendly, collaborative, detail-focused, and honest.

I know many authors find marketing confusing, time-consuming, or uncomfortable. My job is to make it clearer. I will help you understand which opportunities are worth pursuing, what you can realistically expect, and how the different parts of your marketing can work together.

I also believe advertising cannot be separated from the rest of your book marketing. A successful campaign depends on the strength of the book’s cover, positioning, description, reviews, pricing, and overall presentation. That is why I look at the complete reader journey rather than simply creating ads and hoping for the best.

Just as importantly, I will tell you when I do not believe advertising is the right next step. I do not promise guaranteed results or encourage authors to spend money before their book is ready. Sometimes the best strategy is to improve the Amazon page, build social proof, clarify the audience, strengthen the launch plan, or prepare the wider series first.

Publishing and advertising are always changing, so I remain an active student of the industry. I regularly exchange ideas with trusted colleagues, test new approaches, and adapt my recommendations as the market and platforms evolve.

Whether you need help launching a new book, improving an existing title, understanding why your marketing is not working, or taking advertising off your plate, I will bring a thoughtful and practical approach to your project.

If you want an experienced book marketer who genuinely cares about your work, communicates clearly, and treats your budget responsibly, I would love to hear about your book.